Manageral economics Honda Motor Co.ltd

GROUP MEMBERS NAME
ASHISH BHATT
CHITRADEEP BANERJEE
DIBYENDU PAL
SAI AKANKSHA PANDA
SONAL
RUPALI

 Honda Motor Co. Ltd is a Japanese public
multinational primarily known as a manufacturer of
automobiles, motorcycles and power equipment.
 Honda has been the world's largest motorcycle
manufacturer since 1959.
 Honda was the first Japanese automobile
manufacturer to release a dedicated luxury
brand, Acura, in 1986.

 Honda Cars India Ltd. (HCIL) is a subsidiary
of the Honda of Japan for the production,
marketing and export of passenger cars in
India. Formerly known as Honda Siel Cars
India Ltd, it began operations in December
1995 as a joint venture between Honda Motor
Company and Usha International of Siddharth
Shriram Group. In August, 2012, Honda
bought out Usha International's entire 3.16
percent stake for 1.8 billion in the joint
venture.

 The company officially changed its name to
Honda Cars India Ltd. (HCIL) and became a
100% subsidiary of Honda. It operates
production facilities at Greater Noida in Uttar
Pradesh and at Bhiwadi in Rajasthan. The
company's total investment in its production
facilities in India as of 2010 was over 16.2
billion.

 HCIL has 152 dealerships across 98 cities in
20 states and 3 Union Territories of India.
 It sold 55,884 units during the period between April
2009 and February 2010 as against 45,052 units
during the same period a year ago, recording an
increase of over 24%. Honda Jazz is known as Honda Fit
in other countries.
 Vehicles of this brand have been known to be
reasonably fuel efficient and are renowned for their low
maintenance costs.
 Honda has 5 car models available in India. The
available models are Honda Brio, Honda Amaze, Honda
Mobilio, Honda City, Honda CR V,.

 The minimum priced model of Honda is Honda
Brio priced at Rs 3, 99,900 and the maximum priced
model of Honda is Honda CR V priced at Rs 24,
36,000.

 Honda offers :-
 1 in Small segment,
 1 in Utility segment in India.
 2 in Midsize segment,
 1 new car models in Luxury segment,

Car Model Showroom Price
Honda Brio 4-6 Lakhs
Honda Amaze 5-7.55 Lakhs
Honda Mobilio 6.49-10.86 Lakhs
Honda City 7.20-11.06 Lakhs
Honda CR-V 20.25-24.36 Lakhs

 Estimated Price: 5, 22,500*
Expected launch Date: Dec 2014
 Honda has recalled 15,623 units of non-ABS variants of
Brio that were manufactured from February 28, 2013 to
January 16, 2014. The motive behind this recall is to
examine and correct the faulty proportioning valve
which is responsible for distributing pressure to the
wheels. Customers can get their Brio checked for free by
enrolling their 17-character alpha-numeric Vehicle
Identification Numbers (VIN) on the company's website.
Also, the customers will be contacted individually. The
faulty parts, if found will then be replaced at the Honda
dealerships for free of cost across the country.

 Expected launch Date: Dec 2014
 Honda has unveiled Jazz, a new generation hatchback, at the
Indian Auto Expo 2014, held at Delhi. To be available both in
diesel as well as petrol version, Jazz is based on a completely
new platform, though the same cab forward design has been
retained. The new Jazz proved to be aggressive and futuristic
with hawk-eye like headlamp and crisp sewage line, spacious
interiors, large dashboard, touch-screen system with
navigation, three-spoke steering wheel with music controls
mounted on it. Available in petrol as well as diesel variants,
its 1.2-litre i-VTEC petrol engine belts out a maximum power
output of 87bhp, while the 1.5-litre i-DTEC diesel mill
produces 98bhp of top power. The i-VTEC engine is mated to
a five-speed manual and a five-speed automatic transmission.
The diesel engine is coupled with a six-speed manual
gearbox. Some of its market competitors are Maruti Swift,
Volkswagen Polo, Hyundai i20 and Fiat Punto.

Expected launch Date: Jan 2015

Expected launch Date: Jun 2015
 Honda has launched the diesel powered variant of its
flagship SUV, Honda CR-V in Australia. It is still unclear
whether it will make its way to the Indian car market or
not. Under the hood, the SUV gets the 2.2-litre diesel
engine that churns out a maximum power output of
140bhp and 250Nm of peak torque. Mated with six-speed
manual and five-speed automatic transmission, the SUV
is tuned to offer excellent fuel efficiency of 17kmpl. More
additions include, the Honda's Real Time Four-Wheel
Drive with Intelligent Control System that provides
appropriate grip over rough surfaces and Hill Descent
Control that works in collaboration with Vehicle Stability
Assist to provide most stable ride.

Expected launch Date: Jun 2015

 Honda Brio
 Honda Amaze
 Honda Mobilio
 New Honda City
 Honda CR-V

 Honda Brio comes in following versions with one
engine and two transmission and one fuel options.
 The Honda Brio is a five-door subcompact hatchback
produced by Honda in India, Thailand and
Indonesia. The car was introduced in 2011.

