Delivered by Dev Basu at SMX Toronto, on April 29 2011. Learn How to Rank Well in Google Integrated Local Search Results. Includes 5 Tips to Rank in the New Google “O-Pack”

1. How to Rank Well in Google Integrated Local Search Results Dev Basu | President @ Powered by Search Inc.dev@poweredbysearch.com and @devbasu.

2. Who Is Powered by Search? Powered by Search is a full service, award winning Canadian Internet Marketing agency. Enterprise Results with Boutique 1:1 Service. SEO, Local Search, Paid Search Solutions. In 2011, Ranked Amongst Canada’s Top Local Search Firms by TopSEOs Canada.

3. In the good ol’ days (2010) you could get away with one of these...

5. Not So Much Anymore.Local Search Isn’t a Maps Only Play Anymore.

7. Low Review Count

8. Low Citation Profile

9. Mediocre Link Popularity

11. Low Review Count

12. Low Citation Profile

13. Moderate to High Link Popularity

15. Low Authority

16. Low Link Popularity

18. Good Review Count

19. Good Citation Profile

20. Low Link Popularity

22. New Local Integrated Result Ranking Factors 60% Organic 40% Local

23. 5 Tips to Rank in the New Google “O-Pack”

24. Tip #1 : Add N.A.P to Existing Off-Site Content

25. Tip #2 : Broaden Your Set of Local Citations

26. Tip #3 : Re-Jig Your Place Page with Timely Updates If your place page is not associating with your website to create an integrated local search result:

27. Tip #4 : Use Appropriate Microformats(hCard & hReview)

28. Tip #5 : Ramp Up on Local, Anchor Text Diversified Links Directories, Press Releases, Check-In Sites, Niche Blogs

29. Thank you

30. Get In Touch. dev@poweredbysearch.com @devbasu and @poweredbysearch