- Online video viewing is exploding, with 146.5 million US internet users watching online video each month currently, expected to rise to 193.1 million by 2014. Online video consumption rose 124% in 2009. - Yahoo streamed the most popular event in its history in January 2010, generating 5 million total streams. Views, unique cookies, and time spent watching all increased significantly on the day of the streaming event. - Yahoo uses data science to identify engaging video content and formats, and to deliver personalized messages at scale through innovative video ad formats.

1. Video on Yahoo! Brand Advertising Solutions Contact: Devan McCoy devanm@yahoo-inc.com

2. Online Video Is Exploding Two-Thirds of U.S. Internet Users – 146.5M peoplenow watch online video each month (emarketer) By 2014, figures are expected to rise to 77% 0fU.S. Internet population to 193.1M people Online video consumption rose 124% in 2009, reaching 18.4B views (comScore) 95% of agencies plan to devote more spendingto online video in 2010 Brightroll study 1 in 8 Americans will cancel or cut back cableservice in the next year (Yankee Group Study, New York Post)

3. Streaming Events #1 Most streamed eventin Yahoo! history generating 5Mtotal streams

4. Streaming Events 29.84% Pages Views UpDay-Over-Day Unique CookiesUp Day-Over-Day 43.39% Time Spent UpDay-Over-Day 41.04%

5. Only Yahoo! Offers All the Pieces Needed for Great Video Advertising Today Yahoo! uses SCIENCE to identify video hot spots that are most appealing and engaging to users and to deliver the most relevant content on a user-by-user basis. Yahoo! combines the SCIENCE and ART of getting the right message to the right consumers with innovative video ad formats Yahoo! engages users at SCALE with deeply engaging video experiences that blend video content and advertising seamlessly. Copyright © 2010 Yahoo! Inc. All rights reserved.

6. “Their (advertiser) researchand understanding of consumerdynamic is extraordinary andmarried up with our ability totell stories and to push creativity…that’s a great partnership.”* Insight into consumerbehavior leads tocreative developmentof content *Ben Silverman (MIPTV Conference)

7. There’s A lot to Know About Online Audiences ENJOYS JOGGING SHOPPING LOVER HAS KIDS LOVES MOVIES, ESPECIALLY COMEDIES LIKES GOLF 37 YEARS OLD SEARCHES FORAN IPHONE SEARCHES FORA VACATION HOUSE SEARCHES FORFLIGHTS TO BOSTON

8. There’s A lot to Know About Online Audiences Search Behavior Click Thru Rates Time Spent Online Social Connections SearchBehavior Click ThruRates Time SpentOnline SocialConnections

9. We Give Consumers What They Want to Know

10. Insights and Development Fantasy Football Live

11. Insights and Development Who Knew?

12. The New Way to Buy Video – Audience Men 18-24 14.1 MM Unique Users* * comScore May 2010; includes all users in this audience, not just those watching video

13. The New Way to Buy Video – Audience Women 25-54 47.2 MM Unique Users* * comScore May 2010; includes all users in this audience, not just those watching video

14. The New Way to Buy Video – Audience Moms 25-54 25.7 MM Unique Users* * comScore May 2010; includes all users in this audience, not just those watching video

15. The New Way to Buy Video – Audience Sports Enthusiasts 47.3 MM Unique Users* * comScore May 2010; includes all users in this audience, not just those watching video

16. The New Way to Buy Video – Audience

17. Video Has Evolved From the Advertorial Dunkin Donuts

18. Original Programming

19. Use New Technology to Push Creative Boundaries Video Ad Formats

20. Think Around the Box

21. Think Around the Box

22. Clickable Mobile Video Overlays Rich Ads in Search Interactive in Banner Interactive Use New Technology to Push Creative Boundaries Video Ad Formats Bumper

24. Significant brand exposure including an intro ad, persistent banner, rich media canvas and post-roll ad

25. Multiple direct response opportunities including downloadable content, coupons, links to your site and more

26. Use your existing TV spot (up to 60 seconds)

30. 3.6% clicked on the Action CTA

31. 58.8% interacted with rollover* Yahoo! Enhanced Interactive Ads Pilot (different template), October-November 2009; comparison to traditional video ad CTA based on internal Yahoo! data; interaction event defined as user clicking or rolling over ad components. Yahoo! Proprietary and Confidential. ©2010 All Rights Reserved.

33. User cues encourage interaction

34. Click-to-Sitecall to action drives direct response performance

35. Easy and fast to execute – you can use your existing TV spot (15- or 30-second)

38. Average CTR: 3.87%*Across more than 10 million impressions; Yahoo! Advanced Video Ad Formats Pilot Results, 2007-2008

40. Clickable images and logos get your brand noticed

41. Instant click-through drives direct response performance

42. Available with Click-to-SiteorClick-to-Video functionality

43. Easy and fast to execute

45. Click-to-Video Overlay Video Ads Overlay Overlay Expanded Panel Your Video Ad The overlay attracts consumer attention and previews your message The overlay expansion delivers your message, encouraging consumers to click The click launches your 15- to 60-second video ad within the video player

46. Mobile Video Ads Extend your TV presence to mobile Use existing TV ads Stream trailers and clips with one click Video ads play in the native player on the phone Video is hosted and streamed by Yahoo! Yahoo! Confidential

47. Only Yahoo! Offers All the Pieces Needed for Great Video Advertising