DV8 Magazine Sneaker Edition is a bold publication that dares to veer from the norm. We represent the diversity that exists within the urban culture focusing on fashion, entertainment, art and lifestyle topics. DV8 serves the youth culture and anyone that appreciates the myriad subcultures that make up our American fabric.
5. CoNTeNTs 16
A New erA
For A
New GeNerATioN
12 / Lexani Lifestyles 11 / News & Trends
FeATures
13 / Krazy Bear Clothing & Kicks
SeCTioNs 21 / Ladies First - Sneakers in B.E.D.
14 / The Dirty Souf Yankee 27 / Back in the Day - Chuck Taylors
22 / PF Flyers 30 / Sneaking Around Town
26 / Casey Customs 34 / Store Spotlites
37 / Vlado Footwear 44 / Hott Ish
38 / Laced Up
8 / Shoes that Pop
ArTiCles
41 / All Souled Out
20 / Bwana Spoons
42 / Factory 413
25 / King of Sneaker Customs
24 / Fetti 28 / Slushie Kicks
INTerviews
24 / thesnkrbox.net 28 / uniQue De$igns
32 / Fly Kickz 33 / Young Talent
32 / TWay Customs 39 / Milkshake Kicks
39 / Mizzee Customs
40 / Gearex
43 / Keep Company
dV8
SNeAker
issue 1
SeveN SoLes
DV8 Sneaker Issue 1.indd 5 7/6/08 2:02:07 PM
6. LeTTer From sTAFF
The EdiTor Publisher/EIC
Desmick Perkins
Contributing Editor
James R. Sanders
Readers, Staff Writers
Ahmad Chaudhary, Shadeed Eleazer, Isaac Kuhlman,
Rhetta Peoples, Matthew Stebbins, Melissa Stewart
In this my very first issue as Managing Editor for DV8, I think of my very first pair of
sneakers. Like everyone else, I had to have a pair of Chuck Taylors. Understand Contributing Writers
that they were a basic black with white lining shoe, nothing extravagant. But it Beverly Bryan, Sandra Burciaga, Erin Guernsey,
Justin McCleary, Rahiem Shabazz
was the simplicity in the sneaker that convinced me that the style of Converse
was undeniable. In this issue for our historical piece, a writer chronicled the story Contributors
of Chuck Taylors. Everything is included from the story behind the name, to the Kimberly Claxton, Sahara Hill, Sharon A. Lavens,
manufacturing, of the classic sneaker. Those self-proclaimed sneaker heads will Torian Perkins, Nikki Wells, Steve White
truly enjoy this issue.
Marketing/Advertising
The Barter System
In this issue, we are bringing together some old school flava, with the signature
DV8 stamp of approval. We are bringing together, news and trends, along with Public Relations
profiles and stories from every inch of the Earth. What we like to hear most, is D. Perkins
that other countries love sneakers as much as we do. Our resident sneaker diva
Promotions
Rhetta Peoples, has written an intriguing story on sneakers and the conversion Staff
into dressy-casual for the Ladies First column; and as usual, we will also be
including our store section with reviews of all the stores that sneaker heads Design/Layout
love. Nick Bommersbach
for Eskoblah Graphics
This issue you will find that we have more editorial and fashion, or as our publisher
likes to call them, sneak-its. We aim to keep you interested throughout page one,
up until the end of the issue. For subscription information and all other requests
direct all inquiries to
DV8 Magazine
1744 Alvarado Terrace
I am very happy to be here, and hope to stay for a while. Atlanta, Georgia 30310
or please call
(877) 605-1976
James R. Sanders DV8 Magazine Sneaker Edition is published quarterly.
James.sanders@deve8magazine.com Reproduction in whole or in part of any text, photograph
or illustration without written permission from the
Publisher is strictly prohibited. The Publisher assumes
no responsibility for unsolicited manuscripts, artwork or
photographs. Printed in the United States.
All rights reserved.
DV8 Sneaker Issue 1.indd 6 7/6/08 2:02:09 PM
8. th at
Sh o es
o p ! !!
P sto
ry b
y: S
andra
bur
ciaga
F
rom the Vans checkerboard
slips that graced the feet of
surfer kid, Spicoli, in the 80’s
flick Fast Times at Ridgemont
High, to the 90’s tennis ball
like Jim Shoe by Airwalk, skate
shoes have progressed into
walking works of art. With
durable functionality fused
with iconic imagery, talented
artists and designers have
made such kicks a sought out
collector’s item.
8 DV8 Magazine
DV8 Sneaker Issue 1.indd 8 7/6/08 2:02:23 PM
9. A modern day Andy Warhol, minus the albino like Heavily influenced by Warhol, Grier too shares a the highly anticipated Adrian Lopez pro 50’s. As part
features, So Cal native Carson Grier has brought a passion for music and pop culture. of C1RCA’s premiere line, C1RCA Select, the shoes
new pop art into the millennium. More widely known “I wanted to revolutionize what he did. I wanted to are set to hit the shelves in the spring of 2009. You can
for his insane micrography, a Jewish art developed in modernize it and put my name out on something that expect some detailed designs depicting the lifestyle and
the 9th century, he is one of the first American artists to no one else was doing.” says Grier. persona of famed skater Adrian Lopez. To complement
successfully experiment with this intricate style. Instead During his time with Los Angeles Pop Art LLC, he these fresh kicks, matching apparel from sweatshirts,
of using various lines and strokes, the formation of created a powerful scene from Oliver Stone’s classic hats and more will complete this ensemble.
minuscule script brings the picture to life. Integrating film, Scarface. Composed entirely of the original With the possibility of a future collaboration to compose
this legendary art form with his love for pop art, Grier 300-word screenplay, it took a poppin 467 hours to an entire custom line, Grier is currently experimenting
captures the essence of renowned musicians, famous complete. With his work inducted into the Reagan on four more shoes with C1RCA. From vibrant hand
politicians and cinematic figures through the very words Library and the Fender Guitar Museum, he has also painted pop icons, loud metallic prints and detailed
that made them who they are today. worked with celebrity clients Alice Cooper, Tommy Lee, micrography, the possibilities are endless with this hot
Blessed with an eye for aesthetics, Grier is the epitome Joss Stone, and Halle Berry just to name a few. new duo. Hope for the best, expect the best and sport
of raw talent at its best. No formal training, or fancy art Now check this! Grier has taken his innovative pop nothing but the best.
school on his resume, just 30 years of solid experience imagery and micrography skills to footwear. Hooked Interested in getting your own custom artwork or kicks?
spawned from an artistic lineage. The man was born up with skateboard industry heavy hitters, C1RCA You can holler at Grier andcheck out more of his work
with it! footwear, Grier will be designing all the art work on via myspace. http://www.myspace.com/carsonpopart
“They say time changes things,
but you actually have to change them yourself.”
