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Market Potential For Data Products
- 1. MARKET POTENTIAL FOR DATA PRODUCTS Prepared & Presented By, Deval Naik MIT SOT Project Guide, Dr. Milind Pande MIT SOT-Project Director
- 2. About Bharti Group “To build India's finest business conglomerate by 2020” • Founded: 7th July, 1995 • Chairman and M.D.: Sunil Mittal • Total Revenue: $ 10 billion(in 2009) • Employees: 25,543(in 2009) • Market share in voice services: 21.34% • Total number of subscribers : 133,220,882 1.3 billion Voice 0.3 billion Data “ 1st in India ” “ 3rd largest in the world ”
- 3. Objective • Primary Objective: • To find out the market potential of Data Products for SOHO segment and Medium scale organizations • To find out the factors influencing the buying decision of data products • Secondary Objective: • To find out the need of data products
- 4. PRODUCT LINE
- 5. Products offered by Airtel Telemedia Services Ltd. • Internet Leased Line • Broadband • Multiprotocol Label Switching • Virtual Private Network • Broadband-Virtual Private Network • Audio Conferencing • Video Conferencing • Very Small Aperture Terminal • International Private Leased Circuit • National Long Distance Leased Line • Point to Point • Point to Point-Radio Frequency
- 7. Collection of company’s detail Target market segmentation Preparing questionnaire Collection of raw data Survey work Analysis of the raw data Findings & Suggestions 10 days 25 days 10 days
- 9. FINDINGS
- 10. Market share in Pune 1% 2% 4% 3% 2% 14% Aircel Airtel BSNL Hathway NetForIndia Reliace Reliance 30% 21% Sify STPI Tamika Tata Tulip Utelecom 0.52% 5% Verizon 0.52% 2% 12% 3% 1% VSNL
- 11. Existing Market in Pune (in ` ) ? ?
- 12. Data products which organization uses 0.49% 0.49% 0.49% 12% 3% 12% 39% AC Broadband ILL MPLS VC VPN 34% WiMax Wireless
- 14. Satisfaction level for the Data products of the Organization 10% 3% 2 3 31% 4 5 2- Less 56% 3- Moderate 4- Good 5- Very Good ?
- 15. Factors which organizations considers while purchasing data products 1% 11% 9% Price Service Speed Uptime 79%
- 16. Reason NOT to shift to Airtel Telemedia Services Ltd. 17% Existing Customer 55% 4% 6% 10% High Cost Not aware Not good service Performance Present contract Satisfied with existing 8% 0.64% ? ? ? ?
- 17. SUGGESTIONS
- 18. Suggestions • Sign SLAs to increase connectivity • Good brand in voice for that no one wants to pay extra money for data products • Redefine the definition of potential customers • Increase connectivity in remote areas • Balance uploading and downloading rate ratio of customer • Restructure the billing plans
- 19. LIMITATIONS
- 20. Limitations • Data is based on employee’s personnel experience. • Answers are based upon employees’ understanding of question. • Graphs are based on SOHO and medium scale companies requirements. • Data which is provided by employees’ can be biased.
- 21. THANK YOU