Content Rules

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Davin Hutchinson

Tecnologia Negócios

Authors C.C. Chapman Speaker: A highly recognize speaker to companies, marketers and content creators Entrepreneur: In 2007 he developed Advance Guard which was his Marketing Firm. After a successful two year run, they was attained by Campfire Clients: American Eagle Outfitters, Coca Cola, Warner Brothers, and HBO

He Probably Knows what He is Talking About…

Authors Ann Handley Writer: Huffington Post, Mashable, The Mommy Gig, and American Express open forum. Entrepreneur: Cofounder of Clickz. One of the earliest source for interactive marketing and news C.C.O: Chief Content Officer of MarketingProfs, providing information to business and marketing professionals through internet media

She has seems like she has some knowledge….. Why write the book?

…So why write the book… Authors saw a need… …a need for a break down of the art and science behind developing… …“killer blogs, eBooks, podcast, videos, and webinars”…

Summary of the Book ….Really the Content Rules… 1. Accept that fact that you are a Publisher… ,[object Object],2. In-depth knowledge of a product can produce originality… ,[object Object]

“The more valuable information you can give, the more you will be viewed as an expert”…

Know your customers too2a. Know your customers… ,[object Object]

Will you product/service assist in daily lives?,[object Object]

Develop definitive measurements of success5. Speak Human… Please!!! ,[object Object]

Boeing learned this when an 8 year old sent in his design of a plane. Boeing responded by sending a letter that the kid needed a dictionary to decipher. The letter was impersonal.,[object Object]

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Content Rules

1. C.C. Chapman Ann Handley

2. Authors C.C. Chapman Speaker: A highly recognize speaker to companies, marketers and content creators Entrepreneur: In 2007 he developed Advance Guard which was his Marketing Firm. After a successful two year run, they was attained by Campfire Clients: American Eagle Outfitters, Coca Cola, Warner Brothers, and HBO

3. He Probably Knows what He is Talking About…

4. Authors Ann Handley Writer: Huffington Post, Mashable, The Mommy Gig, and American Express open forum. Entrepreneur: Cofounder of Clickz. One of the earliest source for interactive marketing and news C.C.O: Chief Content Officer of MarketingProfs, providing information to business and marketing professionals through internet media

5. She has seems like she has some knowledge….. Why write the book?

6. …So why write the book… Authors saw a need… …a need for a break down of the art and science behind developing… …“killer blogs, eBooks, podcast, videos, and webinars”…

8. Know your product extensively

9. “The more valuable information you can give, the more you will be viewed as an expert”…

10.

11. What are their concerns/objectives?

12.

13.

14. Be more personal…

15.

16.

17. Social networks are perfect in providing this avenueWhat happens? Interaction From customers can lead to a following (as in the case of Harley Davidson)

18.

19.

20. What did I take from it? …you must earn the attention of the browser… Interacting with customers is how your company will survive. …it is important to give valuable information that can be easily read I must put myself in the mind of the consumer and think... …what haven’t they answered yet?

21. Who should read this Book? Business professionals Advertisers Artist Non-Profit Organizations My Pastor My Roommate My mom EVERYONE who is apart of an entity…!!!

22. …so what now… Questions related to marketing products are answered… at least for now… However the questions now fall into business, such as… Who can manufacture my products? How to become a B2B business? Overall a great book…!!!!

Content Rules

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Content Rules