You should know about the Google SEO ranking factors 2016. SEO has dynamic changes everyday. Webmasters should know about all ranking related factors behind SEO.
2. What is SEO?
SEO stands for Search Engine Optimization. It is a
methodology of strategies, techniques or tactics
used to increase the visitors (traffic)
to a website by getting a high ranking placement in
SERPs (Search Engine Result Pages) including
Google, Yahoo, Bing and other search engines.
No one exactly knows the facts behind SEO. I have a
list of Google SEO ranking factors here.
3. Use Main Keyword in Title
Title plays an important role in SEO. The first thing
is that Google considers Title tag as the major thing
in SERPs.
You must use your main keyword in Title tag. It
looks perfect and accurate in the Google or other
search engines.
4. Use Keyword in Domain Name
If you use your primary keyword in domain name,
then chances of high ranking is increased in search
engines due to your reserved keyword.
Search engine crawler easily find your website in
search results due to relevancy.
5. What Should Domain Name Age?
If your domain name age is much old, it’s better for
you. If any domain name is 5 years old, the chances are
more for better ranking in search engine results.
According to the Google, if your domain name is as
much as old, then it’s good for you and for search
engine.
6. H1, H2 Tags and Content Length
Use your relevant keywords in H1 and H2 tags.
Chances of getting ranking higher is increased in
search engine results.
Content length should be feasible and your content
should be unique, fresh and relevant according to your
products and services.
7. Keyword Density and Updated
Content
Keyword density is number of keywords used in a
page/Total no. of words * 100.
Maximum keyword density limit is 3%. So, keyword
density should be minimal as much as possible.
You have to update your content every time, If there is
any change.
8. Use Images and Videos While Post a
Blog or Article
You must use an image or video, while posting an
article or blog.
Don’t use much images and videos in your article or
blog. But balancing ratio between content and
media should be better.
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9. Website Speed and Mobile
Optimization
If your website is not opening quickly on the web, It
is bad for your visitors. So, try to increase your
website speed good on the web.
Your website must be mobile friendly. According to
the mobile friendly update (April 21, 2015) , your
web pages must be mobile friendly in Google’s
mobile search results.
10. Domain Authority
Before DA (Domain Authority), there was a page
rank. But now DA has taken the place.
You should build backlinks for your website on
high domain authority sites.
If you can make your DA rank above 40-50, then it’s
good for you and your website.
11. Sitemap and Avoid From Duplicate
Content
Sitemap is must for Google crawlers. They find your
whole website or web-pages by the help of sitemap.
Avoid from duplicate content on your website.
Write fresh, unique and quality content for your
website.
12. Social Sharing
Social Media plays an important role in SEO. It is
the major factor to boost SEO and really matters.
If you have more likes, shares and comments on
your blog or article, then share it on social media
marketing websites like Facebook, Twitter,
LinkedIn, Pinterest, Google+ etc.