2012 MW BOW Ceremony final

2012 Best of the Web Awards
Best of the Web Awards

Douglas Hegley
Minneapolis Institute of Arts
Welcome and Introduction

Co-Chairs
• Douglas Hegley, Minneapolis Institute of Arts
• Kajsa Hartig, Nordiska Museet, Sweden
Panelists
• Matthew Andress, North Carolina State University, USA
• Steven Beasley, Museum of Science and Industry, Chicago, USA
• Titus Bicknell, Discovery Communications, USA
• Luigina Ciolfi, University of Limerick, Ireland
• Brad Larson, Brad Larson Media, Inc., USA
• Pepijn Lemmens, Netherlands Architecture Institute, The Netherlands
• Maurizio Ortolani, National Arts Centre, Canada
• Robin White Owen, MediaCombo, Inc., USA
• Jon Pratty, Arts Council England, UK
• Conxa Roda, Museu Nacional d'Art de Catalunya (MNAC), Spain
• Koven Smith, Denver Art Museum, USA
• Corey Timpson, Canadian Museum for Human Rights, Canada
BoW Panel

This is a Celebration
Community
• Aspirations
• Online excellence
Congratulate the winners, learn from their work, but then
make it your priority to take us even farther next year

Best of the Web: Process
Sites are nominated by the community in an open call
Nominated sites are assigned to members of the panel
•All Judges are volunteers
• No conflicts of interest
•All sites are explored in-depth, tested, reviewed/rated

Process, continued
Disagreements are expressed and debated
Every site is evaluated in the context of the other sites nominated
Finalists rise to the top, then are re-evaluated to decide winners
Together, the panel selects winners in each category and overall

Recognizing Excellence
A snapshot of recent work that has caught our attention
Not every nominated site can win (obviously)
Competition drives innovation and change
Awards provide a hearty “Well done!”
Be inspired!

Introducing my co-presenter
Koven Smith, Denver Art Museum
We represent all of the judges

And the winners are …

Category:
Audio / Visual / Podcast

Characteristics include:
•use narrative, audio, or video to share museum content
•content is original, appropriate, perhaps evocative
•effective use of sound, video, images
And the winner is …
Audio / Visual / Podcast

Winner:
The Vlog Project
Institution: Whitney Museum of American Art
Designer: Name
http://whitney.org/Vlogs
Audio / Visual / Podcast – WINNER

“Making content accessible to deaf
visitors makes it accessible to
all”

“ … successful because the interpreters are
thoroughly knowledgeable and seem
quite passionate about their subjects …”
“well done, engaging and
informative”

“The look and feel is completely
adequate to the task but not
aesthetically outstanding”
“Could improve interactivity and
functionalities, such as a comment option,
to make it more participatory”

The Vlog Project
Congratulations
Audio / Visual / Podcast – WINNER

Category:
Education

•teach a specific audience on a particular subject
•present material in an effective and relevant manner
•for schools, teachers, and students of any age
•support lifelong learning activities
•easily-identified target audience, clear pedagogical strategy
First, we have an honorable mention …
Education

Honorable Mention:
Wondermind
Institution: Tate
Designers: Tate, Preloaded, Martin Percy, supported by
the Wellcome Trust
http://wondermind.tate.org.uk/
Education – Honorable Mention

“It‟s a combination of beautiful
design and engaging content”

“I like the contextual messages displayed while
the main window loaded … nice way of
learning when I least expected it”

“I had initial trouble getting oriented to the goals of the
site. Perhaps the (excellent) introductory
video could be auto-loaded, or made more prominent”

Wondermind
Congratulations
Education – Honorable Mention

Education

Winner:
Beyond the Chalkboard
Institution: Boston Children‟s Museum
Designer: Almighty
http://www.beyondthechalkboard.com/
Education – WINNER

“This site is fantastic! Beautifully designed,
well executed, and filled to the brim
with fascinating activities”
“The site makes a very tight
connection with its audience, and
provides resources for after-school
activities that are spot on target”

“The comments regarding the activities are really
positive, which validates that the content actually
worked in the classroom, at home, or elsewhere”
“The site goes further, suggesting an integrative process
– make it matter, make it happen, make it click, make it better”

“The interface was less successful for me. I found the
design contemporary and hip, but the color contrast
caused me to have to squint at the screen at times. It
might be a good idea to add an accessibility
button or some alternative style sheets”

Beyond the Chalkboard
Congratulations
Education – WINNER

Category:
Exhibition

•present and interpret museum collections and themes
•provide a rich and meaningful digital experience
•complement physical exhibitions or provide digital experience
•innovative, imaginative, can be “born digital” collections
•engage different categories of ‘visitors’
Exhibition

Winner:
Split Second
Institution: Brooklyn Museum
Designer: In-house
http://www.brooklynmuseum.org/splitsecond/
Exhibition – WINNER

“ … truly innovative!”
“The results were used to curate a physical
exhibition of paintings at the Museum, and the
findings were presented in the galleries”

“Great idea, well executed, with lots of data
left behind for visitors to play with that still
encourages users to explore a fairly decent
catalog online. Win!
“Another brilliant idea from the
Brooklyn Museum. Can‟t quite grasp
*why* people would participate, the
„what‟s in it for me‟ question”

“As with most Brooklyn Museum
web/app activities, the interface is bare
bones and functional – not a lot of
graphic design to speak of.”

