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Digital agency myths debunked and bigfoot too
1. Digital Agency Myths Debunked!
(kinda like Bigfoot, you can’t believe everything you hear!)
2. Myth # 1: Your Digital Agency won’t
be profitable for 18-24 months
Truth: Our agency
partners are profitable in
the first month!
• Merchant Launch Seminar gets
room full of hot prospects
• Week of sales calls helps close
enough biz to make you
profitable in your first month
• Dedicated Sales Coach helps
with proposals and virtual sales
calls ongoing after launch
- Fredericksburg VA
135 attended!
St. Joe MO = 80 showed up!
Columbus OH = 100+
3. Myth # 2: Plan to Spend 6 months to a
Year launching your agency
Truth: We can launch your
agency in 6 weeks!
Our turn key program provides
everything you need…just add
sales muscle. Program includes:
• Full Digital Agency Product
Suite
• Product/Sales Training
• 100% fulfillment/customer
service after the sale
• Dedicated Sales Coach
• Agency Launch Seminar
• All Collateral
Materials, including new
agency website
Agency website created for our partner
Pioneer News Group
4. Myth # 3: You need to double your
staff to do this right.
Truth: Many of our partners
are successful adding just one
dedicated Digital Agency
specialist.
• No need to add web
designers, social media
experts and extra
headcount
• Dedicated rep + traditional
team = low hanging fruit,
quick wins!
Start with one Dedicated Digital Agency Specialist
5. Myth # 4:
Agency profit margins are low
Truth: Our partners are seeing 50%
margins after paying us and their
sales reps!
• Our wholesale/retail price
structure allows you to charge
what is appropriate for your
market
• Start up costs are minimal; no
need to add lots of headcount or
web development costs.
• Our low 1x consulting fee is
typically recovered with first few
sales.
6. About Guarantee Digital
• Our Mission: Help Local Merchants and Media
Partners Leverage Digital Solutions to Grow their
Business.
• Founded in 2011 by Daryl Hively, Media Veteran
of 28 years (17 Local Digital)
• Operate our own Agency with direct clients in
Suburbs of Milwaukee
• Work with 16 Media Partners in over 30 Markets
of all sizes across the US helping them launch
their own private label agency.
7. Media Partners
Media Company
American Community Media
Market
Multiple
Newspaper
Multiple
Digital Agency
American Community Digital
Berkshire Hathaway
Block
Brehmn Gold Country Pubs
Dispatch Printing Company
Dix Communications
Free Lance Star Company
Jones Media
Journal Inc
News Press & Gazette Co
Paddock Publications
Pioneer Newspapers
Schurz Communications
Small Newspaper Group
The Truth
Woodward Communications
Buffalo
Pittsburgh, Toledo
Multiple
Columbus
Multiple
Fredericksburg VA
Buffalo News
Post Gazette, Toledo Blade
Multiple
Columbus Dispatch
Multiple
Freelance Star
Multiple
Multiple
Tupelo MS
St. Joseph MO
Chicago
Daily Journal
News Press
Daily Herald
Canalside Media
34 Allies, Reach Toledo
BCI Interactive
Dispatch Digital
Dix Digital
FLS Digital
High Road Digital
Thrive
News Press Digital
Daily Herald Media Solutions
Multiple
Petoskey MI
Multiple
Multiple
Petoskey News Review
Multiple
Elkhart IN
Dubuque IO
Augusta
Philadelphia
The Truth
Telegraph Herald
Pioneer Connext
Simple Digital Media
Digital Impact Guides
Strawberry Fields Digital
Woodward Digital
CWR Digital
Burgundy Digital