Making Rabid Fans: Community Engagement Ideas from Other Industries

•

2 likes•11,012 views

Whether they're customers, audiences, communities or fans, the people you serve are changing, and the best ways to create loyalty are changing, too. Learn what other industries, who are often ahead of the arts, have done to create fierce loyalty. Americans for the Arts Annual Convention 2014 in Nashville.

Social Media Business

Making Rabid Fans:
Community Engagement Ideas
from Other Industries
#AFTACON
Americans for the Arts Convention | Arts Leadership Preconference | June 12, 2014

Provide access "
to talent.
Fans want exclusive content.

Give fans inﬂuence.
They ll be more invested "
in sharing your success.

Serve their needs.
Leverage the resources you have.

Produce a "
better experience.
Fans ﬁnd value in the community.

Be authentic.
Fans will believe in what you re selling.

Ask fans for help.
Fans feel more committed "
to something they ve helped build.

How to Make Rabid Fans
1. Provide access to talent
2. Give them inﬂuence
3. Serve their needs
4. Produce a better experience
5. Be authentic
6. Ask them for help

Thank You!
@devonvsmith
#AFTACON
Americans for the Arts Convention | Arts Leadership Preconference | June 12, 2014

More from Devon Smith

Worksheet available at: bit.ly/namp2018 A fundamental part of nonprofit marketing and fundraising goals is growing and diversifying our audience, and/or persuading our audience to take an action. In order to achieve those goals, you need to know who your audience is; what their needs, barriers, and perceptions are; and how best you can influence them. Audience research should be a critical activity of any team, but structuring a project to yield actionable insights can be a challenge. We’ll look at real examples of research plans, interview and survey questions, focus group activities, and audience personas. And we’ll talk about major challenges and decision points during the research phase and how we overcame them. This is a session for those considering how to engage new audiences, a change to their marketing or fundraising strategy, or new approaches to their website or other digital channels.

A Practical Guide to Actionable Audience Research

Devon Smith

You say tomato, I say tomahto—A/B testing will figure out which one gets the sale. A/B testing is a methodology of comparing two slightly different variations of an outreach to see which one performs better. In this interactive session, get hands on with what it means to A/B test and explore both the concepts and the many, many cheap and easy tools that have cropped up to make A/B testing more possible. LEARNING OBJECTIVES: - Learn what A/B testing is, where, when and how to use it at their arts organization. - Get introduced to the major A/B testing tools in the industry. - Have some fun creating and running some A/B tests in real time.

NAMP Conference - A/B Testing Your Way to Success

Devon Smith

You say tomato, I say tomahto, A/B testing will figure out which one of us is right. The tools to manage A/B testing have become cheap, quick to implement, and easy to use, across a wide variety of platforms, from websites to email to social ads. Too few nonprofits are taking advantage of this opportunity to lower costs, waste less time, raise revenues, and more effectively inform and persuade their audience. This session will explain how to implement and evaluate A/B and multivariate testing methods, share real case studies of A/B testing processes and results from nonprofits, and walk participants through a process of creating their own (paper prototype) A/B test for their website, email, or social ad.

AB Testing Your Way to a Successful Website, Email, Social Media

Devon Smith

AMA Google Analytics - Actionable Insights

Devon Smith

Campaign Planning Framework: Steps to Success #amaconf

Devon Smith

As data has gotten bigger, cheaper, faster, and easier to analyze, it has transformed sectors from transportation to healthcare, politics to education. Could the arts be next? This session will explore dozens of case studies where theatres, museums, film festivals, dance companies and other arts organizations are already using data in provocative ways and what effect it’s having. From A/B testing to CRMs and APIs, from measuring revenue performance to social impact, whether it’s creating interactive dashboards or works of art, nearly every department in a theatre is, or could be, using data in some way. This session will discuss what data arts organizations are collecting and using, share some tips for how to develop a culture of data at your theatre, and identify opportunities in the arts field to better leverage data sets, analysis tools, and measurement best practices. Data skeptics, data geeks, and data-phobes are all encouraged to join the discussion!

