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Underground	
  ETF	
  Profit	
  Blueprint	
  
	
  
SPECIAL	
  NOTE:	
  We	
  are	
  on	
  the	
  verge	
  of	
  an	
  
unprecedented	
  explosion	
  of	
  potential	
  trading	
  a	
  group	
  
of	
  funds	
  that	
  have	
  largely	
  remained	
  ignored	
  by	
  the	
  
“mainstream”	
  since	
  their	
  inception.	
  I’m	
  talking	
  about	
  
Exchange	
  Traded	
  Funds,	
  or	
  ETFs.	
  Don’t	
  worry	
  if	
  you’ve	
  
never	
  heard	
  of	
  ETFs,	
  because	
  when	
  you’re	
  done	
  with	
  
this	
  report,	
  here’s	
  what	
  you’ll	
  learn:	
  
	
  
 How	
  select	
  groups	
  of	
  traders	
  have	
  been	
  quietly	
  
       padding	
  their	
  portfolios	
  with	
  ETF	
  profits	
  for	
  over	
  a	
  
       decade,	
  and	
  how	
  you	
  can,	
  too.	
  	
  
       	
  
 How	
  you	
  can	
  get	
  an	
  unfair	
  head	
  start	
  using	
  
       specialized	
  ETF	
  strategies	
  before	
  the	
  “mainstream”	
  
       catches	
  on.	
  Don’t	
  worry,	
  it’s	
  entirely	
  legal.	
  
       	
  
 How	
  to	
  double	
  your	
  profit	
  potential	
  with	
  half	
  the	
  effort	
  by	
  harnessing	
  a	
  
       special	
  kind	
  of	
  ETF	
  designed	
  to	
  pad	
  your	
  portfolio	
  when	
  the	
  market	
  tanks.	
  
       	
  
 How	
  to	
  finally	
  let	
  your	
  IRA	
  siphon	
  profit	
  potential	
  out	
  of	
  bear	
  runs.	
  This	
  little-­‐
       known	
  technique	
  essentially	
  lets	
  your	
  IRA	
  flex	
  its	
  muscles	
  for	
  the	
  first	
  time	
  
       ever	
  as	
  you	
  trade	
  it	
  almost	
  like	
  a	
  regular	
  brokerage	
  account.	
  
       	
  
 …and	
  a	
  TON	
  more.	
  
	
  
The	
  bottom	
  line	
  is	
  that	
  no	
  matter	
  what	
  you	
  trade	
  –	
  stocks,	
  forex,	
  futures,	
  options	
  
–	
  you	
  are	
  leaving	
  a	
  ton	
  of	
  profit	
  potential	
  on	
  the	
  table	
  if	
  you	
  aren’t	
  including	
  a	
  
solid	
  ETF	
  strategy	
  in	
  your	
  trading	
  “toolkit”.	
  My	
  goal	
  with	
  this	
  report	
  is	
  to	
  give	
  you	
  
a	
  clear	
  blueprint	
  to	
  make	
  you	
  deadly	
  knowledgeable	
  about	
  ETFs	
  so	
  you’re	
  well-­‐
prepared	
  to	
  pounce	
  on	
  as	
  much	
  ETF	
  profit	
  potential	
  as	
  you	
  can	
  handle.	
  
	
  
What	
  you	
  are	
  about	
  to	
  read	
  is	
  more	
  valuable	
  to	
  you	
  than	
  what	
  you	
  will	
  find	
  in	
  
many	
  trading	
  courses	
  and	
  high-­‐priced	
  seminars.	
  This	
  is	
  a	
  HUGE	
  report.	
  Take	
  your	
  
time	
  to	
  read	
  it	
  all.	
  
	
  
Good	
  Trading,	
  


                                            	
  
Bill	
  Poulos	
  


Copyright	
  ©	
  Profits	
  Run,	
  Inc.	
             www.profitsrun.com	
                                      	
  Page	
  2	
  of	
  39	
  
	
  
Underground	
  ETF	
  Profit	
  Blueprint	
  
	
  

       PLEASE	
  PRINT	
  THIS	
  REPORT	
  NOW!	
  
Please	
  take	
  a	
  few	
  seconds	
  and	
  print	
  this	
  entire	
  report	
  
right	
  now.	
  	
  Here’s	
  why:	
  
	
  
      When	
  you	
  print	
  this	
  report	
  out,	
  the	
  chances	
  that	
  
       you’ll	
  actually	
  read	
  it	
  and	
  learn	
  something	
  new	
  
       about	
  trading	
  the	
  ETF	
  markets	
  will	
  increase	
  
       dramatically.	
  	
  I	
  have	
  a	
  collection	
  of	
  digital	
  reports	
  
       on	
  my	
  computer,	
  and	
  the	
  only	
  ones	
  I’ve	
  read	
  all	
  
       the	
  way	
  through	
  are	
  the	
  ones	
  I’ve	
  printed	
  out.	
  
       	
  
      When	
  you	
  print	
  this	
  report	
  out,	
  you	
  can	
  read	
  it	
  
       anywhere	
  in	
  your	
  house	
  (or	
  on	
  the	
  road,	
  for	
  that	
  
       matter).	
  	
  I	
  love	
  my	
  family,	
  but	
  my	
  home	
  office	
  is	
  
       smack	
  dab	
  in	
  the	
  middle	
  of	
  the	
  house,	
  so	
  it’s	
  a	
  high	
  
       traffic	
  area.	
  	
  Sometimes	
  the	
  only	
  way	
  I	
  can	
  get	
  a	
  
       solid	
  chunk	
  of	
  time	
  to	
  read	
  something	
  I	
  find	
  online	
  
       is	
  if	
  I	
  print	
  it	
  out	
  and	
  take	
  it	
  somewhere	
  else	
  in	
  the	
  
       house.	
  
       	
  
      There	
  is	
  an	
  activity	
  in	
  this	
  report	
  that	
  requires	
  you	
  
       to	
  answer	
  some	
  questions.	
  	
  The	
  impact	
  of	
  this	
  
       activity	
  will	
  be	
  much	
  greater	
  if	
  you	
  actually	
  get	
  out	
  
       a	
  pencil	
  or	
  pen	
  and	
  actually	
  write	
  on	
  this	
  report.	
  	
  I	
  
       highly	
  recommend	
  you	
  spend	
  some	
  quality	
  time	
  
       completing	
  this	
  activity.	
  	
  Your	
  future	
  could	
  depend	
  
       on	
  it.	
  
Copyright	
  ©	
  Profits	
  Run,	
  Inc.	
     www.profitsrun.com	
                 	
  Page	
  3	
  of	
  39	
  
	
  
Underground	
  ETF	
  Profit	
  Blueprint	
  
	
  
Disclaimer:	
  Stock,	
  forex,	
  futures,	
  and	
  options	
  trading	
  is	
  not	
  appropriate	
  for	
  everyone.	
  There	
  is	
  a	
  
substantial	
   risk	
   of	
   loss	
   associated	
   with	
   trading	
   these	
   markets.	
   Losses	
   can	
   and	
   will	
   occur.	
   No	
  
system	
  or	
  methodology	
  has	
  ever	
  been	
  developed	
  that	
  can	
  guarantee	
  profits	
  or	
  ensure	
  freedom	
  
from	
   losses.	
   No	
   representation	
   or	
   implication	
   is	
   being	
   made	
   that	
   using	
   the	
   information	
   in	
   this	
  
special	
  report	
  will	
  generate	
  profits	
  or	
  ensure	
  freedom	
  from	
  losses.	
  Revision	
  01-­‐20080314.	
  
	
  
	
  
	
  
                                                        In	
  This	
  Report	
  
	
  
On	
  The	
  Verge	
  Of	
  The	
  ETF	
  Explosion	
  ........................................................................	
  6

What	
  is	
  an	
  ETF?	
  .....................................................................................................	
  11

Are	
  ETFs	
  only	
  traded	
  on	
  U.S.	
  stock	
  exchanges?	
  ....................................................	
  13

What	
  is	
  the	
  advantage	
  of	
  trading	
  ETFs	
  as	
  opposed	
  to	
  the	
  trading	
  some	
  of	
  the	
  

securities	
  in	
  the	
  ETF	
  directly?	
  ................................................................................	
  14

What	
  brokers	
  are	
  suitable	
  for	
  ETF	
  trading?	
  
