The Force.com Advanced Developer Certification is currently one of the most sought after certifications for recruiters and employers, one of the most marketable certifications in the industry if you're a developer, and an important measure of key developer skills on the Force.com platform. So what will it take to get there? Join us to learn about the Advanced Developer Certification from a panel of judges and experts who help build, maintain, and review the Advanced Developer certification tests and assignments. Hear what they think are the critical steps to succeeding in getting your Advanced Developer Credential.

1. Force.com Advanced Developer Certification
Learn from the Experts

2. Peter Chittum
Developer Evangelist - salesforce.com
Caleb Sidel
Chief Architect- Strategic Growth, Inc.
Leah McGowen-Hare
Senior Instructor - salesforce.com
Ralph Callaway
Principal - Callaway Cloud Consulting

3. Safe Harbor Statement
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4. Agenda
§ Certified Force.com Advanced Developer Overview
§ The Exam
§ The Assignment and Essay
§ The Judges’ Perspective
§ The Anatomy of the Assignment
§ Panel with the Experts
§ Resources

5. Salesforce.com Certification Program
Administrator Track
Manage and Configure
Salesforce
Implementation
Expert Track
Design Sales & Service
Cloud Solutions
Developer Track
Architect Track
Develop Custom
Force.com Apps
Architect a Complete
Force.com Solution
Prerequisite: Salesforce.com
Certified Force.com Developer
Prerequisite: Salesforce.com
Certified Administrator
Prerequisite: Salesforce.com
Certified Administrator
Prerequisite: Salesforce.com
Certified Force.com Developer
Learn more: certification.salesforce.com

6. Salesforce.com Certification Program Agreement
§ Protecting the security and confidentiality of our exam content is essential to
providing credentials that are respected and industry-leading.
§ You agree to the Salesforce.com Certification Program Agreement when you
create a test taker account.
You are prohibited from disclosing, copying,
or publishing exam questions.

7. Salesforce.com Certified Advanced Developer
GOAL
§ Step 0: Certified Developer
§ Demonstrate your mastery of Apex,
Visualforce, and Testing
§ Step 1: Test
RECOMMENDED EXPERIENCE
§ Step 2: Assignment
§ 8+ months experience on the
Force.com platform
§ Step 3: Essay
§ Maintenance

8. Agenda
§ Certified Force.com Advanced Developer Overview
§ The Exam
§ The Assignment and Essay
§ The Judges’ Perspective
§ The Anatomy of the Assignment
§ Panel with the Experts
§ Resources

9. Step 1: Multiple-Choice Exam
§ 2 hours
§ 69 questions
§ Passing score: 73%
§ Registration fee USD 400
§ Results: Provided immediately after exam submission as on-screen text and by
email
Proctored and closed book!

10. What is on the Multiple-Choice Exam?
§ Read the Study Guide!
– http://certification.salesforce.com/
SG_CertifiedAdvancedDeveloper.pdf
Development Lifecycle
13%
Force.com Code (Apex)
33%
Force.com Pages (Visualforce)
38%
Testing and Debugging
16%
§ Read the Article
– http://bit.ly/AdvDevCert
Apex
…
Ways Apex can be invoked
Use cases for Apex in an integration scenario
How to send and receive email via Apex
Use cases for dynamic Apex
Use cases for batch Apex
Execution order and before and after triggers
Governor limits and reasons behind them
Write scalable code that handles bulk operations
…

11. Behind the Scenes of the Exam
§ Kept current with every release
§ Every question reviewed by at least
two people holding Advanced
Developer credential

12. Agenda
§ Certified Force.com Advanced Developer Overview
§ The Exam
§ The Assignment and Essay
§ The Judges’ Perspective
§ The Anatomy of the Assignment
§ Panel with the Experts
§ Resources

13. Step 2: Programming Assignment Window
Sign Up
Schedule Essay
Day -30
Assignment
Received
Day 0
Assignment
Deadline
Day 30
Result
Received
Day 80-100
Essay
Schedule found at: http://certification.salesforce.com/schedules

14. Programming Assignment
You Get
Expect to do
§ 1 Trial EE Org
§ Apex
§ Partially Complete
Solution (Declarative)
§ Visualforce
§ 1 Requirements
Document
§ Minimum 20 hours work
§ Apex Tests
§ Deploy

15. Do
• Read the assignment
• Plan your solution
• Focus on Force.com
• Write a complete set of tests
• Your own work!
• SHOW YOUR PASSION!

