1. Company’s name: ALPINE LTD.
Headquarters: 5th floor, Makers chamber, Nariman point –MUMBAI.
Products name: NicoRITUS®
VISION:
Our company after research in the pharmaceuticals market have decided to
develop a NICOTINE gum that would helps smokers quit their habit .Alpine
ltd. Have joined hands with an institute of cancer research to develop a
gum with its regular consumption smokers can gradually kill their smoking
habit.
According to our market research department survey, it indicates that
25% people in India actually want to quit their smoking habits. But because
of the scarcity of products that cut down smoking habits in Indian market

2. they are unable to do so. It states that there is a huge demand of product
like this in the Indian market .our SWOT analysis show that there is a lot of
scope of nicotine gums in the Indian market because of low competition in
this field and because of that it would be easy for us to capture the market
on a base level.
MARKETING MIX
1. PRODUCT
2. PRICE
3. PLACE
4. PROMOTION
PRODUCT
ABOUT NicoRITUS®:
As the dawn of the New Year, many of us who are in the habit of starting to
smoke our resolve to quit it, as usual, but as usual within a few days break
without even knowing it! But this year there seems to be a better solution
and more effective on his hands for all those who wish to keep up with this
decision, but to be able to quit smoking. And that what we are talking here
is NicoRITUS® gum, which is not only a nicotine chewing gum on the basis
that will help you to control the desire to smoke in the coming days if you
use regularly, or at least get your cravings for a smoke out. It is well-known
brand, alpine.
Brand:
NicoRITUS® - A smoking cessation aid that contains a limited amount of
nicotine that may not be harmful or bad for your health and smoking one
cigarette. NicoRITUS® is mint-flavored chewing gum, a sugar-free (and thus
can be used by everyone, even for patients with diabetes), which helps in
improving the control of tobacco control on the passion with great
success. Thus over the time period will be able to go out and get cigarettes
just from habit.

3. Nicotine replacement therapy:
NicoRITUS® is also said to help control the cessation of the habit of
chewing up gutkha and tobacco, which is just another form of tobacco
consumption, especially in India. It is said to be the best nicotine
replacement therapy), and the best source recommended by many doctors
all over the world.
About NicoRITUS®:
Leave the world famous gum smoking, NicoRITUS®, and comes in a
packages with full power of 4 mg gum, which is the best suite for those
who smoke more than 20 cigarettes a day,
How to use the gum:
Chewing NicoRITUS® only slowly until the taste is stronger and then
continue the gums between the teeth and gums and cheek, the start of the
release of nicotine and gets absorbed by the system, and once the bait and
then disappears then chewing it again!
Must continue to use NicoRITUS® Gum at least 8 to 12 or even up to 15
gums every day, so what at least 3 months and then begin to reduce every
day until you have come entirely from smoking!, but if you still want to
make sure just consult a doctor before starting it.
WHY SHUOULD YOU BUT NICORITUS:
NicoRITUS® Gum helps calm your withdrawal symptoms when you're trying
to quit. So you can put the bite on cravings, instead of cravings putting the
bite on you. That's because, when you stop smoking, the sudden removal
of nicotine from your system lowers your dopamine levels, making you feel
moody and irritable.
NicoRITUS® Gum provides a controlled amount of nicotine to your system
at a slower, less intense pace than cigarettes and without the toxins in
cigarette smoke. It's a temporary therapeutic aid that reduces withdrawal
symptoms and helps you quit smoking. Your body gradually adjusts to
having less nicotine until you no longer need any. By helping to relieve
cravings, NicoRITUS® lets you focus on disrupting the patterns that link
cigarettes to so many of your daily activities.
Great tasting NicoRITUS® Gum can double your chances of successfully
quitting smoking.* When used as directed you even can use an extra piece
to handle strong or frequent cravings.
PATENT: NicoRITUS® has been registered with the Indian patent office and
has been registered under ALPINE LTD.

4. PRODUCT LOGO:
NicoRITUS®
INGRIDENTS:
Chicle
gum base
corn syrup
Food coloring
polyisobutylene
butyl rubber (isoprene-isobutylene)
nicotine
mint base
We have outsourced our material requirements. We have signed a deal with
“virtua chems” who would provide with all the necessary ingredients on a
low market rate for our bulk pickups.
TECHNOLOGY REQUIRMENTS:
According to the team of scientist of our company the machines required
for processing these types of gum are the vacuum sugar cooking machine.
We would also need mixers for extraction of nicotine pulp for the gums. For
packaging we would need vacuum sealer and compress packing machines.
We have ordered these machines from Nantong RenXin Machinery
Enterprise based in China.
PROCEES OF MAKING NicoRITUS®:
The gum base is melted at a temperature of about 115 °C (239 °F), until it
has the viscosity of thick mint syrup, then filtered through a fine mesh
screen. Then it is further refined by separating dissolved particles in
a centrifuge, and further filtered. Clear base, still hot and melted, is then
put into mixing vats. Other ingredients that may be added

