Air5 is a mobile audience media company, leveraging Wi-Fi to deliver ads to elusive and affluent audiences with outstanding measurable results. We reach audiences in the context of their daily lives, driving deeper engagement than traditional media with the keen expertise of ad industry veterans, who understand your targeting needs and how to deliver.

1. www.air5.in
Introduc)on
The
survey
of
wireless
carriers
revealed
that
over
285
million
Indians
are
mobile
subscribers,
about
68
percent
of
the
total
popula7on.
That's
up
15
million
over
the
same
Plot No. 19, Near Vakola Masjid, Santa Cruz East, Mumbai - 400055. India
7me
last
year,
and
growth
has
slowed
somewhat
due
to
market
satura7on.
Those
285
million
callers
used
1.12
trillion
minutes
of
talk
)me
in
the
last
half
of
2009,
up
3.4
percent
of
the
same
period
in
2008.
That
breaks
down
to
an
average
of
6.1
billion
minutes
used
per
day,
or
about
21
minutes
per
person
per
day.
Wireless
service
revenues
totaled
$77
billion
for
the
last
half
of
the
year,
up
slightly
from
last
year.
But
the
real
growth
is
coming
from
wireless
data
services—mobile
Web
and
other
non-­‐
voice
services.
In
the
laBer
half
of
last
year,
revenue
for
wireless
data
service
totaled
over
$22
billion,
nearly
a
third
of
overall
wireless
services
revenue
and
up
26
percent
year-­‐
over-­‐year.
The
survey
revealed
that
257
million
"data-­‐capable"
devices
are
ac7ve
on
Indan
carriers'
networks.
However,
roughly
50
million
of
those
are
smartphones
capable
of
more
advanced
wireless
services
than
S MS,
M MS,
and
WAP
browsing.
Another
12
million
are
3G-­‐enabled
laptops.
Those
devices
are
responsible
for
the
majority
of
data
service
revenues.
"With
wireless
connec7ons
now
equal
to
more
than
60
percent
of
the
Indian
popula7on,
mobile
broadband
is
pivotal
to
ensuring
all
Indians
are
'digitally
literate.
Mobile
broadband
will
increasingly
play
a
vital
role
in
people’s
lives.
The
name
of
the
game
is
Wi-­‐Fi
—
Wireless
Fidelity,
as
in
Hi-­‐Fidelity
—
what
the
technical-­‐
minded
refer
to
as
802.11,
the
standard
that
the
world
has
embraced
to
access
the
Internet
without
wires.
And
ever
since
the
Indian
Government
opened
up
part
of
the
radio
spectrum
for
unlicensed
exploita7on
late
last
year,
Wireless
Local
Area
Networks
or
W LANs
are
springing
up
in
most
of
the
Indian
metros.
Star)ng
prices
in
India
are
around
Rs
1.5
lakhs.
But
7ll
public
Wi-­‐Fi
networks
proliferate,
there
may
not
be
too
many
opportuni7es
for
the
Indian
mobile
P C
users
to
`unwire'.
Unfortunately,
the
early
hotspots
here
have
been
created
by
players
—
mostly
in
the
hospitality
business
—
who
seemingly
want
to
turn
it
into
an
addi7onal
revenue
stream
even
before
the
novelty
and
convenience
of
the
technology
has
had
7me
to
register
with
the
public.
In
all
instances
outside
closed
corporate
corridors,
Indian
Wi-­‐Fi
hotspots
are
available
only
for
those
who
are
willing
to
pay
for
it.
In
contrast,
the
technology
grew
sharply
in
the
U.S.
because
many
players
—
like
the
Starbucks
coffee
chain
and
some
leading
pizza
joints
—
ini7ally
offered
it
as
a
free
addi7onal
perk
to
rope
in
customers
for
their
main
business.
Meanwhile,
a
growing
tribe
of
Indian
I T
players
is
filling
the
breach
with
a
host
of
products
and
services
to
kick
start
the
wireless
hotspot
business.

