SlideShare uma empresa Scribd logo

Gov 2.0: Advanced Learning Institute

•Transferir como PPT, PDF•
•
D
dibegin

January 26, 2010 presentation in Edmonton, AB

Educação
1 de 26
TRADITIONAL MEDIA MEETS SOCIAL MEDIA Diane Bégin, NAIT Corporate Communications ADVANCED LEARNING INSTITUTE JANUARY 26, 2010
TRADITIONAL MEDIA MEETS SOCIAL MEDIA ,[object Object],[object Object],[object Object],[object Object],[object Object]
PERSONALITY www.briansolis.com/2009/05/significant/
OVERVIEW OF THE PRESENTATION ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
TODAY ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
COMMUNICATIONS PLANNING ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
COMMUNICATIONS PLANNING cont. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
TEN SOCIAL MEDIA TACTICS 1. Create content even when you don’t get the call. www.nait.ca/44782.htm www.youtube.com/techlifemag
2. Provide and repost content. communities.canada.com/edmontonjournal/blogs/eatmywords/archive/2009/12/16/de-boning-a-turkey.aspx twitter.com/NAIT/status/6802914579 TEN SOCIAL MEDIA TACTICS cont.
3. Address other unexpected social media opportunities. www.flickr.com/photos/nait TEN SOCIAL MEDIA TACTICS cont.
4. Post once and have it feed to multiple sources. TEN SOCIAL MEDIA TACTICS cont. www.nait.ca/newsroom www.nait.ca/socialmedia www.twitter.com/nait www.linkedin.com/groups?gid=1413867&trk=myg_ugrp_ovr www.techlifemag.ca
5. Make social media part of the story. www.youtube.com/watch?v=BTGViXjN8Fk TEN SOCIAL MEDIA TACTICS cont.
6. Whenever possible reuse content and post elsewhere. en.wikipedia.org/wiki/Avro_arrow www.techlifemag.ca twitter.com/NAIT/status/6669267608 TEN SOCIAL MEDIA TACTICS cont.
7. Always be looking and ready for opportunities. www.edmontonjournal.com/news/NAIT+workshop+aims+prevent+school+shootings/2133163/story.html TEN SOCIAL MEDIA TACTICS cont.
8. Tailor content and make it convenient for bloggers. TEN SOCIAL MEDIA TACTICS cont.
9. Involve many colleagues and create a similar brand for your channels. www.twitter.com/NAIT/naitaccounts www.nait.ca/facebook TEN SOCIAL MEDIA TACTICS cont.
10. Co-brand your personal presence with your organization. TEN SOCIAL MEDIA TACTICS cont. www.twitter.com/kvern
FIVE LESSONS 1. Be a real person. www.twitter.com/nait
FIVE LESSONS cont. 2. Be willing to poke fun at yourself. www.connect2edmonton.ca/forum/showthread.php?p=122600#post122600
FIVE LESSONS cont. 3. Don’t get put off by swearing.
FIVE LESSONS cont. 4. Face-to-face interaction is just as important as online. www.twitter.com/edmontontweetup
FIVE LESSONS cont. ,[object Object],[object Object]
TRACKING AND MEASUREMENT ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
OTHER REPORTED METRICS ,[object Object],[object Object],[object Object],[object Object],[object Object]
MY THREE FAVOURITE SOCIAL MEDIA TOOLS ,[object Object],[object Object],[object Object]
CONTACT Diane Bégin, Communications specialist, NAIT [email_address] 780.491.3142 www.twitter.com/dibegin www.linkedin.com/in/dibegin www.delicious.com/dibegin www.slideshare.net/dibegin www.facebook.com/dianebegin www.wheretobegin.ca

Recomendados

How to get your organization started in social media
How to get your organization started in social mediaHow to get your organization started in social media
How to get your organization started in social media
dibegin
 
Social Media for the Jobseeker
Social Media for the JobseekerSocial Media for the Jobseeker
Social Media for the Jobseeker
Richie Escovedo
 