                                                            ...........................................................	
  14

Where	
  can	
  I	
  find	
  a	
  list	
  of	
  all	
  ETFs?	
  .........................................................................	
  15

Do	
  ETFs	
  pay	
  dividends?	
  .........................................................................................	
  15

Do	
  ETFs	
  have	
  taxable	
  distributions	
  like	
  mutual	
  funds?	
  .........................................	
  16

Are	
  ETFs	
  only	
  suitable	
  for	
  people	
  with	
  big	
  accounts?	
  ...........................................	
  16

How	
  do	
  I	
  know	
  which	
  ETFs	
  to	
  buy?	
  .......................................................................	
  17

With	
  the	
  technical	
  analysis	
  approach	
  to	
  trading	
  ETFs,	
  how	
  long	
  do	
  I	
  stay	
  in	
  a	
  

position?	
  ................................................................................................................	
  18

Which	
  is	
  a	
  better	
  trading	
  approach	
  with	
  ETFs:	
  fundamental	
  or	
  technical	
  analysis?

	
  ...............................................................................................................................	
  20

Can	
  you	
  day	
  trade	
  ETFs?	
  
                                   ........................................................................................	
  21
Copyright	
  ©	
  Profits	
  Run,	
  Inc.	
                      www.profitsrun.com	
                                             	
  Page	
  4	
  of	
  39	
  
	
  
Underground	
  ETF	
  Profit	
  Blueprint	
  
	
  
What	
  is	
  the	
  best	
  risk	
  management	
  strategy?	
  ........................................................	
  22

How	
  do	
  I	
  manage	
  my	
  account	
  from	
  a	
  portfolio	
  standpoint	
  with	
  ETF	
  swing	
  trading?

	
  ...............................................................................................................................	
  23

Are	
  all	
  ETFs	
  appropriate	
  for	
  trading?	
  
                                                    .....................................................................	
  24

Can	
  I	
  trade	
  ETFs	
  inside	
  an	
  IRA?	
  ..............................................................................	
  26

Can	
  you	
  elaborate	
  on	
  the	
  various	
  types	
  of	
  ETFs	
  available?	
  ..................................	
  26

Can	
  I	
  apply	
  stock	
  swing	
  trading	
  methods	
  to	
  swing	
  trading	
  ETFs?	
  .........................	
  28

Can	
  I	
  trade	
  options	
  with	
  ETFs?	
  ..............................................................................	
  31

Can	
  you	
  elaborate	
  on	
  trading	
  ETF	
  options	
  and	
  what	
  is	
  the	
  best	
  ETF	
  options	
  

strategy?	
  ................................................................................................................	
  32

Why	
  Are	
  You	
  Interested	
  In	
  Supercharging	
  Your	
  Portfolio?	
  ...................................	
  35

ETF	
  Survey	
  Summary	
  .............................................................................................	
  38

	
  




Copyright	
  ©	
  Profits	
  Run,	
  Inc.	
               www.profitsrun.com	
                                       	
  Page	
  5	
  of	
  39	
  
	
  
Underground	
  ETF	
  Profit	
  Blueprint	
  
	
  
                       On	
  The	
  Verge	
  of	
  the	
  ETF	
  Explosion	
  
	
  
Dear	
  Trader,	
  
	
  
We	
  are	
  on	
  the	
  verge	
  of	
  an	
  
“explosion”	
  in	
  the	
  markets	
  that	
  
you	
  may	
  never	
  see	
  again	
  in	
  your	
  
lifetime.	
  For	
  over	
  a	
  decade,	
  select	
  
groups	
  of	
  seemingly	
  “stealth”	
  
traders	
  have	
  been	
  quietly	
  
padding	
  their	
  portfolios	
  with	
  
profits	
  pulled	
  directly	
  out	
  of	
  
specialized	
  types	
  of	
  trading	
  funds.	
  
Now,	
  to	
  be	
  clear,	
  these	
  funds	
  
haven’t	
  intentionally	
  been	
  kept	
  
secret,	
  nor	
  do	
  you	
  need	
  special	
  
access	
  or	
  accredited	
  investor	
  
status	
  to	
  trade	
  them.	
  However,	
  
these	
  funds	
  have	
  remained	
  pretty	
  
much	
  treated	
  as	
  a	
  “curiosity”	
  by	
  
the	
  “mainstream”	
  investing	
  and	
  
trading	
  communities.	
  	
  
	
  
But	
  that’s	
  all	
  changing,	
  and	
  it’s	
  
still	
  not	
  too	
  late	
  to	
  get	
  your	
  share	
  
of	
  the	
  “goodies”	
  and	
  add	
  a	
  new	
  “profit	
  pipeline”	
  to	
  your	
  portfolio.	
  
	
  
The	
  information	
  in	
  this	
  report	
  has	
  the	
  potential	
  to	
  dramatically	
  increase	
  the	
  
profits	
  you	
  add	
  to	
  your	
  trading	
  portfolio,	
  and	
  it	
  really	
  does	
  have	
  the	
  potential	
  to	
  
change	
  your	
  life.	
  That’s	
  not	
  hype,	
  because	
  the	
  potential	
  is	
  real.	
  It’s	
  up	
  to	
  you	
  to	
  
make	
  it	
  happen,	
  and	
  with	
  this	
  “blueprint”	
  I	
  want	
  to	
  show	
  you	
  the	
  quickest	
  path	
  to	
  
joining	
  this	
  somewhat	
  “insiders”	
  club	
  of	
  quiet	
  traders	
  who’ve	
  been	
  enjoying	
  
these	
  funds	
  for	
  years.	
  
	
  
Now,	
  I	
  don’t	
  think	
  the	
  traders	
  already	
  “in	
  the	
  know”	
  are	
  going	
  to	
  be	
  too	
  happy	
  
about	
  the	
  fact	
  that	
  I’m	
  sharing	
  this	
  knowledge.	
  After	
  all,	
  if	
  you	
  had	
  a	
  technique	
  
that	
  you	
  might	
  call	
  a	
  “portfolio	
  supercharger”,	
  would	
  you	
  want	
  others	
  to	
  know	
  
about	
  it?	
  I	
  didn’t	
  think	
  so!	
  
	
  


Copyright	
  ©	
  Profits	
  Run,	
  Inc.	
            www.profitsrun.com	
                                     	
  Page	
  6	
  of	
  39	
  
	
  
Underground	
  ETF	
  Profit	
  Blueprint	
  
	
  
But	
  I’m	
  not	
  concerned	
  with	
  what	
  others	
  think.	
  It’s	
  often	
  been	
  said	
  that	
  if	
  you’re	
  
not	
  ruffling	
  a	
  few	
  feathers,	
  you’re	
  probably	
  not	
  doing	
  a	
  good	
  job.	
  And	
  I’m	
  pretty	
  
good	
  at	
  ruffling	
  feathers,	
  especially	
  those	
  belonging	
  to	
  the	
  “big	
  shots”	
  in	
  the	
  
mainstream	
  investment	
  world.	
  You	
  know	
  the	
  type…	
  the	
  smug	
  “gurus”	
  who	
  look	
  
good	
  on	
  TV	
  or	
  have	
  an	
  entertaining	
  shtick,	
  but	
  don’t	
  ever	
  speak	
  in	
  clear	
  language	
  
or	
  give	
  step-­‐by-­‐step	
  techniques	
  that	
  regular	
  people	
  like	
  you	
  and	
  I	
  can	
  understand	
  
or	
  use.	
  
                                                                                 	
  
                                                                                 Well,	
  since	
  I	
  began	
  trading	
  way	
  
                                                                                 back	
  in	
  1974,	
  I’ve	
  been	
  on	
  a	
  
                                                                                 personal	
  mission	
  to	
  make	
  
                                                                                 trading	
  as	
  profitable	
  and	
  as	
  
                                                                                 simple	
  as	
  possible,	
  even	
  if	
  it	
  
                                                                                 goes	
  against	
  convention	
  or	
  
                                                                                 “what’s	
  popular”.	
  And	
  since	
  I	
  
                                                                                 started	
  teaching	
  people	
  from	
  all	
  
                                                                                 over	
  the	
  world	
  how	
  to	
  trade	
  
                                                                                 back	
  in	
  2001,	
  my	
  suspicions	
  that	
  
                                                                                 folks	
  wanted	
  clear	
  and	
  simple	
  
                                                                                 trading	
  ideas	
  have	
  been	
  
                                                                                 confirmed	
  many	
  thousands	
  of	
  
                                                                                 times	
  over.	
  
                                                                                 	
  
                                                                                 One	
  final	
  word	
  before	
  I	
  dive	
  into	
  
                                                                                 what	
  I	
  feel	
  is	
  the	
  best	
  and	
  
                                                                                 quickest	
  way	
  to	
  unplug	
  profit	
  
                                                                                 potential	
  from	
  these	
  amazing	
  
                                                                                 funds…	
  I	
  might	
  come	
  across	
  as	
  a	
  
                                                                                 little	
  harsh	
  in	
  this	
  report,	
  but	
  I’m	
  
                                                                                 a	
  plain-­‐speaking	
  person	
  and	
  I	
  
                                                                                 don’t	
  believe	
  in	
  sugar-­‐coating	
  
                                                                                 anything	
  or	
  misleading	
  you	
  with	
  
false	
  hopes.	
  I	
  just	
  don’t	
  think	
  that’s	
  fair,	
  especially	
  when	
  it	
  comes	
  to	
  your	
  hard-­‐
earned	
  money.	
  There	
  are	
  plenty	
  of	
  swindlers	
  out	
  there	
  doing	
  that	
  already.	
  So	
  
you’ll	
  get	
  the	
  bare	
  facts	
  from	
  me,	
  like	
  ‘em	
  or	
  not,	
  so	
  you’re	
  empowered	
  to	
  take	
  
action	
  and	
  make	
  positive	
  decisions	
  on	
  how	
  to	
  succeed	
  in	
  the	
  markets.	
  
