1. www.justlondontheatrebreaks.com
(JLTB)
Owned and managed by isango! Limited

2. JLTB is isango!’s first foray into the growing short-break segment using its in-
house dynamic packaging technology and expertise in marketing
“experiences” like theatre shows...more such initiatives are on the anvil...

3. Packaging up theatre tickets with hotels is inherently complex process.....
API Integration with Supporting the
multiple partners for customer while they
theatre and hotel build their shopping
inventory cart
Matching hotels to
Real time price and Inherent complexity in customer needs by
availability checks dynamic packaging location, budget, qua
lity of service
Helping the
Multiple availability
customer
and exception
understand the
scenarios
seating plan

4. The websites that are already trading have varying levels of clutter and friction in their
purchase path leading to poor customer experience that results in sub-optimal
conversion and (frustration for B2B and affiliate partners)
www.justlondontheatrebreaks.com response to the opportunity and challenge after
multiple rounds of customer feedback in an iterative website development cycle during Jan
2011 and March 2011
Just the best seats
(removed restricted view / side view seats)
Simple value proposition Just central and convenient hotels
No Croydon or Wembley hotels to appear cheap
Customer focussed product selection Offer limited room options - most with breakfast
Low price guarantee
(achieved by selecting the best wholesalers)
Allow the customer to change the
show, date, time, guests, seating area and hotel at
all stages
Superior website design
Expose the entire theatre show inventory
Flexible smart search widget across
without overwhelming
the purchase path
Merchandize hotels to suit different customer
needs – closest, cheapest, deals

5. JLTB smart search widget –morphs into a drop down for customers to edit the search
parameters at all stages of the booking process

6. Limited
Step1 : Choose the Seating Area options of Rule based
good quality display of
seats (no other shows
restricted view relevant to the
seats) customer
Smart
calendar to
check prices
/availability
for different
dates
View seat
prices and
seating plan in
conjunction

7. Step2 : Choose the Hotel
Merchandise
hotels to
summarize
what is on
offer

8. Condensed list view with
functional information like
Step2 : Choose the Hotel distance, price and star ratings
..that opens up for more
information
..restricted the number of
room options – most with
breakfast

9. Step2 : Choose the Hotel Customers
can plot the
hotels in
context of
the theatre
venue

10. Step2 : Choose the Hotel
..more detailed information...

11. Step3 : Check out (review the shopping cart)
Customers
can still
change their
choices....

12. Limited by smart use of interstitials to convey the brand positioning (inspiration was
the Spanish football league live telecasts...Le Liga)

13. Step3 : Check out (Payment)
Enough time for
customers to go
and fetch their
Theatre tickets payment cards!
collectible at the
box office – no
anxiety of physical
deliveries

14. SEO – Focus on content that is relevant for customers
Up to date
notes on cast
and reviews
Unique
from critiques
content
Logistics

15. SEO - Design principles followed....
Landing Pages by
genre
Unique content
and internal linking
Bread crumbs and url
naming
conventions...followed..
..

16. Blog....

17. Gifting Feature –Customers can buy gift vouchers or book a theatre break as a gift