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American University: COM Social Journalism




#SocJourn           @devonvsmith   photo by: http://www.flickr.com/photos/jenan_7/
Discussion topics

•big picture social media
•how to use social platforms as a journalist
•how traditional news orgs are using social media
•innovations in social journalism
Facebook
700 million users
                     1/2 log in daily
             Spend 25 minutes/day
           1/2 of activity is mobile
Upload 90 pieces of content/month
               Like 7 pages/month
             Have 130 friends each
Demographics




from Facebook presentation June 2011
http://bit.ly/iev0Xf
Edgerank = how content gets into the newsfeed




1.Few friends? You won’t show up.
2.Status updates without likes? You won’t show up.
3.Photos & Videos > Links > Text
4.Even the Most Recent News feed has an algorithm
5.Stalking your friends won’t get you noticed
6.Having friends who stalk you will get you noticed
7.More to the algorithm than just this
Social Plugins
Other Useful Features
Search




Questions             Status audience targeting
More Posts        More Engagement




207 arts organizations, April 2011
Facebook Advertising




*Facebook sent 38% of traffic to the website
      Responder	
  Demographics




30 day ad campaign, October 2010
Facebook Insights




       0 User profile
       0 Stream
       0 Like Box
       0 Suggestions
       0 Like Button
       0 Ads
Facebook drives traffic (but not as much as Google)




http://www.journalism.org/analysis_report/navigating_news_online
Twitter
October 2010 Pew Internet & American Life
@nytimes gets personal
More Tweets        More Engagement




207 arts organizations, April 2011
Linking Facebook to Twitter decreases engagement




                                       Twitter only
                                       Linked Facebook




487 arts organizations, June 2010
Watch who the pros follow & list
Hashtags
Following multiple stories
Look for outliers




Look for spikes              Look for influencers




                  Look for engagement
Track click thru rates
     on Twitter
Fundraising
Search
Influence
CRM
Trends
Mobile
Consume
Research
Communications
Rich media
Advertising
Relationships
Geo-location
Live streaming
Event management
Dashboard
Interest graph
Corporation for Public Broadcasting
      Digital Media Survey 2009



Goals
Questions?

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