	
  




Copyright	
  ©	
  Profits	
  Run,	
  Inc.	
               www.profitsrun.com	
                                        	
  Page	
  7	
  of	
  39	
  
	
  
Underground	
  ETF	
  Profit	
  Blueprint	
  
	
  
                                 Introducing	
  Exchange	
  Traded	
  Funds	
  
	
  
So,	
  the	
  funds	
  that	
  I’m	
  talking	
  about	
  here	
  are	
  called	
  Exchange	
  Traded	
  Funds,	
  or	
  
ETFs.	
  These	
  funds	
  have	
  been	
  hailed	
  as	
  a	
  godsend	
  by	
  traders	
  that	
  truly	
  “get	
  it”	
  and	
  
understand	
  all	
  their	
  tremendous	
  
advantages.	
  (And	
  you’ll	
  be	
  among	
  
those	
  traders,	
  too,	
  after	
  you	
  read	
  
this	
  report.)	
  
	
  
If	
  you’re	
  already	
  familiar	
  with	
  ETFs	
  
you	
  might	
  be	
  scratching	
  your	
  head	
  
and	
  wondering	
  what	
  the	
  big	
  deal	
  is.	
  
Well,	
  in	
  my	
  research	
  into	
  ETFs	
  over	
  
the	
  years,	
  I	
  made	
  a	
  few	
  astonishing	
  
discoveries	
  that	
  I’ll	
  share	
  with	
  you	
  a	
  
little	
  later.	
  But	
  the	
  short	
  answer	
  is	
  
that:	
  Most	
  traders	
  that	
  are	
  familiar	
  
with	
  ETFs	
  don’t	
  have	
  a	
  clue	
  how	
  to	
  
truly	
  maximize	
  their	
  profit	
  
potential,	
  and	
  have	
  been	
  trying	
  to	
  
trade	
  them	
  the	
  absolute	
  wrong	
  
way.	
  
	
  
You’ll	
  see	
  what	
  I	
  mean	
  as	
  I	
  peel	
  
back	
  the	
  layers	
  of	
  ETFs	
  and	
  give	
  
you	
  the	
  solid,	
  factual	
  insights	
  you’ll	
  
need	
  to	
  succeed	
  in	
  these	
  the	
  
markets	
  the	
  same	
  way	
  those	
  
“underground”	
  traders	
  have	
  been	
  
doing	
  it	
  for	
  years…	
  right	
  under	
  the	
  noses	
  of	
  the	
  “mainstream”	
  trading	
  
community.	
  
	
  
                                  Three	
  Years	
  of	
  Begging	
  &	
  Pleading	
  
	
  
For	
  at	
  least	
  three	
  years	
  now,	
  my	
  students	
  and	
  readers	
  have	
  been	
  begging	
  and	
  
pleading	
  with	
  me	
  to	
  show	
  them	
  a	
  good	
  way	
  to	
  trade	
  ETFs	
  and	
  work	
  them	
  into	
  
their	
  overall	
  portfolio.	
  There’s	
  something	
  peculiar	
  about	
  the	
  ETF	
  markets,	
  which	
  
you’ll	
  learn	
  here	
  shortly	
  –	
  my	
  readers	
  noticed	
  it,	
  too,	
  and	
  that’s	
  one	
  of	
  the	
  
reasons	
  they	
  were	
  looking	
  for	
  my	
  help.	
  
	
  

Copyright	
  ©	
  Profits	
  Run,	
  Inc.	
            www.profitsrun.com	
                                    	
  Page	
  8	
  of	
  39	
  
	
  
Underground	
  ETF	
  Profit	
  Blueprint	
  
	
  
During	
  my	
  ETF	
  research,	
  I	
  found	
  that	
  more	
  and	
  more	
  traders	
  are	
  beginning	
  to	
  
“see	
  the	
  light”	
  about	
  the	
  advantages	
  and	
  tremendous	
  profit	
  potential	
  trading	
  
these	
  funds.	
  I	
  even	
  stumbled	
  upon	
  a	
  few	
  good	
  trading	
  ideas.	
  
	
  
                                                                          However,	
  I	
  noticed	
  there	
  was	
  
                                                                          essentially	
  a	
  vacuum	
  of	
  good	
  
                                                                          trading	
  methods	
  designed	
  
                                                                          specifically	
  for	
  ETFs.	
  And	
  even	
  
                                                                          those	
  that	
  I	
  did	
  find	
  were	
  mostly	
  
                                                                          incomplete,	
  leaving	
  you	
  to	
  
                                                                          figure	
  out	
  the	
  rest	
  on	
  your	
  own.	
  
                                                                          How	
  frustrating!	
  
                                                                          	
  
                                                                          As	
  I	
  began	
  to	
  piece	
  together	
  the	
  
                                                                          true	
  “behind	
  the	
  scenes”	
  story	
  
                                                                          of	
  the	
  ETF	
  puzzle,	
  I	
  decided	
  that	
  
                                                                          instead	
  of	
  answering	
  my	
  
                                                                          readers’	
  questions	
  one	
  at	
  a	
  
                                                                          time,	
  I	
  needed	
  to	
  put	
  together	
  a	
  
                                                                          comprehensive	
  report	
  that	
  told	
  
                                                                          the	
  truth	
  about	
  the	
  best	
  ways	
  to	
  
                                                                          pull	
  profits	
  out	
  of	
  the	
  ETF	
  
                                                                          markets.	
  
                                                                          	
  
                                                                          But	
  to	
  make	
  sure	
  I	
  didn’t	
  leave	
  
                                                                          out	
  any	
  major	
  concerns	
  or	
  
                                                                          questions,	
  I	
  sent	
  an	
  official	
  
                                                                          survey	
  to	
  about	
  100,000	
  traders	
  
                                                                          and	
  asked	
  them	
  one	
  question:	
  
	
  
          What’s	
  your	
  #1	
  question	
  about	
  trading	
  ETFs?	
  
          	
  
I’ve	
  used	
  this	
  simple	
  survey	
  technique	
  in	
  the	
  past	
  and	
  it’s	
  really	
  helped	
  me	
  dig	
  out	
  
the	
  core	
  concerns	
  most	
  of	
  my	
  readers	
  have	
  about	
  any	
  topic.	
  
	
  
                                                Terror	
  &	
  Excitement	
  
	
  
This	
  time	
  was	
  no	
  different.	
  I	
  got	
  deluged	
  with	
  questions	
  and	
  felt	
  a	
  tinge	
  of	
  terror	
  
for	
  a	
  second	
  as	
  I	
  wondered	
  what	
  I	
  had	
  gotten	
  myself	
  into.	
  There	
  was	
  no	
  way	
  I	
  
could	
  answer	
  all	
  those	
  questions,	
  I	
  thought.	
  But	
  things	
  simmered	
  down	
  when	
  I	
  

Copyright	
  ©	
  Profits	
  Run,	
  Inc.	
             www.profitsrun.com	
                                      	
  Page	
  9	
  of	
  39	
  
	
  
Underground	
  ETF	
  Profit	
  Blueprint	
  
	
  
realized	
  that	
  they	
  quickly	
  fell	
  into	
  categories	
  and	
  a	
  core	
  set	
  of	
  common	
  questions	
  
emerged.	
  
	
  
If	
  you’ve	
  read	
  my	
  special	
  reports	
  I’ve	
  published	
  in	
  the	
  past	
  about	
  stocks	
  and	
  
forex,	
  then	
  you	
  know	
  what’s	
  coming	
  next…	
  	
  
	
  
The	
  top	
  questions	
  I	
  got	
  synced	
  up	
  almost	
  perfectly	
  with	
  the	
  research	
  and	
  testing	
  
I’d	
  been	
  immersed	
  in.	
  So	
  I	
  was	
  super	
  excited	
  because	
  I	
  knew	
  I	
  could	
  help	
  all	
  my	
  
readers	
  out,	
  and	
  almost	
  
immediately.	
  
	
  
So	
  that	
  brings	
  us	
  the	
  report	
  
you’re	
  looking	
  at	
  now,	
  the	
  
Underground	
  ETF	
  Profit	
  Blueprint.	
  
