3.5.12, E-Politics and E-Campaigning, SE 1.5: Mapping the Austrian political Twittersphere (Axel Maireder, Julian Ausserhofer, Axel Kittenberger) #CeDEM12
1. CeDEM, Krems, 3 May, 2012
Axel Maireder,
Julian Ausserhofer
& Axel Kittenberger
Mapping the Austrian
Political Twittersphere
How politicians, journalists
and political strategists
(inter-)act on Twitter
CC BY-NC-SA 3.0 Julian Ausserhofer, Axel Maireder & Axel Kittenberger http://twitterpolitik.net
2. 2
CC BY-NC-SA 3.0 Julian Ausserhofer, Axel Maireder & Axel Kittenberger http://twitterpolitik.net
3. 2
Changing nature
of pol. Communication
CC BY-NC-SA 3.0 Julian Ausserhofer, Axel Maireder & Axel Kittenberger http://twitterpolitik.net
4. 2
Changing nature
of pol. Communication
‣ Increased spectrum of possible
political activities
CC BY-NC-SA 3.0 Julian Ausserhofer, Axel Maireder & Axel Kittenberger http://twitterpolitik.net
5. 2
Changing nature
of pol. Communication
‣ Increased spectrum of possible
political activities
‣ „Fifth estate“ Dutton, 2010
CC BY-NC-SA 3.0 Julian Ausserhofer, Axel Maireder & Axel Kittenberger http://twitterpolitik.net
6. 2
Changing nature
of pol. Communication
‣ Increased spectrum of possible
political activities
‣ „Fifth estate“ Dutton, 2010
‣ denser, wider, more pluralistic
Politics for those already engaged
and inclusive Davis, 2010
CC BY-NC-SA 3.0 Julian Ausserhofer, Axel Maireder & Axel Kittenberger http://twitterpolitik.net
7. 3
CC BY-NC-SA 3.0 Julian Ausserhofer, Axel Maireder & Axel Kittenberger http://twitterpolitik.net
8. 3
Nature of Twitter communication
CC BY-NC-SA 3.0 Julian Ausserhofer, Axel Maireder & Axel Kittenberger http://twitterpolitik.net
9. 3
Nature of Twitter communication
‣ public by default
CC BY-NC-SA 3.0 Julian Ausserhofer, Axel Maireder & Axel Kittenberger http://twitterpolitik.net
10. 3
Nature of Twitter communication
‣ public by default
‣ low-treshold
CC BY-NC-SA 3.0 Julian Ausserhofer, Axel Maireder & Axel Kittenberger http://twitterpolitik.net
11. 3
Nature of Twitter communication
‣ public by default
‣ low-treshold
‣ open for participation
CC BY-NC-SA 3.0 Julian Ausserhofer, Axel Maireder & Axel Kittenberger http://twitterpolitik.net
12. 4
Research Questions
CC BY-NC-SA 3.0 Julian Ausserhofer, Axel Maireder & Axel Kittenberger http://twitterpolitik.net
13. 4
Research Questions
Structure of Interaction
CC BY-NC-SA 3.0 Julian Ausserhofer, Axel Maireder & Axel Kittenberger http://twitterpolitik.net
14. 4
Research Questions
Structure of Interaction
‣ btw. journalists, politicians, experts
and activists?
CC BY-NC-SA 3.0 Julian Ausserhofer, Axel Maireder & Axel Kittenberger http://twitterpolitik.net
15. 4
Research Questions
Structure of Interaction
‣ btw. journalists, politicians, experts
and activists?
‣ btw. political professionals and
„casual“ users?
CC BY-NC-SA 3.0 Julian Ausserhofer, Axel Maireder & Axel Kittenberger http://twitterpolitik.net
16. 5
Research Questions
Does Twitter contibute to
a broadening of participation
in public debate?
CC BY-NC-SA 3.0 Julian Ausserhofer, Axel Maireder & Axel Kittenberger http://twitterpolitik.net
17. 5
Research Questions
Does Twitter contibute to
a broadening of participation
in public debate?
and to what extend does it merely
serve „as yet another arena
for already established actors“?)
