Perfect Together: One-to-One Media and New Media, The Marketing Mix for Growing Life Sciences Businesses
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Many life sciences businesses think their customer is a scientist, physician, or technician. This person may be the end user or influencer, but not the decision maker approving the dollars. Rather the true audience may be a businessperson, manager, or executive, the CEO, COO, CFO, general manager or head of business development. For companies seeking a communications strategy leading to funding, alliances, and licensing, as well as those marketing to hospitals and health plans a radical shift in perspective may be needed...
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Perfect Together: One-to-One Media and New Media, The Marketing Mix for Growing Life Sciences Businesses
- 1. Perfect Together One-to-One Media and New Media: The Marketing Mix for Growing Life Science Businesses
- 2. Businesspeople The Key Audience for Life Science Companies
- 4. One-to-One Communications Webcasts Tradeshows, Exhibits Podcasts, Blogs Speaking Engagements Webinars Conferences, Seminars New Media Traditional Media
- 10. One-to-One Communications Webcasts Tradeshows, Exhibits Podcasts, Blogs Speaking Engagements Webinars Conferences, Seminars New Media Traditional Media
- 11. Comparisons Live-to-Archive Personal Cheap Reproducible Editable Unlimited Distribution Live Face-to-Face Expensive One-Time Not Editable Limited Distribution New Media Traditional Media
- 15. Results
Notas do Editor
- Many life science businesses think their customer is a scientist, physician, or technician. This person may be the end user or influencer, but not the decision maker approving the dollars. Rather, the true audience may be a businessperson, manager, or executive, the Chief Executive Officer, Chief Operating Officer, president, chief financial officer, general manager or head of business development. For companies seeking a communications strategy leading to funding, alliances, and licensing, and those marketing to hospitals and health plans, a radical shift in thinking may be in order.