Andy warhol
deve8magazine.com 9
DV8 Sneaker Issue 1.indd 9 7/6/08 2:02:28 PM
11. True sneaker heads, will enjoy a little news about the art that they
proudly sport on their feet. DV8 brings to you the news that matters
about the sneakers that matter to you.
The sneaker brand, NIKE is
sponsoring a video contest
for the true sneaker fiends.
The “Show us your better”
contest is open to almost
E
anyone. For official rules,
those interested should
TH TS
visit the NIKE website.
Adidas has taken a voyage into the past, Winners receive the
with their newest summer line, which ultimate SPARQ Training
N EE
features, Converse-like shoes with the Dream Package.
O R
classic Adidas array of colors. The line is
available, at select Adidas stores, including
Major.
!!
Adidas Fall/Winter line is promising to be
T O N!
its greatest yet, with their teaming with
S O
Diesel for the collection which is currently in
stores, according to a recent press release
by the folks at Adidas. The two new product
themes Craftsmanship and Tech rave will
S
be exclusively available in Adidas Originals
stores worldwide. Both categories offer
men’s and women’s styles combining
footwear, apparel and accessories,
according to Adidas official website.
New blood will be heading up PUMA this
year with a major change in management.
Giorgio Belloli (33) has been appointed
Chief Executive Officer of the London-
based fashion firm Hussein Chalayan,
a subsidiary of Sportlifestyle company
PUMA. He will take up his role on May
19, 2008. In this newly created position,
he will be responsible for securing short
and long-term growth, profitability and
desirability of the fashion brand Hussein
Chalayan, according to a PUMA release.
PUMA also recently participated in a
Boston boat race, in which they released a
PUMA-themed boat which was endorsed
by actress Salma Hayek.
by: James R. Sanders
DV8 Sneaker Issue 1.indd 11 7/6/08 2:03:09 PM
12. x a n i
Leestyle
L if uh lman
: Is aac K
Up next is the Cali Canvas which, along with the
Blockstars, may have shades of a Chuck Taylor All-
by
Star and a Nike Blazer but have their own style. Oddly
enough the upper of the Cali Canvas reminds me of the
Michelan Man’s stomach. Other classic styles go into
this same category, but decline to be bold so they can
sophisticated and “street” are just a few adjectives to appeal to everyone. That being said, look to the Cali
describe these shoes without seeing them. Canvas and Blockstars to give you that extra push that
The swagga seems to jump out immediately with its more mainstream shoes can not give.
multiple fabrics and classic clean look. It is almost like The 760s and 880s are a runner in the same concept
an Air Force 1 that has been pre-customized. Obviously, of the Nike Cortez. Obviously, the Cortez is an icon
the Forces have their own culture, and Lexani is not trying (and the first shoe Nike ever made), but at the same
If you know anything about Lexani, it is probably that to copy or take away from that image; but at the same time, it is limited in what it can offer for style.
they make super shiny chrome rims where you can see time, how can an urban footwear company not start The LMS shoes, on the other hand, look like a freak
the reflection of your shoes. Now they have launched with a style that is so widely popular for the tweaking combination of the 760/880 Runners and the Shine.
their own footwear and apparel line. Lexani Lifestyle is process to begin? The snake-skin looking panels, the Taking a little bit from here and a little bit there a smooth
a new way to see independent enterprises. With so mesh panels, the multiple color combinations and the middle ground seems be made.
much support for the Lexani (and side-company Asanti) smooth full-grain leather uppers make this sheik shoe a I could sit here all day and talk shoes, but really the only
wheels, it was not hard to start getting into fashion. sure success. In fact, the black and Kelly-green model way to get to know these shoes is to check them out.
The swagga, the shine, the Cali Canvas, the LMS- graces the cover of this issue. Available at www.lexanilifestyle.com, these shoes may
001 and LMS-002, along with the Blockstar Hi and It has a lot of the same materials and color combos of give that extra kick in the pants (terrible pun intended)
Low and the 760 and 880 Runners; make up all nine the swagga, but with a little “country club” feel to it. to go out and cruise the streets on the straight chrome
of the Lexani shoes. Diverse, unique, classic, stylish, Think beefy street look meets the swanky social look. 22s Lexani molded for the trip.
12 DV8 Magazine
DV8 Sneaker Issue 1.indd 12 7/6/08 2:03:12 PM
13. Krazy Bear
Clothing & Kicks
By: Melissa Stewart
What do you expect from a guy with over sixty pair of kicks? A die hard sneaker fiend is what you
get and Edgar Herrera is prepping to tear up the bay area with his creative hand designed shoes.
Only two years into the sneaker hustle, banging out a few custom kicks a week is already bringing
a steady clientele.
Named after his toddler son Jayden ‘Bear’ Herrera, Krazy Bear Kicks, is Herera’s way of paying
homage to the love of his life and the grind behind his hustle.
“Being successful for my kid is why I keep doing this.” Edgar says. “When I was in school, everybody
was wearing the same thing. I didn’t want to be like everyone else. That is boring. So when I started
painting my shoes, kids were offering me money for my shoes, so I started making them for other
people.”
Coming from an artistic background, Edgar’s dad and brothers all have an eye for artistic expression.
Drawing was something that was an inherent trait.
“My older brother actually went to school to study art and I even took art classes when I was
younger.” recalls Edgar.
So what do you get with Krazy Bear Kicks? Wild bright colors that stand out and make a statement.
For more information about Krazy Bear Kicks, visit: www.myspace.com/krazybearclothing, or email
Herrera at: krazybearclothing@hotmail.com
deve8magazine.com 13
DV8 Sneaker Issue 1.indd 13 7/6/08 2:03:17 PM
14. The Dirty Souf Yankee
Christina Mallas
By: Isaac kuhlman
Sneaker freaks across America might bite their tongues after saying it, but
they should all say a little “thanks” in their head to the VH1 music channel.
That’s right, VH1. Without their Hip-Hop Honors week, there might not
be a designer like Christina Mallas. In October of 2006, there happened
to be a custom shoe design contest that she decided to enter.
“They said all materials were being provided, including sneakers, so I was
like ‘Why not?” said Mallas.
She won in the category of “Best Color.” This boost of confidence spring-
boarded her decision to go on and start her own career as a designer,
photographer, and promoter.