Split Second
Congratulations
Exhibition – WINNER

Category:
Innovative / Experimental

•creative, new, innovative uses of the web
•demonstrate originality and potential for development
•apply new web concepts to museum goals
•experimental and creative uses of emerging technology
Innovative / Experimental

Winner:
Walker Art Center Website
Institution: Walker Art Center
Designer: In-house
http://www.walkerart.org/
Innovative / Experimental – WINNER

“… really cool … welcoming other voices
in, being open to
provocation, allowing criticism and
comment by people who may not even be
professional art critics.”

“Bonus points for thinking outside of their
silo and including art news from other museum‟s
communications departments”
“Notice how seamlessly and
consistently the different content feeds are
shown visually. That‟s really hard to do”

“Accessibility-wise, there are some
issues with alt-tags and anchors, some
missing page tags and descriptions caused
fails. They can work on that though.”
“ (perhaps) … allow the Editor to
have a backchannel for
feedback and comment about the
site itself (and the process) … “

Walker Art Center
Congratulations
Innovative / Experimental – WINNER

Category:
Long-lived

•long-term commitment to excellent online presence
•year-over-year, these sites deliver quality and serve
communities
•continued growth in available resources
•sustained use and engagement by site visitors
•alignment with vision and strategy of the institution
Long-lived

Winner:
National Galleries of Scotland Website
Institution: National Galleries of Scotland
Designer: Keepthinking (London)
http://www.nationalgalleries.org/
Long-lived – WINNER

“A complete museum website
… with a good search function”

“The collection interface is excellent,
giving several ways to explore”

“I wanted to see the Connect
section be more integrated”

National Galleries of Scotland
Congratulations
Long-lived – WINNER

Category:
Mobile

•sites or apps created to function best on a mobile device
•accessible on multiple platforms
•use of mobile interaction possibilities
•creative ways of presenting content
•ease of use for both experienced and novice users
First, we have an Honorable Mention …
Mobile

Honorable Mention:
MuseumApp
Institution: Amsterdam Museum
Designers: 7scenes, Waag Society and
Amsterdam Museum
http://www.museumapp.nl/home.php?language=en
Mobile – Honorable Mention

“The idea of a multi-institutional
app is terrific and the design is clean and
to the point”

“Users can comment on the content of
each tour stop, rate and share them
with others … a very good feature”

“I‟ve already bought the app, so why do I
need to login? And why a unique login?
Perhaps the next version could use OAuth or a
similar method.”

MuseumApp
Congratulations
Mobile – Honorable Mention

Mobile

Winner:
ArtClix
Institution: High Museum of Art
Designer: Second Story Interactive Studios
http://www.high.org/moma.aspx#/Picasso-to-Warhol/artclix
Mobile – WINNER

“This app gets to the heart of
what visitors want to do – snap
their own photos of the art, capture their
own experience, and then share with
friends”

“ … try out the image recognition
software … it works really well”

“Adding a search function could reduce
potential frustration, users would not need to
scroll and scroll to find an artist (if they are not
onsite and using the image recognition
capability)”

ArtClix
Congratulations
Mobile – WINNER

Category:
Museum Professional

•serve museum professionals and their requirements
•administration, exhibitions, education, PR, registration,
collections management, development
•contribute to institution, or to museum profession as a whole
•provide software, guidelines, templates and packages for
museum professionals
Museum Professional

Winner:
Museum Analytics
Designer: INTK (The Netherlands)
http://www.museum-analytics.org/
Museum Professional – WINNER

“ … great because it points the way toward
transparency, toward the use of open
audience benchmarking data, toward a more
instantaneous appraisal of statistical tracking”

“ … this new tool is addressing a very
concrete need for museum professionals”
“This is a very nice idea, to aid the
monitoring of social media activity
around heritage institutions”

“Perhaps they could add a statement about the
limits of the conclusions that can be drawn.
Even with this said, it‟s a fascinating site all the
same.”
“As a research tool into comparative statistics, the
problem is that the overall sample of museums is
incomplete. Of course, it could grow over time.”