It	
  is	
  my	
  sincere	
  hope	
  that	
  this	
  
finds	
  its	
  way	
  into	
  the	
  homes	
  of	
  as	
  
many	
  traders	
  as	
  possible	
  that	
  are	
  
ready	
  to	
  make	
  a	
  positive,	
  
profitable	
  addition	
  to	
  their	
  
trading	
  portfolios.	
  
	
  
Are	
  you	
  ready?	
  Let’s	
  begin.	
  
	
  
	
  




Copyright	
  ©	
  Profits	
  Run,	
  Inc.	
            www.profitsrun.com	
                                   	
  Page	
  10	
  of	
  39	
  
	
  
Underground	
  ETF	
  Profit	
  Blueprint	
  
	
  
                                                 What	
  is	
  an	
  ETF?	
  
	
  
ETF	
  stands	
  for	
  Exchange	
  Traded	
  Fund.	
  	
  	
  
	
  
ETFs	
  are	
  a	
  very	
  exciting	
  and	
  fast-­‐growing	
  segment	
  of	
  the	
  investment	
  industry	
  and	
  
appear	
  destined	
  to	
  replace	
  mutual	
  funds	
  as	
  the	
  preferred	
  vehicle	
  for	
  fund	
  
investing.	
  	
  They	
  have	
  been	
  available	
  since	
  the	
  early	
  90’s	
  but	
  are	
  now	
  growing	
  at	
  a	
  
geometric	
  rate	
  as	
  more	
  and	
  more	
  investors	
  and	
  traders	
  become	
  aware	
  of	
  the	
  
profit	
  potential	
  awaiting	
  them	
  with	
  ETFs.	
  
	
  
An	
  ETF	
  is	
  a	
  fund	
  comprised	
  of	
  a	
  group	
  of	
  stocks,	
  bonds,	
  or	
  other	
  investment	
  
vehicles	
  similar	
  to	
  a	
  mutual	
  fund.	
  	
  However,	
  unlike	
  a	
  mutual	
  fund,	
  ETFs	
  trade	
  like	
  
stocks	
  allowing	
  a	
  trader	
  to	
  buy	
  and	
  sell	
  during	
  normal	
  exchange	
  trading	
  hours.	
  	
  
(See	
  Figure	
  1,	
  below,	
  for	
  a	
  daily	
  bar	
  chart	
  of	
  a	
  typical	
  ETF	
  using	
  Trade	
  Navigator	
  
charting	
  software.)	
  That	
  means	
  you	
  can	
  have	
  immediate	
  access	
  to	
  your	
  funds	
  
upon	
  selling	
  an	
  ETF	
  position	
  during	
  normal	
  market	
  hours	
  anytime	
  you	
  want.	
  	
  In	
  
addition,	
  ETFs	
  are	
  generally	
  more	
  cost	
  and	
  tax	
  efficient	
  than	
  mutual	
  funds.	
  	
  	
  
	
  




                                                                                                                                              	
  
                                   Figure	
  1	
  –	
  EEM:	
  iShares	
  MSCI	
  Emerging	
  Index	
  Fund	
  
	
  

Copyright	
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  Profits	
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  Inc.	
                 www.profitsrun.com	
                                  	
  Page	
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  of	
  39	
  
	
  
Underground	
  ETF	
  Profit	
  Blueprint	
  
	
  
However,	
  when	
  trading	
  ETFs,	
  there	
  is	
  a	
  commission	
  cost	
  the	
  same	
  as	
  you	
  would	
  
have	
  when	
  trading	
  stocks.	
  	
  There	
  are	
  no	
  minimum	
  buy	
  requirements	
  or	
  holding	
  
period	
  requirements	
  common	
  to	
  many	
  mutual	
  funds.	
  	
  In	
  fact	
  you	
  can	
  buy	
  as	
  little	
  
as	
  1	
  share	
  of	
  an	
  ETF	
  as	
  you	
  would	
  buy	
  1	
  share	
  of	
  a	
  stock.	
  	
  And	
  so	
  ETFs	
  are	
  an	
  
excellent	
  trading	
  vehicle	
  whereas	
  mutual	
  funds	
  are	
  not.	
  
	
  
                                                                                        So	
  that	
  means	
  you	
  can	
  get	
  the	
  
                                                                                        diversification	
  that	
  a	
  fund	
  has	
  to	
  
                                                                                        offer	
  with	
  giving	
  up	
  the	
  ability	
  to	
  
                                                                                        trade	
  in	
  and	
  out	
  of	
  the	
  fund.	
  	
  
                                                                                        This	
  is	
  a	
  big	
  deal,	
  because	
  you	
  
                                                                                        can	
  virtually	
  eliminate	
  stock	
  
                                                                                        specific	
  risk	
  by	
  trading	
  a	
  basket	
  
                                                                                        of	
  stocks	
  within	
  the	
  fund	
  so	
  that	
  
                                                                                        if	
  one	
  stock	
  in	
  the	
  fund	
  suddenly	
  
                                                                                        drops	
  in	
  price,	
  the	
  negative	
  
                                                                                        impact	
  on	
  a	
  position	
  you	
  may	
  
                                                                                        have	
  in	
  the	
  fund	
  would	
  be	
  far	
  
                                                                                        less	
  than	
  if	
  you	
  had	
  owned	
  a	
  
                                                                                        position	
  in	
  the	
  shares	
  of	
  that	
  
                                                                                        particular	
  stock.	
  
                                                                                        	
  
                                                                                        There	
  are	
  many	
  different	
  types	
  
                                                                                        of	
  funds	
  available,	
  in	
  fact	
  in	
  the	
  
                                                                                        United	
  States	
  alone	
  there	
  are	
  
                                                                                        now	
  over	
  600	
  funds	
  currently,	
  
                                                                                        and	
  more	
  are	
  being	
  added	
  each	
  
                                                                                        day.	
  	
  	
  	
  
                                                                                        	
  
                                                                                        ETFs	
  include	
  stock	
  sector,	
  
country,	
  currency,	
  commodity,	
  bond	
  or	
  other	
  investment	
  objective	
  related	
  funds.	
  	
  
In	
  addition,	
  there	
  are	
  funds	
  that	
  have	
  only	
  short	
  positions	
  and	
  are	
  sometimes	
  
referred	
  to	
  as	
  “short”	
  funds,	
  or	
  “short	
  ETFs”,	
  which	
  will	
  increase	
  in	
  price	
  as	
  the	
  
short	
  positions	
  they	
  hold	
  go	
  down	
  in	
  price.	
  	
  	
  
	
  
Some	
  funds	
  are	
  leveraged	
  funds,	
  meaning	
  that	
  when	
  the	
  stocks	
  in	
  their	
  funds	
  go	
  
up	
  by	
  say	
  5%,	
  the	
  fund	
  could	
  go	
  up	
  by	
  10%	
  and	
  short	
  funds	
  whose	
  stocks	
  go	
  
down	
  in	
  price	
  by	
  say	
  5%,	
  could	
  go	
  down	
  10%.	
  
	
  


Copyright	
  ©	
  Profits	
  Run,	
  Inc.	
                  www.profitsrun.com	
                                       	
  Page	
  12	
  of	
  39	
  
	
  
Underground	
  ETF	
  Profit	
  Blueprint	
  
	
  
ETFs	
  are	
  also	
  a	
  growing	
  investment	
  vehicle	
  in	
  international	
  stock	
  markets	
  as	
  well.	
  	
  
A	
  prospectus	
  on	
  each	
  ETF	
  is	
  available	
  and	
  information	
  on	
  the	
  individual	
  holdings	
  
of	
  an	
  ETF	
  can	
  be	
  found	
  on	
  Yahoo	
  Finance	
  and	
  other	
  financial	
  related	
  websites.	
  
	
  
However,	
  not	
  all	
  ETFs	
  are	
  suitable	
  for	
  trading	
  as	
  many	
  are	
  thinly	
  traded	
  or	
  too	
  
volatile	
  to	
  be	
  considered	
  good	
  swing	
  trading	
  vehicles.	
  
	
  
ETFs	
  in	
  the	
  U.S.	
  are	
  created	
  and	
  maintained	
  by	
  sponsor	
  companies	
  subject	
  to	
  the	
  
approval	
  and	
  regulation	
  of	
  the	
  Securities	
  and	
  Exchange	
  Commission.	
  
	
  
        Are	
  ETFs	
  only	
  traded	
  on	
  U.S.	
  stock	
  exchanges?	
  
	
  
No,	
  not	
  at	
  all.	
  	
  ETFs	
  are	
  also	
  
traded	
  on	
  stock	
  exchanges	
  
around	
  the	
  world,	
  such	
  as	
  the	
  
London,	
  Toronto,	
  and	
  
Australian	
  stock	
  exchanges.	
  	
