Social media agile marketing
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How to be agile for your social media strategies? -Advantages of being SOCIAL AGILE -How to be social agile -Which tools should you use? -Examples EXAMPLES OF WONDER BRAND
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Social media agile marketing
- 1. MARCH 2013
- 2. 1. WANNA BE SOCIAL AGILE ? WHY ? 2. HOW TO BE SOCIAL AGILE ? 3. WHICH TOOLS SHOULD YOU USE? 4. EXAMPLES OF WONDER BRAND
- 5. WANNA WANNA BE SOCIAL AGILE ??
- 8. Improve your reactivity : Take advantage of news, buzz and be the first one who talk about it !
- 10. Help you to know better your target audience : After trying a lot of little campaigns, we know what works or not. So don’t be afraid to test…
- 12. Create content with high value : Once you are “done” with your content planning, you can concentrate your efforts in NEWS/BUZZ HIGH VALUE content
- 14. Having a strong/ funny voice has more value than 100,000 contents : BE REMARKABLE. BE ORIGINAL. BE REAL. BE FUNNY. JUST be YOUR BRAND !
- 15. 5. Have Higher Customer Satisfaction
- 16. OUR CLIENTS FINALLY UNDERSTAND WHAT WE ARE TRULY DOING… AND EVEN HELP US…(no no I’m serious !) - We are TRANSPARENT (Use this amazing Tool : Trello) - We COMMUNICATE better - We get in our client’s WORLD - We COLLABORATE together
- 17. How to be Agile in Social Media ?
- 18. The acquisition phase is the key of your future success 1. Explain the Agile Methodology to your clients 2. Tell what we expect from them 3. Ask them what they are committing to do 4. Tell them what do they expect from us
- 19. The collaboration Client/Agency is so essential
- 20. Your clients should dedicate on average 10 hours/week on social media! CAN’T DO IT CAN DO IT WE ARE HERE ! Don’t worry YOUR STAFF LOVE IT !! (hey We are still here to guide you !!)
- 21. NOW WE CAN WORK TOGETHER….
- 24. I give you now : 2 SECRETS ABOUT AGILE SOCIAL MEDIA !!! SHHHHHHHHUT
- 25. 1. Once your main content is ready, focus what it is HOT !!
- 26. 2. Every 2 weeks, with your client, -Analyze your past campaigns What did work/didn’t work/what can you improve? -Prepare your next 2 campaigns What can you do? What can you try?
- 29. Ok OK…. (You are about to say : We know you are Wonder Woman of Social … But, In concrete terms… Which tools can help me to have more adaptable content?
- 30. HERE ARE THE 15 TOOLS YOU MUST USE FOR YOUR CONTENT :
- 47. (I give him my super power ) NOW, HERE ARE SOME EXAMPLES ON : HOW TO BE AWESOME !!
- 50. Kraft launched an interesting campaign on Twitter: Whenever two people individually used the phrase "mac & cheese" in a tweet, Kraft sent both a link pointing out the "Mac & Jinx“ The first one to reply back got five free boxes of Kraft Mac & Cheese plus a t-shirt.
- 51. HAVE YOU HEARD ??? WHAT WOULD YOU IF YOU WERE ONLINE MARKETING MANAGER ???
- 52. On 2013, March 15th, Apple was reported to treat Chinese consumers at a different standard in terms of after service. Chinese consumers can’t get a brand-new back cover as claimed in the ads of Apple and even the warranty is much shorter than that in US. However, Apple has taken no reaction against the crisis?! Over 2 million posts on Sina Weibo, no reaction from Apple’s PR Thousands of media are criticizing the behavior of Apple, still no reaction from Apple’s PR
- 55. Time to EAT… I’m hungry !
- 56. THANK YOU GUYS !
Editor's Notes
- React quickly on your feet. With news, buzz,
- We learn evrything about his company, his challenges-pain points, we believed in them
- Content marketing is about drawing attention to the content on your website; social media marketing is about encouraging engagement on the various social media forums out there in cyberspace 1. general observations: what are the common threads between the client and their competitors? What could be done better? Note the gaps in content and where gains can be made. 2. Start to get a feel for how the online community operates (posting frequency, content type, tone, etc.). 4. his helps to provide a more engaging user experience and it also gives the opportunity for link and egobait. You can always publish a post and alert the author that you liked one of their articles and mentioned it in your post.
- 5. Provide something of value. Be authentic (with a voice). Each platform is different, audience, bahiaviours, expectations. Customize your messages. Try to publish in different times, days, hoursr, reduce/inscrease frequency. 6. Analyse you retweet, mentions, or try direct engagement. (twitter or email).