1. CHAPTER 4 DISCUSSION QUESTIONS 1) In your opinion, what are the advantages/disadvantages of group decision making? 2) What was Myelin Repair Foundation’s model? 3) How is Dell a "pioneer of collaboration?" 4) What is Toshiba’s collaborative business model? 5) Why has the Sony-Ericsson joint venture been a very successful collaboration?

2. BRAINSTORMING ACTIVITY

3. BRAINSTORMING -A CREATIVE PROCESS IN WHICH A SMALL GROUP OF PEOPLE INTERACT WITH VERY LITTLE STRUCTURE WITH THE GOAL OF PRODUCING A LARGE QUANTITY OF IMAGINATIVE IDEAS. ESSENTIAL ELEMENTS TO BRAINSTORMING GROUPS: 1) KEEP GROUPS SMALL -2 PIZZA RULE 2) KEEP GROUPS DIVERSE -DIFFERENT BACKGROUNDS = DIFFERENT PERSPECTIVES 3) EVERY MEMBER OF THE TEAM IS EQUAL -ORGANIZATION RANK IS IRRELEVANT 4) LIMIT THE TIME OF THE SESSION -NO MORE THAN 60 MINUTES

4. 4 RULES TO BRAINSTORMING 1) CRITICISM IS PROHIBITED -HOLD OFF JUDGEMENT UNTIL ALL IDEAS HAVE BEEN GENERATED. 2) FREEWHEELING IS WELCOME -EASIER TO TAME DOWN IDEAS THAN THINK UP. 3) QUANTITY IS WANTED -THE GREATER THE # OF IDEAS THE GREATER THE LIKELIHOOD OF AN OUTSTANDING SOLUTION. 4) COMBINATION & IMPROVEMENT ARE SOUGHT -SUGGEST HOW IDEAS CAN BE IMPROVED OR MULTIPLE IDEAS CAN BE COMBINED.

5. WHAT ARE THE ADVANTAGES & DISADVANTAGES OF GROUP DECISION MAKING?

7. COLLABORATION

9. GOAL: TO CURE MULTIPLE SCLEROSIS (MS). SOLUTION: ABANDON OLD MODEL OF MEDICAL RESEARCH UNIVERSITIES, LABS, & PHARMACEUTICAL INDUSTRY FROM OPERATING AS SEPARATE ENTITIES & INSTEAD WORK TOGETHER TO BUILD ON EACH OTHER’S TALENTS. WHAT WAS MYELIN REPAIR FOUNDATION’S COLLABORATION MODEL?