How Could Data Transform the Arts - TCG 2017 (with notes)

Devon Smith

You’ve used Google Analytics for years, but how deep have you searched into its hidden, labyrinthian corners? In this advanced workshop, you’ll get introduced to the reports, dimensions, segments, and other features you never knew could be so valuable, including: Using service provider names to identify your audience Using site search terms to inform your content strategy Creating meaningful dashboards and automating your emailed reports Best practices for filtering, campaigns, and event tracking This workshop will dive into the inner depths of this analytics tool while staying focused on what really matters to your key stakeholders. We’ll be using case studies of Google Analytics implementations from real nonprofit websites, campaigns, and mobile apps to illustrate all these hidden secrets. You will walk out of this session with a list of immediate next steps for enhancing your Google Analytics implementation, a wealth of knowledge about how you can push this tool to help you better measure your organization’s digital goals, and new techniques for reporting website data to your stakeholders. Presentation from the Nonprofit Technology Conference 2016

Hidden Secrets of Google Analytics

Devon Smith

Artist Meets Hacker June 2015 TCG Conference (with notes)

Devon Smith

You’ve used Google Analytics for years, but how deep have you searched into its hidden, labyrinthian corners? In this session, you’ll get introduced to the reports, dimensions, and other features you never knew would be so valuable. From using service provider names to identify your audience, to site search terms to inform your content strategy; how to share dashboards and automate your emailed reports; and best practices for filtering, campaigns, and event tracking. We’ll end with a demo of using the Google Analytics API with Google Spreadsheets and embedded charts to build your own custom reports. We’ll be using case studies of Google Analytics implementations from real nonprofit and government websites, campaigns, and mobile apps to illustrate all these best practices. You will walk out of this session with a list of immediate next steps for enhancing your Google Analytics implementation, a wealth of knowledge about how you can push this tool to help you better measure your organization’s digital goals, and new techniques for reporting website data to your stakeholders.

Hidden Secrets of Google Analytics - Do Good Data 2015

Devon Smith

Video: https://youtu.be/cS_hDbzFiLs Artists have always been at the forefront of defining the culture of the day, how we communicate with each other and about ourselves. Until the rise of Silicon Valley. Where Plato's Academy used to be the ultimate place of learning, mentoring, and making, now it's Y Combinator. Stravinsky's concerts started riots, now Twitter helps quell them. Picasso's cubism changed how we saw the world, now that honor belongs to the likes of Google and MakerBot. And yet artists are making phenomenal works of art using the very bits of technology that have in large part supplanted their role of kingmaker/culturemaker. So what happens when dancers use 3D imaging, opera companies make mobile apps, museums turn to GitHub, & robots become actors? This session will explore more than one hundred case studies of artists and arts organizations using (and in some cases, failing to use) technology to comment on society, to make your neighborhood a better place to live, and to run their business.

SXSW Artist Meets Hacker with Notes

Devon Smith

Artists have always been at the forefront of defining the culture of the day, how we communicate with each other and about ourselves. Until the rise of Silicon Valley. Where Plato's Academy used to be the ultimate place of learning, mentoring, and making, now it's Y Combinator. Stravinsky's concerts started riots, now Twitter helps quell them. Picasso's cubism changed how we saw the world, now that honor belongs to the likes of Google and MakerBot. And yet artists are making phenomenal works of art using the very bits of technology that have in large part supplanted their role of kingmaker/culturemaker. So what happens when dancers use 3D imaging, opera companies make mobile apps, museums turn to GitHub, & robots become actors? This session will explore more than one hundred case studies of artists and arts organizations using (and in some cases, failing to use) technology to comment on society, to make your neighborhood a better place to live, and to run their business.

SXSW artist meets hacker how technology is changing the arts

Devon Smith

Digital Disruptions In the Arts - What's Next?

Devon Smith

DeVos Portland Arts Orgs on Social Media

Devon Smith

NEA Bright Spots and Blank Spots: How the Arts are Using Digital in 2014

Devon Smith

SXSW 2014 Tips

Devon Smith

For some of your organizations [at the Alaska State Arts Commission Conference], a Facebook Page is your sole digital presence. A few of you have ventured into Instagram and Twitter. Others might be looking for new ideas and more effective approaches for selling tickets using social media. I'll discuss how to use social media to build meaningful relationships with your audience, what content tends to perform best in each channel, share practical tips and tools for the day-to-day management of your social accounts, and dip into how best to measure your effort and results on social networks.