5. include: powdered sugar (the amount and grain size of which determines
the brittleness of the resulting gum), corn syrup and/orglucose (which
serve as humectants and coat the sugar particles to stabilize
their suspension and keep the gum flexible), various softeners,food
colourings, flavourings, preservatives and other additives.
The homogenized mixture is then poured onto cooling belts and cooled
with cold air. Extrusion, optional rolling and cutting, and other mechanical
shaping operations follow. The chunks of gum are then put aside to set for
24 to 48 hours.
Coated chewing gums then undergo other operations. The chunks are
wrapped with optional undercoating for better binding with outer layers
then are immersed into liquid sugar. The pellets are then coloured and
coated with a suitable glazing agent, usually a wax. The
coating/glazing/colour on gum is sometimes derived from animal-based
sources such as resinous glaze derived from an insect or beeswax.
While gum was historically sweetened with cane sugar, xylitol, corn syrup
or other natural sweeteners, a large number of brands now use artificial
sweeteners such as aspartame, sucralose, or acesulfame potassium. Non-
coated varieties of gum are often covered in sweetened marble dust to
prevent the wrapper from sticking to the product.
According to the Indian labeling laws the box would have information
about the:
Name
Ingredients
Nutritional Information
Medicinal or Nutritional Claims
Date Tagging: Use by Date
Best before Date
Storage Conditions
Business Name and Address
Place of Origin
Instruction for Use

6. PRICE
COST PRICE AND SELLING PRICE:
Our market analysts have decided to sell 1 box of NicoRITUS® which will
contain 40 pellets at a price of Rs 100/-. We are trying to capture the youth
as well as adults, as we have designed a product which is feasible to all
age groups .The company has estimate the product cost price to be Rs
60/-.and if we add all the advertisement expenses and all the selling and
distribution expenses and other overheads, the cost for each box of
NicoRITUS® costs Rs 84. So totally we can slash Rs 16 profit with each box
sold.
SALES TARGET:
Our market analysts say that we would achieve sales of 1 million boxes in
the first 2 months of the launch in India. We are planning to launch the
product in metro cities and other major cities of India because there we
have the largest scope of selling, but gradually we would also work on
possibilities to expand our forum for other small cities and towns.
PLACE
DISTRIBUTION AND SALES CHANNEL:
Distribution is also a very important component of Logistics & Supply
chain management.
So we have built a strong channel in the metro cities. We have actually
collaborated with a “EXPRESS distributors” AND OUTSOURCED
DITRIBUTION .They have a large channel of distribution in the metros all
over India, and also have a strong base of wholesale and retail in cities like
Delhi , Mumbai, Chennai, kolkata, Bengaluru, Ahemdabad, Goa .Our
strategy is selective distribution where only selective chemists and
retailers would only stock our product . We would gradually improve our
distribution to other sellers in these cities after analyzing the response on
the consumers in the next two months.

7. PROMOTION
SALES PROMOTION AND ADVERTISING:
ALPINE LTD. have decided to spend approximately 7 million $ on
advertisement for the next on year keeping in mind the deferred benefits
we will get out of it for the next 3 years. As we are selling a product related
to the pharmaceuticals, we have built a market strategy where we would
make the consumers aware about our product through the hierarchy theory
.Where we focus on
1. Awareness
2. Knowledge
3. Liking
4. Preference
5. Conviction
6. The actual purchase
Digital Media:
We have main focus on the digital media. We try and focus to sell our
product through television advertisement. We have shot an ad film on 25
seconds and we are to air it on the leading television channels in India .We
would specifically advertise our advertisement on specific health and other
news channel.
Radio advertising:
Our company is also focusing on radio advertising .we have aired on 15
second advertisement of our product which we are going to air on the local
radios of all the metro cities :Mumbai ,Delhi, Chennai, kolkata and also Goa
and Bengluru.
Online advertising:
We have joined with few of the most active social networking websites
(facebook, hotmail, twitter). We are going to promote our product through
these networking sites. .basically we are trying to attract the youth towards
our product through this promotion medium.
Physical advertising:
We are also going to promote our product through different forms of
physical advertising:

8. Press advertising:
We are also going to advertise in newspapers like The times of Indian and
THE Hindu times and also in local news papers .We would advertise our
product with once in a month in these newspapers. We are also advertising
in magazines like India times, health world and also we have collaborated
with few airlines that are going to promote our product through their
advertisement schemes.
Mobile billboard advertising:
We have also decided to do mobile billboard advertising only in the 4
metros .we are planning to put up vehicles mounted billboards ,digital
screens, large banners, advertisement boards.
In-store advertising:
As our product is for instant consumption, we are also focusing on In-store
advertising where advertisement of our products will be placed in retail
stores. It includes placement of a product in visible locations in a store,
such as at eye level, at the ends of aisles and near checkout counters, eye-
catching displays promoting a specific product, and advertisements in
such places as shopping carts and in-store video displays .we will make
sure that proper in-store advertising is done with our product .and our
products is promoted in every shop it is sold in.
Street advertising:
We would also promote our product through street advertising. We would
basically advertise NicoRITUS® on street furniture and pavements. We
would also advertise it on buses, stops, locals, trains, and advertising
boards.
CUSTOMER SERVISES:
OUR CUSTOMERS CAN CALL US ON OUR TOLL FREE NO:18001807777
OR CAN CONTACT US ON THIS ADDRESS: 5th floor, Makers chamber,
Nariman point –MUMBAI.

9. OUR WORKERS AND EMPLOYEES COMPOSITION:
Workers: Skilled 20
Unskilled 40
Technical 10
Supervisors: 5
Administration: 6
Management: 12
Sales and distribution: 8
PLANT LOCATION:
Mazda road, panjim-Goa