Larsson & Moe, 2011
CC BY-NC-SA 3.0 Julian Ausserhofer, Axel Maireder & Axel Kittenberger http://twitterpolitik.net
18. Reseach Design
CC BY-NC-SA 3.0 Julian Ausserhofer, Axel Maireder & Axel Kittenberger http://twitterpolitik.net
19. 7
Research Design
CC BY-NC-SA 3.0 Julian Ausserhofer, Axel Maireder & Axel Kittenberger http://twitterpolitik.net
20. 7
Research Design
Methodological Background
CC BY-NC-SA 3.0 Julian Ausserhofer, Axel Maireder & Axel Kittenberger http://twitterpolitik.net
21. 7
Research Design
Methodological Background
‣ Researching the web with it‘s own means
(Rogers, 2009, 2010)
CC BY-NC-SA 3.0 Julian Ausserhofer, Axel Maireder & Axel Kittenberger http://twitterpolitik.net
22. 7
Research Design
Methodological Background
‣ Researching the web with it‘s own means
(Rogers, 2009, 2010)
‣ Networked Conversations (#Hashtags)
CC BY-NC-SA 3.0 Julian Ausserhofer, Axel Maireder & Axel Kittenberger http://twitterpolitik.net
23. 7
Research Design
Methodological Background
‣ Researching the web with it‘s own means
(Rogers, 2009, 2010)
‣ Networked Conversations (#Hashtags)
‣ Network visualization and analysis
based on @replies
(Bruns, 2011; Hightfield et al., 2011)
CC BY-NC-SA 3.0 Julian Ausserhofer, Axel Maireder & Axel Kittenberger http://twitterpolitik.net
24. 7
Research Design
Methodological Background
‣ Researching the web with it‘s own means
(Rogers, 2009, 2010)
‣ Networked Conversations (#Hashtags)
‣ Network visualization and analysis
based on @replies
(Bruns, 2011; Hightfield et al., 2011)
➡User-centered approach
CC BY-NC-SA 3.0 Julian Ausserhofer, Axel Maireder & Axel Kittenberger http://twitterpolitik.net
25. 8
Research Design
#1 User identification
Bucher
Faymann
ÖVP Strache
SPÖ
SPÖ
FPÖ
Glawischnig
#sg11
Scheuch
Spindelegger
Sommergespräche
CC BY-NC-SA 3.0 Julian Ausserhofer, Axel Maireder & Axel Kittenberger http://twitterpolitik.net
26. 8
Research Design
#1 User identification
Bucher
Faymann
ÖVP Strache
SPÖ
374 users
SPÖ
FPÖ
Glawischnig
#sg11
Scheuch
Spindelegger
Sommergespräche
CC BY-NC-SA 3.0 Julian Ausserhofer, Axel Maireder & Axel Kittenberger http://twitterpolitik.net
27. 9
Research Design
#2 User classification
Bucher
Faymann
ÖVP Strache
SPÖ
SPÖ
FPÖ
Glawischnig
#sg11
Scheuch
Spindelegger
Sommergespräche
CC BY-NC-SA 3.0 Julian Ausserhofer, Axel Maireder & Axel Kittenberger http://twitterpolitik.net
28. 9
Research Design
#2 User classification
Bucher
Faymann
ÖVP Strache
SPÖ
SPÖ
FPÖ
Glawischnig
#sg11
Scheuch Profession
Sommergespräche
Spindelegger
Pol. Affiliation
Sex
CC BY-NC-SA 3.0 Julian Ausserhofer, Axel Maireder & Axel Kittenberger http://twitterpolitik.net
29. 10
69 politcians
194 citizens /
non-professionals
83 journalists
N=374
28 experts & activists
CC BY-NC-SA 3.0 Julian Ausserhofer, Axel Maireder & Axel Kittenberger http://twitterpolitik.net
30. 11
28 no individuals
68 female
10 not clear
N=374
268 male
CC BY-NC-SA 3.0 Julian Ausserhofer, Axel Maireder & Axel Kittenberger http://twitterpolitik.net
31. 12
6 other
6 Alliance for
the Future
(right wing) 17 Social Democrats
7 People‘s Party
(conservative)
2 Freedom Party
(right wing)
31 Green Party N=69
CC BY-NC-SA 3.0 Julian Ausserhofer, Axel Maireder & Axel Kittenberger http://twitterpolitik.net
32. 13
Research Design
CC BY-NC-SA 3.0 Julian Ausserhofer, Axel Maireder & Axel Kittenberger http://twitterpolitik.net
33. 13
Research Design
#3 Data gathering
CC BY-NC-SA 3.0 Julian Ausserhofer, Axel Maireder & Axel Kittenberger http://twitterpolitik.net
34. 13
Research Design
#3 Data gathering
‣ All Tweets of 374 users
and all Tweets mentioning them
CC BY-NC-SA 3.0 Julian Ausserhofer, Axel Maireder & Axel Kittenberger http://twitterpolitik.net
35. 13
Research Design
#3 Data gathering
‣ All Tweets of 374 users
and all Tweets mentioning them
‣ Oct 8, 2011 - Feb 7, 2012
CC BY-NC-SA 3.0 Julian Ausserhofer, Axel Maireder & Axel Kittenberger http://twitterpolitik.net
36. 13
Research Design
#3 Data gathering
‣ All Tweets of 374 users
and all Tweets mentioning them
‣ Oct 8, 2011 - Feb 7, 2012
‣ Four sample weeks
CC BY-NC-SA 3.0 Julian Ausserhofer, Axel Maireder & Axel Kittenberger http://twitterpolitik.net
37. 14
Simple retweet
13.984
direct adressing
27.601
Commented Retweet
N Tweets = 87.466
N Characteristics = 97.779 14.288
Mention within text
14.364
Simple Tweet
without @-mention
27.542
