ITC Limited is an Indian conglomerate headquartered in Kolkata, India. It has a diverse portfolio including cigarettes, hotels, paper, food, information technology, and agribusiness. ITC has a long history starting in 1910 and has grown to be one of India's largest companies with over $7 billion in revenue. It employs over 26,000 people across various businesses. ITC aims to sustain its position as one of India's most valuable corporations through world-class performance and creating value for stakeholders.

1. ITC Limited India

2. CURRENT SCENARIO
HISTORY OF ITC
VISION AND MISSION
PRODUCT PORTFOLIO
MAJOR STRATEGIES FOLLOWED BY ITC
SWOT ANALYSIS OF ITC
FUTURE PLANS
CONCLUSION

3. Chairperson : Y C Deveshwar
Directors : S S H Rehman, Nakul Anand,
A Singh, PV Dhobale,
K Vaidyanath, K N Grant,
A Baijal, B Vijayaraghavan
J P Daly, H G Powell,
P B Ramanujan, B Sen,
R S Tarneja,
CEO, Yogesh Chander Deveshwar

4. CURRENT SCENARIO
ITC is an Indian public conglomerate company headquartered in kolkata, India.
India’s premier privates sector companies with a turnover of US $7Billion.
Market Capitalization of nearly US$45 Billion in 2012-13.
ITC is the market leader in cigarettes in India.
It employees over 26,000 people at more than 60 locations across India.
It is listed on Forbes 2000.
ITC Limited completed 100 years on 24th August, 2010.
ITC's Agri-Business is India's second largest exporter of agricultural products.
Corporate Positioning Statement :-“Enduring Value. For the Nation. For the Shareholder”

5. WHERE COMPANY STANDS?
ITC features on the Forbes Global 2000 rankings for 2012 at
position 841. In the same rankings, the company's market value
placed it as the 184th largest company in the world.
In 2013, ITC was ranked the third most admired company in
India by Fortune.
ITC is rated among the World's Best Big Companies, Asia's'Fab
50' and the World's Most Reputable Companies by Forbes
magazine.
In 2011, all of ITC’s super premium luxury hotels were accorded
LEED Platinum certification, making ITC Hotels the ‘Greenest
Luxury Hotel Chain in the World’.

6. Vision: Sustain ITC’s position as
one of India’s most valuable
corporations through world class
performance, creating growing
value for the Indian economy and
the Company’s stakeholders.
Mission: To enhance the
wealth generating capability of
the enterprise in a globalizing
environment, delivering superior
and sustainable stakeholder
value.
Core values: ITC’s core
values are aimed at developing a
customer focused, high
performance organization which
creates values for its
stakeholders.
ITC. Touching your life. Everyday

7. Company Logo

8. HISTORY
24 Aug1910 – ITC incorporated under the name of 'Imperial Tobacco Company
of India Limited'.
1925– ITC’s Packaging & Printing Business Division was set up as a strategic
backward integration for ITC’s Cigarettes business.
1974 – The Company's ownership progressively Indianised, and the name of
the Company was changed to ITC Limited (Indian tobacco company).
1975 – The Co. launched its HOTEL BUSINESS which was named ‘ITC-
Welcomgroup Hotel Chola’.
1979 – ITC entered the Paperboards Business by promoting. ITC Bhadrachalam
Paperboards Limited, which today has become the market leader in India.

9. 1985 – Surya Nepal Pvt. Ltd.
1990 - International Business Division for export of agri-commodities
2000 – Life style retailing business with Wills sport range of international quality relaxed wear for
men and women
2000 – ITC InfoTech Ltd.
2001 – ITC entered into food business with launch of ‘kitchen of India’ ready to eat Indian gourmet
dishes.
2002 – Safety matches.
2003- Agarbattis.
2005 – Essenza di wills.
ITC. Touching your life. Everyday

10. ITC. Touching your life. Everyday

11. FMCG-CIGARETTES
• Market leader in India.
• Highly portfolio of brands includes Insignia,
India kings, Classic, Gold Flake, Silk Cut, Navy
Cut, Scissors, Capstan, Berkeley, Bristol and
Flake.
11