Socializing Your Volunteer Program
Socializing Your Volunteer ProgramSocializing Your Volunteer Program
Socializing Your Volunteer Program
guest8d6d60
 
WordPower for Social Media - FIC
WordPower for Social Media - FICWordPower for Social Media - FIC
WordPower for Social Media - FIC
Richie Escovedo
 
Twitter 201: Adding Twitter to Your Strategic PR Toolbox
Twitter 201: Adding Twitter to Your Strategic PR ToolboxTwitter 201: Adding Twitter to Your Strategic PR Toolbox
Twitter 201: Adding Twitter to Your Strategic PR Toolbox
Burrelles Luce
 
Putting Social Media to Work for School PR
Putting Social Media to Work for School PRPutting Social Media to Work for School PR
Putting Social Media to Work for School PR
Richie Escovedo
 
#WordPower for Social Media
#WordPower for Social Media#WordPower for Social Media
#WordPower for Social Media
Richie Escovedo
 
Social Media Overview
Social Media OverviewSocial Media Overview
Social Media Overview
Randi Alexandra Plake
 

Recomendados

How to get your organization started in social media
How to get your organization started in social mediaHow to get your organization started in social media
How to get your organization started in social media
dibegin
 
Social Media for the Jobseeker
Social Media for the JobseekerSocial Media for the Jobseeker
Social Media for the Jobseeker
Richie Escovedo
 
Socializing Your Volunteer Program
Socializing Your Volunteer ProgramSocializing Your Volunteer Program
Socializing Your Volunteer Program
guest8d6d60
 
WordPower for Social Media - FIC
WordPower for Social Media - FICWordPower for Social Media - FIC
WordPower for Social Media - FIC
Richie Escovedo
 
Twitter 201: Adding Twitter to Your Strategic PR Toolbox
Twitter 201: Adding Twitter to Your Strategic PR ToolboxTwitter 201: Adding Twitter to Your Strategic PR Toolbox
Twitter 201: Adding Twitter to Your Strategic PR Toolbox
Burrelles Luce
 
Putting Social Media to Work for School PR
Putting Social Media to Work for School PRPutting Social Media to Work for School PR
Putting Social Media to Work for School PR
Richie Escovedo
 
#WordPower for Social Media
#WordPower for Social Media#WordPower for Social Media
#WordPower for Social Media
Richie Escovedo
 
Social Media Overview
Social Media OverviewSocial Media Overview
Social Media Overview
Randi Alexandra Plake
 
Social Media for PR 2010
Social Media for PR 2010Social Media for PR 2010
Social Media for PR 2010
Larissa Fair
 
BurellesLuce Social Media Tips & Resources
BurellesLuce Social Media Tips & ResourcesBurellesLuce Social Media Tips & Resources
BurellesLuce Social Media Tips & Resources
YNPN DC
 
Twitter Me on Facebook: An Overview of Social Media Tools
Twitter Me on Facebook: An Overview of Social Media Tools Twitter Me on Facebook: An Overview of Social Media Tools
Twitter Me on Facebook: An Overview of Social Media Tools
Capital Area District Library
 
Social Media Best Practices
Social Media Best PracticesSocial Media Best Practices
Social Media Best Practices
Randi Alexandra Plake
 
Social media
Social mediaSocial media
Social media
BhaiNaSotta
 
Using Social Media for Your Non-Profit
Using Social Media for Your Non-ProfitUsing Social Media for Your Non-Profit
Using Social Media for Your Non-Profit
Morris County NJ
 
Twitter 101: Everything You Always Wanted to Know About Twitter, but Were Afr...
Twitter 101: Everything You Always Wanted to Know About Twitter, but Were Afr...Twitter 101: Everything You Always Wanted to Know About Twitter, but Were Afr...
Twitter 101: Everything You Always Wanted to Know About Twitter, but Were Afr...
Burrelles Luce
 
Social Media. Who's Your Army? The Game of Risk. Visualize Your Social Conte...
Social Media. Who's Your Army? The Game of Risk. Visualize Your Social Conte...Social Media. Who's Your Army? The Game of Risk. Visualize Your Social Conte...
Social Media. Who's Your Army? The Game of Risk. Visualize Your Social Conte...
Nick Kellet
 
