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thehome.se Google Analytics presentation
1.
GEE GROUP DANIJELA/JOACIM/JEROME/LINNEA/DIEGO Thursday, November
28, 13
2.
thehome.se CLIENT affordable good design Thursday,
November 28, 13
3.
Thursday, November 28,
13
4.
BRIEF Thursday, November 28,
13 .
5.
customers turnover/sales/revenue inspiration insights . Thursday, November 28,
13
6.
audit hboards das insights & GOOGLE ANALYTICS Thursday, November
28, 13
7.
AUDIT Thursday, November 28,
13
8.
This is what
we found to be OK Thursday, November 28, 13 Improvements and Recommendations
9.
2nd. meeting Thursday, November
28, 13
10.
2nd. meeting clear direction Thursday,
November 28, 13
11.
dashboards sales marketing content + usability test. Thursday, November
28, 13
12.
SALES. SHOW DASHBOARDs talk about
it Thursday, November 28, 13
13.
SALES. SHOW DASHBOARDs talk about
it top performing adwords revenue product revenue Thursday, November 28, 13
14.
CONTENT. SHOW DASHBOARDs talk about
it Thursday, November 28, 13
15.
CONTENT. SHOW DASHBOARDs talk about
it bounce rate/page visits/search term social media referrals unique mobile visitors Thursday, November 28, 13
16.
HOOTSUITE . . IKEA Thursday, November
28, 13 PEPSI VIRGIN
17.
MARKETING. SHOW DASHBOARDs talk about
it Thursday, November 28, 13
18.
MARKETING. SHOW DASHBOARDs talk about
it revenue/keywords revenue/source visits/source Thursday, November 28, 13
19.
Thursday, November 28,
13
20.
SALES CONTENT MARKETING Thursday, November 28,
13
21.
SALES CONTENT MARKETING Thursday, November 28,
13
22.
insights Thursday, November 28,
13
23.
returning visitors 69% of all successful
transactions and spend 40% more than new visitors Thursday, November 28, 13
24.
unique mobile visitors 37% Thursday,
November 28, 13
25.
no revenue from
social media this past month Thursday, November 28, 13
26.
some adwords have high
ROI while others are making a loss. Thursday, November 28, 13
27.
bounce rate for
some pages is Thursday, November 28, 13 high.
28.
UI/UX test Thursday, November
28, 13
29.
usability hub Thursday, November
28, 13
30.
usability hub “v i wasn’ wa i’d
buy if Thursday, November 28, 13 ery blocky t inspired by it y cluttered it was discounted”
31.
usability test -open &
guided questions - Thursday, November 28, 13
32.
“I feel nothing” “fractured” “No
context” “not inviting” “inspiration: pinterest, tumblr, blogs” “They have a showroom, feels solid” Thursday, November 28, 13
33.
inspiration more than being
sold to welcomed great experience . - most people believe the website is the whole product- Thursday, November 28, 13
34.
INSPIRATION Thursday, November 28,
13
35.
Thursday, November 28,
13
36.
Thursday, November 28,
13
37.
Thursday, November 28,
13
38.
CONCLUSION Thursday, November 28,
13
39.
optimize adwords explore social UX/UI
- AB testing great experience think mobile, also -a window into what the company stands for - Thursday, November 28, 13
40.
AWARENESS social mobile adwords TRAFFIC CONVERSION RETENTION Thursday, November 28,
13 relevant campaigns inspiration UX/UI newsletters GA dashboards
41.
AWARENESS social mobile adwords TRAFFIC CONVERSION RETENTION Thursday, November 28,
13 relevant campaigns inspiration UX/UI newsletters GA dashboards
42.
customers turnover/sales/revenue inspiration insights Thursday, November 28,
13
43.
Thursday, November 28,
13
44.
THANK YOU Thursday, November
28, 13
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