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User Research &
Usability Testing

Diane Loviglio
@dianeloviglio


General Assembly
April 1, 2013
Architecture & Anthropology
            Startup Founder
             UX Researcher
            Startup Founder
Gaining empathy for ...
What We’ll Be Learning Today
   What is UR?
   Why do UR?

   User Research Methods
    Observation
    In Depth Interviews
    Contextual Inquires
    Diary Studies
    Usability Testing

   Live Usability Testing
What is User Research?



        Understanding past and current
        behaviors in order to use them as a
        proxy for future behaviors.

        Understanding the why.
Why do User Research?



                   gain empathy


                 their motivations
                    their values
                    their needs
                  their behaviors
User Research Methods


                      observation
                  in-depth interviews
                  contextual inquiries
                      diary studies
 Pre-Prototype

 Post-Prototype
                    usability testing
Pre-Prototype User Research
                              Observation
Pre-Prototype User Research
                              In Depth Interviews
Pre-Prototype User Research
                              Contextual Inquires
Pre-Prototype User Research
                              Diary Studies
Post-Prototype User Research
                               Usability Testing
3 Steps of Usability Testing
Step 1
         Get to know them
         for a little bit.
Step 2
         Give them one task.
Step 3
         Then shut up!
Live Remote Usability Test
Usability Tools
Google Hangout - Desktop Screen Sharing




                      google hangout - take
                      screenshot of me doing it
                      with and sss homepage
                      up.
Hug Your Laptop - Mobile Screen Sharing
Tools - PC Screen Sharing
                            Join.Me
Silverback - Mac Screen Sharing & Video Recording
ScreenFlow - Mac Screen Sharing & Video Recording
Tools - Live Onsite Recruiting
Further Reading
User Research &
Usability Testing

Diane Loviglio
@dianeloviglio


General Assembly
April 1, 2013

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Intro to User Research & Usability Testing