Intro to social media
Intro to social mediaIntro to social media
Intro to social media
Highway T
 
RDA Illawarra - Social Media Training for the Not-For-Profit Sector
RDA Illawarra - Social Media Training for the Not-For-Profit SectorRDA Illawarra - Social Media Training for the Not-For-Profit Sector
RDA Illawarra - Social Media Training for the Not-For-Profit Sector
Regional Development Australia (RDA) Illawarra
 
Social Media Basics: Twitter, Facebook and What's New
Social Media Basics: Twitter, Facebook and What's NewSocial Media Basics: Twitter, Facebook and What's New
Social Media Basics: Twitter, Facebook and What's New
Debbie Friez
 
Web & Social Media Strategies for Volunteer Engagement
Web & Social Media Strategies for Volunteer EngagementWeb & Social Media Strategies for Volunteer Engagement
Web & Social Media Strategies for Volunteer Engagement
Volunteer Center Serving Howard County
 
Social Media for Hospice Organizations
Social Media for Hospice OrganizationsSocial Media for Hospice Organizations
Social Media for Hospice Organizations
lgdeaton
 
Introduction to Facebook and Twitter
Introduction to Facebook and TwitterIntroduction to Facebook and Twitter
Introduction to Facebook and Twitter
Anne Adrian
 
Social Media Boot Camp Training Intro
Social Media Boot Camp Training IntroSocial Media Boot Camp Training Intro
Social Media Boot Camp Training Intro
JJ Lassberg
 
Social Funding - Nonprofit Social Media Fundraising
Social Funding - Nonprofit Social Media FundraisingSocial Funding - Nonprofit Social Media Fundraising
Social Funding - Nonprofit Social Media Fundraising
JJ Lassberg
 
Social Media for Brokers: Making Friends with Facebook
Social Media for Brokers: Making Friends with FacebookSocial Media for Brokers: Making Friends with Facebook
Social Media for Brokers: Making Friends with Facebook
Angela Brown
 
Facebook for Businesses
Facebook for BusinessesFacebook for Businesses
Facebook for Businesses
North Bend Public Library
 
Social Media 101: Facebook, Twitter, YouTube
Social Media 101: Facebook, Twitter, YouTubeSocial Media 101: Facebook, Twitter, YouTube
Social Media 101: Facebook, Twitter, YouTube
Colin Rhinesmith
 
Gfwc communications and public relations june 2014 mc
Gfwc communications and public relations june 2014 mcGfwc communications and public relations june 2014 mc
Gfwc communications and public relations june 2014 mc
Wendy Carriker
 
2011 CPRS Educators Poster Session
2011 CPRS Educators Poster Session2011 CPRS Educators Poster Session
2011 CPRS Educators Poster Session
dibegin
 
My volunteer day
My volunteer dayMy volunteer day
My volunteer day
dibegin
 

Mais conteúdo relacionado

Mais procurados

BurellesLuce Social Media Tips & Resources
BurellesLuce Social Media Tips & ResourcesBurellesLuce Social Media Tips & Resources
BurellesLuce Social Media Tips & Resources
YNPN DC
 
Twitter 101: Everything You Always Wanted to Know About Twitter, but Were Afr...
Twitter 101: Everything You Always Wanted to Know About Twitter, but Were Afr...Twitter 101: Everything You Always Wanted to Know About Twitter, but Were Afr...
Twitter 101: Everything You Always Wanted to Know About Twitter, but Were Afr...
Burrelles Luce
 
Social Media for Hospice Organizations
Social Media for Hospice OrganizationsSocial Media for Hospice Organizations
Social Media for Hospice Organizations
lgdeaton
 

Mais procurados (20)

Social Media for PR 2010
Social Media for PR 2010Social Media for PR 2010
Social Media for PR 2010
 
