1. CHAPTER 2
1) What impacts the management of a specific event?
2) In the context of a sport facility, define sport event management.
3) What is a stakeholder?
4) How does an event triangle act as a tool for the event manager?
5) How does the festival frame act as a tool for the event manager?
6) State & summarize the 4 phases of event planning.
7) What is one of the most important elements of strategic planning for an
event?
8) What is one of the first documented examples of the strategic planning
process?
9) What are the 3 main types/categories of staff that a sport event/facility
manager will work with?
10) Aside from new venue construction, what is the single most difficult
aspect of producing a major sporting event?
11) Why conduct pre-event briefings & what are the 3 pre-event briefings
that should take place for all types of events?
12) What is the primary motivation for people to volunteer?

2. MANAGEMENT
“ACCOMPLISHING GOALS THROUGH PEOPLE.”
2) SPORT EVENT MANAGEMENT
“A SOCIAL & TECHNICAL PROCESS THAT UTILIZES A FACILITY’S RESOURCES
& INFLUENCES HUMAN BEHAVIOR TO PRODUCE AN EVENT CONSISTENT WITH
A FACILITY & EVENT’S PHILOSOPHY, MISSION, & GOALS.”

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4. 1) WHAT IMPACTS THE MANAGEMENT OF A SPECIFIC EVENT?
•THE FACILITY IN WHICH IT IS HELD.

5. FACILITY LIMITATIONS
1) PHYSICAL LIMITATIONS
2) PHILOSOPHY & MISSION

6. 3) WHAT IS A STAKEHOLDER?
“ONE WHO IS INVOLVED IN OR AFFECTED BY A COURSE OF ACTION.”
EVENT STAKEHOLDER
“PARTIES WHO HAVE A STAKE IN THE EVENT’S SUCCESS.”
1) PARTICIPANTS 2) SPECTATORS3) SPONSORS

7. 4) WHAT IS AN EVENT TRIANGLE?
•AN EVENT MANAGEMENT TOOL THAT HELPS TO IDENTIFY THE
IMPORTANT STAKEHOLDERS.
PARTICIPANTS SPONSORS
SPECTATORS
DUTIES OF FACILITY/EVENT MANAGER:
1) ACCURATELY IDENTIFY STAKEHOLDERS’ EXPRESSED/UNEXPRESSED
NEEDS, WANTS, & DESIRES.
2) RECOGNIZE IF & WHEN STAKEHOLDERS’ NEEDS, WANTS, & DESIRES
CONFLICT.
3) SUCCESSFULLY NEGOTIATE CONTESTED AREAS OF CONFLICT TO SATISFY
EACH GROUP’S NEEDS, WANTS, & DESIRES.

8. EVENT STAKEHOLDERS’ NEEDS, WANTS, & DESIRES CONFLICT

9. 5) WHAT IS A FESTIVAL FRAME?
•CONCEPTUALIZES THE SPORT EVENT AS A SERIES OF CONCENTRIC
FRAMES OR RINGS, THROUGH WHICH SPECTATORS MIGRATE ON
THEIR WAY TO THE ACTUAL SPORT EVENT.
FESTIVAL FRAME: AREAS THE SPECTATOR MUST NAVIGATE.
-PARKING LOTS, ENTRANCES, CONCOURSES, ETC.
SPECTACLE FRAME: AREAS THE SPECTATOR VIEWS THE EVENT.
-VARIOUS TYPES OF SEATING, RESTAURANTS, ETC.
BACKSTAGE FRAME: AREAS OFTEN HIDDEN TO THE SPECTATOR.
-STAFF OFFICES, SECURITY COMMAND CENTERS, LOCKER
ROOMS, ETC.

10. 6) WHAT ARE THE 4 PHASES OF EVENT PLANNING?
1) STRATEGIC PLANNING
2) CONCEPTUAL PLANNING
3) OPERATIONAL PLANNING
4) CONTINGENCY PLANNING

11. STRATEGIC PLANNING
7) WHAT IS ONE OF THE MOST IMPORTANT ELEMENTS OF STRATEGIC
PLANNING?
•AGREEING UPONG AN EVENT’S GOALS.
•REACHING A CONSESUS ABOUT AN EVENT’S GOALS FOCUSES THE EVENT
PLANNING PROCESS TOWARD ACHIEVING AGREED-UPON GOALS.
8) WHAT IS ONE OF THE FIRST DOCUMENTED EXAMPLES OF STRATEGIC
PLANNING?
•THE SWOT ANALYSIS.
•DEVELOPED IN THE 1950’S BY US MILITARY PLANNERS.

13. CONCEPTUAL PLANNING
• A MAJOR COMPONENT OF CONCEPTUAL PLANNING IS STAFFING.
• PROPER STAFFING CONTIBUTES TO MAKING SURE THE FANS’
EVENT EXPERIENCE IS MEMORABLE.
9) WHAT ARE THE STAFF TYPES?
1) PAID (FULL-TIME, TEMPORARY, LOANED, SECONDED)
2) VOLUNTEER
3) CONTRACTOR
10) ASIDE FROM NEW VENUE CONSTRUCTION, WHAT IS THE SINGLE
MOST DIFFICULT ASPECT OF PRODUCING A SPORTING EVENT?
• STAFFING

14. STEPS IN THE STAFF PLANNING PROCESS
1) DETERMINE THE SCOPE OF THE EVENT.
2) DEVELOP FUNCTIONAL AREAS, OPERATIONAL TITLES, & AN
ORGANIZATIONAL STRUCTURE.
3) DEVELOP JOB DESCRIPTIONS & STAFFING DEMAND.
4) RECRUIT CANDIDATES.
5) SCREEN CANDIDATES.
6) INTERVIEW CANDIDATES.
7) IN-PROCESS NEW HIRE.
-ROSTERED, UNIFORMED, & CREDENTIALED.

15. OPERATIONAL PLANNING
11) WHY CONDUCT PRE-EVENT BRIEFINGS?
•ALLOW EVENT TEAM MEMBERS TO MAKE SURE THAT PRE-EVENT
CHECKLISTS HAVE BEEN COMPLETED, UPCOMING LOGISTICS ARE
COORDINATED, & THE EVENT’S PLANNING IS ON SCHEDULE.
•SERVE TO REFOCUS THE ATTENTION OF EVENT STAFF MEMBERS ON
THEIR DUTIES & ASSIGNED RESPONSIBILITIES.

16. 11) REGARDLESS OF THE EVENT’S COMPLEXITY, WHAT 3 PRE-EVENT
BRIEFINGS SHOULD ALWAYS TAKE PLACE?
1) ONE OVERALL BRIEFING FOR ALL EVENT STAFF MEMBERS.
2) ONE BRIEFING WITH THE OVERALL EVENT MANAGER & ALL
SUPERVISORS.
3) AT LEAST ONE BRIEFING CONDUCTED BY ALL SUPERVISORS WITH
THEIR INDIVIDUAL STAFF MEMBERS.

17. CONTINGENCY PLANNING
•TO HELP ENSURE AN EVENT’S SUCCESS, MANAGER’S SHOULD TRAIN
SUPERVISORS TO TRACK THE SUCCESS & FAILURE PF EACH PHASE
OF THE EVENT.
•PERFECTION IS NOT EXPECTED.
•FOLLOW THE 2 MOTTOS:
-FAILING TO PLAN IS PLANNING TO FAIL.
-UNDER PROMISE & OVER DELIVER.