16. Do Not…
• Do not skimp on tests
• Do not just go for code coverage
• Do not focus on esthetics
• Do not focus on other technologies
• Do not get too complex

17. Step 3: Essay Exam
§ Proctored
§ 60 minutes
§ 3 short-answer essay questions
§ Results dependent on completing the assignment

18. Agenda
§ Certified Force.com Advanced Developer Overview
§ The Exam
§ The Assignment and Essay
§ The Judges’ Perspective
§ The Anatomy of the Assignment
§ Panel with the Experts
§ Resources

19. The Assignment Window: The Judge’s View
Assignment
Deadline
Day 30
Result
Received
Day 80-100
6-8 Weeks

20. How Assignments Are Judged
§ Rubric: Standard Scoring Methodology
§ Assignment-Specific Job Aids
§ In General
– Business requirements
– Functional requirements
– No glaring Apex anti-patterns
§ Consistent judging is key
“Truth is one, paths are many” -Hindu saying

21. Judges Work In Teams
Leah
Caleb
Unified
Criteria A
4
5
5
Criteria B
2
2
2
Criteria C
3
3
3
Criteria D
3
3
3
Criteria E
4
3
4

22. Anonymity of Test Taker
Candidate
01111000

23. Judging Fun Facts
§ 3-4 Windows Per Year
§ >100 Candidates per window
§ >10 Judges each window
§ 2 Judges per assignment submitted
§ > 400 person hours on judging each window

24. Agenda
§ Certified Force.com Advanced Developer Overview
§ The Exam
§ The Assignment and Essay
§ The Judges’ Perspective
§ The Anatomy of the Assignment
§ Panel with the Experts
§ Resources

25. Anatomy of the Assignment
What we give you:
§ Fictitious Company Scenario
§ Business Requirements
§ Data Model
What you do:
§ Business Process Requirements
§ User Interface Requirements
§ Testing Requirements

26. Scope
Complex
Requirements
Narrow
Scope
Meaningful
Achievable

27. Review and Refinement
Draft
Review
§ Draft: created by assignment writer
§ Review: 2-3 other certified developers
§ Final Edition: released for assignment
§ > 120 person hours
Final

28. Agenda
§ Certified Force.com Advanced Developer Overview
§ The Exam
§ The Assignment and Essay
§ The Judges’ Perspective
§ The Anatomy of the Assignment
§ Panel with the Experts
§ Resources

29. Peter Chittum
Caleb Sidel
Ralph Callaway
Leah McGowen-Hare
Developer Evangelist,
salesforce.com
@pchittum
VP & Chief Architect,
Strategic Growth, Inc.
@calebsidel
Principal,
CallawayCloudConsulting.com
@RalphAtCCC
Senior Instructor,
salesforce.com
@LeahBMH
Visit the Certification website:
http://certification.salesforce.com/developers

30. Agenda
§ Certified Force.com Advanced Developer Overview
§ The Exam
§ The Assignment and Essay
§ The Judges’ Perspective
§ The Anatomy of the Assignment
§ Panel with the Experts
§ Resources

31. The obvious stuff
§ Download the Study Guide: certification.salesforce.com/developers
§ Sign up for training (instructor-led or self-paced online training)
§ Practice in a free Developer Edition Org: www.developerforce.com/join
§ Register for the Exam: www.webassessor.com/salesforce
§ Join the Salesforce.com Training & Certification Group
in the Success Community.

32. The not so obvious stuff
§ Follow the MVPs on Twitter find them here: http://developer.force.com/mvp
§ Read the Article: http://bit.ly/AdvDevCert
§ Dig into Salesforce Stackexchange: http://salesforce.stackexchange.com

33. The bottom line
§ Certification has value because we all put a lot of effort into it
§ We want every deserving candidate to be certified
§ Do your best work and show us you deserve it

35. Appendix

36. So I’m Certified, Now What?
§ Display your certified logo proudly!
§ Join your local Developer User Group: bit.ly/user-groups
§ Get active on the Discussion Boards: bit.ly/devboards

37. Session
Survey
Ready for
hands-on training?
Don’t
forget...
Tell us what
you think with
the session
survey
Have Premier?
Follow up with an instructorled course, we suggest:
Apex
Force.com Code (Apex)
and Force.com Page
Controllers
Try these online courses:
Managing Development
with Force.com
Visualforce Controller
Salesforce
Success
Community
Join the
community to
collaborate with
customers,
employees, and
peers.
Simply log in to
Salesforce,
click Help &
Training,
then click
Collaboration.

38. Need Help, Contact Us
Search the Knowledge Base certification.force.com/pkb
Open a Case
certification.salesforce.com/open-a-case
Salesforce.com Training & Certification Group
Salesforce.com Certified Professionals Group
facebook.com/SalesforceCertification
@SalesforceCert

39. How do I register for the exam?
• Create a test taker account and
register for the exam at:
www.webassessor.com/salesforce
• Log into your test taker account to
register for additional exams and
view your transcript.
• Locate a testing center at:
kryteriononline.com/host_locations
• Online proctoring is available
– Review system requirements at:
www.webassessor.com/downloads
– Apple computers not recommended

40. How Do I Maintain my Credential?
§ 30 minute release-specific online Developer exams are available
for each major Salesforce release
– You will be notified via email when release content and exams are available
– Cost: $100 for every 3rd release exam (includes access to Release Training
and the associated maintenance exams for one year)
§ Each release exam is available for two release cycles
§ If you do not pass the release exam by the deadline, all
credentials will expire (do not lose your Advanced Developer
Certification!)
§ The exams are open note, so you can refer to the online training
and release notes during the exam
Certification Exam Release Schedule: certification.salesforce.com/schedules