  
These	
  exchanges	
  are	
  approving	
  
new	
  ETFs	
  at	
  a	
  rapid	
  pace	
  as	
  they	
  
follow	
  a	
  similar	
  growth	
  curve	
  as	
  
in	
  the	
  US.	
  
	
  
In	
  addition	
  to	
  the	
  major	
  
exchanges	
  mentioned	
  above,	
  
ETFs	
  are	
  also	
  available	
  in	
  the	
  
following	
  markets:	
  
	
  
        India	
  
        Sweden	
  
        Finland	
  
        Singapore	
  
        Hong	
  Kong	
  
        South	
  Korea	
  
        Japan	
  
        Turkey	
  
	
  
	
  




Copyright	
  ©	
  Profits	
  Run,	
  Inc.	
                 www.profitsrun.com	
                         	
  Page	
  13	
  of	
  39	
  
	
  
Underground	
  ETF	
  Profit	
  Blueprint	
  
	
  
               What	
  is	
  the	
  advantage	
  of	
  trading	
  ETFs	
  as	
  
                opposed	
  to	
  the	
  trading	
  some	
  of	
  the	
  
                    securities	
  in	
  the	
  ETF	
  directly?	
  
	
  
                                                                                Simply	
  put,	
  it	
  is	
  diversification.	
  	
  
                                                                                Let’s	
  say	
  you	
  feel	
  that	
  oil	
  and	
  
                                                                                gas	
  stocks	
  are	
  a	
  good	
  buy,	
  but	
  
                                                                                are	
  concerned	
  about	
  buying	
  just	
  
                                                                                one	
  or	
  two	
  companies	
  that	
  
                                                                                could	
  face	
  an	
  unexpected	
  
                                                                                downturn	
  in	
  price	
  due	
  to	
  some	
  
                                                                                specific	
  company	
  related	
  
                                                                                problem.	
  	
  By	
  buying	
  an	
  oil	
  and	
  
                                                                                gas	
  related	
  ETF	
  instead	
  you	
  
                                                                                dramatically	
  minimize	
  the	
  stock	
  
                                                                                specific	
  risk	
  because	
  you	
  are	
  
                                                                                buying	
  a	
  basket	
  of	
  stocks	
  not	
  
                                                                                just	
  one	
  or	
  two.	
  
                                                                                	
  
                                                                                Another	
  example,	
  let’s	
  say	
  you	
  
                                                                                feel	
  that	
  the	
  US	
  dollar	
  will	
  
                                                                                continue	
  to	
  weaken	
  against	
  the	
  
                                                                                Euro,	
  you	
  could	
  buy	
  an	
  ETF	
  fund	
  
                                                                                that	
  holds	
  Euro	
  denominated	
  
                                                                                assets	
  instead	
  of	
  buying	
  a	
  forex	
  
or	
  futures	
  position.	
  
	
  
             What	
  brokers	
  are	
  suitable	
  for	
  ETF	
  trading?	
  
	
  
Most	
  if	
  not	
  all	
  online	
  or	
  discount	
  brokers	
  (regulated	
  by	
  their	
  country’s	
  regulatory	
  
body)	
  that	
  are	
  suitable	
  for	
  stock	
  trading	
  are	
  also	
  suitable	
  for	
  ETF	
  trading.	
  	
  The	
  
broker	
  treats	
  them	
  both	
  the	
  same,	
  since	
  ETFs	
  trade	
  just	
  like	
  stocks.	
  	
  It	
  is	
  a	
  good	
  
idea	
  to	
  use	
  one	
  of	
  these	
  brokers	
  to	
  minimize	
  transaction	
  costs	
  (commissions)	
  
when	
  trading	
  ETFs.	
  
	
  




Copyright	
  ©	
  Profits	
  Run,	
  Inc.	
              www.profitsrun.com	
                                    	
  Page	
  14	
  of	
  39	
  
	
  
Underground	
  ETF	
  Profit	
  Blueprint	
  
	
  
                        Where	
  can	
  I	
  find	
  a	
  list	
  of	
  all	
  ETFs?	
  
	
  
Most	
  good	
  stock	
  charting	
  software	
  packages	
  also	
  include	
  an	
  ETF	
  list	
  as	
  well	
  as,	
  of	
  
course,	
  the	
  price	
  charts	
  for	
  each	
  of	
  the	
  listed	
  ETFs.	
  	
  See	
  Figure	
  2,	
  below,	
  for	
  an	
  
example.	
  Also,	
  financial	
  newspapers	
  are	
  a	
  good	
  source	
  as	
  well	
  as	
  many	
  online	
  
services.	
  
	
  




                                                                                                                                             	
  
                                                 Figure	
  2	
  –	
  TeleChart	
  ETF	
  List	
  
	
  
	
  
                                     Do	
  ETFs	
  pay	
  dividends?	
  
	
  
As	
  a	
  general	
  rule,	
  yes.	
  	
  When	
  the	
  companies	
  owned	
  by	
  the	
  ETF	
  pay	
  dividends,	
  the	
  
ETF	
  shareholders	
  are	
  entitled	
  to	
  those	
  dividends.	
  	
  However,	
  ETFs	
  pay	
  out	
  those	
  
dividends	
  according	
  to	
  different	
  schedules.	
  	
  Some	
  pay	
  when	
  one	
  of	
  their	
  
company	
  holdings	
  pays,	
  others	
  pay	
  quarterly,	
  others	
  according	
  to	
  various	
  
schedules.	
  
	
  



Copyright	
  ©	
  Profits	
  Run,	
  Inc.	
                www.profitsrun.com	
                                  	
  Page	
  15	
  of	
  39	
  
	
  
Underground	
  ETF	
  Profit	
  Blueprint	
  
	
  
                       Do	
  ETFs	
  have	
  taxable	
  distributions	
  
                                  like	
  mutual	
  funds?	
  
	
  
Some	
  ETFs,	
  on	
  occasion,	
  do	
  have	
  capital	
  gains	
  distributions	
  but	
  only	
  for	
  
extenuating	
  circumstances.	
  	
  As	
  a	
  rule	
  most	
  ETFs	
  do	
  not	
  make	
  capital	
  gains	
  
distributions	
  because	
  they	
  do	
  not	
  have	
  to	
  sell	
  stocks	
  in	
  the	
  fund	
  to	
  redeem	
  
shares.	
  	
  So,	
  essentially,	
  the	
  tax	
  implications	
  of	
  trading	
  ETFs	
  are	
  the	
  same	
  as	
  for	
  
trading	
  stocks.	
  
	
  
 Are	
  ETFs	
  only	
  suitable	
  for	
  people	
  with	
  big	
  accounts?	
  
	
  
In	
  practice,	
  you	
  can	
  buy	
  as	
  little	
  
as	
  1	
  share	
  of	
  an	
  ETF	
  so	
  there	
  is	
  no	
  
minimum	
  account	
  size	
  per	
  se	
  
required	
  to	
  trade	
  ETFs,	
  unlike	
  the	
  
case	
  for	
  many	
  mutual	
  funds.	
  	
  
However	
  each	
  individual	
  must	
  
assess	
  their	
  own	
  financial	
  
circumstances.	
  	
  
	
  
A	
  common	
  circumstance	
  is	
  that	
  
many	
  beginning	
  traders	
  want	
  to	
  
learn	
  how	
  to	
  trade,	
  but	
  have	
  
limited	
  cash	
  for	
  trading.	
  The	
  
advice	
  I	
  always	
  give	
  is	
  to	
  learn	
  
how	
  to	
  trade	
  first,	
  learn	
  and	
  
master	
  a	
  good	
  trading	
  method,	
  
practice	
  it	
  over	
  and	
  over	
  again	
  
with	
  paper	
  trading.	
  You	
  will	
  then	
  
own	
  the	
  method	
  for	
  life.	
  That	
  is	
  a	
  
big	
  deal	
  that	
  gives	
  you	
  an	
  edge	
  in	
  
the	
  markets	
  that	
  most	
  others	
  don't	
  have.	
  Then	
  when	
  the	
  cash	
  becomes	
  available,	
  
you	
  will	
  be	
  ready.	
  
                                                                   	
  
People	
  with	
  IRAs	
  or	
  other	
  investment	
  accounts	
  may	
  want	
  to	
  follow	
  a	
  strategy	
  of	
  
allocating	
  a	
  portion	
  of	
  their	
  account	
  to	
  ETF	
  trading	
  to	
  have	
  the	
  potential	
  of	
  
supercharging	
  the	
  returns	
  on	
  the	
  total	
  account.	
  	
  And	
  others	
  may	
  elect	
  to	
  trade	
  
the	
  entire	
  account.	
  	
  Again,	
  each	
  individual	
  must	
  assess	
  their	
  own	
  financial	
  
circumstances.	
  