Connecting with Your Audience on Social Media

Devon Smith

UMD Integrated Marketing Class

Devon Smith

This session will dive deep into emerging trends, technologies, and tools in the social media landscape. We’ll focus on the best tools for monitoring, publishing and measuring social media; how social media is driving fundamental changes to digital design, function, and even the development process; as well as how brands can exploit trends like fracturization, curation, and transmedia marketing. The goal of the Third Annual Digital East is to promote forward thinking and thought leadership on digital topics. Presented by TechMedia, Digital East supports digitally-oriented activity, innovation, and the resultant economic development of the mid-atlantic region.

Emerging Trends in Social Media - Digital East 2012

Devon Smith

14 Free Research & Analysis Tools for Digital Media - NTC12

Devon Smith

Social Media Trends in the Arts in 2012

Devon Smith

More from Devon Smith (20)

A Practical Guide to Actionable Audience Research

NAMP Conference - A/B Testing Your Way to Success

AB Testing Your Way to a Successful Website, Email, Social Media

AMA Google Analytics - Actionable Insights

Campaign Planning Framework: Steps to Success #amaconf

How Could Data Transform the Arts - TCG 2017 (with notes)

Hidden Secrets of Google Analytics

Artist Meets Hacker June 2015 TCG Conference (with notes)

Hidden Secrets of Google Analytics - Do Good Data 2015

SXSW Artist Meets Hacker with Notes

SXSW artist meets hacker how technology is changing the arts

Digital Disruptions In the Arts - What's Next?

DeVos Portland Arts Orgs on Social Media

NEA Bright Spots and Blank Spots: How the Arts are Using Digital in 2014

SXSW 2014 Tips

Connecting with Your Audience on Social Media

UMD Integrated Marketing Class

Emerging Trends in Social Media - Digital East 2012

14 Free Research & Analysis Tools for Digital Media - NTC12

Social Media Trends in the Arts in 2012

Recently uploaded

Capstone slide deck on the TikTok revolution

eliklein8

Tired of Your Quiet Social Media Presence? In today's digital age, a thriving social media presence is crucial for businesses and individuals alike. But with so much competition, getting noticed can be an uphill battle. You spend hours crafting engaging content, but your follower count remains stagnant. You yearn to go viral and reach a wider audience, but the algorithm seems stacked against you. Introducing Sociocosmos: Your One-Stop Shop for Social Media Growth Say goodbye to frustration and hello to results with Sociocosmos. We offer a comprehensive suite of services designed to help you elevate your social media presence and achieve your goals. Unlike other platforms that sell fake followers and bot engagement, Sociocosmos connects you with real, active users who are genuinely interested in your content. Here's How Sociocosmos Can Help You Take Flight: Increase Followers and Engagement: Gain targeted followers, likes, comments, and shares across all major social media platforms, including Instagram, Facebook, YouTube, Twitch, and more. Boost Brand Awareness: Reach a wider audience and amplify your brand message, leading to increased brand recognition and loyalty. Drive Traffic and Sales: Convert your growing social media following into website traffic and ultimately, paying customers. Save Time and Resources: Focus on creating amazing content while Sociocosmos takes care of the rest, freeing up your valuable time and resources. Safe and Secure: Sociocosmos prioritizes your safety and security. We use ethical practices and high-quality engagement to ensure your social media growth is sustainable and long-term. Ready to Take Your Social Media Game to the Next Level? Stop waiting and start winning with Sociocosmos. Visit our website today to explore our services, browse our packages, and discover how we can help you turn your social media dreams into reality. Sociocosmos: Where Authentic Engagement Fuels Social Media Success https://www.sociocosmos.com/

Sociocosmos empowers you to go trendy on social media with a few clicks..pdf

SocioCosmos

Unlock the power of Instagram with SocioCosmos. Start your journey towards so...