BurellesLuce Social Media Tips & Resources
BurellesLuce Social Media Tips & ResourcesBurellesLuce Social Media Tips & Resources
BurellesLuce Social Media Tips & Resources
 
Twitter Me on Facebook: An Overview of Social Media Tools
Twitter Me on Facebook: An Overview of Social Media Tools Twitter Me on Facebook: An Overview of Social Media Tools
Twitter Me on Facebook: An Overview of Social Media Tools
 
Social Media Best Practices
Social Media Best PracticesSocial Media Best Practices
Social Media Best Practices
 
Social media
Social mediaSocial media
Social media
 
Using Social Media for Your Non-Profit
Using Social Media for Your Non-ProfitUsing Social Media for Your Non-Profit
Using Social Media for Your Non-Profit
 
Twitter 101: Everything You Always Wanted to Know About Twitter, but Were Afr...
Twitter 101: Everything You Always Wanted to Know About Twitter, but Were Afr...Twitter 101: Everything You Always Wanted to Know About Twitter, but Were Afr...
Twitter 101: Everything You Always Wanted to Know About Twitter, but Were Afr...
 
Social Media. Who's Your Army? The Game of Risk. Visualize Your Social Conte...
Social Media. Who's Your Army? The Game of Risk. Visualize Your Social Conte...Social Media. Who's Your Army? The Game of Risk. Visualize Your Social Conte...
Social Media. Who's Your Army? The Game of Risk. Visualize Your Social Conte...
 
Intro to social media
Intro to social mediaIntro to social media
Intro to social media
 
RDA Illawarra - Social Media Training for the Not-For-Profit Sector
RDA Illawarra - Social Media Training for the Not-For-Profit SectorRDA Illawarra - Social Media Training for the Not-For-Profit Sector
RDA Illawarra - Social Media Training for the Not-For-Profit Sector
 
Social Media Basics: Twitter, Facebook and What's New
Social Media Basics: Twitter, Facebook and What's NewSocial Media Basics: Twitter, Facebook and What's New
Social Media Basics: Twitter, Facebook and What's New
 
Web & Social Media Strategies for Volunteer Engagement
Web & Social Media Strategies for Volunteer EngagementWeb & Social Media Strategies for Volunteer Engagement
Web & Social Media Strategies for Volunteer Engagement
 
Social Media for Hospice Organizations
Social Media for Hospice OrganizationsSocial Media for Hospice Organizations
Social Media for Hospice Organizations
 
Introduction to Facebook and Twitter
Introduction to Facebook and TwitterIntroduction to Facebook and Twitter
Introduction to Facebook and Twitter
 
Social Media Boot Camp Training Intro
Social Media Boot Camp Training IntroSocial Media Boot Camp Training Intro
Social Media Boot Camp Training Intro
 
Social Funding - Nonprofit Social Media Fundraising
Social Funding - Nonprofit Social Media FundraisingSocial Funding - Nonprofit Social Media Fundraising
Social Funding - Nonprofit Social Media Fundraising
 
Social Media for Brokers: Making Friends with Facebook
Social Media for Brokers: Making Friends with FacebookSocial Media for Brokers: Making Friends with Facebook
Social Media for Brokers: Making Friends with Facebook
 
Facebook for Businesses
Facebook for BusinessesFacebook for Businesses
Facebook for Businesses
 
Social Media 101: Facebook, Twitter, YouTube
Social Media 101: Facebook, Twitter, YouTubeSocial Media 101: Facebook, Twitter, YouTube
Social Media 101: Facebook, Twitter, YouTube
 
Gfwc communications and public relations june 2014 mc
Gfwc communications and public relations june 2014 mcGfwc communications and public relations june 2014 mc
Gfwc communications and public relations june 2014 mc
 

Destaque

5th Annual Alberta Communications Forum
5th Annual Alberta Communications Forum5th Annual Alberta Communications Forum
5th Annual Alberta Communications Forum
dibegin
 
CPRS presentation to NAIT PR students
CPRS presentation to NAIT PR studentsCPRS presentation to NAIT PR students
CPRS presentation to NAIT PR students
dibegin
 