Copyright	
  ©	
  Profits	
  Run,	
  Inc.	
             www.profitsrun.com	
                                   	
  Page	
  16	
  of	
  39	
  
	
  
Underground	
  ETF	
  Profit	
  Blueprint	
  
	
  
                      How	
  do	
  I	
  know	
  which	
  ETFs	
  to	
  buy?	
  
	
  
Like	
  you	
  do	
  with	
  stocks,	
  you	
  have	
  at	
  least	
  a	
  couple	
  of	
  broad	
  choices	
  to	
  choose	
  
from.	
  	
  One	
  is	
  you	
  determine	
  what	
  to	
  buy	
  with	
  fundamental	
  analysis.	
  	
  And	
  the	
  
other	
  is	
  with	
  technical	
  analysis.	
  	
  And	
  a	
  third	
  would	
  be	
  a	
  combination	
  of	
  the	
  two.	
  
                                                                                                              	
  
                                                                                With	
  fundamental	
  analysis	
  you	
  
                                                                                are	
  trying	
  to	
  analyze	
  economic	
  
                                                                                factors,	
  financial	
  performance,	
  
                                                                                competitive	
  strengths	
  and	
  
                                                                                weaknesses,	
  growth	
  rates,	
  
                                                                                threats	
  to	
  the	
  business,	
  and	
  so	
  
                                                                                on	
  of	
  the	
  units	
  (stocks,	
  bonds,	
  
                                                                                etc)	
  held	
  by	
  the	
  fund.	
  	
  And	
  from	
  
                                                                                that	
  analysis	
  select	
  the	
  best	
  
                                                                                funds	
  to	
  buy.	
  	
  Another	
  
                                                                                fundamental	
  strategy	
  is	
  to	
  
                                                                                switch	
  in	
  and	
  out	
  of	
  different	
  
                                                                                ETFs	
  on	
  a	
  rotational	
  basis	
  to	
  
                                                                                those	
  that	
  appear	
  to	
  be	
  the	
  
                                                                                leaders	
  at	
  any	
  point	
  in	
  time.	
  	
  	
  
                                                                                	
  
                                                                                Most	
  fundamental	
  approaches	
  
                                                                                to	
  investing	
  in	
  ETFs	
  include	
  a	
  
                                                                                buy	
  and	
  hold	
  kind	
  of	
  strategy	
  
                                                                                where	
  you	
  are	
  always	
  100%	
  
                                                                                invested.	
  	
  One	
  of	
  the	
  big	
  
                                                                                problems	
  with	
  this	
  approach	
  is	
  a	
  
                                                                                long	
  portfolio	
  of	
  ETFs	
  will	
  get	
  
                                                                                hammered	
  in	
  a	
  bear	
  market	
  and	
  
take	
  possibly	
  years	
  to	
  recover	
  to	
  the	
  initial	
  investment	
  level,	
  no	
  different	
  than	
  
would	
  be	
  the	
  case	
  for	
  individual	
  stock	
  or	
  bond	
  trading.	
  
                                                                   	
  
With	
  technical	
  analysis	
  you	
  are	
  trying	
  to	
  analyze	
  the	
  action	
  of	
  the	
  ETF	
  share	
  
prices	
  using	
  trendlines,	
  support	
  and	
  resistance	
  levels,	
  moving	
  averages,	
  and	
  
countless	
  other	
  price	
  related	
  indicators	
  to	
  determine	
  good	
  trading	
  opportunities.	
  	
  
Technical	
  analysis	
  is	
  based	
  on	
  the	
  belief	
  that	
  all	
  fundamentals	
  are	
  already	
  
comprehended	
  in	
  the	
  price	
  of	
  the	
  shares	
  and	
  so	
  an	
  analysis	
  of	
  price	
  is	
  all	
  that	
  is	
  
required	
  to	
  make	
  trading	
  decisions.	
  	
  	
  
	
  
Copyright	
  ©	
  Profits	
  Run,	
  Inc.	
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  Page	
  17	
  of	
  39	
  
	
  
Underground	
  ETF	
  Profit	
  Blueprint	
  
	
  
Most	
  technical	
  analysis	
  approaches	
  involve	
  trading	
  in	
  and	
  out	
  of	
  ETFs	
  for	
  a	
  
relatively	
  short	
  time	
  frame	
  rather	
  than	
  always	
  being	
  in	
  the	
  market	
  fully	
  invested,	
  
thus	
  having	
  the	
  potential	
  to	
  stay	
  in	
  cash	
  or	
  be	
  predominantly	
  short	
  in	
  a	
  bear	
  
market.	
  	
  The	
  challenge	
  for	
  technical	
  analysts	
  is	
  to	
  develop	
  an	
  edge	
  when	
  trading	
  
the	
  markets	
  with	
  common	
  technical	
  indicators	
  but	
  using	
  uncommon	
  trading	
  
tactics.	
  
	
  
       With	
  the	
  technical	
  analysis	
  approach	
  to	
  trading	
  
           ETFs,	
  how	
  long	
  do	
  I	
  stay	
  in	
  a	
  position?	
  
	
  
I	
  believe	
  the	
  best	
  approach	
  to	
  
trading	
  ETFs	
  is	
  with	
  swing	
  trading.	
  	
  
Swing	
  trading	
  is	
  a	
  commonly	
  used	
  
term	
  to	
  describe	
  any	
  method	
  of	
  
trading	
  whose	
  trade	
  duration	
  
lasts	
  from	
  a	
  few	
  days	
  to	
  a	
  few	
  
weeks	
  using	
  daily	
  charts.	
  	
  Position	
  
trading,	
  on	
  the	
  other	
  hand,	
  is	
  any	
  
method	
  of	
  trading	
  whose	
  trade	
  
duration	
  lasts	
  from	
  weeks	
  to	
  
months.	
  	
  The	
  next	
  category	
  would	
  
be	
  investing,	
  which	
  is	
  typically	
  
viewed	
  as	
  being	
  in	
  a	
  position	
  for	
  
months	
  to	
  years.	
  	
  	
  
                             	
  
Swing	
  trading	
  gets	
  its	
  name	
  from	
  
putting	
  on	
  trades	
  that	
  attempt	
  to	
  
capture	
  swing	
  moves	
  typical	
  of	
  a	
  
bull	
  market	
  from	
  a	
  swing	
  low	
  
(when	
  the	
  market	
  corrects	
  down	
  
after	
  a	
  sustained	
  rally	
  and	
  then	
  
begins	
  to	
  go	
  up	
  once	
  again)	
  to	
  a	
  
new	
  swing	
  high	
  which	
  would	
  
mark	
  the	
  end	
  of	
  the	
  new	
  rally.	
  	
  Or	
  in	
  a	
  bear	
  market,	
  where	
  the	
  market	
  makes	
  a	
  
swing	
  high	
  (when	
  the	
  market	
  rallies	
  up	
  after	
  a	
  sustained	
  move	
  down	
  and	
  then	
  
begins	
  to	
  go	
  down	
  once	
  again)	
  to	
  a	
  new	
  swing	
  low	
  which	
  would	
  mark	
  the	
  end	
  of	
  
the	
  new	
  leg	
  down.	
  
	
  


Copyright	
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  39	
  
	
  
Underground	
  ETF	
  Profit	
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Here	
  is	
  an	
  example	
  of	
  swing	
  trades	
  that	
  could	
  have	
  been	
  made	
  with	
  good	
  trading	
  
methods	
  with	
  USO	
  –	
  United	
  States	
  Oil	
  Fund	
  ETF.	
  This	
  has	
  been	
  plotted	
  using	
  
Advanced	
  GET	
  charting	
  software	
  (Figure	
  3).	
  
	
  




                                                                                                                                               	
  
                                                Figure	
  3	
  –	
  Swing	
  Trading	
  Examples	
  
	
  
There	
  are	
  many	
  methods	
  available	
  that	
  can	
  be	
  classified	
  as	
  swing	
  trading	
  
methods.	
  	
  Some	
  are	
  good	
  and	
  some	
  are	
  not.	
  	
  	
  
	
  
I	
  believe	
  that	
  swing	
  trading	
  with	
  the	
  right	
  methods	
  is	
  the	
  best	
  way	
  to	
  trade	
  ETFs	
  
for	
  a	
  few	
  reasons.	
  
	
  
       1. I	
  believe	
  that	
  the	
  trader	
  has	
  the	
  opportunity	
  to	
  achieve	
  the	
  greatest	
  gain	
  
              for	
  the	
  time	
  invested,	
  meaning	
  that	
  only	
  end	
  of	
  day	
  data	
  is	
  considered	
  in	
  
              making	
  trading	
  decisions	
  and	
  consequently	
  it	
  is	
  not	
  necessary	
  to	
  sit	
  in	
  
              front	
  of	
  a	
  computer	
  all	
  day	
  long	
  during	
  market	
  hours.	
  
