2. Social Media
• Promoting matches before the league kicks off –
Twitter
Facebook
Instagram
YouTube
• Posting videos popularising the tagline “Amra Dekhiye Debo”
• Making relative videos to make the sport relatable
• Doing Quiz, starting discussions & creating various competitions
3. Star Power/Brand Ambassador/High Profile
Celebrities
• Engaging the actors & popular celebrities from all over India,
especially while performing at home
• Performances before the matches start
• Creating Videos involving popular faces from sports of Bengali origin
• Banners, hoardings having popular celebrities on them for the cause
4. Print Media
• Promoting BENGAL WARRIORS by publishing articles/stories in
Magazines & newspapers
• Writing content regarding the team, the players, their lives
• Posters, banners and hoardings promoting the team and the players
• Having the schedule of Bengal Warriors displayed at prominent
places throughout
5. Digital Media
• Advertisements & Promotions across Bengali Radio & TV Channels
• The tagline, “Amra Dekhiye Debo” advertisements shown in between
TV shows
• Show the affordability of tickets and sharing information about tickets
• Make the tickets available online & offline throughout the state
• Advertisements/Promotions regarding Bengal Warriors in film
halls/screenings
• Posting of game videos on You Tube channel & website on a regular
basis, creating archives
6. Ticket Sales
• Creating partnerships with brands to facilitate the sale of tickets
• Giving vouchers/offer coupons etc. to people attending the matches
• Creating discount tickets/offers for mass/group tickets
• Having tie-ups with various brands and making tickets available at their
retail outlets
• Giving away tickets as prizes to winners to various competitions
• Arranging for training sessions before games, free of cost