12. PACKAGED FOODS
Aashirvaad Bingo Candyman
Kitchen of india Mint-O Sunfeast

13. EDUCATION AND STATIONERY
ITC. Touching your life. Everyday
Classmate Paperkraft Colour Crew

14. PERSONAL CARE
Engage
Essenza Di Wills
Fiama Di Wills
SuperiaVivel

15. ITC. Touching your life. Everyday
INTENSE STICKS SAFETY MATCHES
AIM
LIFESTYLE RETAILING
Mangaldeep

16. 2004-05 2005-06 2006-07 2007-08 2008-09 2009-10 2010-11 2011-12 2012-13
5545
7012
Rs. crs
Rapid share of FMCG business
20
563
1013
1704
2511
3014
3642
4482

17. HOTELS AND TOURISM
ITC. Touching your life. Everyday

18. ITC. Touching your life. Everyday

19. ITC. Touching your life. Everyday

20. ITC INFOTECH Established in 2000 and headquartered in Bangalore.
Fully owned subsidiary of ITC ltd.
ITC is divided into - IT Services, IT Consulting Services
Technology Partners: Sap, Oracle, Sun Microsystems, PTC.
ITC InfoTech, a global IT services company, is today one of India’s fastest growing
IT and ITES service providers.
providing outsourced IT solutions and services to leading global customers.
ITC. Touching your life. Everyday

21. E-CHOUPAL
• Choupal is a Hindi word which means
village meeting place, and ‘E’ here
stands for electronic so it is a village
meeting place on a electronic
platform.
• It is a virtual market place where
vendors and customers come
together to do transactions.
• It’s a place where farmers can
transact directly with a processor
and realize better price for their
products.

22. ADVANTAGES
No hierarchy of brokers.
Internet is used as a low cost medium of communication providing latest
information.
E-choupals are set up by ITC with solar power backup and VSAT
connectivity. The equipment cost for the e-choupal is borne by ITC.
Allow farmers to compare global and local market price (mandi)
To farmers they give access to operational information developed by ITC
experts, pertaining to cropping, seeds, fertilizers and so on.
ITC. Touching your life. Everyday

23. Major strategies followed
Entering into less competitive or unexplored markets.
Distribution Network.
Market differentiation.
Cost control strategy.
Diversification of products.
Extensive advertising.
Innovation.
Regular introduction of new products.

24. SWOT ANALYSIS
ITC. Touching your life. Everyday
Strength
•Cigarette market is 22,000 cr and ITC has
lion’s share in it
•Strong brand recognition and product
portfolio
•Distribution network
•Management
Weakness
•Dependence on tobacco revenues
• Negative Connection of Tobacco
Opportunity
•Consumption Of personal care products
•Rural Market
•E-Choupal
• Filter cigarette segment of less than
60mm size
Threat
•Competition both Domestic &
International
•Increasing Tax on cigarettes
•Excise duty on unfiltered cigarettes less
than 60mm in length was increased 387%
last year
•Hike was 142% for those between 61mm
and 70mm long.
•Regulatory restrictions on cigarettes
•Ban on smoking

25. AWARDS AND ACHIEVEMENTS
ITC is the first Indian company and the second in the world to win the prestigious
Development Gateway Award.
ITC is the first corporate to receive the annual FICCI Outstanding Vision Corporate Triple
Impact Award in 2007.
ITC was conferred the World Business and Development Award 2012 at the historic
Rio+20 United Nations Summit which concluded recently.
ITC has won the Golden Peacock Award for corporate Social Responsibility in 2007.
The business Today Award for the Best Managed Company in recognition of its
outstanding initiative in consumer product segment.
ITC. Touching your life. Everyday

26. FUTURE PLANS
Promoting Eco- Tourism, Eco medical, Traditional crafts.
Joined hands with monster jobs to provide jobs for rural youth.
Ensure product Quality.
Develop rural market to promote other products.
Planning to launch some other serives with their e-choupal program like:
micro- credit
health
education
ITC. Touching your life. Everyday

27. CONCLUSION
ITC promoting their brands through advertisement campaign as well as door to door
promotion.
ITC is also focusing on Retailers and Wholesalers to promote their brand.
The demand of their product in very low, because people don’t know about their brands
very well.
ITC knows their strength and weakness in the personal care market, so they are applying
new concept to overcome their weaknesses.
ITC now offering more margins, exiting offers and long credit period to retailers and
wholesalers.
.

28. THANK YOU

29. ITC. Touching your life. Everyday