1. The long road to profitable digital media innovation Leonardo Chiariglione, CEDEO.net Presentation to DigBiz2009 London, 2009/06/18

5. The digital video standards 09/06/18 The long road to profitable digital media innovation Name Year Target MPEG-1 1992 Video for CD MPEG-2 1994 Video for digital TV MPEG-4 Visual 1998 Video for mobile and movies MPEG-4 AVC 2003 Video for mobile and broadcast MPEG-4 SVC 2006 Scalable video MPEG-4 MVC 2008 Multi-view video MPEG-? HVC 2011? Video for high resolution

6. Digital video and IPR 09/06/18 The long road to profitable digital media innovation Name Licensing MPEG-1 Unknown MPEG-2 Suitable for devices, DVD, broadcast MPEG-4 Visual Suitable for devices Unsuitable for paid streaming MPEG-4 AVC Suitable for devices, broadcast Unsuitable for paid streaming MPEG-? HVC TBD

8. The digital audio standards 09/06/18 The long road to profitable digital media innovation Name Year Target MPEG-1 1992 Stereo audio for set top boxes Stereo audio for portable (MP3) MPEG-2 1994 Multichannel audio MPEG-2 AAC 1997 Multichannel audio MPEG-4 AAC 1998 Audio for portable, mobile, anything MPEG-D USAC 2011? Universal Speech and Audio Coding

17. Some MPEG-21 technologies 09/06/18 The long road to profitable digital media innovation Technology Purpose Digital Item XML structure for Resources, Metadata etc. Digital Item Identification Identification of DIs and components IPMP Components Rights Management and Protection Tools Rights Expression Language Language to express machine readable rights Rights Data Dictionary Semantics of verbs used in REL Digital Item Adaptation Information describing adaptation Event Reporting Request and communication of ERs Digital Item File Format File Format for DIs Digital Item Streaming Streaming Format for DIs And more…

19. Interoperable DRM Platform (IDP) specification v. 3.2 09/06/18 The long road to profitable digital media innovation # 1 Value-Chain Functions and Requirements 2 Architecture 3 Interoperable DRM Platform 4 Use Cases and Value Chains 5 Registration and Certification Authorities 6 Terminology 7 Reference Software 8 End-to-end Conformance 9 Mapping of Traditional Rights and Usages to the Digital Space

20. A digital media value chain 09/06/19 The long road to profitable digital media innovation Content Creation Device End-User Device End-User Device End-User Device Content Identific. Device Content Provider Device License Provider Device Domain Mgmt Device IPMP Tool Provider Device Device Identific. Device Domain Identific. Device 1 2 3 7 6 5 8 9 10 11 12 Role Verification Device 4 4 4 1 1

22. Rights Expression Language 09/06/18 The long road to profitable digital media innovation issuer licence grant principal right resource conditions

25. DMP Content Format 09/06/18 The long road to profitable digital media innovation meta ftyp mdat mdat audio resource video resource mdat mdat image resource text resource xml/bxml iloc DCI DCF

26. Chillout® 09/06/18 The long road to profitable digital media innovation Devices Core P2P Media Framework Auxiliary OS + Java platform + dependencies CCD EUD CID CPD LPD DMD TPD DID DoID RVD Chillout software Libraries

32. iDrm – how it works 09/06/18 The long road to profitable digital media innovation Content of operator A pDRM iDRM pDRM iDRM Distribution Channels Type 1 Distribution Channels Type 2 pDRM device iDRM device pDRM device iDRM device pDRM: proprietary DRM iDRM: interoperable DRM

35. iNet at work 09/06/18 The long road to profitable digital media innovation Proprietary Network Of Operator A Open Network Of Operator A Proprietary Network Of Operator B Open Network Of Operator B Network of Operator C dmin.it Access dmin.it Access Peering Point Peering Point Proprietary Access Proprietary Access

38. iPay at work 09/06/18 The long road to profitable digital media innovation Value Chain User 1 (e.g. Retailer) Value Chain User 2 (e.g. End user) Virtual Account Service Provider 1 Virtual Account Service Provider 2 Bank account Credit card Prepaid card Bank account Electron. purse Utility bill Payment with units Negotiation of content with payment data Negotiation of ntwk resources with payment data Acct11 Acct12 Acct1n Acct21 Acct22 Acct2m Shared Services

41. From platform to middleware 09/06/18 The long road to profitable digital media innovation 09/06/08 La proposta di Digital Media in Italia 2009/05/08 CEDEO.net – Status report and prospects MXM Application 1 MXM Application 2 MXM Application 3 MXM Device MPEG21 File Engine Digital Item Engine REL Engine IPMP Engine Content Metadata Engine Media Frame- work Engine M3W Pts 2-7 Drivers, Accelerators, Controllers, etc. OS Orches-trator Engine MXM Application API ‏ MXM Engine APIs ‏ Other Engines HW Scene Engine Security Engine

43. Interoperability of MXM devices 09/06/18 The long road to profitable digital media innovation OS MXM MXM Application OS MXM MXM Application Computing Platform Computing Platform

45. Content Registration Authorities and Agencies 09/06/18 The long road to profitable digital media innovation Authority Agency 2 Agency k Agency 1 Entity 1,1 Entity 1,2 Entity 1,l Entity k,1 Entity k,2 Entity k,n Entity 2,1 Entity 2,m

49. Generic payment/cashing interface 09/06/18 The long road to profitable digital media innovation Seller Buyer Content Provider Device End User Device PaymentService Provider Payment/Cashing Service Provider a. Navigate web site 2. PurchaseRequest 4. CashOrder 3. CashOrder 6. iPaymentOrder 5. PaymentOrder b. Download content 7. PurchaseResponse 8. Request License c. Play Licence Provider Device 9. Payment Confirmation Request Payment & Cashing System 10. Payment Confirmation Response 11. Request License Response 1. OpenPaymentOrder 12. ClosePaymentOrder

51. A demo under construction at www.wimtv.it 09/06/18 The long road to profitable digital media innovation Creator Advertiser Content Provider Device Event Collection Device End User Upload Video + … Upload Ad + … Browse Content Event Reports Browse Statistics Browse Statistics Stream Virtual Account Service Provider Cash in/out Cash in/out Cash in/out Cash in/out Cash in/out Browse Statistics