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WOID!
100 mln
      2006
14
               30 mln
                2006
                   8
WOID!
        Sociale media is:
Netherlands VS Russia
100 mln
      2006
14
30 mln
 2006
    8
CORE
WOID!
Product




                         Company               Price
        People




                 Place             Promotion




WOID!
Product
                         EXPERIENCE




                           Company
                           Company                    Price
        People                                  GROUPON
 NETWORKS




                 Place                    Promotion
          WEBSHOPS                    WORD-OF-MOUTH


WOID!
Community




                          PEOPLE              Conversation
        Content




              Customer               1st Choice
               service



WOID!
WOID!
WOID!
WOID!
WOID!
WOID!
WOID!
WOID!
WOID!
WOID!
WOID!
WOID!
Just a few guidelines to keep this page a fun place
for everyone to visit:
                                                         The DSW Designer Shoe Warehouse Facebook page
                                                         is intended to be a fun hangout for you and other
• We’ll be happy to respond to your comments, but
                                                         shoe lovers. Please note that DSW Designer Shoe
may refer you to different sources or channels if they
                                                         Warehouse (DSW) does not necessarily endorse nor
are better suited to answer your questions.
                                                         are we responsible for the accuracy of information,
                                                         opinions, claims, or advice shared here by other
• In order to protect your privacy, we may have to
                                                         DSW Designer Shoe Warehouse fans.
delete postings containing personal data. We strongly
advise you NOT to publish any personal data on our
                                                         DSW strongly encourages users of this page to
wall. These include contact details, flight details,
                                                         respect fellow community members and the posting
booking codes, reference numbers and Flying Blue
                                                         guidelines of Facebook, and to understand that DSW
numbers. If you need to send us these details, please
                                                         reserves the right to remove postings that are:
ask us to contact you via a private message. We will
then ask for your details.
                                                         (a) abusive, defamatory, or obscene;
                                                         (b) forms of cyberbullying, including harassing or
• We don’t accept obscenities or insults.
                                                         flaming;
                                                         (c) fraudulent, deceptive, or misleading;
• Serious accidents always have a lasting impact on
                                                         (d) in violation of any intellectual property right of
many people. Therefore we won’t accept videos,
                                                         another;
pictures or discussions about these matters.
                                                         (e) in violation of any law or regulation; or
                                                         (f) otherwise offensive, graphically or in tone.
• Negative comments and criticism will help us to
improve our products & services, but we don’t want
                                                         If you continually post material that falls into the
the wall to be dominated by repetitive messages or
                                                         above categories, you will be banned from
repeated discussions. Without removing the topic, we
                                                         participating in this fan page. Let's courteously
reserve the right to remove some of these postings
                                                         share our shoe love!
to leave space for others.

• Commercial messages and personal advertisements
are not welcome. They will be removed.

• Posting of personal details like names, e-mail
addresses and telephone numbers of KLM or Air
France employees is not allowed.

We will manage this page according to these
guidelines to keep it an open space for everyone to
join. We look forward to hearing from you!
Via sociale media verbinding
 leggen tussen bedrijf en omgeving



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  • 9. WOID! Sociale media is:
  • 10.
  • 12. 100 mln 2006 14
  • 15. Product Company Price People Place Promotion WOID!
  • 16. Product EXPERIENCE Company Company Price People GROUPON NETWORKS Place Promotion WEBSHOPS WORD-OF-MOUTH WOID!
  • 17. Community PEOPLE Conversation Content Customer 1st Choice service WOID!
  • 18. WOID!
  • 19. WOID!
  • 20. WOID!
  • 21. WOID!
  • 22. WOID!
  • 23. WOID!
  • 24. WOID!
  • 25. WOID!
  • 26. WOID!
  • 27. WOID!
  • 28. WOID!
  • 29.
  • 30.
  • 31. Just a few guidelines to keep this page a fun place for everyone to visit: The DSW Designer Shoe Warehouse Facebook page is intended to be a fun hangout for you and other • We’ll be happy to respond to your comments, but shoe lovers. Please note that DSW Designer Shoe may refer you to different sources or channels if they Warehouse (DSW) does not necessarily endorse nor are better suited to answer your questions. are we responsible for the accuracy of information, opinions, claims, or advice shared here by other • In order to protect your privacy, we may have to DSW Designer Shoe Warehouse fans. delete postings containing personal data. We strongly advise you NOT to publish any personal data on our DSW strongly encourages users of this page to wall. These include contact details, flight details, respect fellow community members and the posting booking codes, reference numbers and Flying Blue guidelines of Facebook, and to understand that DSW numbers. If you need to send us these details, please reserves the right to remove postings that are: ask us to contact you via a private message. We will then ask for your details. (a) abusive, defamatory, or obscene; (b) forms of cyberbullying, including harassing or • We don’t accept obscenities or insults. flaming; (c) fraudulent, deceptive, or misleading; • Serious accidents always have a lasting impact on (d) in violation of any intellectual property right of many people. Therefore we won’t accept videos, another; pictures or discussions about these matters. (e) in violation of any law or regulation; or (f) otherwise offensive, graphically or in tone. • Negative comments and criticism will help us to improve our products & services, but we don’t want If you continually post material that falls into the the wall to be dominated by repetitive messages or above categories, you will be banned from repeated discussions. Without removing the topic, we participating in this fan page. Let's courteously reserve the right to remove some of these postings share our shoe love! to leave space for others. • Commercial messages and personal advertisements are not welcome. They will be removed. • Posting of personal details like names, e-mail addresses and telephone numbers of KLM or Air France employees is not allowed. We will manage this page according to these guidelines to keep it an open space for everyone to join. We look forward to hearing from you!
  • 32. Via sociale media verbinding leggen tussen bedrijf en omgeving slideshare facebook WOID!
  • 33.
  • 34. WOID!
  • 35. WOID!
  • 36. WOID!
  • 37.
  • 38. WOID!
  • 39. WOID!
  • 40. WOID!
  • 41. WOID!
  • 42. WOID!

Editor's Notes

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  29. CNV, TNT, The Crowds als voorbeeld\n
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  34. Hier zal de workshop modereren verder op ingaan\n
  35. Doorsturen als iets authentiek, verrassend is\n
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  39. Maak samenwerken mogelijk\n
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  44. Doorsturen als iets authentiek, verrassend is\n
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  48. Maak samenwerken mogelijk\n
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