2. Social Media are media designed to be
disseminated through social interaction created
using highly accessible and scalable publishing
techniques. Social media supports the human need
for social interaction, using internet- and web-
based technologies to transform broadcast media
monologues (one to many) into social media
dialogues (many to many). It supports the
democratization of knowledge and
information, transforming people from content
consumers into content producers.—Wikipedia
First Things First: A Definition
3. Social Media is a
conversation supported by
online tools.
In Other Words …
26. What are your goals & objectives?
Getting Started in Social Media
27. What are your goals & objectives?
Who’s your audience?
Getting Started in Social Media
28. What are your goals & objectives?
Who’s your audience?
Where are they online?
Getting Started in Social Media
29. What are your goals & objectives?
Who’s your audience?
Where are they online?
What are your resources?
Getting Started in Social Media
30. What are your goals & objectives?
Who’s your audience?
Where are they online?
What are your resources?
What does success look like?
Getting Started in Social Media
31. What are your goals & objectives?
Who’s your audience?
Where are they online?
What are your resources?
What does success look like?
What tools make sense?
Getting Started in Social Media
32. What are your goals & objectives?
Who’s your audience?
Where are they online?
What are your resources?
What does success look like?
What tools make sense?
How will you measure success?
Getting Started in Social Media
35. Blog
http://www.pokethebeehive.com
Email
dan@pokethebeehive.com
Twitter
@dhutson
LinkedIn
http://www.linkedin.com/in/danhutson
Where You Can Find Me