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5th Annual Alberta Communications Forum

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TRADITIONAL MEDIA MEETS SOCIAL MEDIA Diane Bégin, NAIT Corporate Communications 5TH ANNUAL ALBERTA COMMUNICATIONS FORUM FEBRUARY 22, 2010
Source: http://www.time.com/time/covers/0,16641,19940725,00.html THE INTERNET TOOK OFF
 
The @ briansolis Conversation Prism is just a fraction of SM. It's a starting point. Go to each & search your org for conversation. #cprs2009 9:18 AM Jun 8th, 2009    It's the listening that separates SM experts from SM theorists. #cprs2009 9:16 AM Jun 8th, 2009    Who owns social media? Every dept of an org does - they must all socialize. BUT PR has to be the resource centre for everyone. #cprs2009 9:14 AM Jun 8th, 2009    No one is better at communicating in social media than communications veterans. SM is just a tool. Still just conversation. #cprs2009 9:05 AM Jun 8th, 2009 Conversations have been happening since the beginning of time. Social media now allows you to find them. @ briansolis #cprs2009 8:56 AM Jun 8th, 2009 From @ briansolis Press release is over 100 yrs. Officially it still sucks. #cprs2009 8:54 AM Jun 8th, 2009 from Twittelator BRIAN SOLIS @ 2009 CPRS NATIONAL CONFERENCE
TRADITIONAL MEDIA MEETS SOCIAL MEDIA ,[object Object],[object Object],[object Object],[object Object],[object Object]
PERSONALITY www.briansolis.com/2009/05/significant/
OVERVIEW OF THE PRESENTATION ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
TODAY ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
COMMUNICATIONS PLANNING ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
COMMUNICATIONS PLANNING cont. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
TEN SOCIAL MEDIA TACTICS 1. Create content even when you don’t get the call. www.nait.ca/44782.htm www.youtube.com/techlifemag
2. Provide and repost content. communities.canada.com/edmontonjournal/blogs/eatmywords/archive/2009/12/16/de-boning-a-turkey.aspx twitter.com/NAIT/status/6802914579 TEN SOCIAL MEDIA TACTICS cont.
3. Address other unexpected social media opportunities. www.flickr.com/photos/nait TEN SOCIAL MEDIA TACTICS cont.
4. Post once and have it feed to multiple sources. TEN SOCIAL MEDIA TACTICS cont. www.nait.ca/newsroom www.nait.ca/socialmedia www.twitter.com/nait www.linkedin.com/groups?gid=1413867&trk=myg_ugrp_ovr www.techlifemag.ca
5. Make social media part of the story. www.youtube.com/watch?v=BTGViXjN8Fk TEN SOCIAL MEDIA TACTICS cont.
6. Whenever possible reuse content and post elsewhere. en.wikipedia.org/wiki/Avro_arrow www.techlifemag.ca twitter.com/NAIT/status/6669267608 TEN SOCIAL MEDIA TACTICS cont.
7. Always be looking and ready for opportunities. www.edmontonjournal.com/news/NAIT+workshop+aims+prevent+school+shootings/2133163/story.html TEN SOCIAL MEDIA TACTICS cont.
8. Tailor content and make it convenient for bloggers. TEN SOCIAL MEDIA TACTICS cont.
9. Involve many colleagues and create a similar brand for your channels. www.twitter.com/NAIT/naitaccounts www.nait.ca/facebook TEN SOCIAL MEDIA TACTICS cont.
10. Co-brand your personal presence with your organization. TEN SOCIAL MEDIA TACTICS cont. www.twitter.com/kvern
FIVE LESSONS 1. Be a real person. www.twitter.com/nait
FIVE LESSONS cont. 2. Be willing to poke fun at yourself. www.connect2edmonton.ca/forum/showthread.php?p=122600#post122600
FIVE LESSONS cont. 3. Don’t get put off by swearing.
FIVE LESSONS cont. 4. Face-to-face interaction is just as important as online. www.twitter.com/edmontontweetup
FIVE LESSONS cont. ,[object Object],[object Object]
TRACKING AND MEASUREMENT ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
OTHER REPORTED METRICS ,[object Object],[object Object],[object Object],[object Object],[object Object]
MY THREE FAVOURITE SOCIAL MEDIA TOOLS ,[object Object],[object Object],[object Object]
CONTACT Diane Bégin, Communications Specialist, NAIT [email_address] 780.491.3142 www.twitter.com/dibegin www.linkedin.com/in/dibegin www.delicious.com/dibegin www.slideshare.net/dibegin www.facebook.com/dianebegin www.wheretobegin.ca