 Version
 Honda Brio E MT
 1198cc Petrol, Manual, 18.9 kmpl
 Honda Brio EX MT
 Honda Brio S MT
 Honda Brio Exclusive Edition
 Honda Brio V MT
 Honda Brio VX MT
 Honda Brio VX AT
 1198cc Petrol, Automatic, 18.9 kmpl

The Brio is the new entry-level hatchback from Honda’s stable which is placed a
segment below the premium hatchback Jazz.
The Brio competes with the Chevrolet Beat and the Hyundai i10 and also gets the same
1.2-litre Jazz engine.
The Brio has been designed smartly which doesn’t just look funky but is also a practical
hatchback.

 Engines
 1198 cc, Petrol, 87 bhp @ 6000 RPM power
 Gearboxes
 5-speed, Automatic, FWD
 5-speed, Manual, FWD
 Seating Capacity
 5 seater
 Steering
 Power steering

 Honda Brio is sold in the following colors in India.

 Honda Amaze comes in following versions with two
engine and two transmission and two fuel options,
 The Honda Amaze sedan is the new sub-four meter
entrant for the Indian market. More importantly it is
the first diesel vehicle from Honda India.
 The interiors of the Amaze are similar to that of the
other Honda models and very closely resemble trims
of the Brio.

 The 400-litre boot of the Amaze is largest in the
segment – it is quite commendable considering the
car is under four-meters in length. The only
complaint that we have about the interiors is that the
rear-seats don’t split or fold.
 The Honda Amaze petrol is powered by refined 1.2-
litre i-VTEC producing 88PS and 109Nm of torque
the same unit that powers the Brio, with the ARAI
fuel economy of 18kpl. The sub-four meter sedan
also gets a 5-speed automatic petrol variant with
ARAI fuel efficiency of 15kpl.

 The Honda Amaze diesel sedan is powered by a
turbocharged 1.5-litre i-DTEC oil burner that
produces 100PS@3600rpm and 200Nm of
torque@1750rpm of which the latter is completely flat
and does not drop until we get near the redline. The
diesel versions have ARAI fuel efficiency of 25.8kpl
the highest for any vehicle in India. ABS with EBD is
standard across the diesel and automatic variants.

 Version
 Honda Amaze 1.2 E i-VTEC
 1198cc Petrol, Manual, 18 kmpl
 Honda Amaze 1.2 EX i-VTEC
 Honda Amaze 1.2 S i-VTEC
 Honda Amaze 1.5 E i-DTEC
 1498cc Diesel, Manual, 25.8 kmpl
 Honda Amaze 1.2 SX i-VTEC
 Honda Amaze 1.5 EX i-DTEC

 Honda Amaze 1.2 VX i-VTEC
 Honda Amaze 1.5 S i-DTEC
 Honda Amaze 1.2 S AT i-VTEC
 Honda Amaze 1.5 SX i-DTEC
 Honda Amaze 1.5 VX i-DTEC
 Honda Amaze 1.2 VX AT i-VTEC

 Engines
 1498 cc, Diesel, 98 bhp @ 3600 RPM power
 Gearboxes
 5 seater
 Steering
 Power steering

 Honda Amaze is sold in the following colors in
India.

 Honda Mobilio comes in following versions
with 2 engine and 1transmission and 2 fuel
options. Click on a Mobilio version name to
know on-road price in your city, specifications
and features.

 Version
 Honda Mobilio E i-VTEC
 Honda Mobilio S i-VTEC
 Honda Mobilio E i-DTEC
 Honda Mobilio S i-DTEC
 Honda Mobilio V i-VTEC
 Honda Mobilio V i-DTEC
 Honda Mobilio RS i-DTEC

 Japanese automaker Honda finally entered India’s
lucrative MPV segment with the launch of the
Mobilio.
 The stylish 7-seater MPV, which competes in the
mid-size premium MPV segment, combines
sporty exterior design, space and comfort in the
right size to suit the needs of Indian families.
 Mobilio is designed to appeal to a younger
audience who look for distinctive looks along
with the practicality of an MPV.

 The Mobilio, as a result, looks more appealing
and lively than all its rivals. The styling is
particularly quirky once past the B-pillar: the
combination of a large glasshouse, long
overhang and the sporty looking taillights and
the bumper set the Mobilio apart from the
competition. Additionally, the Mobilio is also
available in a sporty RS variant which has
sportier exterior design details than the
standard model.

 The Mobilio RS gets projector headlamps with LED
lamps, unique alloy wheel design, sporty chrome
grille, tailgate spoiler, side sill garnish, retractable
wing mirrors with turn indicators and chrome
exterior door handles.
 Developed using Honda’s design philosophy of
“Man Maximum, Machine Minimum”, the Mobilio
promises optimum utilization of space and
practicality with its cleverly designed interiors.
While the design and the layout of the interior is very
similar to that of the Brio and the Amaze.

 The Mobilio is offered with both petrol and diesel
engine options. The petrol unit is the 1.5-litre i-
VTEC petrol engine which delivers 119bhp of
power and 145Nm of torque.
 The 1.5L-litre i-DTEC diesel engine, on the other
hand, is based on Honda’s latest Earth Dreams
Technology. It delivers 100bhp of power and
200Nm of torque.