Destaque (6)

2011 CPRS Educators Poster Session
2011 CPRS Educators Poster Session2011 CPRS Educators Poster Session
2011 CPRS Educators Poster Session
 
My volunteer day
My volunteer dayMy volunteer day
My volunteer day
 
Twitter 101
Twitter 101Twitter 101
Twitter 101
 
5th Annual Alberta Communications Forum
5th Annual Alberta Communications Forum5th Annual Alberta Communications Forum
5th Annual Alberta Communications Forum
 
UPDATED 2011 CPRS Educators Poster Session
UPDATED 2011 CPRS Educators Poster SessionUPDATED 2011 CPRS Educators Poster Session
UPDATED 2011 CPRS Educators Poster Session
 
CPRS presentation to NAIT PR students
CPRS presentation to NAIT PR studentsCPRS presentation to NAIT PR students
CPRS presentation to NAIT PR students
 

Semelhante a Gov 2.0: Advanced Learning Institute

Ita Roundtable: Pr And Social Media
Ita Roundtable: Pr And Social MediaIta Roundtable: Pr And Social Media
Ita Roundtable: Pr And Social Media
Michelle Krier
 
Business Focused Social Media
Business Focused Social MediaBusiness Focused Social Media
Business Focused Social Media
University of Waterloo Stratford Campus
 
CoStar Webinar-Social Media for Brokers
CoStar Webinar-Social Media for BrokersCoStar Webinar-Social Media for Brokers
CoStar Webinar-Social Media for Brokers
Coy Davidson
 
ASU social media ecosystem & tips
ASU social media ecosystem & tipsASU social media ecosystem & tips
ASU social media ecosystem & tips
julieespinosa
 
Measuringsocialmediaimpact ead iworkshopjun2012
Measuringsocialmediaimpact ead iworkshopjun2012Measuringsocialmediaimpact ead iworkshopjun2012
Measuringsocialmediaimpact ead iworkshopjun2012
Tony Roberts
 
Social Media Capacity Building
Social Media Capacity BuildingSocial Media Capacity Building
Social Media Capacity Building
TechSoup
 
Social Media Capacity Building for Nonprofits
Social Media Capacity Building for NonprofitsSocial Media Capacity Building for Nonprofits
Social Media Capacity Building for Nonprofits
Susan Tenby
 

Semelhante a Gov 2.0: Advanced Learning Institute (20)

Social Media: Personal and Professional Strategies
Social Media: Personal and Professional StrategiesSocial Media: Personal and Professional Strategies
Social Media: Personal and Professional Strategies
 
How to Build and Sustain Buzz Online
How to Build and Sustain Buzz OnlineHow to Build and Sustain Buzz Online
How to Build and Sustain Buzz Online
 
Brandt socialmediaworkshop25.11
Brandt socialmediaworkshop25.11Brandt socialmediaworkshop25.11
Brandt socialmediaworkshop25.11
 
Ita Roundtable: Pr And Social Media
Ita Roundtable: Pr And Social MediaIta Roundtable: Pr And Social Media
Ita Roundtable: Pr And Social Media
 
Business Focused Social Media
Business Focused Social MediaBusiness Focused Social Media
Business Focused Social Media
 
Making Connections Through Online Networks & Tools
Making Connections Through Online Networks & ToolsMaking Connections Through Online Networks & Tools
Making Connections Through Online Networks & Tools
 
Social media tools training
Social media tools trainingSocial media tools training
Social media tools training
 
Measuringsocialmediaimpact ead iworkshopjun2012
Measuringsocialmediaimpact ead iworkshopjun2012Measuringsocialmediaimpact ead iworkshopjun2012
Measuringsocialmediaimpact ead iworkshopjun2012
 
CoStar Webinar-Social Media for Brokers
CoStar Webinar-Social Media for BrokersCoStar Webinar-Social Media for Brokers
CoStar Webinar-Social Media for Brokers
 
ASU social media ecosystem & tips
ASU social media ecosystem & tipsASU social media ecosystem & tips
ASU social media ecosystem & tips
 