She decided to start designing from then on. Since then, she has put
her DSY (Dirty Souf Yankee) stamp on just about everything that can be
painted. She puts a female’s touch on her designs as well. Not afraid
to give anything a try, Mallas is customizing everything from sneakers to
shirts to hats to high heels—yes ladies, heels. With so many custom shoe
designers out there, it is hard to stick out, and Mallas is looking to make
a big splash with both genders. Mallas makes everything unique by using
the pop-est of color combinations, and the graffiti-like artwork is street
essential. Or to quote her personal adage, “You can’t get fresh until you
get dirty.”
Mallas works with many underground artists/rappers/singers (especially
out of New York) including Darq, Saigon, Young Hot Rod, Shauna Danielle,
and Steph Jones to name a few. She attends many local hip-hop and
fashion shows, and makes appearances at other events that incorporate
fashion, music and culture. Of course, all of this does not keep Mallas
busy enough as she also does her own photography and models her own
designs. She is always busy promoting her line as well. In fact, DSY is a
one-woman production.
Pictures available on her website http://www.myspace.com/dsy, prove
that Mallas is a very talented artist. Fixing up shoes like Reebok Classics,
Air Force 1’s, Chuck Taylor’s, or what is known to some in the business
as the “standards” is just the beginning of the road. As one travels
further through the site, snapshots of trucker hats, which are graphically
enhanced to the point they may actually blow the mind that is beneath the
cap, begin to surface. Jewelry, bras, boots, hoodies, pants, and even the
s h o e b ox e s g e t c u s t o m i z e d . Wh a t m o r e c a n a p e r s o n
ask of a designer?
Mallas can literally be found “in da club” rocking her fashions. To get
an itinerary of any public appearances she might make just check her
website. Mallas has been involved with other companies such as Amount
Entertainment, S. Vision Entertainment, and What’s Poppin through her
photography and promotional abilities. She is quickly solidifying herself in
the urban culture scene of various genres, and it all started with a quirky
little contest on a corporate television network. Who would
have guessed?
14 DV8 Magazine
DV8 Sneaker Issue 1.indd 14 7/6/08 2:03:24 PM
16. A
New erAFor A
by: Rahiem shabaZZ
New Generation
DV8 Sneaker Issue 1.indd 16 7/6/08 2:03:36 PM
17. Rap’s biggest superstars, New York
cultural icon Spike Lee, and your
favorite comic book super heroes
l have join forces in the New Era
evolution. Hip-hop icons such as
Ludacris, Fabolous and Greek hip-
hop star Nivo, were all chosen as
candidates to customize their own
headwear to be retailed by their
adorning fans. Recognized by its
signature logo on the left hand side
of its uniquely designed hats, it is the
leading headwear manufacturer in
the industry. Not only is New Era the
official on-field cap of Major League,
where fitted hat enthusiast can
purchase the one-color selection of
their favorite team, they can also fit
themselves in a matching shirt
DV8 Sneaker Issue 1.indd 17 7/6/08 2:03:39 PM
18. The head apparel company taps into the youthful
demographics by strategically partnering with
DC Shoes. The New Era 20/94 series matches
the different colorways of each DC Shoe. Mostly
known for its skate, snow and surf gear, DC
Shoes’ recognition as a collaborative product
of New Era continues to drive consumers to its
flagship stores.
While New Era understands the market and is
utilizing the virtual world to stay connected, New
Era campaign, the customized designs of their
limited edition items continues its dominance in
music videos as well as the runways of Paris with
its street-smart solution to urban style.
Although New Era is known for its urban fashion
flair it also makes upscale headwear such as the
classics Gatsby and the more fashionable Fedora
for the sophisticated looking men. The elegant
collection is prominently displayed at its newest
flagship store in downtown Atlanta with its most
popular fitted New Era 59Fifty. The Atlanta store
is stocked with an array of Atlanta inspired hats,
which line the walls as the décor for the store,
which is neatly fitted in the center of downtown.
18 DV8 Magazine
DV8 Sneaker Issue 1.indd 18 7/6/08 2:03:43 PM
20. Tentacles, Horns and Scales, oh my! Growing up in a small town where
Unique was the title of his latest show no one really knew much about
in the innovatively hip land of Tokyo, skateboarding, Bwana grew up
Japan. Urban folk artist Bwana Spoons, skating. In total dismay of the pressure
won’t be showing any “ass plastic” up and dependencies of team sports,
in this joint. But the fortunate will be he enjoyed the independence and
able to view some of his latest works fun that derived from skating. It is
of art coming at you in shape shifting no surprise that he has worked with
forms of toys, paintings and of course so many skate related companies.
some colorfully delicious Dekline Cheerfully modest, Bwana claims he
sneaks. was not too great of an artist when he
Working with Dekline now for a first started out professionally.
consecutive four seasons, Bwana “I sucked for a long time. Back
has designed some fantasy like then when I would’ve been going
kicks. Whether rainbowlicious, shiny to school, I was doing boards for
metallics or mossy like an enchanted Dogtown and I got to say man, that
forest, each shoe is out this world was Dogtown’s darkest years,” Bwana
unique. said with a laugh. “There was a lot of
“There are piles of footwear companies bad graphics. And a lot of those bad
that hire artists to slap a print on a graphics, they were my graphics.”
shoe, but working with Dekline is like Hard to believe, with a resume as
family now,” said Bwana. “They work shiny as the reflective, glow in the
with me to get the most out of what dark embroidery on his “Bwana Night
we do together.” Time” models, part of Dekline’s limited
His work has graced the panels of “Top Shelf” series.
Living in the Now
such Dekline models as the Captain, Aside from working with Dekline
Aristo, Sixer, and more. You can find and creating some insane toys with
tiny little creatures embossed on some Japanese toy makers, Gargamel.
of Bwana’s creations. A known few to Bwana has more projects in the
be lurking on these kicks are “Steven makes; he has a skateboard deck
with Bwana Spoons
that bat” and “Killer the whalegator.” series coming out in the fall with the
Raised in the woods, his family is just infamous Foundation skateboards.
as creative as he is. His mom is a Synonymous to all his work, the series
crafter, while pops held it down as an is highly anticipated and sure to grab
electrician with keen woodwork skills.
Since Bwana didn’t get an art school
by: Sandy Burciaga your attention. Not to mention, all the
little creatures that dwell with in the
education, you can say his detailed textiles of some of his shoes with
renderings of all his favorite Star Wars Dekline, you will soon be able to own.
figures he did as a child definitely paid “A toy company called StrangeCo is
off. trying the whole series of characters,”
“No, I didn’t go to school,” said Bwana. said Bwana. “It’s taking a while.
“I went to City College to take general We’ve been working on it for a year,
studies for a little less than a year. I but before it hits the shelves it will be
was on my way to the Bart banks in another year. It takes a while to do toys
San Francisco. I was like, ‘I think I’m on a larger scale.” Soon enough, fans
just going to skate the Bart banks.’ from all over will have the chance to
That was the last time I never went adorn their living quarters with these
back to school.” quirky little species.