 The engine is paired with a 5-speed manual
gearbox. Honda claims a fuel economy of 24.2
kmpl, making it the most fuel efficient vehicle
in its class.

 Engines
 1498 cc power Diesel, 99 bhp, 3600 RPM @
 1498 cc, Diesel, 99 bhp @ 3600 RPM power
 Gearboxes
 7 seater
 Steering
 Power steering

 Honda Mobilio is sold in the following colors
in India.

 Honda City comes in following versions with
two engine and two transmission and two fuel
options.

 Honda unveiled the fourth-generation City globally
at an event in New Delhi on November 25, 2013.
 The revised car was launched on January 7, 2014.
 The 2014 Honda City sedan retains the overall
design but has got changes to both the exterior as
well as the interiors. It is also packed with a host of
new features.

 The revised sedan is not a completely new
product and development has taken place in
terms of a sporty and aggressive design.
 This is based on the carmaker’s ‘Exciting H
Design’ philosophy which is expected to make its
way to all the upcoming cars from Honda.
 The changes include the modifications to the front
and rear profile of the vehicle. The revised front
grille displays a singular broad horizontal slat
laden with chrome. It tapers upwards at the edges
and gets the Honda emblem in the center. The
grille extends down to the bumper which sees
another thin horizontal slat before the air intakes.

 The double barrel headlamps are wider. The front
bumper, which houses the circular fog lamps with
honeycomb surrounds, gets redesigned air intakes.
The bonnet has two vertical creases to channelize
the air.
 The side profile of the car also exhibits the creases
meant to reduce the overall aerodynamic drag.
Though the overall length of the vehicle is the
same, the wheelbase is longer.

 The interiors of the new Honda City are very
similar to the layout of the previous car. However,
the plastic quality has improved. It gets more
buttons on it for audio connectivity, phone controls
and cruise control.
 For tuning the car to the best possible efficiency, the
automatic car’s dashboard gets an ‘Eco’ button. A
center arm rest is also present.

 The new Honda City is being offered with two sets of
engines and gearbox options. The diesel engine is the
1.5-litre i-DTEC unit from the Amaze sedan that
churns out 98bhp and 200Nm of torque while the
petrol is the retuned version of the 1.5-litre i-VTEC
unit which produces 119bhp and 145Nm of torque.
 Honda claims that the new City has the highest
ARAI efficiency numbers in the segment. The 1.5-
litre i-DTEC engine is India’s most efficient diesel
engine delivering an ARAI tested mileage of 26
kmpl. The petrol 1.5-litre i-VTEC delivers fuel
efficiency of 18kmpl with the CVT and 17.8kmpl
with the five-speed manual.

 Version
 Honda City E
 Honda City S
 Honda City E Diesel
 1498cc Diesel, Manual, 26 kmpl
 Honda City SV

 Honda City V
 Honda City S Diesel
 Honda City SV AT
 1497cc Petrol, Automatic, 18 kmpl
 Honda City SV Diesel

 Honda City VX
 Honda City V Diesel
 Honda City VX Diesel
 Honda City VX AT

 Engines
1498 cc, Diesel, 99 bhp @ 3600 RPM power

 Gearboxes

5-speed, Manual, FWD
 5 seater
 Steering
 Power steering

 Honda City is sold in the following colors in
India.

 Honda CR-V comes in following versions with 2 engine
and 2transmission and 1 fuel options.
 The 2007 Honda CR-V has very bold looks and is the
most compact crossover SUV available. It is very evident
that Honda has attempted to make it more car-like and
has succeeded. What this has done is made the new CRV
sportier.
 Tweaks to the A pillar and the center of gravity has
bolstered the performance. The grille and headlight
cluster adds to the aggressive and sporty stance. The
changes, though radical, are functional even from the
engineering aspect.

 The engine choices on offer are the 2.0l and 2.4l.
The 2.4l version also comes with an automatic. This
rightly brings with the manual transmission which
is really smooth with assured silky, short shifts.
This really stands out apart from the good power
output from the engine which is 143bhp for the 2.0l
and 161bhp for the 2.4l. The ride quality acts as the
litmus test to show the car-like dynamics it
displays.
 The body roll observed in common crossovers is
more car-like. It does not have a rugged appeal
though and from inside is very silent.

 Overall it is a good package and value for
money with the features that accompany the
impressive ride quality. The contemporary
styling and neat arches are head turners. A fine
cruiser for long drives wherein you can expect
12kpl and around 9kpl within city limits. The
2.0l version could give you a tad bit more on
the mileage front.

 Honda CR-V 2.0L 2WD MT
 Honda CR-V 2.0L 2WD AT
 Honda CR-V 2.4L 2WD
 Honda CR-V 2.4L 4WD AVN

 Engines
2354 cc, Petrol, 187 bhp @ 7000 RPM power

 Gearboxes

6-speed, Automatic, 4WD
6-speed, Automatic, FWD
 5 seater
 Steering
 Power steering

 Honda CR-V is sold in the following colors in India.

Manageral economics Honda Motor Co.ltd

Manageral economics Honda Motor Co.ltd

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