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New Media Promotion:  Facebook, YouTube & Blogs Dan Forbush & Andrew Careaga June 16, 2008
Key Question ,[object Object],[object Object]
And …  ,[object Object]
And … ,[object Object]
[object Object],[object Object],[object Object],We Need a New Mindset
Look at the Obama Campaign
His Site is a Social Network
Clinton’s Isn’t
Colleges Are Moving Into  Web 2.0 Social Networks
Alumni Organizations  In LinkedIn
MIT Network in YouTube
Dartmouth’s Photostream in flickr
Missouri SandT’s Twitter Feed
Stanford’s Page in Facebook
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Colleges Also Are Creating Their  Own Vendor-Supplied Social Networks
What’s Your Strategy in  Social Networking?   It’s Time to Ask:
Three Levels of  Technology to Integrate
Main Web Site  Your Own Vendor-Supplied Social Network Web 2.0 Social Networks Facebook YouTube LinkedIn Flickr MySpace Twitter
A New Facebook Group to Share  Information About All This
What We’re Doing at Skidmore ,[object Object],[object Object],[object Object]
Our Own Web Site ,[object Object],[object Object],[object Object]
Skidmore Interactive
Toward Our Own Social Network ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Commercial Social Networks Focus on Facebook
Surveyed Alumni in Facebook ,[object Object],[object Object],[object Object],[object Object]
    Created  Skidmore Page
Created Groups:  Skidmore Alumni Skidmore Global Sustainable Skidmore Digital Media Group Skidmore Book Store
Created  Graphic  Identity
Started  Cultivating Class of ‘12
Started ‘Secret’ Group to Plan Communications
One More Thing … ,[object Object],[object Object],[object Object],[object Object],[object Object]
Other Institutions and Facebook Applications
Middlebury College Bookstore
Selling through  ‘Collective Wisdom’  ,[object Object],[object Object],[object Object]
Stanford Event Map
Boston College Football Fans
Link to Harris Connect
Manhattanville Resume Uploader
SkoolPool
 
 
 
What happens when old and new collide?
‘ Don’t tase me, bro!’
‘ Don’t tase me, bro!’
 
Disintermediation Eliminating the middleman
‘ Markets are conversations.’ Christopher Locke, Rick Levine, Doc Searls, David Weinberger  The Cluetrain Manifesto   ( www.cluetrain.com )
Blogs as news sources ,[object Object],[object Object],Source: David Sifry, "State of the Blogosphere/State of the Live Web," April 2007 ( www.sifry.com/stateoftheliveweb/ )
Blogs as news sources Source: David Sifry, "State of the Blogosphere/State of the Live Web," April 2007 ( www.sifry.com/stateoftheliveweb / )
Source: David Sifry, "State of the Blogosphere/State of the Live Web," April 2007 ( www.sifry.com/stateoftheliveweb/ )
From the wire … to the blogs …
… to the comments ...
… to talk radio ‘ We have an international student; identity and nationality weren’t released; claimed to have a bomb; threatened terrorist type activities. How remarkable, ladies and gentlemen, no one knows his name. No one knows his homeland. Now, we have to ask ourselves, Is there a common link with the many other little single  incidents of sudden jihad syndrome ?’
‘Sudden jihad syndrome’ ‘ Because that's what this is, sudden jihad syndrome. From cabdrivers to the flying imams to any number of activities. ... International student, identity and nationality not released. Hmm.’ Portion of transcript from Rush Limbaugh Show
 
 
 
 
 
 
 
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