CC BY-NC-SA 3.0 Julian Ausserhofer, Axel Maireder & Axel Kittenberger http://twitterpolitik.net
38. 14
Simple retweet
13.984
direct adressing
high interaction
27.601
Commented Retweet
N Tweets = 87.466
N Characteristics = 97.779 14.288
Mention within text
14.364
Simple Tweet
without @-mention
27.542
CC BY-NC-SA 3.0 Julian Ausserhofer, Axel Maireder & Axel Kittenberger http://twitterpolitik.net
39. 15
Research Design
CC BY-NC-SA 3.0 Julian Ausserhofer, Axel Maireder & Axel Kittenberger http://twitterpolitik.net
40. 15
Research Design
#4 Tweet classification
CC BY-NC-SA 3.0 Julian Ausserhofer, Axel Maireder & Axel Kittenberger http://twitterpolitik.net
41. 15
Research Design
#4 Tweet classification
‣ Four sample weeks: 145.356 Tweets
CC BY-NC-SA 3.0 Julian Ausserhofer, Axel Maireder & Axel Kittenberger http://twitterpolitik.net
42. 15
Research Design
#4 Tweet classification
‣ Four sample weeks: 145.356 Tweets
‣ Manual classification of Tweets as
political / non political
CC BY-NC-SA 3.0 Julian Ausserhofer, Axel Maireder & Axel Kittenberger http://twitterpolitik.net
43. 15
Research Design
#4 Tweet classification
‣ Four sample weeks: 145.356 Tweets
‣ Manual classification of Tweets as
political / non political
‣ Classification by political topics
CC BY-NC-SA 3.0 Julian Ausserhofer, Axel Maireder & Axel Kittenberger http://twitterpolitik.net
44. 16
Research Design
CC BY-NC-SA 3.0 Julian Ausserhofer, Axel Maireder & Axel Kittenberger http://twitterpolitik.net
45. 16
Research Design
#5 Analysis
CC BY-NC-SA 3.0 Julian Ausserhofer, Axel Maireder & Axel Kittenberger http://twitterpolitik.net
46. 16
Research Design
#5 Analysis
‣ Overall @reply-network analysis
CC BY-NC-SA 3.0 Julian Ausserhofer, Axel Maireder & Axel Kittenberger http://twitterpolitik.net
47. 16
Research Design
#5 Analysis
‣ Overall @reply-network analysis
‣ Topical @reply-network analyses
CC BY-NC-SA 3.0 Julian Ausserhofer, Axel Maireder & Axel Kittenberger http://twitterpolitik.net
48. 16
Research Design
#5 Analysis
‣ Overall @reply-network analysis
‣ Topical @reply-network analyses
‣ Additional analyses: user activity / time,
number of users mentioned, ...
CC BY-NC-SA 3.0 Julian Ausserhofer, Axel Maireder & Axel Kittenberger http://twitterpolitik.net
49. Overall Network Analysis
CC BY-NC-SA 3.0 Julian Ausserhofer, Axel Maireder & Axel Kittenberger http://twitterpolitik.net
50. 18
CC BY-NC-SA 3.0 Julian Ausserhofer, Axel Maireder & Axel Kittenberger http://twitterpolitik.net
51. 18
politicians
(pink)
CC BY-NC-SA 3.0 Julian Ausserhofer, Axel Maireder & Axel Kittenberger http://twitterpolitik.net
52. 18
journalists
(green)
politicians
(pink)
CC BY-NC-SA 3.0 Julian Ausserhofer, Axel Maireder & Axel Kittenberger http://twitterpolitik.net
53. 18
experts & activists
journalists
(yellow)
(green)
politicians
(pink)
CC BY-NC-SA 3.0 Julian Ausserhofer, Axel Maireder & Axel Kittenberger http://twitterpolitik.net
54. 18
experts & activists
journalists
(yellow)
(green)
politicians
(pink)
citizens
CC BY-NC-SA 3.0 Julian Ausserhofer, Axel Maireder & Axel Kittenberger http://twitterpolitik.net
55. 18
experts & activists
journalists
(yellow)
(green)
politicians
(pink)
Other (outside sample)
citizens
CC BY-NC-SA 3.0 Julian Ausserhofer, Axel Maireder & Axel Kittenberger http://twitterpolitik.net
56. 18
experts & activists
journalists
(yellow)
(green)
politicians
(pink)
network
position
Other (outside sample)
citizens
CC BY-NC-SA 3.0 Julian Ausserhofer, Axel Maireder & Axel Kittenberger http://twitterpolitik.net
57. 18
experts & activists
journalists
(yellow)
(green)
politicians
(pink)
network
position node size
Other (outside sample)
citizens
CC BY-NC-SA 3.0 Julian Ausserhofer, Axel Maireder & Axel Kittenberger http://twitterpolitik.net
58. 19
CC BY-NC-SA 3.0 Julian Ausserhofer, Axel Maireder & Axel Kittenberger http://twitterpolitik.net
59. 19
Political
professionals
CC BY-NC-SA 3.0 Julian Ausserhofer, Axel Maireder & Axel Kittenberger http://twitterpolitik.net
60. 19
Political
professionals
Early Adopters
CC BY-NC-SA 3.0 Julian Ausserhofer, Axel Maireder & Axel Kittenberger http://twitterpolitik.net
61. 19
Political
professionals
Early Adopters
Political
activism
CC BY-NC-SA 3.0 Julian Ausserhofer, Axel Maireder & Axel Kittenberger http://twitterpolitik.net
62. 19
Political
professionals
Marketing
Early Adopters
Political
activism
CC BY-NC-SA 3.0 Julian Ausserhofer, Axel Maireder & Axel Kittenberger http://twitterpolitik.net
