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3. INTRODUCTION The word retail is derived from the French word Retaillier . Retail may be defined as a “ Dealer or trader who sells goods in small quantities ” Retail is the final stage of economic activity. Retiling includes all the activities involved in selling goods and services to the final consumer.

4. Functions Manufacturer Final consumer Retailer Wholesaler

13. The Retail Life Cycle Market share or profit Early growth Accelerated development Maturity Decline Value-retail stores On-line retailers Single-price stores Warehouse clubs Fast food outlets Convenience stores Supermarkets Department stores Catalog Retailers Malls (?) General store Factory outlet stores Profit Market share Single-brand stores