Social Media for Brokers
Social Media for BrokersSocial Media for Brokers
Social Media for Brokers
 
Social Media by Game Day
Social Media by Game DaySocial Media by Game Day
Social Media by Game Day
 
Twitter compasspoint
Twitter compasspointTwitter compasspoint
Twitter compasspoint
 
Social media for event management
Social media for event managementSocial media for event management
Social media for event management
 
Measuringsocialmediaimpact ead iworkshopjun2012
Measuringsocialmediaimpact ead iworkshopjun2012Measuringsocialmediaimpact ead iworkshopjun2012
Measuringsocialmediaimpact ead iworkshopjun2012
 
Social Media Capacity Building
Social Media Capacity BuildingSocial Media Capacity Building
Social Media Capacity Building
 
Social Media Capacity Building for Nonprofits
Social Media Capacity Building for NonprofitsSocial Media Capacity Building for Nonprofits
Social Media Capacity Building for Nonprofits
 
Social Media
Social Media Social Media
Social Media
 
Nlp social media class day 1
Nlp social media class day 1Nlp social media class day 1
Nlp social media class day 1
 
Igniting Internal Communications with Effective Social Media Strategies
Igniting Internal Communications with Effective Social Media StrategiesIgniting Internal Communications with Effective Social Media Strategies
Igniting Internal Communications with Effective Social Media Strategies
 

Mais de dibegin

NAIT Twitter
NAIT TwitterNAIT Twitter
NAIT Twitter
dibegin
 
CPRS presentation to NAIT MARK278 - Public Relations
CPRS presentation to NAIT MARK278 - Public RelationsCPRS presentation to NAIT MARK278 - Public Relations
CPRS presentation to NAIT MARK278 - Public Relations
dibegin
 

Mais de dibegin (7)

CPRS Presentation to NAIT PR Students
CPRS Presentation to NAIT PR StudentsCPRS Presentation to NAIT PR Students
CPRS Presentation to NAIT PR Students
 
CPRS Edmonton for Grant MacEwan University
CPRS Edmonton for Grant MacEwan UniversityCPRS Edmonton for Grant MacEwan University
CPRS Edmonton for Grant MacEwan University
 
Legal Aid Alberta (Sept. 23/09)
Legal Aid Alberta (Sept. 23/09)Legal Aid Alberta (Sept. 23/09)
Legal Aid Alberta (Sept. 23/09)
 
NAIT PR class presentation
NAIT PR class presentationNAIT PR class presentation
NAIT PR class presentation
 
NAIT Twitter
NAIT TwitterNAIT Twitter
NAIT Twitter
 
CPRS presentation to NAIT MARK278 - Public Relations
CPRS presentation to NAIT MARK278 - Public RelationsCPRS presentation to NAIT MARK278 - Public Relations
CPRS presentation to NAIT MARK278 - Public Relations
 
CPRS EDMONTON 2008 AGM
CPRS EDMONTON 2008 AGMCPRS EDMONTON 2008 AGM
CPRS EDMONTON 2008 AGM
 

Último

Spellings Wk 3 English CAPS CARES Please Practise
Spellings Wk 3 English CAPS CARES Please PractiseSpellings Wk 3 English CAPS CARES Please Practise
Spellings Wk 3 English CAPS CARES Please Practise
AnaAcapella
 
The basics of sentences session 3pptx.pptx
The basics of sentences session 3pptx.pptxThe basics of sentences session 3pptx.pptx
The basics of sentences session 3pptx.pptx
heathfieldcps1
 

Último (20)

Key note speaker Neum_Admir Softic_ENG.pdf
Key note speaker Neum_Admir Softic_ENG.pdfKey note speaker Neum_Admir Softic_ENG.pdf
Key note speaker Neum_Admir Softic_ENG.pdf
 
2024-NATIONAL-LEARNING-CAMP-AND-OTHER.pptx
2024-NATIONAL-LEARNING-CAMP-AND-OTHER.pptx2024-NATIONAL-LEARNING-CAMP-AND-OTHER.pptx
2024-NATIONAL-LEARNING-CAMP-AND-OTHER.pptx
 
