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Improving the User Experience for
Conversion Optimization
User Experience improvements scientifically increase
the number of website conversions that lead to
improved customer loyalty and ongoing ROI.
Overview
interFUEL
+3%
Version A
+7%
Version B
Improving the User Experience for
Conversion Optimization means
making improvements to your
website that scientifically increase
the number of your business
goals customers can achieve.
Our methods go much further than
typical optimization. Our expert
UX designers discover the most
effective use of persuasion design,
gamification, and human factors for
your website and customer goals.
This secret weapon not only increases
conversions at a higher rate, they also
improves usability and customer
perception of your brand.
We work with you to understand the goals you
want your website visitors to achieve. It’s not
always a sale, some things to consider are:
- Submitting forms
- Requesting downloads
- Reading reviews
- Writing reviews
- Posting comments
- Product inquiries
- Requesting samples
- Sending to a friend
To prioritize objectives, you
must understand the value
they add to the business.
STEP 1:
Determine
Business Goals 1
2
3
interFUEL
STEP 2:
Identify
Conversion
Funnels
Next, we chart the course a
website visitor has to go through
to complete a business goal on
your website.
How it’s done:
- Identify landing pages
- Identify goal pages
- Map the ideal paths
interFUEL
We use qualitative data like
surveys, personas, and user
testing, plus quantitative data
like web analytics to see what
people are actually doing.
Then we map the results to
the conversion funnels.
The outcome of this step is to
identify test candidates which
can be improved the most.
STEP 3:
Measure
& Analyze
User Behavior32%
18%
7%
2%
interFUEL
STEP 4:
Create Tests
Based on the problems areas
identified in the last step, we
make changes aimed to
increase conversions.
Our methods include:
- User Experience design
- Usability improvements
- “Principles of Persuasion”
- Gamification
(It goes beyond just
changing the color
of the buttons.)
interFUEL
STEP 5:
Conduct A/B & Multivariate Tests
Test Version A Test Version B
50% 50%
We show the variants to similar visitors at the same time and measure
the rate at which they convert visitors to goal achievers.
interFUEL
When the test is complete, we look at the results (i.e. analytics) and
determine which variation was the winner then implement it.
STEP 6:
Identify Winning Combos
+7%
+3%
Test Version A
Test Version B
interFUEL
STEP 7:
Implement
a Continual
Improvement
Lifecycle
STEP
1
STEP
4
STEP
6
STEP
3
STEP
5
STEP
2
Continual
Improvement
Lifecycle
Improving the User Experience
for Conversion Optimization
isn’t a “one and done” effort.
It’s an important business
imperative that requires
continual attention and effort
to see on-going ROI.
interFUEL
Contact Us Now
Let us show you how we can help you
scientifically increase your conversion rates
through improving the user experience.
805-642-2200
contact@interfuel.com

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Improving UX for Conversion Optimization

  • 1. Improving the User Experience for Conversion Optimization User Experience improvements scientifically increase the number of website conversions that lead to improved customer loyalty and ongoing ROI.
  • 2. Overview interFUEL +3% Version A +7% Version B Improving the User Experience for Conversion Optimization means making improvements to your website that scientifically increase the number of your business goals customers can achieve. Our methods go much further than typical optimization. Our expert UX designers discover the most effective use of persuasion design, gamification, and human factors for your website and customer goals. This secret weapon not only increases conversions at a higher rate, they also improves usability and customer perception of your brand.
  • 3. We work with you to understand the goals you want your website visitors to achieve. It’s not always a sale, some things to consider are: - Submitting forms - Requesting downloads - Reading reviews - Writing reviews - Posting comments - Product inquiries - Requesting samples - Sending to a friend To prioritize objectives, you must understand the value they add to the business. STEP 1: Determine Business Goals 1 2 3 interFUEL
  • 4. STEP 2: Identify Conversion Funnels Next, we chart the course a website visitor has to go through to complete a business goal on your website. How it’s done: - Identify landing pages - Identify goal pages - Map the ideal paths interFUEL
  • 5. We use qualitative data like surveys, personas, and user testing, plus quantitative data like web analytics to see what people are actually doing. Then we map the results to the conversion funnels. The outcome of this step is to identify test candidates which can be improved the most. STEP 3: Measure & Analyze User Behavior32% 18% 7% 2% interFUEL
  • 6. STEP 4: Create Tests Based on the problems areas identified in the last step, we make changes aimed to increase conversions. Our methods include: - User Experience design - Usability improvements - “Principles of Persuasion” - Gamification (It goes beyond just changing the color of the buttons.) interFUEL
  • 7. STEP 5: Conduct A/B & Multivariate Tests Test Version A Test Version B 50% 50% We show the variants to similar visitors at the same time and measure the rate at which they convert visitors to goal achievers. interFUEL
  • 8. When the test is complete, we look at the results (i.e. analytics) and determine which variation was the winner then implement it. STEP 6: Identify Winning Combos +7% +3% Test Version A Test Version B interFUEL
  • 9. STEP 7: Implement a Continual Improvement Lifecycle STEP 1 STEP 4 STEP 6 STEP 3 STEP 5 STEP 2 Continual Improvement Lifecycle Improving the User Experience for Conversion Optimization isn’t a “one and done” effort. It’s an important business imperative that requires continual attention and effort to see on-going ROI. interFUEL
  • 10. Contact Us Now Let us show you how we can help you scientifically increase your conversion rates through improving the user experience. 805-642-2200 contact@interfuel.com