College education or not, Bwana Can’t wait for all these goodies?
has proven himself a unique and You can check much of Bwana’s
talented artist, bringing everything he work at the super cool Grass Hut.
renders to life. From zines, comics, Based in beautiful Portland, Oregon,
paintings, silk-screened prints, toys, it’s a gallery boutique of some fine
and footwear, he’s worked with some handmade goods. If you’re lucky, you
notable companies. His illustration just might meet him.
work clientele includes but certainly is
not limited to Nike 6.0, Nickelodeon, www.bwanards.blogspot.com/
Monsieur T, Dogtown skateboards, grasshutcorp.com/blog/
Vans, Converse, and of course
Dekline.
20 DV8 Magazine
DV8 Sneaker Issue 1.indd 20 7/6/08 2:03:50 PM
21. By: Rhetta Peoples Customs By: King of Sneakers Custom
Ladies First
Why we Love to Wear our Sneakers in B.E.D.
When I was about 10-years old, my mother and my oldest sister, Rhea, brought me Fashion designer and model, Kimora Lee Simmons has allowed women to simply
a comic strip about a little girl who wouldn’t take off her sneakers to wear any other ooze sex in all of her hot Baby Phat fashions. She has also designed some of the
type of shoe. I remember my mom handing me the comic strip saying, “Here, Rhetta, sexiest sneakers on the market today and coupled with the hottest clothing, her
this is you all the way!” I posted that comic strip on the fridge to remind everyone that designs redefine what women look like in non-traditional footwear and clothing in
to love me, was to accept me and my sneakers. general. There’s no tiptoeing around the fact that Kimora’s designs are meant to
Ever since I can remember, my favorite footwear has been a pair of sneakers. Now catch the eye of the opposite sex as well as boost the appearance of the hot mama
that I’m…um, GROWN, my favorite footwear remains the same. Not just because that’s sporting her styles.
they are generally comfortable, but because they can be extremely sexy. Fox (riders) has dedicated a line of clothing and sneakers to women. What’s hot
There was once a time when we could only wear sneakers to certain places. Now I about these sneakers is that they seem to represent a strong feminine quality that
wear sneakers to bed and guys love it! I can’t begin to tell you how many compliments is undeniably sexy to guys. It’s like “that hot girl sitting on the back of her guy’s
I get wearing them there. “That’s right, I said it. My work in bed, calls for a good pair motorcycle” look.
of sneakers. So, I guess you can call me a sneaker freak.” Many designers are making it more acceptable to wear your sneakers in B.E.D. But
Oh, did I mention that my bed is an acronym for my Basic Everyday Duties? in comparison, let’s get one thing straight. I don’t think that we can compare how we
I’ve done the corporate dress code thing and wore shoes that killed my feet, ones feel in a sexy pair of sneakers to how we feel when we put on our favorite pair of high
that shifted discs in my back and how can I ever forget those that made me taller than heels. Maybe that is a great example of the varying degrees of sexiness. However,
any other man on God’s green earth? But now I wear sneakers to B.E.D. And today, there’s more variety today for women when it comes to sexy shoe choices than just
more and more women are doing the same. the standard high heel. What’s funny is that men seem to admire the same varying
Naturally, sneakers are not widely accepted in corporate America, whether we find degrees of sexiness that we do.
them sexy or not. So I admit that I sell out from time to time and even I have to bow Spencer Tukes, a marketing expert in the Atlanta area said, “Sneakers on a woman
down to the almighty corporate dress code every now and then, but I do it only when are definitely sexy. I like to see a woman in clean sneakers. There is nothing more of
it’s completely necessary. a turnoff than seeing a woman in dirty shoes. Because if your sneakers are dirty, my
My best girlfriend, Tiffany, is a white collar, corporate America, computer-programming thinking is, more than likely other things on you are dirty as well. A woman’s sneakers
specialist. She will only purchase a pair of sneakers simply for comfort, style and are just as important as any other piece of clothing. They play a role in your sex
whether or not they are easy to clean. Tiffany’s favorite childhood sneakers were a appeal just like anything else.”
good old pair of Chuck Taylor’s. When I asked Tiffany about her feelings on wearing After that conversation, I ran out to the store to buy a box of Tide and some Shout.
sneakers in corporate America Tiffany said, “Women get tired of wearing heels every Sneakers are no longer only for that wonderful female track star or the hoopster from
day to fit the model of corporate America. Allowing women to wear sneakers to work around the way. Their transformation over time has become sexy and that has made
on a casual day is a blessing to their feet.” Tiffany adds, “My work ethic is not going to sneakers a “must have” for us women. Wearing them to B.E.D. is liberating and as
change if I’m wearing sneakers. You never know, my work ethic just might improve!” some men would put it, even “stimulating”.
I bet that’s the mindset of many women in corporate America today. As for me, being in B.E.D. with my sexiest sneakers is hot. And, as opposed to
Karen Fray, a die-hard sneaker lover, believes sneakers are sexy and appealing to the my corporate attire, my husband seems to appreciate my exciting liberation from
opposite sex because it gives women an athletic look. Karen adds, “I love my classic the white collar. In short, mediocre, simple, functional sneakers are out…Sexy; hot,
Pumas with the white and pink laces. They could be worn with or without socks.” trendy sneakers are in!
Karen adds, “However, my favorite brand is Nike. I have a pair that is 5 years old and
I am looking all over for another pair just like it.”
deve8magazine.com 21
DV8 Sneaker Issue 1.indd 21 7/6/08 2:03:53 PM
22. PF Flyers
Resur
fa ces to
haba
zz
Claim
it’s Po
S
ah iem
By: R
The indelible branding of PF Flyers began over 70 years ago and has reached a new height
sition
with the signature Bob Cousy sneaker. The legendary Ex-Boston Celtic player fondly called “the
Cooz” by fans and sports enthusiasts became basketball’s first point guard. Throughout, the 50’s
and 60’s, the company was in its most popular state of being. However, between the 70’s-90’s,
things changed due to a buyout by Converse in 1972. In 2001, it seemed to be an optimistic year
when New Balance purchased the brand however it remained dormant for another two years The acronym for PF is Posture Foundation, which is
before it reemerged with the popular canvas-duck sneaker. a technology used in the making of the sneaker. According
to its manufacturer, the wedge-like insert helps move the
weight to the outside of the sneaker, providing comfort while
reducing leg strains; this being the reason it became popular
in the sports arena. Currently, a sneaker is being designed
for legendary rocker Johnny Marr (Modest Mouse and The
Smiths) which is expected to bring newfound popularity to
today’s generation to new heights.