2. www.air5.in
"It
is
possible,
though,
that
free
WiFi
service
could
be
leveraged
as
a
compe77ve
advantage
by
hotels
and
retail
establishments
as
a
way
to
generate
more
revenues
from
the
core
businesses.
But
there
is
liBle
doubt
that
the
cost
of
WiFi
hardware
is
falling
and
Plot No. 19, Near Vakola Masjid, Santa Cruz East, Mumbai - 400055. India
installa7on
is
simple
at
many
loca7ons.
A"er
all,
how
many
people
have
installed
their
own
cellular
networks
at
home?
For
many
small
businesses,
the
cost
of
WiFi
hardware
will
not
be
a
considera)on."
-­‐
Alan
Reiter
president
of
Wireless
Internet
&
Mobile
Compu7ng,
a
Chevy
Chase,
Md.
consul7ng
firm.
Alan
has
been
analyzing
wireless
for
24
years
and
the
quote
is
from
Reiter's
Wireless
Data
Web
Log
-­‐
January
2003
"Meanwhile,
those
who
run
paid
hotspots
say
that
people
will
pay
for
their
services
because
of
the
"quality".
Of
course,
it
won't
take
people
very
long
to
figure
out
the
quality
is
about
the
same
in
most
places.
I
s7ll
think
that
the
establishments
(restaurants,
coffee
shops,
bookstores,
whatever)
that
offer
for
fee
hotspots
are
missing
the
point.
Offering
free
WiFi
is
likely
to
bring
in
more
customers
who
will
buy
whatever
products
they're
actually
selling.
They
should
focus
on
what
their
business
is,
and
not
worry
about
becoming
an
I SP.
The
free
WiFi
acts
as
a
promo)onal
item.
Paid-­‐
for
WiFi
becomes
another
product
on
their
menu
-­‐
which
takes
them
out
of
their
area
of
exper)se."
Mike
Masnick
-­‐
Tech
Dirt
Wireless
News
-­‐
February
2003
"If
you
own
a
small
coffee
shop,
you
might
be
beVer
off
giving
away
the
Wi-­‐Fi
service
in
the
hopes
of
selling
more
drinks
and
snacks."
-­‐
Lee
Barken,
Mobile
Business
Advisor
Magazine
-­‐
October
2002
"WLAN
hotspots
should
be
considered
as
marke)ng
tools
rather
than
profit
centers"
-­‐
Tammy
Parker,
analyst
for
the
A RC
Group
of
London,
England
and
author
of
their
recent
report
on
"hotspots"
-­‐
July
2002.
S)ck
to
the
core
competence
of
your
business
and
offer
free
Wi-­‐Fi
access
as
an
amenity
that
acts
as
a
promo)onal
tool
that
will
help
bring
in
more
customers
and
please
the
ones
you
already
have.

3. www.air5.in
Plot No. 19, Near Vakola Masjid, Santa Cruz East, Mumbai - 400055. India
Introduc)ng
Air5
Air5
is
a
mobile
audience
media
and
crowd-­‐sourcing
service
Our
unique
channel
of
high-­‐traffic
public
Wi-­‐Fi
loca)ons,
reach
an
affluent,
elusive
and
recep)ve
mobile
audience.
Your
campaigns
will
get
the
highest
recep7vity
and
responses
because
we
engage
consumers
in
the
best
places
to
have
their
full
aBen7on
—
when
they’re
in
the
cap7ve
environments
of
public
Wi-­‐Fi
networks.
Use
Air5
unique
technology
to
reach
business
travelers,
affluent
families
and
trendseVers—
consumers
who
are
constantly
on
the
go.
Air5
delivers
Mobile
Audience
Mobile
users
interact
with
your
brand
no
maBer
where
they
are
when
they
connect
to
the
Internet
using
Air5
Services.
Measurable
Results:
Every
impression
and
interac7on
is
measured
and
reported,
ensuring
your
campaign’s
ongoing
success.
Interac)ve
Placements
Ads
An
Ad
appear
in
clean,
uncluBered
pages
or
as
a
fully
immersive
experience,
maximizing
engagement
and
share
of
voice
Contextual
Environment.
Ads
are
relevant
to
the
venue,
demographics
and
unique
needs
of
the
wireless
device
user.
Cafes,
Hotels,
Commercial
Centers,
Restaurants,
Airports,
Auditoriums,
Hookah
Parlours,
Lounges
or
any
of
the
Food
Chains
who
wish
to
provide
Wi-­‐Fi
to
their
customers
can
contact
Air5
and
we
will
set
it
up
for
you
A BSOLUTELY
F REE!!