63. 20
CC BY-NC-SA 3.0 Julian Ausserhofer, Axel Maireder & Axel Kittenberger http://twitterpolitik.net
64. 20
dense network
of professionals
CC BY-NC-SA 3.0 Julian Ausserhofer, Axel Maireder & Axel Kittenberger http://twitterpolitik.net
65. 21
CC BY-NC-SA 3.0 Julian Ausserhofer, Axel Maireder & Axel Kittenberger http://twitterpolitik.net
66. 21
CC BY-NC-SA 3.0 Julian Ausserhofer, Axel Maireder & Axel Kittenberger http://twitterpolitik.net
67. 21
CC BY-NC-SA 3.0 Julian Ausserhofer, Axel Maireder & Axel Kittenberger http://twitterpolitik.net
68. 21
CC BY-NC-SA 3.0 Julian Ausserhofer, Axel Maireder & Axel Kittenberger http://twitterpolitik.net
69. 21
CC BY-NC-SA 3.0 Julian Ausserhofer, Axel Maireder & Axel Kittenberger http://twitterpolitik.net
70. 21
CC BY-NC-SA 3.0 Julian Ausserhofer, Axel Maireder & Axel Kittenberger http://twitterpolitik.net
71. 21
CC BY-NC-SA 3.0 Julian Ausserhofer, Axel Maireder & Axel Kittenberger http://twitterpolitik.net
72. 22
„bridges“ btw. different
parts of the network
CC BY-NC-SA 3.0 Julian Ausserhofer, Axel Maireder & Axel Kittenberger http://twitterpolitik.net
73. 22
CC BY-NC-SA 3.0 Julian Ausserhofer, Axel Maireder & Axel Kittenberger http://twitterpolitik.net
74. 23
CC BY-NC-SA 3.0 Julian Ausserhofer, Axel Maireder & Axel Kittenberger http://twitterpolitik.net
75. 24
CC BY-NC-SA 3.0 Julian Ausserhofer, Axel Maireder & Axel Kittenberger http://twitterpolitik.net
76. 24
CC BY-NC-SA 3.0 Julian Ausserhofer, Axel Maireder & Axel Kittenberger http://twitterpolitik.net
77. 24
CC BY-NC-SA 3.0 Julian Ausserhofer, Axel Maireder & Axel Kittenberger http://twitterpolitik.net
78. 24
CC BY-NC-SA 3.0 Julian Ausserhofer, Axel Maireder & Axel Kittenberger http://twitterpolitik.net
79. 24
CC BY-NC-SA 3.0 Julian Ausserhofer, Axel Maireder & Axel Kittenberger http://twitterpolitik.net
80. 24
CC BY-NC-SA 3.0 Julian Ausserhofer, Axel Maireder & Axel Kittenberger http://twitterpolitik.net
81. 24
CC BY-NC-SA 3.0 Julian Ausserhofer, Axel Maireder & Axel Kittenberger http://twitterpolitik.net
82. 25
CC BY-NC-SA 3.0 Julian Ausserhofer, Axel Maireder & Axel Kittenberger http://twitterpolitik.net
83. 25
CC BY-NC-SA 3.0 Julian Ausserhofer, Axel Maireder & Axel Kittenberger http://twitterpolitik.net
84. 25
CC BY-NC-SA 3.0 Julian Ausserhofer, Axel Maireder & Axel Kittenberger http://twitterpolitik.net
85. 25
CC BY-NC-SA 3.0 Julian Ausserhofer, Axel Maireder & Axel Kittenberger http://twitterpolitik.net
86. 25
CC BY-NC-SA 3.0 Julian Ausserhofer, Axel Maireder & Axel Kittenberger http://twitterpolitik.net
87. 25
CC BY-NC-SA 3.0 Julian Ausserhofer, Axel Maireder & Axel Kittenberger http://twitterpolitik.net
88. 25
CC BY-NC-SA 3.0 Julian Ausserhofer, Axel Maireder & Axel Kittenberger http://twitterpolitik.net
89. 26
CC BY-NC-SA 3.0 Julian Ausserhofer, Axel Maireder & Axel Kittenberger http://twitterpolitik.net
90. 26
CC BY-NC-SA 3.0 Julian Ausserhofer, Axel Maireder & Axel Kittenberger http://twitterpolitik.net
91. 26
CC BY-NC-SA 3.0 Julian Ausserhofer, Axel Maireder & Axel Kittenberger http://twitterpolitik.net
92. 26
CC BY-NC-SA 3.0 Julian Ausserhofer, Axel Maireder & Axel Kittenberger http://twitterpolitik.net
93. 26
CC BY-NC-SA 3.0 Julian Ausserhofer, Axel Maireder & Axel Kittenberger http://twitterpolitik.net
94. 27
CC BY-NC-SA 3.0 Julian Ausserhofer, Axel Maireder & Axel Kittenberger http://twitterpolitik.net
95. 27
CC BY-NC-SA 3.0 Julian Ausserhofer, Axel Maireder & Axel Kittenberger http://twitterpolitik.net
96. 27
CC BY-NC-SA 3.0 Julian Ausserhofer, Axel Maireder & Axel Kittenberger http://twitterpolitik.net
97. 27
CC BY-NC-SA 3.0 Julian Ausserhofer, Axel Maireder & Axel Kittenberger http://twitterpolitik.net
98. 27
CC BY-NC-SA 3.0 Julian Ausserhofer, Axel Maireder & Axel Kittenberger http://twitterpolitik.net
99. 27
CC BY-NC-SA 3.0 Julian Ausserhofer, Axel Maireder & Axel Kittenberger http://twitterpolitik.net
100. 27
CC BY-NC-SA 3.0 Julian Ausserhofer, Axel Maireder & Axel Kittenberger http://twitterpolitik.net
101. 27
CC BY-NC-SA 3.0 Julian Ausserhofer, Axel Maireder & Axel Kittenberger http://twitterpolitik.net
102. 28
57,2 journalists 19,5
4,8
4,0
13,8
17,7
politicians 17,4
43,9
7,1
12,8
9,1
experts
49,3 and
activists
9,5
CC BY-NC-SA 3.0 Julian Ausserhofer, Axel Maireder & Axel Kittenberger http://twitterpolitik.net
103. 29
High interaction btw.