Museum Analytics
Congratulations
Museum Professional – WINNER

Category:
Research / Online Collection

•support research on museum collections
•provide resources for researchers from any discipline
•content is accurate, deep, consistent, current
•provide extensive links and references to other related
resources and sites
•creative use of APIs, mashups, integrations of multiple sources
First, we have an Honorable Mention …

Honorable Mention:
Museum Metadata Exchange
Institution: Powerhouse Museum
Designer: In-house
http://museumex.org/
Research / Online Collection – Honorable Mention

“A monumental task, and overall a very useful
mashup. Powerhouse‟s staff is taking the
spaghetti model out of collection
recollection and enabling researchers to
uncover forgotten resources”

“I think we’ll see more sites
like this – if funds allow – building
the infrastructure to link digital public
spaces together”
“It‟s not glamorous or very flashy, but
that‟s the nature of the site: putting
digital infrastructure in place
so that others can make use of it”

“The platform could use further
development … more interaction, sharing,
commenting, more visual presentation tools such as
maps or timelines”

Museum Metadata Exchange
Congratulations
Research / Online Collection – Honorable Mention

Winner:
Collections at the Met
Institution: The Metropolitan Museum of Art
Designer: In-house and Cogapp
http://metmuseum.org/collections
Research / Online Collection – WINNER

“A superb addition to the Met‟s web offering, the new
Collections section is full of surprises and deep, deep
content that one can just get lost in”

“I want to spend hours browsing
this collection online”
“The Who, What, When, Where
structure is inherently understood with me,
and I think this is stellar implementation of
collection browsing”

“The look feels a bit old-fashioned
and authoritative … does it need
to look subdued and grey? Some
added color would only
increase the elegance”

Collections at the Met
Congratulations
Research / Online Collection – WINNER

Category:
Social Media

•use social media to engage & involve communities
•coordinated strategy that evolves based on user needs
•maintain voice and identity across platforms
•robust online participation
Social Media

Winner:
Kermadec Expedition Blog
Institution: Auckland Museum
Designer: Zest Media LTD
http://kermadec.aucklandmuseum.com/
Social Media – WINNER

“Very nicely produced … capitalizes on
the inherent interest in this grand adventure”

“Brings the progress and research to the audience
directly and almost in real time. Blog posts, videos,
and an agile Q & A interaction provided a
compelling and engaging chronicle of the
expedition”

“Would have been helpful for me
to have a listing of blog posts by
category. For example, “New
Discoveries”, “Daily Life Onboard”,
etc. Would make the site more
browsable, especially now that the
expedition is over”

Kermadec Expedition Blog
Congratulations
Social Media – WINNER

Category:
Small

•created in-house or with volunteer effort
•mounted by small institutions (5 for fewer professional staff)
•created with very limited budgets (sometimes no budget)
Small

Winner:
It‟s Elemental
Institution: Chemical Heritage Foundation
Designer: The Berndt Group
http://www.chemheritage.org/ElementalVideos
Small – WINNER

“Good work on a low budget!”
“… it‟s student work, and there
is a lot of humor and
creativity in evidence”

“Oh my … is this a good site, or a site that
is so bad that it’s good?”

“… some of the videos are so
bookish and nerdy that I‟m
rooting for the heroic creators (to
survive high school!) …”
“I‟d like to have been able to browse to the more
notable entries, and/or quickly get to the videos where
it‟s obvious that the students had fun”

It‟s Elemental
Congratulations
Small – WINNER

Category:
People’s Choice

•each registrant at http://conference.archimuse.com may cast
one vote
People’s Choice

Winner:
Museum Analytics
Designer: INTK (The Netherlands)
http://www.museum-analytics.org/
People‟s Choice – WINNER

“… opens the door to audience tracking
and content performance in a new way”

Museum Analytics
Congratulations
People’s Choice – WINNER

Category:
BEST OVERALL

•together, the Panel chooses the "Best of the Web"
•recognizes the outstanding nature of a site and its contribution
•considerations: quality of content, ease of use, accessibility,
stability
•sites are not nominated for Best Overall, the choice is made by
the Panel from among the sites nominated in all categories
Overall

Winner:
Walker Art Center Website
Institution: Walker Art Center
Designer: In-house
http://www.walkerart.org/
Best Overall – WINNER

“This points to a new model … getting
away from the ‘silo-ization’ and
myopia of your institution … a new
way for museums to excel”
“… a real case of by the
community for the community”
“OMG! They built this in-house!”

Walker Art Center
Congratulations
Best Overall – WINNER

For Next Year…
Best of the Web
– we want to reflect the CURRENT and BEST online presence
• Do we have the right categories?
• Do we have the right criteria?
• Is the process effective and appropriate?
We’d love to hear your suggestions

Challenges, revisited
Corey Timpson, Canadian Museum of Human Rights

Congratulations
To all of the nominees, finalists,
And award winners!
Everyone: keep creating, keep innovating, and
submit more great sites next year!

2012 MW BOW Ceremony final

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