1. Integrate Business Apps
with Facebook, Twitter, and LinkedIn
Mark Trang, SocialPandas, CEO
@marktrang
Jason Ouellette, SocialPandas, CTO
@jmouel

2. Safe Harbor
Safe harbor statement under the Private Securities Litigation Reform Act of 1995:
This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if
any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-
looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of
product or service availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of
management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments
and customer contracts or use of our services.
The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our
service, new products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth,
interruptions or delays in our Web hosting, breach of our security measures, the outcome of intellectual property and other litigation, risks associated
with possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain,
and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling
non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the
financial results of salesforce.com, inc. is included in our annual report on Form 10-Q for the most recent fiscal quarter ended July 31, 2012. This
documents and others containing important disclosures are available on the SEC Filings section of the Investor Information section of our Web site.
Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may
not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently
available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.

3. SocialPandas: Social Selling Platform for B2B
What We Do Who We Are We’re Hiring!
Investors include:
Leads
Revenue

4. The Social Business Era is Here
Marketing & PR Recruiting HR
Generate and monitor viral awareness Attract talent via social networks Manage & develop employees
Collaboration Customer Service CRM
Internal social employee collaboration Deliver customer service via social Engage and grow customer relationships

5. What This Means for You
New IT Projects New Consulting Gigs New Companies to Join
(or start yourself!)

6. Jason Ouellette
Chief Technology Officer

7. Agenda
Social API overview
Sample app
 Demo
 Component walkthrough
 Dependencies
 Social identity & authentication
 Social data import workers
Wrap-up, resources, Q&A

8. Social API Overview
Provider Data Examples Restrictions
Facebook Objects (Users, Groups, Events) Undocumented
Relationships (Friends, Likes)
LinkedIn People Daily “Throttle Limits” per User,
Companies Application
Groups
Jobs
Twitter Users Hourly Limits
Relationships (Followers, Friends) Rate Limits per API Type
Tweets
Chatter Users Daily API Request Limit
Feeds (Posts, Comments) Query Language Limits

9. Sample App: Demo

10. Sample App: Component Walkthrough (1/2)
 Rails
 PostgreSQL
 CoffeeScript
 Sass
 Bootstrap
 Gems to provide social API access

11. Sample App: Component Walkthrough (2/2)
Sign in/out
index.html Sessions Controller
Import (from Social API Provider)
Workers
Names, Photo URLs
People
Get people,
Eval answer
Game Client (JS) Game Controller

12. Sample App: Dependencies
GEM Purpose URL
omniauth External Authentication https://github.com/intridea/omniauth
twitter Twitter - Followers, Friends http://twitter.rubyforge.org
linkedin LinkedIn - People https://github.com/pengwynn/linkedi
n
koala Facebook - Users https://github.com/arsduo/koala
databasedotcom Chatter - Users https://github.com/heroku/database
dotcom

13. Sample App: Social Identity & Authentication (1/4)
Create models
rails generate scaffold User
name:string photo_url:string
rails generate scaffold Authentication
user_id:integer provider:integer
uid:string token:string refresh_token:string info:string
rails generate scaffold Person
user_id:integer name:string photo_url:string provider:integer

14. Sample App: Social Identity & Authentication (2/4)
Initialize OmniAuth (config/initializers/omniauth.rb)

15. Sample App: Social Identity & Authentication (3/4)
Lookup and create user, authentication records via model

16. Sample App: Social Identity & Authentication (4/4)
Wire up sign-in and sign-out to OmniAuth

17. Play the game: http://www.socialnamegame.com

18. Sample App: Social Data Import Workers (1/4)
Facebook

19. Sample App: Social Data Import Workers (2/4)
LinkedIn

20. Sample App: Social Data Import Workers (3/4)
Twitter

21. Sample App: Social Data Import Workers (4/4)
Salesforce

22. Wrap-Up
Social APIs are easy to use, but intentionally limited by providers
 Like database calls in Apex, bulkify your Social API calls
 Cache data where permitted
 Think about client vs. server usage patterns, mix and match
Embrace OAuth for identity and authentication
 Avoid the chore of managing your own user authentication scheme
Go forth and build social apps!

23. Resources
Sample app code
 https://github.com/jmouel/socialnamegame
Getting started with Rails, Rails 3.x on Heroku
 http://guides.rubyonrails.org/getting_started.html
 https://devcenter.heroku.com/articles/rails3
Identity and authentication
 Simple OmniAuth: http://railscasts.com/episodes/241-simple-omniauth
 Devise: https://github.com/plataformatec/devise

24. Mark Trang Jason Ouellette
CEO / SocialPandas, CTO / SocialPandas,
@marktrang @jmouel