SocioCosmos

Whatsapp Number Escorts Call girls 8617370543 Available 24x7 International Airport Call Girls Service Offer Genuine VIP Model Escorts Call Girls in Your Budget. International Airport Call Girls Service Provide Real Call Girls Number. Make Your Sexual Pleasure Memorable with Our International Airport Call Girls at Affordable Price. Top VIP Escorts Call Girls, High Profile Independent Escorts Call Girls, Housewife Women Escorts Call Girl, College Girls Escorts Call Girls, Russian Escorts Call girls Service in Your Budget.

International Airport Call Girls 🥰 8617370543 Service Offer VIP Hot Model

Deepika Singh

SEO Expert in USA - 5 Ways to Improve Your Local Ranking - Macaw Digital.pdf

macawdigitalseo2023

Klinik_ Apotek Onlin 085657271886 Solusi Menggugurkan Masalah Kehamilan Anda Jual Obat Aborsi Asli KLINIK ABORSI TERPEECAYA _ Jual Obat Aborsi Cytotec Misoprostol Asli 100% Ampuh Hanya 3 Jam Langsung Gugur || OBAT PENGGUGUR KANDUNGAN AMPUH MANJUR OBAT ABORSI OLINE" APOTIK Jual Obat Cytotec, Gastrul, Gynecoside Asli Ampuh. JUAL ” Obat Aborsi Tuntas | Obat Aborsi Manjur | Obat Aborsi Ampuh | Obat Penggugur Janin | Obat Pencegah Kehamilan | Obat Pelancar Haid | Obat terlambat Bulan | Ciri Obat Aborsi Asli | Obat Telat Bulan | Pil Aborsi Asli | Cara Menggugurkan Konten | Cara Aborsi Tuntas | Harga Obat Aborsi Asli | Pil Aborsi | Jual Obat Aborsi Cytotec | Cara Aborsi Sendiri | Cara Aborsi Usia 1 Bulan | Cara Aborsi Usia 2 Tahun | Cara Aborsi Usia 3 Bulan | Obat Aborsi Usia 4 Bulan | Cara Abrasi Usia 5 Bulan | Cara Menggugurkan Konten | Kandungan Obat Penggugur | Cara Menghitung Usia Konten | Cara Mengatasi Terlambat Bulan | Penjual Obat Aborsi Asli | Obat Aborsi Garansi | Kandungan Obat Peluntur | Obat Telat Datang Bulan | Obat Telat Haid | Obat Aborsi Paling Murah | Klinik Jual Obat Aborsi | Jual Pil Cytotec | Apotik Jual Obat Aborsi | Kandungan Dokter Abrasi | Cara Aborsi Cepat | Jual Obat Aborsi Bergaransi | Jual Obat Cytotec Asli | Obat Aborsi Aman Manjur | Obat Misoprostol Cytotec Asli. "APA ITU ABORSI" “Aborsi Adalah dengan membendung hormon yang di perlukan untuk mempertahankan kehamilan yaitu hormon progesteron, karena hormon ini dibendung, maka jalur kehamilan mulai membuka dan leher rahim menjadi melunak,sehingga mengeluarkan darah yang merupakan tanda bahwa obat telah bekerja || maksimal 1 jam obat diminum || PENJELASAN OBAT ABORSI USIA 1 _7 BULAN Pada usia kandungan ini, pasien akan merasakan sakit yang sedikit tidak berlebihan || sekitar 1 jam ||. namun hanya akan terjadi pada saatdarah keluar merupakan pertanda menstruasi. Hal ini dikarenakan pada usiakandungan 3 bulan,janin sudah terbentuk sebesar kepalan tangan orang dewasa. Cara kerja obat aborsi : JUAL OBAT ABORSI AMPUH dosis 3 bulan secara umum sama dengan cara kerja || DOSIS OBAT ABORSI 2 bulan”, hanya berbedanya selain mengisolasijanin juga menghancurkan janin dengan formula methotrexate dikandungdidalamnya. Formula methotrexate ini sangat ampuh untuk menghancurkan janinmenjadi serpihan-serpihan kecil akan sangat berguna pada saat dikeluarkan nanti. APA ALASAN WANITA MELAKUKAN ABORSI? Aborsi di lakukan wanita hamil baik yang sudah menikah maupun belum menikah dengan berbagai alasan , akan tetapi alasan yang utama adalah alasan-alasan non medis (termasuk aborsi sendiri / di sengaja/ buatan] MELAYANI PEMESANAN OBAT ABORSI SETIAP HARI, SIAP KIRIM KESELURUH KOTA BESAR DI INDONESIA DAN LUAR NEGERI. HUBUNGI PEMESANAN LEBIH NYAMAN VIA WA/: 085657271886

Jual Obat Aborsi Palu ( Taiwan No.1 ) 085657271886 Obat Penggugur Kandungan C...

