Over the past couple of years, social media users have been noticing unexpected guests in their Twitter streams and Facebook News Feeds. Promoted tweets and sponsored stories are now among the fastest growing sectors of online advertising. At Tagkast, we believe tapping into the power of the visual web with sponsored images represents the next big opportunity for social media marketing. We'll share with you how our technology is delivering engagement rates 20x more effective than other paid social mediums and making the experience of advertising a little more fun for consumers. Presenters: Joe Matthews, founder and CEO, Tagkast @josamatt Sean Strother, founder and CEO, Tagkast @strotown

1. Tagkast
Media
Network
Trusted by

2. Photos are the Most Important Part of Facebook
Last week, consumers spent over 500,000,000 hours looking at their
friends photos on Facebook

3. Each placement is seen by over 300 people and is an implied endorsement of
the advertiser to the consumer’s friends
We Place Your Brand on the Newsfeed Using Photos
92% of consumers trust friend referrals.
Nielsen Global Trust in Advertising (2012)
27 (4.5%) clicks per photo on average.
Tagkast Analytics (2013)
600 impressions per photo.
Tagkast Analytics (2013)
300 people reached per photo.
Tagkast Analytics (2013)

4. We Create Your Ad Campaigns From Live Events
Our mobile event photography system uses social media as the default retrieval
method driving millions of earned media impressions
Audience Segments By
Event
Define your target audience
groups with event associated
attributes.
Consumer Photo
Engagement
Our innovative technology drives
sharing through social media while
collecting e-mails & Facebook likes.
Tagkast Media
Photos are posted to profile pages
and double as WOM conversation
and advertisements.

5. 2. Log-in to Facebook
Customizable User Experience Captures Data
PHOTOS SURVEY EMAIL
PHOTOS SURVEY EMAIL
PHOTOS SURVEY EMAIL
3. Become a Fan
PHOTOS SURVEY EMAIL
4. Post Photos
1. View Photo
We help you gain Facebook fans, opt-in e-mails, and audience insights as part
of the media generation process.

6. A Tagkast Campaign By The Numbers
Our platform has enormous reach and is easily tracked back to ROI
metrics
5,000
tagged guests
1,580,000
reach
1,333
Facebook page likes
1,667
e-mails collected
11,333
likes/comments/shares
Live Engagement Digital Engagement
4.5%
click rate

7. Strategies Engineered for Social
Local Niche
Reach highly targeted audiences and effectively drive word-of-mouth
interaction with their peers
Reach your customers at
scale by targeting audiences
of brand relevant events
Example Mercedes
Event Targeting
Holiday Charity/Civic
Events
500,000 people
Impressions 150,000,000
Reach 100,000,000
Example Target
Build local brand awareness
for market expansion and
new store openings
Event Targeting
Community Events, Local
Festivals (Chicago)
50,000 people
Impressions 15,000,000
Reach 10,000,000
Example Bud Light
Behaviorally target specific
audience segments at scale
Event Targeting
LGBT Festivals/Events
100,000 people
Impressions 30,000,000
Reach 20,000,000
Example Target Example LGBT
National Takeover

8. Fiat was looking to engage a millennial audience with Tagkast. We reached
over 200,000 people with their message and collected over 500 leads
Case Study: Reach Young Adults & EDM Fans
211,504
Reach
668
Tags
344
E-mails
158
FB Likes
Tagkast Team Crowd/Venue

9. Seasonal
Christmas
Halloween
Independence Day
New Years
St. Patty’s Day
Cause
Arts
Education
Environment/Conservation
Fundraiser
Health & Wellbeing
Festivals & Events
Air/Water Show
Arts Festival
Auto Show
Awards Show
Bars & Nightlife
City/Community Celebration
Concert
Conference/Expo
Ethnic Festival
Family Entertainment
Fashion Show/Week
Film Festival
LGBT
Music Festival
Parade
State/County Fair
Taste/Food Festival
Our event properties average over 250,000,000 visits a week and we can target
any age, demographic or interest group
Sample Verticals & Events
Sports
Action Sports
Aquatics
Auto Racing
Baseball
Basketball
Boxing
Collegiate Basketball
Collegiate Football
Cycling
Equine
Fishing
Football
Golf
Hockey
Horse Racing
Ice Skating
Lacrosse
Motorcycle Racing
Olympics
Polo
Rodeo
Rugby
Running
Skiing
Soccer
Performing Arts
Dance
Theater
Symphony/Orchestra
Opera
Sports (cont’d)
Softball
Surfing
Tennis
Triathlon
Volleyball
Public Attractions/Venues
Airport
Amphitheater/Pavilion
Arena/Stadium
Auditorium/Theater
Casino
Family Entertainment
Landmark/Historical/Cultural
Mall/Development
Museum
Theme/Amusement Parks
Zoos & Aquariums
Associations
Chambers of Commerce
Civic/Charitable
Membership
Parks & Recreation/Beaches
Political
Professional
Religious
Social/Fraternal
Sports Commission
Tourism & Convention Bureau
Trade/Labor

10. White Glove Launch Support
Our Account Managers will guide you through pre-launch,
setup and launch day, overseeing campaigns through the
wrap-up and insights stage
Account Services – Exceeding Expectations
Real-Time Reporting
Review your campaigns regularly to discover
new opportunities for increased
performance.
Creative Consultation
Our creative team can write campaign
creative and adapt existing brand assets.