4. www.air5.in
How
Air5
works?
Plot No. 19, Near Vakola Masjid, Santa Cruz East, Mumbai - 400055. India
Why
are
we
giving
it
for
free?
How
is
it
beneficial
to
you
as
a
hotel,
cafe
et.
el?
Air5
will
setup
Wi-­‐Fi
Network
at
your
business
place
for
free
and
the
setup
includes
just
a
wireless
router
and
the
internet
connec7on
from
an
I SP.
With
this
setup,
all
your
customers
will
be
able
to
use
the
wireless
Internet
on
their
Wi-­‐Fi
enabled
devices
that
is:
Laptops,
Mobile
phones,
P SPs,
iPods,
smartphones
etc.
At
a
)me
“n”
number
of
users
can
use
the
internet
at
your
premise.
This
is
one
of
the
major
benefits
we
provide
at
Air5.
If
we
setup
Air5
at
your
business
place
we
give
you
an
opportunity
to
air
your
product
ads
over
the
Wi-­‐Fi
directly
onto
your
customers
wireless
enabled
devices.
Say
for
example,
if
Air5
is
deployed
at
your
cafe:
What
Air5
can
do
is,
it
can
air
adver7sement
of
your
products
or
merchandise,
if
any,
on
to
your
customers
device
before
they
start
using
the
Wi-­‐Fi
connec7on
and
we
can
also
air
the
special
offers
running
in
the
cafe
or
today's
special
on
the
menu
or
anything
what
you
would
like
your
customer
to
know
about
you.
Over
and
above
this,
we
are
also
making
your
business
place
Wi-­‐Fi
enabled
for
F REE,
this
acts
a
great
advantage
to
your
business.
First
of
all,
if
your
business
place
is
Wi-­‐Fi
enabled
it
gives
an
edge
to
your
business
image,
because
the
kind
of
customers
you
will
aBract
are
people
who
are
businessmen,
students
for
their
project
work;
will
flow
in
if
they
get
free
internet
to
use,
Also
as
they
get
an
ambience
to
work,
more
the
7me
people
spent
at
your
workplace,
more
the
business
you
get.

5. www.air5.in
Plot No. 19, Near Vakola Masjid, Santa Cruz East, Mumbai - 400055. India
How?
It
works
this
way:
Take
a
scenario,
a
businessmen/student
with
their
laptop,
mobile
device,
ipod,
iphone
etc
or
with
any
Wi-­‐Fi
enabled
device
visits
your
business
place
which
is
not
Wi-­‐Fi
enabled,
say
its
a
restaurant
or
a
cafe,
he/she
will
order
something
from
your
menu
may
be
a
coffee
or
something
to
eat,
will
have
it,
pay
the
bill
and
leave.
But,
if
your
restaurant
or
cafe
is
Wi-­‐Fi
enabled
the
scenario
completely
changes
they
will
start
using
their
laptop/Smartphones.
Firstly,
becuase
they
know
this
is
a
Wi-­‐Fi
enabled
place
and
at
the
same
7me,
will
also
order
something
and
definitely
once
a
person
gets
internet
to
use
for
free
and
he/she
is
able
to
do
their
work
silng
at
your
business
place,
sipping
a
cup
of
coffee,
they
definitely
will
spend
more
7me
than
usual
and
spending
more
7me
means
more
orders
for
you
and
more
orders
results
in
more
business,
increasing
your
revenue,
effortlessly.
Plus,
Wi-­‐Fi
enabled
places
aBract
more
and
more
business
class
people
as
they
are
always
on
the
go
and
they
need
such
mee7ng
points
where
they
can
conduct
business
mee7ngs
with
a
fully
internet
enabled
point.
Air5
will,
basically,
air
adver7sements
of
various
brands
directly
onto
the
screens
of
the
customers
who
use
the
Wi-­‐Fi
at
your
business
Venue,
making
them
view
the
adver7sement
aner
they
connect
to
the
Wi-­‐Fi
and
start
using
the
internet.