              	
  
       2. With	
  swing	
  trading	
  you	
  have	
  the	
  opportunity	
  to	
  use	
  your	
  account	
  dollars	
  
              more	
  efficiently.	
  	
  For	
  example,	
  if	
  it	
  were	
  possible	
  to	
  gain	
  10%	
  in	
  one	
  trade	
  
              lasting	
  for	
  3	
  weeks,	
  and	
  then	
  redeploying	
  those	
  same	
  funds	
  in	
  the	
  next	
  

Copyright	
  ©	
  Profits	
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  Inc.	
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  Page	
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  39	
  
	
  
Underground	
  ETF	
  Profit	
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          trade	
  opportunity,	
  wouldn’t	
  that	
  be	
  better	
  than	
  tying	
  up	
  those	
  same	
  funds	
  
          for	
  a	
  1	
  year	
  trade	
  that	
  yielded	
  10%?	
  
          	
  
       3. I	
  believe	
  you	
  can	
  use	
  much	
  tighter	
  stops	
  than	
  is	
  possible	
  for	
  methods	
  
          aimed	
  at	
  longer	
  trade	
  durations.	
  
	
  
         Which	
  is	
  a	
  better	
  trading	
  approach	
  with	
  ETFs:	
  
             fundamental	
  or	
  technical	
  analysis?	
  
	
  
                                                                              That	
  is	
  a	
  matter	
  of	
  opinion.	
  	
  I	
  
                                                                              believe	
  technical	
  analysis	
  
                                                                              combined	
  with	
  risk	
  and	
  portfolio	
  
                                                                              management	
  rules	
  applied	
  to	
  
                                                                              swing	
  trading	
  strategies	
  is	
  
                                                                              superior	
  to	
  a	
  fundamental	
  
                                                                              analysis	
  approach	
  that	
  is	
  always	
  
                                                                              in	
  the	
  market.	
  	
  Furthermore,	
  
                                                                              fundamental	
  analysis	
  of	
  ETFs	
  
                                                                              can	
  be	
  exhausting	
  and	
  after	
  
                                                                              spending	
  several	
  hours	
  on	
  one	
  
                                                                              ETF	
  you	
  may	
  still	
  not	
  be	
  able	
  to	
  
                                                                              come	
  to	
  any	
  conclusion	
  on	
  
                                                                              whether	
  or	
  not	
  it	
  represents	
  a	
  
                                                                              good	
  trading	
  opportunity.	
  	
  	
  
                                                                              	
  
                                                                              With	
  good	
  swing	
  trading	
  
                                                                              methods,	
  on	
  the	
  other	
  hand,	
  
                                                                              you	
  have	
  the	
  potential	
  to	
  profit	
  
                                                                              in	
  a	
  matter	
  of	
  a	
  few	
  days	
  to	
  a	
  
                                                                              few	
  weeks	
  by	
  being	
  very	
  
                                                                              selective	
  and	
  waiting	
  for	
  only	
  
                                                                              the	
  best	
  of	
  the	
  best	
  trading	
  
                                                                              opportunities	
  and	
  then	
  when	
  
                                                                              they	
  occur	
  be	
  prepared	
  to	
  act.	
  	
  	
  
	
  
This	
  approach	
  can	
  be	
  particularly	
  powerful	
  if	
  your	
  trading	
  methods	
  are	
  so	
  precise	
  
that	
  you	
  can	
  then	
  harness	
  the	
  power	
  of	
  good	
  charting	
  software	
  ETF	
  scanning	
  
capability.	
  	
  Here’s	
  how	
  it	
  works.	
  	
  Your	
  trading	
  methods	
  must	
  be	
  defined	
  in	
  such	
  a	
  
way	
  so	
  that	
  they	
  can	
  be	
  easily	
  programmed	
  into	
  any	
  good	
  charting	
  software	
  

Copyright	
  ©	
  Profits	
  Run,	
  Inc.	
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  Page	
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Underground	
  ETF	
  Profit	
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scanning	
  program.	
  	
  Once	
  done,	
  all	
  it	
  takes	
  is	
  the	
  push	
  of	
  a	
  button	
  each	
  day	
  after	
  
the	
  markets	
  close	
  and	
  voila,	
  only	
  those	
  few	
  ETFs	
  that	
  	
  meet	
  the	
  trading	
  method	
  
setup	
  conditions	
  appear	
  out	
  of	
  the	
  over	
  600	
  currently	
  traded	
  in	
  the	
  US.	
  	
  
	
  
The	
  same	
  goes	
  for	
  ETFs	
  traded	
  on	
  exchanges	
  around	
  the	
  world.	
  	
  Some	
  days,	
  there	
  
will	
  be	
  no	
  selections	
  and	
  that	
  is	
  OK,	
  because	
  with	
  this	
  approach	
  you	
  only	
  want	
  
the	
  best	
  of	
  the	
  best	
  trade	
  opportunities.	
  	
  Now	
  compare	
  that	
  to	
  slaving	
  over	
  the	
  
task	
  of	
  doing	
  fundamental	
  analysis	
  on	
  ETF	
  after	
  ETF	
  with	
  no	
  clear	
  way	
  to	
  convert	
  
all	
  of	
  that	
  analysis	
  into	
  action.	
  	
  There’s	
  no	
  comparison.	
  
	
  
And	
  best	
  of	
  all	
  with	
  this	
  approach	
  you	
  are	
  only	
  in	
  the	
  market	
  when	
  the	
  
opportunities	
  occur	
  and	
  when	
  they	
  do	
  not	
  you	
  are	
  in	
  cash	
  out	
  of	
  harms	
  way.	
  
	
  
                                      Can	
  you	
  day	
  trade	
  ETFs?	
  
	
  
Yes,	
  but	
  I	
  don’t	
  recommend	
  it.	
  	
  	
  
	
  
Day	
  trading	
  requires	
  a	
  great	
  deal	
  
of	
  time	
  staring	
  at	
  a	
  computer	
  
during	
  market	
  hours	
  where	
  the	
  
trader	
  tries	
  to	
  scalp	
  the	
  market	
  
for	
  a	
  few	
  dollars	
  by	
  trading	
  in	
  and	
  
out	
  of	
  positions	
  in	
  minutes	
  or	
  
hours	
  at	
  the	
  most.	
  	
  Transaction	
  
costs	
  are	
  high	
  and	
  the	
  success	
  
rate	
  of	
  day	
  traders	
  in	
  general	
  is	
  
low.	
  Day	
  trading	
  in	
  my	
  opinion	
  is	
  
simply	
  not	
  worth	
  the	
  effort	
  given	
  
the	
  highly	
  risky	
  nature	
  of	
  day	
  
trading	
  and	
  the	
  time	
  required	
  and	
  
limited	
  potential	
  for	
  reward.	
  
	
  
It’s	
  often	
  been	
  said	
  that	
  if	
  you	
  
can’t	
  make	
  money	
  trading	
  after	
  
the	
  market	
  closes,	
  you’ll	
  almost	
  
certainly	
  not	
  make	
  any	
  money	
  
day	
  trading.	
  
	
  



Copyright	
  ©	
  Profits	
  Run,	
  Inc.	
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  Page	
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  of	
  39	
  
	
  
Underground	
  ETF	
  Profit	
  Blueprint	
  
	
  
           What	
  is	
  the	
  best	
  risk	
  management	
  strategy?	
  
	
  
As	
  is	
  the	
  case	
  with	
  all	
  trading,	
  it	
  is	
  very	
  important	
  to	
  have	
  a	
  simple	
  but	
  powerful	
  
risk	
  management	
  strategy.	
  	
  Not	
  all	
  trades	
  will	
  be	
  profitable,	
  that	
  is	
  the	
  nature	
  of	
  
trading,	
  and	
  so	
  you	
  must	
  have	
  a	
  strategy	
  to	
  exit	
  each	
  and	
  every	
  trade	
  you	
  enter	
  
into	
  before	
  you	
  enter	
  into	
  the	
  trade.	
  	
  Furthermore,	
  while	
  there	
  are	
  several	
  
complex	
  approaches	
  to	
  risk	
  management	
  (such	
  as	
  optimal-­‐f),	
  I	
  believe	
  simple	
  is	
  
                                                                                   better	
  because	
  if	
  you	
  
                                                                                   understand	
  your	
  risk	
  
                                                                                   management	
  strategy,	
  you	
  will	
  
                                                                                   be	
  far	
  more	
  inclined	
  to	
  follow	
  it	
  
                                                                                   without	
  exception.	
  	
  That	
  is	
  why	
  I	
  
                                                                                   have	
  adopted	
  the	
  simple	
  but	
  
                                                                                   powerful	
  strategy	
  of	
  risking	
  no	
  
                                                                                   more	
  than	
  2%	
  of	
  the	
  trading	
  
                                                                                   account	
  size	
  per	
  trade.	
  