Seven decades later, P and F still holds fast to its originality
and namesake. Utilizing innovation coupled with their
customized approach to fashion and style, the highly
respected apparel company was
able to stay on the cutting
edge by offering a variety
of selections such as:
PF Flyers Glide, “The Boom
Box”, PF-Flyers Center Hi
Sandlot, PF Flyers Center Hi Re-issue, PF
Flyers Derby and PF Flyers Number 5 sneakers.
The company, once known as a fashionable active footwear
manufacture, has extended its reach into the apparel industry,
specializing in men and women fashion. The sun-weathered
color of their women’s line is turning heads on runways
throughout the United States and Overseas.
22 DV8 Magazine
DV8 Sneaker Issue 1.indd 22 7/6/08 2:03:57 PM
24. fetti DV8: So, exactly what got you started in the custom sneaker
business?
Fetti: Well, I started when I was very young drawing on sneakers and
jeans. As a teenager I decided to stop doing silly things with my God
given talent and put it to use.
DV8: Where did your inspiration for your designs originate?
Fetti: My inspirations drew from various areas such as hip-hop, graffiti,
and my brother who is also an artist. I’d also have to say Crayola
because I loved the box of 64 crayons because of the different colors
DV8: How did you get involved in custom sneaker designs?
besides the primaries!
KOJO: I have been in the fashion game since 97. I started with a
DV8: How would you describe your style and technique to someone
T-shirt line called “Shadytimes” in Florida. I was also a buyer and
who might not be familiar with custom designed sneakers?
manager for Atlanta’s “Mack Cab” clothing company, and I was also
Fetti: My style is unorthodox; I can do basic but with crazy color
a sales rep. for “School of Hard Knocks” and “Palis”.
patterns that people never thought of. I also add beautiful fabrics
DV8: So, what inspired you to get involved in fashion and custom
to compliment the original colors of the sneakers, and I can do
sneaker designing?
characters and letters to my client’s preference.
KOJO: Life and change is what inspires me to push the envelope and
DV8: What would you say makes your creations unique in comparison
be wild with customizing. I know that in this game you have constantly
to other custom sneaker designers?
allow yourself and your creativity to evolve, you got to be 3000!
Fetti: My designs are unique because I tend to do extra ordinary
DV8: How would you describe your style and technique?
designs. A perfect example would be last year when I did a design
KOJO: I would have to say that my style is Classic, Clean and my
where the checks on the AF1’s had mirrors! Another favorite were
technique is 100% laser, which allows for some pretty flawless
the Bacardi Adicolors I did during the launch of the series. Those
creations. I believe cleanliness and detail are key ingredients in
sneakers had real Bacardi in the stripes! When I step out in my
customizing. It’s not just about your image but the application along
designs some people admire from afar, while the majority ask where I
with substance.
got them. Once I give them my card and let them know that I actually
DV8: What kind of response have you received since launching your
designed them, you can see the shock written all over their faces! I
line?
don’t know if it’s because I’m a female or the design is too crazy for
KOJO: Overwhelming, due to such high demand THESNKRBOX.
them to comprehend, or both!
NET is relaunching, this site will allow people to sit in the driver’s
You can find this designers work at: www.myspace.com/fettidbiasi or
seat of this laser technology. They’ll be able to create their very own
www.femalesneakerfiend.com
custom kicks by uploading designs. We’ll put the designs on the
sneakers using laser technology. This is revolutionary for a designer
by: Justin McCleary
to allow customers to create their own designs.
DV8: What can we expect to see from you in the future?
KOJO: Along with THESNKRBOX - ETCHADECK.COM,
PRIMEBRIM.COM, and WOODALLIONS.COM will be launching
that allow for custom lasering on skate decks, caps, and wooden
medalions respectively. Also, as we speak wrapping up work for Jack
Daniels, Nike, and Moet & Chandon, among others for some pretty
exclusive product. Shout out to the crew, Hesk Co., Phase 9 Media,
Sophia Baphomet, and many others. Come to table, it’s time to eat!
You can find items from this designer at: THESNKRBOX.NET
by: Justin McCleary
24 DV8 Magazine
DV8 Sneaker Issue 1.indd 24 7/6/08 2:04:02 PM
25. THE GIRLS BEHIND KING OF SNEAKERS CUSTOM FOOTWEAR
PROVE THEY CAN RUN WITH THE BIG BOYS
KING OF BY: ERIN GUERNSEY
SNEAKERS The girls who created King of Sneakers Custom Footwear are determined to
change the stereotype that men are the dominating force behind the custom
CUSTOM
sneaker industry. Adriana Gutierrez and Sarai Morales began taking an
interest in sneakers back in the 1980s and in 2002 they decided to form King
of Sneakers Custom Footwear. The girls handle every aspect of the business
from painting the sneakers to marketing and public relations.
According to Gutierrez, King of Sneakers Custom Footwear designs “urban
art fashion for the hip-hop nation.” All of the custom sneakers the girls produce
are hand painted with detailed designs over the front of the shoe. They are
able to use any color requested even though Gutierrez admits red and yellow
tend to be the most difficult to work with. In the past they have customized
sneakers with everything from portraits to corporate products. Their most
popular designs include “UGK PIMP-C Forever Sneakers” and “The Kanye
West Sneaker.”
“We are not limited by opinions of what is in season or a trend,” said Gutierrez
when asked what she liked most about designing. “Instead of being in a
gallery it is walking art that can be enjoyed by the masses.”
In the future the girls will begin making collectors series sneakers including
a “Rip Collection” that will feature sneaker designs of such artists as Tupac,
Eazy E and Big Pun. They will also move into customizing clothing as well as
women’s shoes, which will include heels and boots.
Celebrities such as Wyclef Jean, Bun B, Bishop Lamont and Too Short as
well as many underground artists have all purchased sneakers from King
of Sneakers Custom Footwear. To purchase your own pair of customized
sneakers from the girls that are rocking the industry visit their website at www.
kingofsneakers.com or www.myspace.com/kingofsneakers.
deve8magazine.com 25
DV8 Sneaker Issue 1.indd 25 7/6/08 2:04:05 PM
26. Why Be Part of a Trend
When you can Create your Own
Casey Custom Sneakers takes designs to a whole new level
by: James R. Sanders
Pat Casey of Casey Custom Sneakers was never one to run with the pack. His appearances, attend sneaker or fashion events and he does not pay to advertise
interest in designing custom sneakers came from the fact that he couldn’t find a pair his sneakers. Casey has designed sneakers for music artists, athletes, models,
he liked in any store. Casey felt all of today’s major sneaker designers were running producers and DJs. Some of his well-known clientele include Kimbo Slice, Pitbull,
on the same track and producing similar products. Everlast and Dannyboy of La Coka Nostra, Torch, DJ Freddy Fred and Bill Brown as
“I started selling hard to find or rare looking sneakers that were not sold in stores,” well as The Game and his Blackwall Street Family.
