1. Leveraging Cloud
Computing for global scale
online game success
Kingsley Wood
Business Development, APAC

2. Amazon ?
Don’t you guys sell books ?

4. Up in the Cloud…

5. The dream : you create a fantastic game

6. people love it!

7. and everyone wants to use it…
Now what ??!!

8. Compute Storage
Database Networking

9. Elastic On Demand
Focus on
Pay as
YOUR
you go
business

10. Elastic capacity Traditional IT
capacity
Capacity
Time
Your IT needs

11. Elastic capacity
On and Off Fast Growth
Variable peaks Predictable peaks

12. Elastic capacity
WASTE
On and Off Fast Growth
Variable peaks Predictable peaks
CUSTOMER DISSATISFACTION

13. Elastic capacity
Capacity
Traditional
IT capacity
Elastic cloud capacity
Time
Your IT needs

14. Elastic capacity
On and Off Fast Growth
Variable peaks Predictable peaks

15. Online Games &
Mobile Applications
=
Client / Server apps

16. Client Side
Game interface + Game Logic
Presentation + Experience

18. 503
Service Temporarily Unavailable
The server is temporarily unable
to service your request due to
maintenance downtime or capacity
problems. Please try again later.

19. 503
Service Temporarily Unavailable
The server is temporarily unable
to service your request due to
maintenance downtime or capacity
problems. Please try again later.

20. Serving over 5 Million
users per month !
Only 3 full
time staff !

21. Static Content

22. Amazon S3
Simple Storage Service for static content

25. Objects in S3
1 Trillion
1000.000
750.000
500.000
250.000
0.000

26. 2GB free
millions of
users

27. Amazon CloudFront
Flexible content delivery network

28. On a global footprint
Region
US-WEST (N.
California) EU-WEST (Ireland)
GOV CLOUD ASIA PAC
(Tokyo)
US-EAST (Virginia)
US-WEST (Oregon)
ASIA PAC
(Singapore)
SOUTH AMERICA (Sao
Paulo)

29. On a global footprint
Availability Zone

30. On a global footprint
Edge Locations
London(2)
Seattle South Bend New York (2) Amsterdam
Newark Stockholm
Dublin
Palo Alto
Tokyo
San Jose
Frankfurt(2)
Paris(2)
Ashburn(2) Milan
Osaka
Los Angeles (2) Jacksonville
Dallas(2) Hong Kong
St.Louis
Miami Singapore(2)
Sydney
Sao Paulo

31. Amazon Route 53
On-demand DNS service

33. 18m users
410TB data
12 staff

34. Server Side
Players state + Game Logic
Image Processing + Database

35. Dynamic Interaction

36. Amazon EC2
On-demand instances with admin access

38. Pay only for
what you use
!

49. Amazon ELB
& Auto Scaling
Distribute load for highly scalable applications

50. 6:00 AM

51. 8:00 AM

52. 8:00 AM

53. 8:00 AM

54. 7:00 PM

55. 7:00 PM

56. 7:00 PM

57. MMO GAMES

61. Daily CPU Load
$52 / hr day
14
12
10
8
Load
6 25% Savings
4
2
0
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24
Hour
Optimize by the time of day $15 / hr night

62. Data Storage
Relational Databases

63. Amazon RDS
Relational Database Service

66. RDS Read-Replicas
For read-heavy applications

69. Amazon ElastiCache
Memcached compatible in-memory cache

71. Data Storage
"NoSQL" Databases

72. The scalability challenge
Requirement: predictable,
consistent performance
Performance
Hardware provisioning
Data sharding
Data caching
Cluster management
Reality: performance
degrades with scale Fault management
Scalability

73. Amazon DynamoDB
Fully managed NoSQL database service

74. Low Latency
SSD-based storage nodes
Average reads <5ms, writes <10ms

75. Massive and Seamless
Scalability
No table size or throughput limits
Live repartitioning for changes to storage and
throughput

76. Predictable Performance
Provisioned throughput model

77. Durable and Available
Consistent, disk-only writes (SSD)

78. Zero Administration

80. "2 backend engineers can
scale a system to 30+
million users."

81. MOLOME™
Take a picture Manipulate
or
Choose from Gallery
81

82. MOLOME™
Apply Effects Share to Website
(and Twitter/Facebook)
82

83. MOLOME™
Twitter
Facebook
83

84. aws.amazon.com/dynamodb

85. AWS is a set of infrastructure building blocks

86. Reference Model
Deployment & Administration
App Services
Compute Storage Database
Networking
AWS Global Infrastructure

87. Flexibility, Freedom of Choice

88. OK, WAIT.
THERE'S MORE

89. WW REACH

90. AWS Regions
US East (Virginia)
US West (Oregon)
US West (N. California)
AWS GovCloud (US)
EU West (Ireland)
Asia Pacific (Singapore)
Asia Pacific (Tokyo)
South America (Sao Paulo)
AWS CloudFront Locations
North America San Jose, CA Europe / Middle East / Asia Pacific
Ashburn, VA (2) Seattle, WA Africa Hong Kong, China
Dallas/Fort Worth, TX (2) South Bend, IN Amsterdam, The Osaka, Japan
Jacksonville, FL St. Louis, MO Netherlands (2) Singapore (2)
Los Angeles, CA (2) Dublin, Ireland Sydney, Australia
Miami, FL Frankfurt, Germany (2) Tokyo, Japan
New York, NY (2) South America London, England (2)
Newark, NJ São Paulo, Brazil Milan, Italy
Palo Alto, CA Paris, France (2)
Stockholm, Sweden

93. COST OPTIMIZATION

94. Reserved Instances
One-time payment for each instance you want to reserve
Receive a significant discount on the hourly usage charge

95. on-demand + reserved instances

98. aws.amazon.com/calculator

100. FAST ITERATIONS

107. A/B TESTING

112. PROTOTYPING

113. A prototype shouldn't require big investments…

114. … it should be cheap and validate ideas

116. innovate

117. « Want to increase innovation?
Lower the cost of failure »
Joi Ito

118. FREE TIER!
aws.amazon.com/free

119. aws.amazon.com/free

120. aws.amazon.com/game‐hosting

121. THANK YOU
Kingsley Wood
Business Development, APAC
kwood@amazon.com