ZurliaSoop

Film show evaluation powerpoint for site

AshtonCains

Film show production powerpoint for site

AshtonCains

(Vivek)Call Us, 8448380779,Call girls in Delhi NCr – We Offer best in class call girls. escort Service At Affordable Price At low Rate with Space Night 8000 We Are One Of The Oldest Escort and Call girls Agencies in Delhi. You Will Find That Our Female Escorts Are Full Of Fun, Sexy And They Would Love Enjoy Your Company. We Have A Fantastic Selection Of Escort Ladies Available For In-Calls As Well As Out-Calls. Our Escorts Are Not Only Beautiful But All Have Great Personalities Making Them The Perfect Companion For Any Occasion. In-Call:- You Can Come At Our Place in Delhi Our place Which Is Very Clean Hygienic 100% safe Accommodation. Out-Call:- You have To Come Pick The Girl From My Place We Are Also Provide Door Step Services (Delhi Ncr, Noida, Gurgaon, Faridabad, Ghaziabad Note:- Pic Collectors Time Passers Bargainers Stay Away As We Respect The Value For Your Money Time And Expect The Same From You Hygienic:- Full Ac room And Clean Rooms Available In Hotel 24 * 7 Hourly In Delhi NCR More Details, With WhatsApp Number, +91-8448380779

Karol Bagh, Delhi Call girls :8448380779 Model Escorts | 100% verified

Delhi Call girls

Panjim Goa Escort Girls ✿✸ 9971646499 ₢♚ Call Girls Panjim Goa Direct Cash 0nline Payment…For Genuine … Independent-call-girl , WhatsApp’s & Call C Affordable price , Real High Profiles Guarantee ,100% Customers Satisfaction Top Grade Service Cooperative All round Service. ( CASH ON DROP IN HOTEL ROOM ) We provide all types of girls as per your wish. Models, college girls, Indian girls, Russians, VIP escorts, housewives, airhostesses and celebrities. We provide all types of girls. Hotel Grand Hyatt Goa, Hotel The Leela Goa, Hotel Hilton Goa Resort,Radisson Blu Resort Goa, ITC Grand Goa, a Luxury Collection Resort &; Spa, W Goa, Goa Marriott Resort & Spa, Novotel Goa Resort & Spa, DoubleTree by Hilton Goa — Panaji, Planet Hollywood Beach Resort, Taj Exotica Resort &; Spa, Goa, Park Regis Goa, The Crown Goa, Hotel Le Meridien Goa, Vivanta Goa, Panaji, Taj Holiday Village Resort, Taj Fort Aguada Resort , The LaLiT Golf &; Spa Resort Goa And Others Hotel Villa Resort Goa Call Girls In Goa | Goa Escort Service | Independent Female Escort Goa | Independent Call Girls Goa || Genuine Call Girls In Goa || Call Girls In Goa || Call Girls In North Goa || Escort Service In Goa || Escort Service In North Goa || Call Girls In Baga Beach || Call Girls In Panaji || Call Girls In Panjim || Call Girls In Calangute || Call Girls In Anjuna || Call Girls In Candolim || Call Girls In Arpora | Call Girls In Morjim || Call Girls In Arambol || Call Girls In Bambolim ||

Panjim Goa Escort Girls ✿✸ 9971646499 ₢♚ Call Girls Panjim Goa Direct Cash O...

