Although remnant ad sales have seen a lot of modernizing in the last five years, premium ad sales haven't changed since the days of print ad sales. Shiny Ads has launched a holistic product solution that modernizes the way the digital publishers take and manage premium ad buys from agencies and smaller advertiser as well as their own direct sales teams. Presenter: Roy Pereira, CEO and founder, Shiny Ads @shinyads

1. Modernizing Premium Advertising
www.ShinyAds.com

3. Premium Is Big $
 Ad exchanges,  Today, Direct Sales is the
ad networks, only way to purchase
ad-tech vendors Ad Exchanges Premium Inventory
are all fixated on & DSPs
remnant advertising
technologies
Remnant
Ad Networks 30%
& Optimizers Premium
70%
Direct
Sales
Premium will make up 70% of
display revenues in 2013 shinyads.com
© 2012 Shiny Ads
eMarketer, 2012

4. Premium Hasn’t Evolved Since Print
your
picture
here
Advertiser Agency Sales Finance Ad-Ops
 Premium buying process is SLOW & COSTLY
 What about payment collection?
Gathering creative?
Change Requests?
Performance reporting?
shinyads.com
© 2012 Shiny Ads

5. Automating Premium Brings Huge Benefits
Lowers Costs Increases Revenues
 automates standard ad  allows sales to focus on higher
processes value custom orders
 allows for more orders to be
processed in less time
 net new revenues from new
demand sources
Lowers Processing Time
 because advertisers, sales, and OPS have better things to do…
shinyads.com
© 2012 Shiny Ads

6. But, Premium Automation Is Different
You don’t buy a at an auction!?
wants to keep control
over their premium pricing valuation.
Why would a premium publisher not do the same?
shinyads.com
© 2012 Shiny Ads

7. Publisher Control of Premium Inventory is Key
 Productization
 Price control
 Data leakage
 Ownership of Advertiser
 Ad-Server prioritization
 Order/change approval/rejection
 “last-mile” integration into ad server, CRM, billing
shinyads.com
© 2012 Shiny Ads

8. DSPs Want to Play Too!
 More than just direct response
 DSPs have larger advertisers that want guaranteed ad
buys
 DSPs’ algorithms identify high converting brand-safe
sites
 Opportunity for DSPs to increase their overall
revenue
 Today, DSPs are purchasing premium inventory
manually through publisher’s direct sales teams
shinyads.com
© 2012 Shiny Ads

9. Introducing Direct Programmatic Guaranteed
Shiny Ads’ Direct Programmatic Guaranteed allows large
demand sources to programmatically purchase publisher’s
premium inventory through direct guaranteed buys
shinyads.com
© 2012 Shiny Ads

10. The Only “Direct” Programmatic Guaranteed Platform
Ad Viewer / Consumer
Publisher’s Ad Server
Newsletter/Email Ads
Trading Desk uses
web interface to
search products,
create IOs, request
changes, download
reports
Browser Display Ads
Advanced Ordering Interface
Billing / Payments
Order & Change Request Approvals
DSP uses Programmatic
Guaranteed Buying API Direct Ad-Server Order Management
Real-time inventory forecasting Mobile In-App Ads
shinyads.com
© 2012 Shiny Ads
10 © 2012 Shiny Ads

11. Benefits
 DSPs
 Automated buying of premium inventory across
publishers, sites, and categories
 Lower transaction costs
 Zero fees
 Brand-safe premium publisher web sites
 Guaranteed placements
 Modern API
 Publishers
 Complete pricing control; CPM & minimums
 Higher CPMs than private exchanges
 More control than RTB
 Automated campaign management – no ad-ops
nor ad tags needed
 Automated payments
shinyads.com
© 2012 Shiny Ads

12. Results
 Powerful Automation for Class-1 Premium
Guaranteed Inventory
 Both Publishers and DSPs get want they want
 Increased revenue for both Publishers and DSPs
 The first real alternative to private exchanges for
premium inventory
shinyads.com
© 2012 Shiny Ads

13. Join us in modernizing
premium display advertising
ShinyAds.com