citizens and professionals
CC BY-NC-SA 3.0 Julian Ausserhofer, Axel Maireder & Axel Kittenberger http://twitterpolitik.net
104. 29
CC BY-NC-SA 3.0 Julian Ausserhofer, Axel Maireder & Axel Kittenberger http://twitterpolitik.net
105. 30
57,2 journalists 19,5
4,8
4,0
13,8
17,7
politicians 17,4
43,9
7,1
12,8
9,1
experts
49,3 and
activists
9,5
CC BY-NC-SA 3.0 Julian Ausserhofer, Axel Maireder & Axel Kittenberger http://twitterpolitik.net
106. 30
57,2 journalists 19,5
14,5 4,8
4,0
21,3
13,8
4,7
3,4
citizens 17,7
politicians 17,4
68,3 43,9
7,1
2,2
12,8
19,2 9,1
experts
49,3 and
activists
9,5
CC BY-NC-SA 3.0 Julian Ausserhofer, Axel Maireder & Axel Kittenberger http://twitterpolitik.net
107. 31
57,2 journalists 19,5
14,5 4,8
4,0
21,3
13,8
4,7
3,4
17,7
politicians 17,4
68,3 43,9
7,1
2,2
12,8
19,2 9,1
experts
49,3 and
activists
9,5
CC BY-NC-SA 3.0 Julian Ausserhofer, Axel Maireder & Axel Kittenberger http://twitterpolitik.net
109. 32
politicians journalists
15,6
27,1
3,0
7,7
in 53,0
3,5
in
Professional network
N=18819
5,1 N=7967
4,5 70,2 politicians
quite open for participation
10,4 journalists
experts
from outside
citizens
17,8
14,5 other
4,0
7,1
outN=4756
44,0
19,5
out
N=7428
13,8 57,2
17,4 4,8
CC BY-NC-SA 3.0 Julian Ausserhofer, Axel Maireder & Axel Kittenberger http://twitterpolitik.net
110. 32
politicians journalists
15,6
27,1
3,0
7,7
in 53,0
3,5
in
N=18819
5,1 N=7967
4,5 70,2 politicians
10,4 journalists
experts
citizens
17,8
14,5 other
4,0
7,1
outN=4756
44,0
19,5
out
N=7428
13,8 57,2
17,4 4,8
CC BY-NC-SA 3.0 Julian Ausserhofer, Axel Maireder & Axel Kittenberger http://twitterpolitik.net
111. 33
@arminwolf @corinnamilborn
in out in out
N=5581 N=362 N=729 N=125
@stefan_petzner @leoszem
in out in out
N=759 N=513 N=160 N=142
@hubertsickinger
in out
N=1071 N=706
CC BY-NC-SA 3.0 Julian Ausserhofer, Axel Maireder & Axel Kittenberger http://twitterpolitik.net
112. 34
300
Number of @mentions vs.
number of users mentioning
200
People are in contact ion atio
n
tat ent
with a lot of different users &Q
ien ori
-or at-
ch
F
100
0
0 100 200 300
CC BY-NC-SA 3.0 Julian Ausserhofer, Axel Maireder & Axel Kittenberger http://twitterpolitik.net
400 500 600 700 800 900 1000
113. 34
300
Number of @mentions vs.
number of users mentioning
200
n
ion atio
tat ent
ien ori
-or at-
F &Q ch
100
0
0 100 200 300
CC BY-NC-SA 3.0 Julian Ausserhofer, Axel Maireder & Axel Kittenberger http://twitterpolitik.net
400 500 600 700 800 900 1000
114. 35
Number of @mentions vs.
number of users mentioning
category ratio 100 mentions from...
politicians 2,02 : 1 50 different users
journalists 2,00 : 1 50 different users
experts, activists 2,15 : 1 47 different users
citizens 3,18 : 1 31 different users
CC BY-NC-SA 3.0 Julian Ausserhofer, Axel Maireder & Axel Kittenberger http://twitterpolitik.net
115. Issue Network Analysis
CC BY-NC-SA 3.0 Julian Ausserhofer, Axel Maireder & Axel Kittenberger http://twitterpolitik.net
116. 37
145.356 Tweets
CC BY-NC-SA 3.0 Julian Ausserhofer, Axel Maireder & Axel Kittenberger http://twitterpolitik.net
117. 37
145.356 Tweets
18,9%
domestic politics
CC BY-NC-SA 3.0 Julian Ausserhofer, Axel Maireder & Axel Kittenberger http://twitterpolitik.net
118. 38
education Faymann
Woche 1 social media
14. - 20.Okt
N=5477
Woche 2 domestic politics other occupy Austria,
#epizentrum
2. - 8.Nov
N=5717
Finance crisis and Austria
Woche 3 media scandals SPÖ
27.12. - 2.1.
N=3833
specified weekly
Woche 4 corruption bis 12514
25.-31.Jan
N=12514
0 1000 2000 3000 4000 5000 6000
CC BY-NC-SA 3.0 Julian Ausserhofer, Axel Maireder & Axel Kittenberger http://twitterpolitik.net
119. 38
education Faymann
Woche 1 social media
14. - 20.Okt
N=5477
Woche 2 domestic politics other occupy Austria,
#epizentrum
2. - 8.Nov
N=5717
Finance crisis and Austria
Woche 3 media scandals SPÖ
27.12. - 2.1.