said Casey. “The thing that grabbed my attention was the reaction people had when The starting price for a pair of custom sneakers by Casey is $100. The price goes
they had a rare product in front of them.” up depending on the style and detail involved in the design. “I try to make the price
Casey Custom Sneakers, which is based in Philadelphia, Pa., started almost a as affordable as possible,” said Casey. “I hear a lot of people say quality depends
year ago and caught fire simply by word of mouth. At first Casey kept quiet about on the price a person pays. Well, I don’t believe in that! I think quality is judged on a
his sneaker designs just to see peoples’ reactions, but he finally owned up to his reputation and the individual behind the product that is being made.”
creations once he noticed all the attention the shoes were getting. As for future projects Casey claims to always be doing something new. Every week
“Not only am I customizing for people in the United States, but I am customizing he adds photos of four new sneakers that he has created for clients to his Myspace
sneakers for people in the United Kingdom, Australia, France, Germany and Canada,” page. This spring he will launch the Casey Custom Sneakers online store at www.
said Casey. “It’s just amazing to me how people can spread a word so fast.” caseycustomsneakers.com. Casey does not like to sit and chat about his future
Casey draws much of his inspiration from his life and surroundings. His designs have projects … he would rather be out working on them.
a dark, raw and hard look. He is not into bright colors and glossy shine. His style is “Trust me … Casey Custom Sneakers is going to offer a lot more than just custom
extremely unique and customers are guaranteed to receive a one-of-a-kind pair of sneakers,” said Casey. “Clothing would be something I would definitely be interested
sneakers as Casey refuses to make the same sneaker twice. In the past Casey’s work in putting a twist to, but I am waiting for someone to come with an offer in a direction
has ranged from simple bandana layouts on accent panels to elaborate airbrushed I could see.”
designs of a client’s favorite sports team or music artist on the entire shoe. To purchase customized sneakers from Casey visit www.myspace.com/
“My style is like no other,” said Casey. “I can do anything to a sneaker. I am so far pccustomsneakers, www.kiksnink.com or call 610-883-3773. Casey’s sneakers can
above and beyond just painting and airbrushing that people have put me in my own also be found at 264 Customs located at 7303 Melrose Avenue, Los Angeles, CA
category.” 90046.
Even with business booming Casey claims to be a low-key person and wants to
keep his sneaker customization business the same. He does not make personal
26 DV8 Magazine
DV8 Sneaker Issue 1.indd 26 7/6/08 2:04:09 PM
27. History for Your Feet
One of the World’s Oldest Sneakers Still Looks Fresh
While the appeal of most sought after sneakers is the armed forces. After the war, the ankle patch took on Converse factory in Lumberton, North Carolina closed
innovative style, rarity or high performance features, the its current look. its assembly line that year. Nike, however, snapped up
Converse Chuck Taylor All Star’s cache derives from its In the early 1960s the low-cut “oxford” chucks were the brand in 2003 making it a subsidiary. So, it was not
unchanging nature. introduced and in 1966 seven more colors are to be the end of the All Star but it was the end of the
The Chuck Taylor has achieved the status of elder introduced. It’s funny to think this caused a stir at the Made in America patch the heel once bore.
statesman among athletic shoes in part because of its time when today chucks are available in a mind-altering In the capable hands of Nike’s marketing staff the shoe
place in history. The century-old sneaker could have array of colors, materials and patterns. One wonders has reached a mature stage of self-knowledge, reflection
become a relic and, while there is a pair of Converse what early ball players would think of chucks with double and even giving back — in the case of Converse’s
on display at the Smithsonian, the shoe weathered the tongues, double uppers or the knee-high model. The participation in the Product (Red) campaign. To
decades and never left the streets. ever-multiplying designs of the Chuck Taylor certainly celebrate the brand’s 100-year anniversary, Converse
Up until the 1970s the canvas and vulcanized rubber helped keep it alive long after Puma, Adidas, Nike and has commissioned 100 sneaker collaborations with
Chuck Taylor was king on the American basketball Reebok took over on the basketball court. musicians, graphic and graffiti artists worldwide,
court. Consequently, they were the shoes kids dreamed In Where’d You Get Those, his retrospective of New contributing a portion of sales to the HIV/AIDS fight
about at night. Pricier than other brands, chucks were York City sneaker culture, Bobbito Garcia wrote, “There in Africa.
the Air Force Ones of their day. was a ball player I had gym class with in ’80-’81 at Much is being made of Converse reaching the hundred-
“If you were caught in any other brand, you were a Brooklyn Tech. He was the only crusader still wearing year mark. Converse’s new campaign features a series
total twerp,” sports writer Frank Deford recalled in his canvas on his feet, but I had to give it up to him. His red of shoes reflecting on the history the All Star has
column. Chucks were always fresh out the box, laces always witnessed — literally from the street level.
A lot of this was thanks to their namesake semi-pro b-boy neat, and he always wore red t-shirts to dip them In 2003, Converse signed 83-year-old John Isaacs,
ball player Charles “Chuck” Taylor, who made some out. That’s when I knew Chucks had staying power, the only living member of the New York Rens in a
suggestions to improve the design of the All Star. The even at a point in functionally they paled in comparison celebration of this history. The Harlem Renaissance
first converse all stars, produced in 1917, were brown to the cushioning that leather sneakers were providing. AKA The Rens, founded in 1923, was one of the early
with black trim had no ventilation eyelets. Taylor got They just looked to def to be forgotten.” barnstorming black fives. In the early days of basketball
his first pair in 1918. In 1921 he joined Converse to By the late ’70s everyone from b-boys and punk rockers teams were called fives and, like all sports, it was
become what may have been America’s first player in New York, to skaters on the west coast were adopting racially segregated. Touring the country through 1949
endorser. Taylor started teaching basketball clinics and and adapting the former king of the basketball court to the Rens changed the way the game was played and
publishing the Converse Basketball Yearbook making their own purposes. At the same time companies such won the first World’s Championship in 1939, and they
a name for himself and the shoe. Taylor’s name was as Nike were coming up from behind and changing the did it in Converses.