Accessible Digital Futures project (20/03/2024)
Accessible Digital Futures project (20/03/2024)Accessible Digital Futures project (20/03/2024)
Accessible Digital Futures project (20/03/2024)
 
Towards a code of practice for AI in AT.pptx
Towards a code of practice for AI in AT.pptxTowards a code of practice for AI in AT.pptx
Towards a code of practice for AI in AT.pptx
 
Fostering Friendships - Enhancing Social Bonds in the Classroom
Fostering Friendships - Enhancing Social Bonds in the ClassroomFostering Friendships - Enhancing Social Bonds in the Classroom
Fostering Friendships - Enhancing Social Bonds in the Classroom
 
General Principles of Intellectual Property: Concepts of Intellectual Proper...
General Principles of Intellectual Property: Concepts of Intellectual Proper...General Principles of Intellectual Property: Concepts of Intellectual Proper...
General Principles of Intellectual Property: Concepts of Intellectual Proper...
 
Micro-Scholarship, What it is, How can it help me.pdf
Micro-Scholarship, What it is, How can it help me.pdfMicro-Scholarship, What it is, How can it help me.pdf
Micro-Scholarship, What it is, How can it help me.pdf
 
Mixin Classes in Odoo 17 How to Extend Models Using Mixin Classes
Mixin Classes in Odoo 17 How to Extend Models Using Mixin ClassesMixin Classes in Odoo 17 How to Extend Models Using Mixin Classes
Mixin Classes in Odoo 17 How to Extend Models Using Mixin Classes
 
Spellings Wk 3 English CAPS CARES Please Practise
Spellings Wk 3 English CAPS CARES Please PractiseSpellings Wk 3 English CAPS CARES Please Practise
Spellings Wk 3 English CAPS CARES Please Practise
 
TỔNG ÔN TẬP THI VÀO LỚP 10 MÔN TIẾNG ANH NĂM HỌC 2023 - 2024 CÓ ĐÁP ÁN (NGỮ Â...
TỔNG ÔN TẬP THI VÀO LỚP 10 MÔN TIẾNG ANH NĂM HỌC 2023 - 2024 CÓ ĐÁP ÁN (NGỮ Â...TỔNG ÔN TẬP THI VÀO LỚP 10 MÔN TIẾNG ANH NĂM HỌC 2023 - 2024 CÓ ĐÁP ÁN (NGỮ Â...
TỔNG ÔN TẬP THI VÀO LỚP 10 MÔN TIẾNG ANH NĂM HỌC 2023 - 2024 CÓ ĐÁP ÁN (NGỮ Â...
 
How to Give a Domain for a Field in Odoo 17
How to Give a Domain for a Field in Odoo 17How to Give a Domain for a Field in Odoo 17
How to Give a Domain for a Field in Odoo 17
 
Unit-IV; Professional Sales Representative (PSR).pptx
Unit-IV; Professional Sales Representative (PSR).pptxUnit-IV; Professional Sales Representative (PSR).pptx
Unit-IV; Professional Sales Representative (PSR).pptx
 
Food safety_Challenges food safety laboratories_.pdf
Food safety_Challenges food safety laboratories_.pdfFood safety_Challenges food safety laboratories_.pdf
Food safety_Challenges food safety laboratories_.pdf
 
Single or Multiple melodic lines structure
Single or Multiple melodic lines structureSingle or Multiple melodic lines structure
Single or Multiple melodic lines structure
 
Sociology 101 Demonstration of Learning Exhibit
Sociology 101 Demonstration of Learning ExhibitSociology 101 Demonstration of Learning Exhibit
Sociology 101 Demonstration of Learning Exhibit
 
ComPTIA Overview | Comptia Security+ Book SY0-701
ComPTIA Overview | Comptia Security+ Book SY0-701ComPTIA Overview | Comptia Security+ Book SY0-701
ComPTIA Overview | Comptia Security+ Book SY0-701
 