N=3833
specified weekly
Woche 4 corruption bis 12514
25.-31.Jan
N=12514
0 1000 2000 3000 4000 5000 6000
CC BY-NC-SA 3.0 Julian Ausserhofer, Axel Maireder & Axel Kittenberger http://twitterpolitik.net
120. 38
education Faymann
Woche 1 social media
14. - 20.Okt
N=5477
Woche 2 domestic politics other occupy Austria,
#epizentrum
2. - 8.Nov
N=5717
Finance crisis and Austria
Woche 3 media scandals SPÖ
27.12. - 2.1.
N=3833
specified weekly
Woche 4 corruption bis 12514
25.-31.Jan
N=12514
0 1000 2000 3000 4000 5000 6000
CC BY-NC-SA 3.0 Julian Ausserhofer, Axel Maireder & Axel Kittenberger http://twitterpolitik.net
121. 38
education Faymann
Woche 1 social media
14. - 20.Okt
N=5477
Woche 2 domestic politics other occupy Austria,
#epizentrum
2. - 8.Nov
N=5717
Finance crisis and Austria
Woche 3 media scandals SPÖ
27.12. - 2.1.
N=3833
specified weekly
Woche 4 corruption bis 12514
25.-31.Jan
N=12514
0 1000 2000 3000 4000 5000 6000
CC BY-NC-SA 3.0 Julian Ausserhofer, Axel Maireder & Axel Kittenberger http://twitterpolitik.net
122. 38
education Faymann
Woche 1 social media
14. - 20.Okt
N=5477
Woche 2 domestic politics other occupy Austria,
#epizentrum
2. - 8.Nov
N=5717
Finance crisis and Austria
Woche 3 media scandals SPÖ
27.12. - 2.1.
N=3833
specified weekly
Woche 4 corruption bis 12514
25.-31.Jan
N=12514
0 1000 2000 3000 4000 5000 6000
CC BY-NC-SA 3.0 Julian Ausserhofer, Axel Maireder & Axel Kittenberger http://twitterpolitik.net
123. 38
education Faymann
Woche 1 social media
14. - 20.Okt
N=5477
Woche 2 domestic politics other occupy Austria,
#epizentrum
2. - 8.Nov
N=5717
Finance crisis and Austria
Woche 3 media scandals SPÖ
27.12. - 2.1.
N=3833
specified weekly
Woche 4 corruption bis 12514
25.-31.Jan
N=12514
0 1000 2000 3000 4000 5000 6000
CC BY-NC-SA 3.0 Julian Ausserhofer, Axel Maireder & Axel Kittenberger http://twitterpolitik.net
124. 38
education Faymann
Woche 1 social media
14. - 20.Okt
N=5477
Woche 2 domestic politics other occupy Austria,
#epizentrum
2. - 8.Nov
N=5717
Finance crisis and Austria
Woche 3 media scandals SPÖ
27.12. - 2.1.
N=3833
specified weekly
Woche 4 corruption bis 12514
25.-31.Jan
N=12514
0 1000 2000 3000 4000 5000 6000
CC BY-NC-SA 3.0 Julian Ausserhofer, Axel Maireder & Axel Kittenberger http://twitterpolitik.net
125. 38
education Faymann
Woche 1 social media
14. - 20.Okt
N=5477
Woche 2 domestic politics other occupy Austria,
#epizentrum
2. - 8.Nov
N=5717
Finance crisis and Austria
Woche 3 media scandals SPÖ
27.12. - 2.1.
N=3833
specified weekly
Woche 4 corruption bis 12514
25.-31.Jan
N=12514
0 1000 2000 3000 4000 5000 6000
CC BY-NC-SA 3.0 Julian Ausserhofer, Axel Maireder & Axel Kittenberger http://twitterpolitik.net
126. 38
education Faymann
Woche 1 social media
14. - 20.Okt
N=5477
Woche 2 domestic politics other occupy Austria,
#epizentrum
2. - 8.Nov
N=5717
Finance crisis and Austria
Woche 3 media scandals SPÖ
27.12. - 2.1.
N=3833
specified weekly
Woche 4 corruption bis 12514
25.-31.Jan
N=12514
0 1000 2000 3000 4000 5000 6000
CC BY-NC-SA 3.0 Julian Ausserhofer, Axel Maireder & Axel Kittenberger http://twitterpolitik.net
127. 38
education Faymann
Woche 1 social media
14. - 20.Okt
N=5477
Woche 2 domestic politics other occupy Austria,
#epizentrum
2. - 8.Nov
N=5717
Finance crisis and Austria
Woche 3 media scandals SPÖ
27.12. - 2.1.
N=3833
specified weekly
Woche 4 corruption bis 12514
25.-31.Jan
N=12514
0 1000 2000 3000 4000 5000 6000
CC BY-NC-SA 3.0 Julian Ausserhofer, Axel Maireder & Axel Kittenberger http://twitterpolitik.net
128. 38
education Faymann
Woche 1 social media
14. - 20.Okt
N=5477
Woche 2 domestic politics other occupy Austria,
#epizentrum
2. - 8.Nov
N=5717
Finance crisis and Austria
Woche 3 media scandals SPÖ
27.12. - 2.1.