6. www.air5.in
What
are
the
Advantages
Plot No. 19, Near Vakola Masjid, Santa Cruz East, Mumbai - 400055. India
i)
The
customer
will
be
made
aware
of
the
brand
by
the
adver7sement
displayed
on
the
screen.
ii)
The
customer
will
have
to
compulsorily
view
the
adver7sement
as
without
watching
the
ad
he/she
wont
be
able
to
use
the
Wi-­‐Fi
connec7on
to
connect
to
the
internet.
iii)
We
have
a
simple
and
effec7ve
way
of
making
it
sure
that
the
customer
views
the
ad,
he/she
has
to
fill
a
form
on
the
page
which
is
displayed
aner
the
adver7sement
which
will
give
them
a
chance
to
win
exci7ng
gins
from
Air5,
Plus
it
generates
a
customer
base
automa7cally.
iv)
Now
if
a
person
is
gelng
internet
for
F REE
and
plus
he
is
being
entertained
by
the
ads
and
to
top
it
up,
we
are
giving
him
a
chance
to
win
exci7ng
prices.
Why
won't
anyone
respond
to
such
an
opportunity.
v)
In
turn,
the
Wi-­‐Fi
will
help
you
to
have
people
stay
at
your
business
place
for
more
amount
of
7me
than
usual
and
it
wil
give
you
more
business
as
we
explained
earlier.

7. www.air5.in
How
is
it
beneficial
to
you
as
a
Company?
Plot No. 19, Near Vakola Masjid, Santa Cruz East, Mumbai - 400055. India
Air5
will
act
as
a
great
marke7ng
tool
for
the
companies.
How
is
that?
You
will
wonder
Well,
Here
is
How:
Air5
is
partnering
with
various
other
brands
and
we
plan
to
make
almost
all
the
cafes,
hotels,
restaurants,
commercial
centers
Wi-­‐Fi
enabled
in
Mumbai
and
once
we
are
done
with
that
we
plan
to
do
the
same
all
over
India.
You
as
a
company
produces
products,
say
'A'-­‐class
products
and
once
you
are
ready
with
your
amazing
product
you
got
to
find
marke7ng
people
who
charge
you
a
bomb
and
once
they
market
your
product
you
may
also
opt
for
airing
the
adver7sement
on
television
for
which
again
you
goBa
pay
lacs
for
1-­‐
1
1⁄2
minute
or
even
more,
for
airing
that
too
for
a
limited
period
of
7me
in
a
day.
Here
is
where
Air5
gives
you
an
edge
over
all
the
factors
which
you
may
consider
for
the
success
of
your
product,
we
will
air
your
adver7sement
on
our
Wi-­‐Fi
connec7ons
at
various
hotels,
restaurants,
malls,
cafes,
airports,
lounges,
commercial
centers
etc.
And
make
sure
that
the
customers
watch
your
adver7sement
before
they
can
use
our
Wi-­‐Fi
conec7on
for
the
internet
and
your
adver7sements
will
be
aired
atleast
10,000
7mes
(depending
on
the
package
(Air-­‐weight)
you
take)
and
more
in
a
month
all
over
Mumbai
in
each
and
every
workplace
we
make
Wi-­‐Fi
enabled.
Air5
can
also
provide
links
on
your
adver7sement
direct
to
your
product
website,
plus
a
state-­‐of-­‐the-­‐art
tracking
system,
monitoring
various
aspects
and
give
you
access
to
smart
repor7ng.