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5th Annual Alberta Communications Forum

  • 1. TRADITIONAL MEDIA MEETS SOCIAL MEDIA Diane Bégin, NAIT Corporate Communications 5TH ANNUAL ALBERTA COMMUNICATIONS FORUM FEBRUARY 22, 2010
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  • 4. The @ briansolis Conversation Prism is just a fraction of SM. It's a starting point. Go to each & search your org for conversation. #cprs2009 9:18 AM Jun 8th, 2009    It's the listening that separates SM experts from SM theorists. #cprs2009 9:16 AM Jun 8th, 2009    Who owns social media? Every dept of an org does - they must all socialize. BUT PR has to be the resource centre for everyone. #cprs2009 9:14 AM Jun 8th, 2009    No one is better at communicating in social media than communications veterans. SM is just a tool. Still just conversation. #cprs2009 9:05 AM Jun 8th, 2009 Conversations have been happening since the beginning of time. Social media now allows you to find them. @ briansolis #cprs2009 8:56 AM Jun 8th, 2009 From @ briansolis Press release is over 100 yrs. Officially it still sucks. #cprs2009 8:54 AM Jun 8th, 2009 from Twittelator BRIAN SOLIS @ 2009 CPRS NATIONAL CONFERENCE
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  • 11. TEN SOCIAL MEDIA TACTICS 1. Create content even when you don’t get the call. www.nait.ca/44782.htm www.youtube.com/techlifemag
  • 12. 2. Provide and repost content. communities.canada.com/edmontonjournal/blogs/eatmywords/archive/2009/12/16/de-boning-a-turkey.aspx twitter.com/NAIT/status/6802914579 TEN SOCIAL MEDIA TACTICS cont.
  • 13. 3. Address other unexpected social media opportunities. www.flickr.com/photos/nait TEN SOCIAL MEDIA TACTICS cont.
  • 14. 4. Post once and have it feed to multiple sources. TEN SOCIAL MEDIA TACTICS cont. www.nait.ca/newsroom www.nait.ca/socialmedia www.twitter.com/nait www.linkedin.com/groups?gid=1413867&trk=myg_ugrp_ovr www.techlifemag.ca
  • 15. 5. Make social media part of the story. www.youtube.com/watch?v=BTGViXjN8Fk TEN SOCIAL MEDIA TACTICS cont.
  • 16. 6. Whenever possible reuse content and post elsewhere. en.wikipedia.org/wiki/Avro_arrow www.techlifemag.ca twitter.com/NAIT/status/6669267608 TEN SOCIAL MEDIA TACTICS cont.
  • 17. 7. Always be looking and ready for opportunities. www.edmontonjournal.com/news/NAIT+workshop+aims+prevent+school+shootings/2133163/story.html TEN SOCIAL MEDIA TACTICS cont.
  • 18. 8. Tailor content and make it convenient for bloggers. TEN SOCIAL MEDIA TACTICS cont.
  • 19. 9. Involve many colleagues and create a similar brand for your channels. www.twitter.com/NAIT/naitaccounts www.nait.ca/facebook TEN SOCIAL MEDIA TACTICS cont.
  • 20. 10. Co-brand your personal presence with your organization. TEN SOCIAL MEDIA TACTICS cont. www.twitter.com/kvern
  • 21. FIVE LESSONS 1. Be a real person. www.twitter.com/nait
  • 22. FIVE LESSONS cont. 2. Be willing to poke fun at yourself. www.connect2edmonton.ca/forum/showthread.php?p=122600#post122600
  • 23. FIVE LESSONS cont. 3. Don’t get put off by swearing.
  • 24. FIVE LESSONS cont. 4. Face-to-face interaction is just as important as online. www.twitter.com/edmontontweetup
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  • 29. CONTACT Diane Bégin, Communications Specialist, NAIT [email_address] 780.491.3142 www.twitter.com/dibegin www.linkedin.com/in/dibegin www.delicious.com/dibegin www.slideshare.net/dibegin www.facebook.com/dianebegin www.wheretobegin.ca