N=3833
specified weekly
Woche 4 corruption bis 12514
25.-31.Jan
N=12514
0 1000 2000 3000 4000 5000 6000
CC BY-NC-SA 3.0 Julian Ausserhofer, Axel Maireder & Axel Kittenberger http://twitterpolitik.net
129. 38
education Faymann
Woche 1 social media
14. - 20.Okt
N=5477
Woche 2 domestic politics other occupy Austria,
#epizentrum
2. - 8.Nov
N=5717
Finance crisis and Austria
Woche 3 media scandals SPÖ
27.12. - 2.1.
N=3833
specified weekly
Woche 4 corruption bis 12514
25.-31.Jan
N=12514
0 1000 2000 3000 4000 5000 6000
CC BY-NC-SA 3.0 Julian Ausserhofer, Axel Maireder & Axel Kittenberger http://twitterpolitik.net
130. 38
education Faymann
Woche 1 social media
14. - 20.Okt
N=5477
Woche 2 domestic politics other occupy Austria,
#epizentrum
2. - 8.Nov
N=5717
Finance crisis and Austria
Woche 3 media scandals SPÖ
27.12. - 2.1.
N=3833
specified weekly
Woche 4 corruption bis 12514
25.-31.Jan
N=12514
0 1000 2000 3000 4000 5000 6000
CC BY-NC-SA 3.0 Julian Ausserhofer, Axel Maireder & Axel Kittenberger http://twitterpolitik.net
131. 38
education Faymann
Woche 1 social media
14. - 20.Okt
N=5477
Woche 2 domestic politics other occupy Austria,
#epizentrum
2. - 8.Nov
N=5717
Finance crisis and Austria
Woche 3 media scandals SPÖ
27.12. - 2.1.
N=3833
specified weekly
Woche 4 corruption bis 12514
25.-31.Jan
N=12514
0 1000 2000 3000 4000 5000 6000
CC BY-NC-SA 3.0 Julian Ausserhofer, Axel Maireder & Axel Kittenberger http://twitterpolitik.net
132. 38
education Faymann
Woche 1 social media
14. - 20.Okt
N=5477
Woche 2 domestic politics other occupy Austria,
#epizentrum
2. - 8.Nov
N=5717
Finance crisis and Austria
Woche 3 media scandals SPÖ
27.12. - 2.1.
N=3833
specified weekly
Woche 4 corruption bis 12514
25.-31.Jan
N=12514
0 1000 2000 3000 4000 5000 6000
CC BY-NC-SA 3.0 Julian Ausserhofer, Axel Maireder & Axel Kittenberger http://twitterpolitik.net
133. 38
education Faymann
Woche 1 social media
14. - 20.Okt
N=5477
Woche 2 domestic politics other occupy Austria,
#epizentrum
2. - 8.Nov
N=5717
Finance crisis and Austria
Woche 3 media scandals SPÖ
27.12. - 2.1.
N=3833
specified weekly
Woche 4 corruption bis 12514
25.-31.Jan
N=12514
0 1000 2000 3000 4000 5000 6000
CC BY-NC-SA 3.0 Julian Ausserhofer, Axel Maireder & Axel Kittenberger http://twitterpolitik.net
134. 38
education Faymann
Woche 1 social media
14. - 20.Okt
N=5477
Woche 2 domestic politics other occupy Austria,
#epizentrum
2. - 8.Nov
N=5717
Finance crisis and Austria
Woche 3 media scandals SPÖ
27.12. - 2.1.
N=3833
specified weekly
Woche 4 corruption bis 12514
25.-31.Jan
N=12514
0 1000 2000 3000 4000 5000 6000
CC BY-NC-SA 3.0 Julian Ausserhofer, Axel Maireder & Axel Kittenberger http://twitterpolitik.net
135. 38
education Faymann
Woche 1 social media
14. - 20.Okt
N=5477
Woche 2 domestic politics other occupy Austria,
#epizentrum
2. - 8.Nov
N=5717
Finance crisis and Austria
Woche 3 media scandals SPÖ
27.12. - 2.1.
N=3833
specified weekly
Woche 4 corruption bis 12514
25.-31.Jan
N=12514
0 1000 2000 3000 4000 5000 6000
CC BY-NC-SA 3.0 Julian Ausserhofer, Axel Maireder & Axel Kittenberger http://twitterpolitik.net
136. 38
education Faymann
Woche 1 social media
14. - 20.Okt
N=5477
Woche 2 domestic politics other occupy Austria,
#epizentrum
2. - 8.Nov
N=5717
Finance crisis and Austria
Woche 3 media scandals SPÖ
27.12. - 2.1.
N=3833
specified weekly
Woche 4 corruption bis 12514
25.-31.Jan
N=12514
0 1000 2000 3000 4000 5000 6000
CC BY-NC-SA 3.0 Julian Ausserhofer, Axel Maireder & Axel Kittenberger http://twitterpolitik.net
137. 38
education Faymann
Woche 1 social media
14. - 20.Okt
N=5477
Woche 2 domestic politics other occupy Austria,
#epizentrum
2. - 8.Nov
N=5717
Finance crisis and Austria
Woche 3 media scandals SPÖ
27.12. - 2.1.