added to the ankle patch in the 1930s making them way shoes were made and sold. The Converse Black Fives series commemorates
among the first shoes to bear a player’s name. Other Converse sneakers such as the One Star, Dr. Js three eras of basketball with three shoes in distressed
Taylor hit the road for 35 years hosting basketball clinics and the Weapon enjoyed some popularity but ultimately leather and vintage details. According to Converse
all over the world and always traveled with a trunk full of both the business and the technology had gotten away spokesperson Jason Thome, the Black Fives Rens 1933
his shoes. The All Star was soon considered the only from Converse. In 1996, Converse came out with All Star is modeled stitch-by-stitch after an original pair
thing for a serious athlete to wear. the Converse All Star 2000, a leather performance the company found on eBay. It’s like owning a piece of
Little has changed about chucks since then. Ventilation basketball shoe bearing the classic Chuck Taylor sports history — without that tell-tale “historic” aroma.
eyelets appeared on the outer sole in 1946 and insignia but it also looked more like an identity crisis
eventually moved up onto the canvas. During World than an update. by: Beverly Bryan
War II, modified chucks were worn for basic training in The former leader declared bankruptcy in 2001 and the
deve8magazine.com 27
DV8 Sneaker Issue 1.indd 27 7/6/08 2:04:12 PM
28. The
Creations of A love of art and passion for sneakers
came at an early age for the man who
simply goes by the name of “uniQue.”
one Young This name embodies who he is as a
person which is why uniQue decided
to name his company uniQue de$igns
In September 2005, four men walked into a boutique in Atlanta and found
themselves perusing the custom sneaker selection. As the lack of appeal
became evident, they decided that they could create something better than
Designer when it opened in 2006.
It all started back in high school when
Add a
what was currently being sold. After speaking with the owner, he gave uniQue decided he wanted to be
them an opportunity to create their own. Coincidentally, rapper Big Boi was different from everyone else. If other
playing a show a few days later and happened to pick up the pair fresh off kids were wearing a certain shoe or
the wall. Soon after, the owner ran to the back room, grabbed 7 pairs of Air clothing item, he was not interested.
uniQue
Force 1’s, let them do their thing; the rest is history. Also during this time uniQue watched
a graffiti documentary that included
Today, Slushie’s considers itself a type of “wearable art” that is created a segment on designing shoes. This
through painstakingly detailed use of acrylic paint with each pair taking documentary is what ignited his interest
about 4-7 hours. Using precise details and an incredible use of dots and
color ways reminiscent of A Bathing Ape’s Nigo, these young men are
creating a brand and style that is unparalleled in the scene.
Twist to the in becoming a shoe designer. The first
pair he created and decided to test out
at school was customized with Marvin
World of
the Martian. After such a huge reaction,
The abilities of the consumer to work directly with the artist’s to help create uniQue started customizing shoes for
a conglomeration of minds and an amalgamation of ideas helps Slushie’s his classmates.
Sneaker
define their unique style. Not only is Slushie’s creating art for your feet but
they have also brought their works to the canvas. “I’m still growing each day and can’t
believe I made it this far in the sneaker
Customization
Currently working on some large scale (4’x6’!) pieces, Slushie’s is attacking game,” said uniQue. “I learned so much
the art world from all directions. With the talent and drive of these young from customizing. It’s more of a passion
men combined with their current clientele such as Lebron James and Big than anything else.”
Boi, I have a feeling we will be seeing a lot more from them in the near
future. To purchase and customize your own pair of Slushie’s, To design his sneakers uniQue pulls
visit slushiekicks.com. inspiration from his family, the hip-hop
culture, DJs, break dancers and his
by: Matthew Stebbins two favorite artists, Picasso and Andy
Warhol. UniQue describes his style as
original. He will create anything that he
finds interesting and will always put a
twist or theme into the shoe design. In
the past uniQue’s sneaker designs have
included cartoons (Sponge Bob and
Pink Panther), comic book characters
(Spider-man), sports teams (New York
Yankees and Pittsburgh Steelers) and
special edition sneakers featuring
portraits of Notorious B.I.G. and Tupac.
In the future expect to see more celebrity
portraits, splatter paint and possibly
some Japanese influenced artwork
in uniQue’s creations. To purchase a
pair of sneakers from uniQue de$igns
visit www.sneakerskins.com or www.
myspace.com/blaqueartz.
by: Erin Guernsey
28 DV8 Magazine
DV8 Sneaker Issue 1.indd 28 7/6/08 2:04:22 PM
32. DV8 - How did you get started?
FK - I started designing sneakers in December of 2006 but since I was
a kid I’ve always had a passion for art whether it was music, painting, or DV8 - How did you get started?
just writing down my thoughts. Although I never really drew, I’ve always TWay - It started from being a money-fatigued college freshman that had to
been able to use different types of canvas to express my style. Designing choose buying books over sneakers. To counter that, I used a few markers
sneakers offers me an outlet to do that; I get a chance to create walking and tried making my own. I guess the rest is as they say – history.
pieces of art. DV8 - What were some of your inspirations?
DV8 - What were some of your inspirations? TWay - Inspiration comes from anything at anytime; sometimes on my
FK - My husband and my family definitely inspire me to push it to the limit commute, in class, during church, or at the ball games.
and continue to be creative. Every art, writing and music teacher I’ve ever DV8 - Describe your style/technique?
had has definitely inspired me in more ways than one. I guess you can say TWay - All of the shoes are done by hand without stencils or tape so that
that I am inspired by art as a whole whether it’s a Vincent van Gogh painting each and every shoe of its kind. They’re more than just sneakers, rather
or a crazy piece of graffiti on a wall. original pieces of art.
DV8 - Describe your style/technique? DV8 - What makes your designs unique?
FK - I like to create styles and designs that haven’t been done before. If it TWay - The fact that it’s all done by hand and the designs have not already
has been done, I try to figure out ways I could do it better. It all starts with a been used on another sneaker, gives them that extra uniqueness.
simple idea, a cool canvas and I just build from there. DV8 - What has the response been to your line since you’ve started?
DV8 - What makes your designs unique? TWay - At first not many people (except for some close friends) saw what
FK - I try not to do what’s been done before; from color combinations to I envisioned and its future, so there were some mixed responses. Once I
patterns, I try to change it up. I want Flykickz to be that company that can completed sneakers for some of the Pistons players and Worldwide Wes,
get women who wear shoes everyday to change up there style and slide those people finally came around.
into a custom pair of sneakers by FlyKickz. DV8 - Aside from your own personal work, what other designers do you
DV8 - What has the response been to your line since you’ve started? admire?
FK - I’ve gotten a lot of good feedback from people willing to tell me what TWay - I’m a fan of C2, SoleJunkie, and my man from Big3Customs.
they think about my work and how I can make my work better. It’s been DV8 - Can we expect any future projects?
cool. TWay - Definitely. Some more projects with other pro athletes, and we are
DV8 - Aside from your own personal work, what other designers do you also currently developing a clothing line…much more to come from the
admire? T.WayCustoms brand.
