Hybrid clouds that combine private and public cloud benefits, the Industrial Internet using cloud-based intelligent machines, and personal clouds being incorporated into enterprises are among the trends discussed. Security, privacy, confidentiality and access control are key trust issues. Costs can be reduced by freeing IT personnel for more complex tasks, but outages must be planned for. Moving to the cloud offers advantages like scalability and accessibility but also risks like loss of data control and security issues. Companies should research vendors and legal issues before adopting cloud solutions.

1. Business in the Cloud
Submitted by: Destiny
Chilton
BMT 580/MBA 446

2. Trends
•
•
•
•
•
•
•
Hybrid clouds - architectures that combine the security of private clouds with the powerful,
scalable, and cost-effective benefits of public clouds
Industrial Internet - Cloud computing platforms will play a big role in creating the next generation
of intelligent, software-defined machines that are operable and controllable entirely from
centralized, remote locations.
Web powered apps - cloud-based applications that are platform-agnostic
BYOD and Personal Cloud in Enterprise IT - As end-users put more of their own data into personal
cloud services for syncing, streaming, and storage, IT executives are finding ways to incorporate
personal cloud services in the enterprise environment through techniques such as Mobile Device
Management.
Platforms-as-a-Service continue to grow - PaaS allows businesses to lower IT costs while speeding
up application development through more efficient testing and deployment.
Graphics as a service - With emerging cloud-based graphics technologies by companies
like AMD and NVIDIA, end-users will run graphically intense applications using nothing more than
an HTML5 web browser.
Identity Management in the Cloud - Cloud services offer accessibility, convenience, high-power,
and redundancy, but with cloud-based applications taking over businesses, there’s a need to
rethink security policies. Look for identity management solutions to bring new paradigms of
security to the cloud in 2014.

3. Trust Issues
• Security – Is the cloud service secure?
• Privacy – Does your information stay private?
• Confidentiality – Can you ensure confidential
information will stay confidential?
• Access – Who can access your information? This
became more important with the passage of the
US Patriot Act and other similar legislation.

4. Cost Factors
• Cloud computing can reduce expenses by
allowing some of your IT personnel to focus on
more complex tasks rather than day to day tasks.
• Cloud computing services can crash so you have
to be able plan ahead and budget for such things
to happen.
• Might consider using more than one cloud
service so not all of your information is stored on
one server.

5. Privacy and Security Issues
• Loss of control over data
• Dependence on the Cloud Computing provider
• Security risks that threaten the transfer line include
eavesdropping, DNS spoofing, and Denial-of-Service
attacks
• Concerns also exist with regard to deletion of data
• Some widely used Cloud Computing services (e.g.
GoogleDocs) do not include any contract between
the customer and Cloud Computing provider.
Therefore a customer does not have anything to
refer to if incidents occur or any problems arise.

6. Companies that have moved to
the Cloud
•
•
•
•
•
•
•
Netflix
Xerox
Pinterest
Instagram
Etsy
Apple
MediaMath

7. Advantages of Cloud Computing
•
•
•
•
•
•
•
•
•
•
Achieve economies of scale
Reduce spending on technology infrastructure
Globalize your workforce on the cheap
Streamline processes
Reduce capital costs
Improve accessibility
Monitor projects more effectively
Less personnel training is needed
Minimize licensing new software
Improve flexibility

8. Disadvantages of Cloud
Computing
•
•
•
•
•
•
•
•
•
Outages
Security
Cost
Data Transfers
Support
Flexibility
Latency
Understanding
Integration

9. Other Issues to Consider before
moving to the Cloud
• Research the vendors
• Be aware of legal issues
• Consider a back up to the cloud

10. References
•
•
•
•
•
•
•
Allouche, G. (2013, September 17). 7 Well-Known Companies Who Have Moved to the Cloud. RSS.
Retrieved February 21, 2014, from http://smartdatacollective.com/gilallouche/145341/7-wellknown-companies-have-moved-cloud
Pearson, S. (2012, June 28). Technical Reports. Privacy, Security and Trust in Cloud Computing.
Retrieved February 21, 2014, from http://www.hpl.hp.com/techreports/2012/HPL-2012-80R1
Publications. (n.d.). Council of European Professional Informatics Societies. Retrieved February 21,
2014, from http://www.cepis.org/index.jsp?p=641&n=825&a=4758
Ray, R. (2011, November 27). Three Issues to Consider Before Moving to the Cloud. Entrepreneur.
Retrieved February 21, 2014, from http://www.entrepreneur.com/article/220779
Roberts, K. (2013, March 4). HOME / DEDICATED SERVERS / RESELLER HOSTING / MANAGED
HOSTING / VPS / WEB HOSTING / COLOCATION. Top 9 Disadvantages of Cloud Computing.
Retrieved February 21, 2014, from http://www.superb.net/blog/2013/03/04/top-9-disadvantagesof-cloud-computing/
S. (2013, December 10). Seven Cloud Computing Trends In 2014. Forbes. Retrieved February 21,
2014, from http://www.forbes.com/sites/sungardas/2013/12/10/seven-cloud-computing-trendsin-2014/
10 Benefits of Cloud Computing. (n.d.). 10 Benefits of Cloud Computing. Retrieved February 21,
2014, from http://www.verio.com/resource-center/articles/cloud-computing-benefits/