Portfolio samples of youth engagement campaigns that I have undertaken.

1. Usability Matters!
Social & Youth Content
Research based topics.
Fun based content.

2. Research Method
• Online Contextual Enquiry
• Online Focus Groups
• Evolution over time and experimentation

3. Topics
• Fashion
• Gadgets & Tech
• Sports
• Travel & Living
• Automobiles
• Entertainment
• Love &
Relationships
• Food & Health
• Miscellaneous
• Brands

4. Fashion
Street Fashion. Style Tips. Trend Watch.

5. Street Fashion

6. Style Tips

7. Trend Watch

8. Celeb Style

9. Gadgets & Tech
New Gadgets. Tech Knowledge. Trivia.

10. New Gadgets

11. Tech Knowledge

12. Trivia

13. Sports
Trivia. Quizzes. Gossip.

14. Cricket

15. Gossip

16. Travel & Living
Places to see. Places to eat. Places to Party.

17. Places to Eat

18. Places to See

19. Places to Party

20. Automobiles
Bikes. Cars. Concept Autos.

21. Cars

22. Bikes

23. Concept Autos

24. Entertainment
Movies. Music. Celebrity Gossip.

25. Movies - Bollywood

26. Movies - Hollywood

27. Music

28. Celebrity Gossip

29. Love & Relationships
Dating tips. Love Polls. Personality Quizzes.

30. Relationship Surveys

31. Dating Tips

32. Personality Quizzes

33. Food & Health
Recipes. Exercise.

34. Recipes

35. Exercise

36. Misc
OMG Facts. General Knowledge. Recipes. Special Interests.

37. OMG Facts

38. General Knowledge

39. Special Interest Groups - Environment

40. Special Interest Groups – Book Lovers

41. Brands
Brand messages packaged so that they are indistinguishable from content.

42. Dove – Myth Busters

43. Fastrack - Quizzes

44. Levis – Style Tips

45. Bru – Discover New