ritikaroy0888

Film show pre-production powerpoint for site

AshtonCains

Production diary Film the city powerpoint

AshtonCains

VIP Call Girls Morena 9332606886 Free Home Delivery 5500 Only Call Us:-9332606886 We Are One Of The Oldest Escort and Call girls. You Will Find That Our Female Escorts Are Full Of Fun, Sexy And They Would Love Enjoy Your Company. We Have A Fantastic Selection Of Escort Ladies Available For In-Calls As Well As Out-Calls. #S10 Our Escorts Are Not Only Beautiful But All Have Great Personalities Making Them The Perfect Companion For Any Occasion. Our Services and Rates: – One Shot — 5000/in call (time ½ hour), 8000/out call Two shot with one girl — 7000/in call (time 1 hour), 9000/out call Body to body massage with sex- 3000/in call (time 1 hour) full night for one person– 10000/in call, 15000/out call (shot limit 4 shot) Charges are including rooms. 100% same girl available otherwise full payment refund Full service Service available 1•kissing (French kiss also) 2•liplock 3•smooch 4•Blowjob without condom 5•oral sex 6•Anal sex 7•Sucking 8•Fucking All girls vaccinated Age.

VIP Call Girls Morena 9332606886 Free Home Delivery 5500 Only

khanf3647647

College & House wife Call Girls in Paharganj 9634446618 -Best Escort call gi...

Heena Escort Service

Marketing Plan - Social Media. The Sparks Foundation

solidgbemi

Call Girl In Delhi ☎92055#41914 ¶¶ Indian,Russian Best Quality full Educated And Full Cooperative Independent Call Girls Escort Services In New Delhi- I Have Extremely Beautiful Broad Minded Cute Sexy & Hot Call Girls and Escorts, We Are Located in 3* 4* 5* Hotels in Delhi. Safe & Secure High Class Services Affordable Rate 100% Satisfaction, Unlimited Enjoyment. Any Time for Model/Teens Escort in Delhi High class luxury and premium escorts agency Indian Russian Call Girls In Delhi Booking Good High Profile Escorts (Call Girls) In Delhi 5 Star Hotel ,Incall Service,OutCall Service, We provide services by Call Girls,College Girls,Modals Get High Profile queens,Well Educated,Good Looking,Full Cooperative Model, Russian Models,Punjabi Girls Kashmeri Girls Services etc… We Provide Hottest Female With Safe And Consensual With Most Limits Respected Complete Satisfaction Guaranteed…Service. Call Me Spacial For Including Incall//outcall Service In New Delhi Indian Russian Escorts Service

Hire↠Young Call Girls in Hari Nagar (Delhi) ☎️ 9205541914 ☎️ Independent Esco...

Delhi Call girls

Enhancing Consumer Trust Through Strategic Content Marketing

Digital Marketing Lab

The Butterfly Effect

Thurston K. Atlas

Film show post-production powerpoint for site

AshtonCains

Busty Desi⚡Call Girls in Sector 49 Noida Escorts >༒8448380779 Escort Service

Delhi Call girls

Recently uploaded (20)

Capstone slide deck on the TikTok revolution

Sociocosmos empowers you to go trendy on social media with a few clicks..pdf

Unlock the power of Instagram with SocioCosmos. Start your journey towards so...

International Airport Call Girls 🥰 8617370543 Service Offer VIP Hot Model

SEO Expert in USA - 5 Ways to Improve Your Local Ranking - Macaw Digital.pdf

Jual Obat Aborsi Palu ( Taiwan No.1 ) 085657271886 Obat Penggugur Kandungan C...

Film show evaluation powerpoint for site

Film show production powerpoint for site

Karol Bagh, Delhi Call girls :8448380779 Model Escorts | 100% verified

Panjim Goa Escort Girls ✿✸ 9971646499 ₢♚ Call Girls Panjim Goa Direct Cash O...

Film show pre-production powerpoint for site

Production diary Film the city powerpoint

VIP Call Girls Morena 9332606886 Free Home Delivery 5500 Only

College & House wife Call Girls in Paharganj 9634446618 -Best Escort call gi...

Marketing Plan - Social Media. The Sparks Foundation

Hire↠Young Call Girls in Hari Nagar (Delhi) ☎️ 9205541914 ☎️ Independent Esco...

Enhancing Consumer Trust Through Strategic Content Marketing

The Butterfly Effect

Film show post-production powerpoint for site

Busty Desi⚡Call Girls in Sector 49 Noida Escorts >༒8448380779 Escort Service