Basic Civil Engineering first year Notes- Chapter 4 Building.pptx
Basic Civil Engineering first year Notes- Chapter 4 Building.pptxBasic Civil Engineering first year Notes- Chapter 4 Building.pptx
Basic Civil Engineering first year Notes- Chapter 4 Building.pptx
 
Introduction to Nonprofit Accounting: The Basics
Introduction to Nonprofit Accounting: The BasicsIntroduction to Nonprofit Accounting: The Basics
Introduction to Nonprofit Accounting: The Basics
 
The basics of sentences session 3pptx.pptx
The basics of sentences session 3pptx.pptxThe basics of sentences session 3pptx.pptx
The basics of sentences session 3pptx.pptx
 
How to Manage Global Discount in Odoo 17 POS
How to Manage Global Discount in Odoo 17 POSHow to Manage Global Discount in Odoo 17 POS
How to Manage Global Discount in Odoo 17 POS
 

Gov 2.0: Advanced Learning Institute

  • 1. TRADITIONAL MEDIA MEETS SOCIAL MEDIA Diane Bégin, NAIT Corporate Communications ADVANCED LEARNING INSTITUTE JANUARY 26, 2010
  • 2.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8. TEN SOCIAL MEDIA TACTICS 1. Create content even when you don’t get the call. www.nait.ca/44782.htm www.youtube.com/techlifemag
  • 9. 2. Provide and repost content. communities.canada.com/edmontonjournal/blogs/eatmywords/archive/2009/12/16/de-boning-a-turkey.aspx twitter.com/NAIT/status/6802914579 TEN SOCIAL MEDIA TACTICS cont.
  • 10. 3. Address other unexpected social media opportunities. www.flickr.com/photos/nait TEN SOCIAL MEDIA TACTICS cont.
  • 11. 4. Post once and have it feed to multiple sources. TEN SOCIAL MEDIA TACTICS cont. www.nait.ca/newsroom www.nait.ca/socialmedia www.twitter.com/nait www.linkedin.com/groups?gid=1413867&trk=myg_ugrp_ovr www.techlifemag.ca
  • 12. 5. Make social media part of the story. www.youtube.com/watch?v=BTGViXjN8Fk TEN SOCIAL MEDIA TACTICS cont.
  • 13. 6. Whenever possible reuse content and post elsewhere. en.wikipedia.org/wiki/Avro_arrow www.techlifemag.ca twitter.com/NAIT/status/6669267608 TEN SOCIAL MEDIA TACTICS cont.
  • 14. 7. Always be looking and ready for opportunities. www.edmontonjournal.com/news/NAIT+workshop+aims+prevent+school+shootings/2133163/story.html TEN SOCIAL MEDIA TACTICS cont.
  • 15. 8. Tailor content and make it convenient for bloggers. TEN SOCIAL MEDIA TACTICS cont.
  • 16. 9. Involve many colleagues and create a similar brand for your channels. www.twitter.com/NAIT/naitaccounts www.nait.ca/facebook TEN SOCIAL MEDIA TACTICS cont.
  • 17. 10. Co-brand your personal presence with your organization. TEN SOCIAL MEDIA TACTICS cont. www.twitter.com/kvern
  • 18. FIVE LESSONS 1. Be a real person. www.twitter.com/nait
  • 19. FIVE LESSONS cont. 2. Be willing to poke fun at yourself. www.connect2edmonton.ca/forum/showthread.php?p=122600#post122600
  • 20. FIVE LESSONS cont. 3. Don’t get put off by swearing.
  • 21. FIVE LESSONS cont. 4. Face-to-face interaction is just as important as online. www.twitter.com/edmontontweetup
  • 22.
  • 23.
  • 24.
  • 25.
  • 26. CONTACT Diane Bégin, Communications specialist, NAIT [email_address] 780.491.3142 www.twitter.com/dibegin www.linkedin.com/in/dibegin www.delicious.com/dibegin www.slideshare.net/dibegin www.facebook.com/dianebegin www.wheretobegin.ca