N=3833
specified weekly
Woche 4 corruption bis 12514
25.-31.Jan
N=12514
0 1000 2000 3000 4000 5000 6000
CC BY-NC-SA 3.0 Julian Ausserhofer, Axel Maireder & Axel Kittenberger http://twitterpolitik.net
138. 39
Specific topics,
specific networks
Financial Crisis in Austria
CC BY-NC-SA 3.0 Julian Ausserhofer, Axel Maireder & Axel Kittenberger http://twitterpolitik.net
139. 39
Financial Crisis in Austria
CC BY-NC-SA 3.0 Julian Ausserhofer, Axel Maireder & Axel Kittenberger http://twitterpolitik.net
140. 39
Financial Crisis in Austria
CC BY-NC-SA 3.0 Julian Ausserhofer, Axel Maireder & Axel Kittenberger http://twitterpolitik.net
141. 40
But: Central hubs remain
central, whatever the topic is
Education
CC BY-NC-SA 3.0 Julian Ausserhofer, Axel Maireder & Axel Kittenberger http://twitterpolitik.net
154. 42
WKR-Ball
CC BY-NC-SA 3.0 Julian Ausserhofer, Axel Maireder & Axel Kittenberger http://twitterpolitik.net
155. 42
WKR-Ball
CC BY-NC-SA 3.0 Julian Ausserhofer, Axel Maireder & Axel Kittenberger http://twitterpolitik.net
156. 42
WKR-Ball
CC BY-NC-SA 3.0 Julian Ausserhofer, Axel Maireder & Axel Kittenberger http://twitterpolitik.net
157. 43
Political issues only:
Less interaction btw.
politicians and journalists,
more btw. politicans and citizens
Domestic Politics all
CC BY-NC-SA 3.0 Julian Ausserhofer, Axel Maireder & Axel Kittenberger http://twitterpolitik.net
158. 43
Domestic Politics all
CC BY-NC-SA 3.0 Julian Ausserhofer, Axel Maireder & Axel Kittenberger http://twitterpolitik.net
159. 43
Domestic Politics all
CC BY-NC-SA 3.0 Julian Ausserhofer, Axel Maireder & Axel Kittenberger http://twitterpolitik.net
160. 43
Domestic Politics all
CC BY-NC-SA 3.0 Julian Ausserhofer, Axel Maireder & Axel Kittenberger http://twitterpolitik.net
161. 43
Domestic Politics all
CC BY-NC-SA 3.0 Julian Ausserhofer, Axel Maireder & Axel Kittenberger http://twitterpolitik.net
162. Conclusion
CC BY-NC-SA 3.0 Julian Ausserhofer, Axel Maireder & Axel Kittenberger http://twitterpolitik.net
163. 45
CC BY-NC-SA 3.0 Julian Ausserhofer, Axel Maireder & Axel Kittenberger http://twitterpolitik.net
164. 45
‣ New approaches to study
politics on the web
CC BY-NC-SA 3.0 Julian Ausserhofer, Axel Maireder & Axel Kittenberger http://twitterpolitik.net
165. 45
‣ New approaches to study
politics on the web
‣ Dense political Twittersphere
CC BY-NC-SA 3.0 Julian Ausserhofer, Axel Maireder & Axel Kittenberger http://twitterpolitik.net
166. 45
‣ New approaches to study
politics on the web
‣ Dense political Twittersphere
‣ Clear-cut clusters
CC BY-NC-SA 3.0 Julian Ausserhofer, Axel Maireder & Axel Kittenberger http://twitterpolitik.net
167. 45
‣ New approaches to study
politics on the web
‣ Dense political Twittersphere
‣ Clear-cut clusters
‣ „bridges“, „hubs“
CC BY-NC-SA 3.0 Julian Ausserhofer, Axel Maireder & Axel Kittenberger http://twitterpolitik.net
168. 46
CC BY-NC-SA 3.0 Julian Ausserhofer, Axel Maireder & Axel Kittenberger http://twitterpolitik.net
169. 46
‣ High involvement of „citizens“
CC BY-NC-SA 3.0 Julian Ausserhofer, Axel Maireder & Axel Kittenberger http://twitterpolitik.net
170. 46
‣ High involvement of „citizens“
‣ High interaction with users
outside the network
CC BY-NC-SA 3.0 Julian Ausserhofer, Axel Maireder & Axel Kittenberger http://twitterpolitik.net
171. 46
‣ High involvement of „citizens“
‣ High interaction with users
outside the network
‣ Sphere is open for participation
CC BY-NC-SA 3.0 Julian Ausserhofer, Axel Maireder & Axel Kittenberger http://twitterpolitik.net
172. 47
CC BY-NC-SA 3.0 Julian Ausserhofer, Axel Maireder & Axel Kittenberger http://twitterpolitik.net
173. 47
‣ Another arena for already established
actors, but not exclusively
CC BY-NC-SA 3.0 Julian Ausserhofer, Axel Maireder & Axel Kittenberger http://twitterpolitik.net
174. 47
‣ Another arena for already established
actors, but not exclusively
‣ Chances for citizens to get in touch with
politicians and journalists are higher
than in traditional contexts
CC BY-NC-SA 3.0 Julian Ausserhofer, Axel Maireder & Axel Kittenberger http://twitterpolitik.net
175. 47
‣ Another arena for already established
actors, but not exclusively
‣ Chances for citizens to get in touch with
politicians and journalists are higher
than in traditional contexts
‣ Twitter helps broadening public debate
CC BY-NC-SA 3.0 Julian Ausserhofer, Axel Maireder & Axel Kittenberger http://twitterpolitik.net
176. Thanks!
http://twitterpolitik.net
mail@twitterpolitik.net
axelmaireder
boomblitz
axkibe
Social Media Ranking
CC BY-NC-SA 3.0 Julian Ausserhofer, Axel Maireder & Axel Kittenberger http://twitterpolitik.net