FK - I admire designers who are creative, continue to do their own thing and DV8 - Where can we find your merchandise? How to order?
are motivated by the work that they create. TWay - Visit www.twaycustoms.net, www.myspace.com/twaycustoms, &
DV8 - What can we expect to see from you/any future projects? our facebook.com profile listed under “T.WayCustoms” to purchase the
FK - More colors, more patterns and definitely more concepts. clothing & accessory items, check previous sneaker projects, & to keep up
DV8 - Where can we find your merchandise? How to order? with the numerous future endeavors.
FK - You can check out my work and place orders Online at www. myspace.
com/flykickz_designs or email me@ flykickz_designs@yahoo.com .
32 DV8 Magazine
DV8 Sneaker Issue 1.indd 32 7/6/08 2:04:37 PM
33. YoungTalent
“Straight crack for sneaker fiends,” these are the five words Caszzie Gary uses to describe his custom kicks. Gary is a
designer originally from the Chicago area and now lives in South Bend, Indiana. He has been working on his designs
for about two years, and he picked up the passion because he also wanted to be original.
“In high school I always had the newest kicks when they came out. Then everyone started to get the same shoes. So
I had to think of a different way to stand out,” Gary says.
Gary has been working with a clientele that he has built mostly from the computer age via networks such as Myspace.
His customers include Young Hot Rod and JR Writer, a couple of young artists who Gary hopes to propel into further
success.
Looking into the future, Gary looks to have enough success through his work to eventually take care of his family, and
though he knows it is difficult work, he looks forward to all the benefits that his hard work can provide.
He does work with other canvases (not just shoes). As of now, his website (http://www.myspace.com/tha_king87)
does not contain any photos or links to his other work, but he does work with hats, purses, shirts, wallets, and basically
anything he can get his hands on. On the same website you can see his work with some excellent footwear including
some Nike Air Max 90’s, Air Jordan 8’s, Nike Air Force 1’s, Chuck Taylor Converse All-Stars, and some Adidas’
Superstars as well. The designs range from just a few brush-up highlights to accentuate the already-great footwear to
the full-on graphic to make the shoes one-of-a-kind and original.
Of all the shoes he has worn or designed, Gary’s favorite shoes are the Air Jordan VIII’s and the Air Jordan XII’s. These
are obvious classics in the sneaker world, and a huge part of a lot of young people’s lives over the last 15 years. Look
for this young designer to really step up to the next level. With luck, his shoes may end up on feet all across America.
by: Matthew Stebbins
deve8magazine.com 33
DV8 Sneaker Issue 1.indd 33 7/6/08 2:04:42 PM
34. SNEaker villa
Sneaker Villa is based in Philadelphia, Pa. All of their stores are located west of
Pennsylvania state capitol, Harrisburg, with the exception of the Wilmington Del., site
All CiTy kiCks
which provides easy access to customers based in Maryland, and the Virginia area. For those of you in Western Michigan, All City Kicks in Grand Rapids, is there to
Sneaker Villa is not only a place to satisfy your discriminating urban fashion tastes, make sure your feet stay hot and bakery fresh, even during those freezing Midwestern
but also a place for the community gather, featuring store events including open mic winters with brands like Nike, Clae, Creative Recreation, New Balance Tier 1,
contests as well as The Take a Chance school tour in an effort to bring the positive Lacoste Stealth, Clark’s Wallabees, Adidas, Alife as well as clothing lines Lemar and
aspects of urban culture to the youth. And bring the celebs on they do, as Reverend Dauley, Crooks and Castles, Acapulco Gold, Rocksmith Tokyo, LRG, Triko and King
Run of Run DMC fame, and lately, from Run Athletics made an appearance at the Stampede featuring enough colors to make sunglasses necessary when entering
Reading, Pa. location on March 18th to promote his latest, the Run Athletics Icon. their location! They also stock coveted New Era hats in hard to find styles. Even
Boxing legend Pretty Boy Floyd Mayweather also made an appearance at the Broad better news to sneakerheads not in the vicinity of All City, is that they ship out orders
St, Philadelphia Location on April 3rd! and even accept Paypal which all of us should be familiar from constant Ebay hunting
for that special pair! For those of you willing to make the drive, All City is about three
hours from Detroit, Chicago and only an hour from Lansing!
SoCial STudy
Located in Frederick, Md., Social Study was founded by April Reardon in 2003.
Not only specializing in exclusive Nike products, her boutique also carries Creative
Recreation, Good Bully, Hellz Bellz, Lemar & Dauley, LRG, Mama, Orchard Street,
Penny Candy and Upper Playground to name a few. Of particular note is Penny
Candy, which is owned by area local AJ Naylor who is also known as DJ Twoteks.
Additionally, Social Study is also socially active by hosting biannual charity benefit
fashion shows/parties. Most recently, on March 20th, their show titled BECAUSE
raised over $2000 for the women of Congo via the website of Women for Women
International. Friends to those downtrodden and friendly to the simple cat looking
for an out of the ordinary pair of sneakers, Social Study also has sister stores that
include Velvet Lounge, a women’s shop, as well as Pit Crew Skateboards. Since all
three are located next to each other you might as well bring your significant other and
see what each has to offer if you ever make a trip to Social Study! Frederick, MD is a
short venture from the Baltimore/Washington area as well as Philadelphia!
SNEaker hub
These days, shoe collecting is not limited strictly to urban culture and has hybridized with the
likes of skating culture. One of the most popular results of this crossover, the Nike Dunk was
originally a basketball shoe that became the basis for the Air Jordan I. That said, if you are
looking for a shop that is more than a sneaker shop and need to fill your jonesing for more
than just kicks and need trucks, a deck, grip tape or even want that whole board built, Sneaker
Hub in South Hackensack, N.J. maybe the store for you. Family owned and operated for over
30 years just next door from the original location, the store also carries your favorite brands
like Nike Quickstrike and Tier 45 to DC, Supra, Clae, Puma, Reebok, Fila, hoodies, jeans,
tees and sweaters and more for men, women and kids. They even have a side for the “grown
man”, featuring dress clothes, shoes and boots according Natalie Velez, the granddaughter of
the founder and present proprietor. Not just limited to helping you look and perform you best
while out on the town or on the ramp, Sneaker Hub is committed to helping the community
by donating to charities and interestingly, with the help of the mayor and town officials, the
construction of a skate park! http://www.myspace.com/sneakerhub
“Currently we are one store. But maybe someday I would like to
Open a few more locations...one is enough for me. I can’t
be greedy. I grew up around my customers and their families...I don’t want to abandon them,”
says Velez.
34 DV8 Magazine
DV8 Sneaker Issue 1.indd 34 7/6/08 2:04:46 PM