8. www.air5.in
How
does
Air5
gaurantee
that
the
customer
will
Plot No. 19, Near Vakola Masjid, Santa Cruz East, Mumbai - 400055. India
watch
your
adver)sement?
We
at
Air5
have
specialized
routers
which
we
will
fix
at
the
places
which
are
Wi-­‐Fi
enabled
by
us.
These
routers
will
display
your
adver7sement
as
soon
as
a
customer
tries
to
connect
to
the
internet
and
if
he/she
opts
out
from
viewing
the
adver7sement
then
they
won't
be
able
to
use
the
free
wireless
internet
on
their
Wi-­‐Fi
enabled
devices.
Only
aner
viewing
the
ad
and
answering
three
simple
ques7ons
about
your
product
by
just
selec7ng
the
answers
from
op7ons
provided
they
will
get
to
use
the
Internet
also
will
stand
a
chance
to
win
an
exci7ng
gin
from
Air5.
All
the
cost
is
beared
by
Air5
and
the
biggest
gem
of
all,
is
we
will
submit
the
surveys
to
you
so
that
you
can
analyse
your
strategies
on
how
to
further
enhance
your
product
and
sales
of
the
same
and
what
are
the
customers
expecta7ons
from
your
product.
We
shall
also
provide
you
will
all
the
customer
analy7cs
and
other
reports,
in-­‐order
for
you
to
see
how
and
analyse
your
further
marke7ng
strategy
The
Adver7sements
will
be
in
two
forms:
Sta)c-­‐
Adver)sements
in
form
of
sta)c
images
supplied
by
you
as
a
company.
Dynamic-­‐
Adver)sements
like
the
ones
which
you
produce
to
be
aired
on
air
that
is
on
televisions
like
a
video
file.

9. www.air5.in
All
this
will
be
on
high-­‐speed
internet
which
we
are
deploying
at
the
business
places
like
the
ones
stated
above.
Also
we
do
not
charge,
as
you
pay
to
the
T V
commecial
companies,
we
have
a
monthly
packages
which
we
call
Air-­‐Weights,
where
we
definitely
air
your
adver7sement
promised
Plot No. 19, Near Vakola Masjid, Santa Cruz East, Mumbai - 400055. India
number
of
7mes
a
month
and
make
sure
each
and
every
customer
watches
it,
the
customer
will
willingly
watch
and
also
fillup
the
survey
for
you,
we
gaurantee
you
that
we
will
provide
you
business
from
quality
customers.
As
people
who
own
a
wireless
enabled
device
will
obviously
be
an
High-­‐class
customer
also
people
visi7ng
cafes,
hotels,
lounges,
airports,
for
business
purpose,
you
can
imagine
the
level
of
audience
we
are
making
your
product
reach
directly
and
onto
their
screens
and
into
their
minds.
Air5
is
actually
crea7ng
brand
awareness
for
your
invaluable
product
at
an
amazingly
low
rates
with
an
immacuble
quality
of
customers
for
you
with
a
lot
of
repor7ng
tools.
And
the
best
part
is
we
have
D NetZone
as
our
partners,
D NetZone
is
a
premier
informa7on
technology
provider
company,
offering
a
wide
array
of
sonware
development
solu7ons
and
services
to
businesses
all
over
India.
Our
vision
is
to
provide
world
class
end-­‐
to-­‐end
services
and
solu7ons
to
our
clients
in
Project
Management,
Applica7on
Development,
Internet
and
Web
Enabling
Services,
Network
Infrastructure
Development
and
Support,
I T
Infrastructure
Management,
Graphic
Designing
and
Corporate
Branding,
Knowledge
Process
Outsourcing
and
Consultancy,
Website
Design
Development
and
Management,
Customized
P C
Assembly
and
Services,
Surveillance
System
Deployment
and
Solu7ons
with
Remote
Support,
Video
and
Audio
Conferencing,
Customized
Sonware
Development,
Data
Migra7on
and
Recovery,
Data
Storage
and
Online
Backup.
Check
out
the
website:
www.dnetzone.in

10. www.air5.in
Plot No. 19, Near Vakola Masjid, Santa Cruz East, Mumbai - 400055. India
Air5's
target
clients
Any
company
who
wishes
to
leverage
the
latest
culng
edge
technology
to
market
their
product
and
air
their
adver7sements
via
a
Wi-­‐Fi
connec7on
directly
onto
the
screens
of
poten7al
customers
at
places
like
cafes,
hotels,
restaurants,
airports,
lounges,
hookah
parlours,
commercial
centers,
shopping
malls,
auditoriums
etc.
I
want
Air5
at
my
Business
Loca)on,
What
do
I
do
next
Contact
us:
Air5
Plot
No
19,
Near
Vakola
Masjid,
Vakola,
Santacruz
East,
Mumbai
400055.
India
Phone:
+91
9820699771
email:
info@air5.in
www.air5.in