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Once upon the
time in Ibba
The Dickens Team
Hackathon For Good - London, 8 February 2014
The brief
How to raise 400K per year
for the upcoming 8 years?
How to raise 400K per year
for the upcoming 8 years?
(BTW, we are 5 volunteers working on it on our spare time).
Sustainable donations
on a regular basis
Sustainable donations
on a regular basis
Everything is storytelling
The idea
The “Day 1”
www.gumroad.com/l/ibba-story-teaser
[......]
The Full Monthy
All the “obvious” promotional tools:
newsletter
social networks
“virality”
word of mouth
thanks!
The Dickens Team
Emilie Chen
@Emilie__Chen
Cristiano Rastelli
@areaweb
Llorenc O’Prey
@ llorencoprey

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