Our final project

2.  Γεωργακοπούλου Βασιλική
 Vasgeorgakopoulou@gmail.com
 A.M: 41121681
 Δέσποινα Εμμανουηλίδου
 Despoina.emma@gmail.com
 A.M: 41121196

3.  Incomplete actions for the promotion of
Athens’culture
 Economic Crisis

4.  Economic crisis
 Lack of organization
 Unconcern & no collectivity from the citizens
 Criminality
 Rabbish
 Difficult transportation
 Competition with other greek cities
 Intense comparison among the the other
european capitals
 Random & individual actions for the promotion
of the museums and not a general strategic
plan - marketing

5.  The History of Athens
 The archaeological spots & the
monuments
 The Capital of Greece
 Multiculturalism
 The metro
 Old buildings’ restoration
 A cheap destination
 Exploit the greek culture

6.  People with a high social-economical &
educational level
 Organizations & institutions with the
appropriate expertise and can cover the
expenses of the museums and
sightseeing

7.  Brand name(e.g: Paris, the city of Light
 There was exhibition of famous artwork
at public places in Paris
 Perfectly designed sites of the museums,
photos, videos and rotation programms
of the exhibits (Museum of Monaco)
 The Museum of Bilbao made the city
famous

8.  Athens as the center of Culture
 The first option for an educational trip
 To make the attractions more famous
 To be a city break destination
 The transformation from one sight to
another to be easier & quicker
 To promote the greek tradition (e.g the
Euzones)
 Achieve tourist visiting through out the year
and not only during the summer season

9.  Define, register, evaluate, choose & show the
potentials of Athens
 Focus on the culture of Athens
 Create a tourism campaign of Athens (spots, start-
ups,logo)
 “8ps” (product, partnership, people, packaging,
programme, place, price , promotion)
 Connection with local economical development
 Improvement of tourism infrastructure (hotels)
 Common good & common interest
 Social Media

10.  development of our museums in an
international level
 Looking for economic resources
 Educational character of our museums
 Recreational activitites at our museums
 Exhibitions at a regular basis
 Cultural heritage
 Local identity
 Marketing for each region of Athens for a
sustainable development

11.  http://www.pinterest.com/vackieg/
 https://www.facebook.com/pages/My-
athens/230832267120739?ref=br_tf