                                                                                   	
  
                                                                                   For	
  example,	
  if	
  you	
  had	
  an	
  
                                                                                   account	
  size	
  of	
  $20,000,	
  you	
  
                                                                                   would	
  not	
  risk	
  more	
  than	
  $400	
  
                                                                                   on	
  the	
  next	
  trade.	
  	
  Risk	
  here	
  
                                                                                   means	
  the	
  amount	
  you	
  would	
  
                                                                                   lose	
  if	
  the	
  trade	
  goes	
  against	
  
                                                                                   you.	
  	
  So	
  that	
  if	
  you	
  lost	
  3	
  in	
  a	
  
                                                                                   row,	
  your	
  account	
  would	
  still	
  be	
  
                                                                                   in	
  fairly	
  good	
  shape	
  at	
  around	
  
                                                                                   $18,824	
  and	
  if	
  you	
  won	
  3	
  in	
  a	
  
                                                                                   row	
  with	
  a	
  reward	
  to	
  risk	
  ratio	
  
                                                                                   of	
  3	
  to	
  1,	
  your	
  account	
  would	
  be	
  
                                                                                   in	
  great	
  shape	
  at	
  around	
  
                                                                                   $23,820.	
  	
  	
  
                                                                                   	
  
This	
  is	
  a	
  great	
  discipline	
  to	
  follow	
  because	
  when	
  you	
  have	
  a	
  losing	
  trade,	
  you	
  
would	
  automatically	
  risk	
  fewer	
  dollars	
  on	
  the	
  next	
  trade	
  and	
  only	
  risk	
  more	
  
dollars	
  following	
  a	
  profitable	
  trade.	
  	
  This	
  is	
  the	
  reverse	
  of	
  what	
  emotionally	
  
driven	
  traders	
  usually	
  do.	
  
	
  




Copyright	
  ©	
  Profits	
  Run,	
  Inc.	
                  www.profitsrun.com	
                                         	
  Page	
  22	
  of	
  39	
  
	
  
Underground	
  ETF	
  Profit	
  Blueprint	
  
	
  
        How	
  do	
  I	
  manage	
  my	
  account	
  from	
  a	
  portfolio	
  
               standpoint	
  with	
  ETF	
  swing	
  trading?	
  
	
  
Here	
  again,	
  simple	
  is	
  better.	
  	
  I	
  
believe	
  a	
  great	
  way	
  to	
  do	
  this	
  is	
  
by	
  dividing	
  your	
  tradeable	
  
account	
  by	
  10	
  into	
  10	
  separate	
  
increments.	
  	
  So	
  with	
  that	
  same	
  
$20,000	
  account	
  you	
  would	
  have	
  
10	
  increments	
  of	
  $2,000	
  apiece.	
  	
  
When	
  your	
  swing	
  trading	
  method	
  
identifies	
  a	
  high	
  potential	
  trade	
  
opportunity,	
  you	
  would	
  then	
  buy	
  
$2,000	
  worth	
  of	
  that	
  ETF,	
  
provided	
  however	
  that	
  you	
  would	
  
not	
  be	
  risking	
  more	
  than	
  2%	
  of	
  
your	
  tradeable	
  account	
  size	
  on	
  
that	
  trade.	
  	
  And	
  with	
  this	
  
approach,	
  you	
  will	
  find	
  that	
  most	
  
of	
  the	
  time	
  you	
  would	
  be	
  risking	
  
less	
  than	
  2%.	
  	
  And	
  when	
  a	
  second	
  
trade	
  opportunity	
  develops,	
  you	
  
would	
  then	
  buy	
  $2,000	
  worth	
  of	
  
that	
  ETF	
  and	
  so	
  on	
  up	
  to	
  a	
  
maximum	
  of	
  10	
  positions.	
  	
  	
  	
  
	
  
Now,	
  here	
  is	
  the	
  great	
  thing	
  
about	
  this	
  strategy.	
  When	
  the	
  ETF	
  markets	
  are	
  trending,	
  offering	
  good	
  trading	
  
opportunities	
  as	
  defined	
  by	
  your	
  trading	
  method,	
  you	
  will	
  have	
  most	
  of	
  your	
  
account	
  if	
  not	
  all	
  invested	
  in	
  up	
  to	
  10	
  ETF	
  trades	
  at	
  the	
  same	
  time.	
  	
  And	
  when	
  the	
  
markets	
  are	
  choppy	
  and/or	
  not	
  offering	
  good	
  trading	
  opportunities,	
  you	
  will	
  have	
  
only	
  a	
  few	
  positions	
  on	
  or	
  none	
  at	
  all	
  at	
  the	
  same	
  time.	
  	
  	
  
	
  
So	
  with	
  this	
  approach	
  you	
  should	
  be	
  in	
  the	
  markets	
  when	
  the	
  opportunities	
  are	
  
present	
  and	
  in	
  the	
  safety	
  of	
  cash	
  when	
  they	
  are	
  not.	
  	
  Your	
  level	
  of	
  invested	
  funds	
  
as	
  a	
  percent	
  of	
  your	
  tradeable	
  account	
  will	
  go	
  up	
  and	
  down	
  according	
  to	
  the	
  
opportunities	
  available.	
  	
  This	
  is	
  an	
  excellent	
  way	
  to	
  aim	
  at	
  avoiding	
  bear	
  markets	
  
(or	
  even	
  profit	
  from	
  them),	
  and	
  at	
  the	
  same	
  time	
  avoiding	
  choppy	
  markets	
  as	
  
well	
  those	
  that	
  are	
  just	
  too	
  risky	
  to	
  trade.	
  

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  ©	
  Profits	
  Run,	
  Inc.	
                www.profitsrun.com	
                                      	
  Page	
  23	
  of	
  39	
  
	
  
Underground	
  ETF	
  Profit	
  Blueprint	
  
	
  
	
  
                     Are	
  all	
  ETFs	
  appropriate	
  for	
  trading?	
  
	
  
This	
  is	
  a	
  very	
  important	
  question	
  and	
  one	
  that	
  is	
  not	
  easily	
  answered	
  by	
  most	
  
traders.	
  	
  But	
  I	
  have	
  found	
  a	
  simple	
  yet	
  very	
  powerful	
  way	
  to	
  discriminate	
  among	
  
ETFs	
  to	
  screen	
  for	
  only	
  those	
  that	
  offer	
  the	
  best	
  swing	
  trading	
  opportunities.	
  	
  	
  
	
  
For	
  a	
  better	
  idea	
  of	
  what	
  I’m	
  talking	
  about,	
  look	
  at	
  Figure	
  4.	
  This	
  is	
  a	
  chart	
  of	
  BMV	
  
–	
  Claymore	
  BIR	
  Leaders	
  Mid-­‐Cap	
  Value	
  ETF,	
  plotted	
  using	
  Telechart	
  charting	
  
software.	
  This	
  ETF	
  is	
  very	
  thinly	
  traded	
  and	
  not	
  suitable	
  for	
  swing	
  trading.	
  
	
  




                                                                                                                                                   	
  
                                              Figure	
  4	
  –	
  Thinly	
  traded	
  ETF	
  example	
  
	
  
Figure	
  5,	
  on	
  the	
  other	
  hand,	
  EWW	
  –	
  iShares	
  MSC	
  /	
  Mexico	
  Index	
  Fund	
  ETF,	
  is	
  
heavily	
  traded	
  with	
  an	
  acceptable	
  volatility	
  level	
  that	
  is	
  suitable	
  for	
  swing	
  trading.	
  
	
  




Copyright	
  ©	
  Profits	
  Run,	
  Inc.	
                   www.profitsrun.com	
                                     	
  Page	
  24	
  of	
  39	
  
	
  
Underground	
  ETF	
  Profit	
  Blueprint	
  
	
  




                                                                                                                                          	
  
                                           Figure	
  5	
  –	
  Heavily	
  traded	
  ETF	
  example	
  
	
  
So	
  here’s	
  my	
  simple	
  yet	
  effective	
  criteria	
  for	
  determining	
  the	
  best	
  ETFs	
  to	
  swing	
  
trade.	
  
	
  
       First,	
  I	
  use	
  a	
  volume	
  filter	
  that	
  simply	
  requires	
  that	
  an	
  ETF	
  have	
  an	
  average	
  
           trading	
  volume	
  over	
  the	
  past	
  50	
  trading	
  days	
  that	
  is	
  greater	
  than	
  300,000	
  
           shares	
  per	
  day	
  (for	
  US	
  exchange	
  traded	
  ETFs	
  and	
  lower	
  volume	
  filters	
  for	
  
           other	
  country	
  exchange	
  traded	
  ETFs).	
  	
  This	
  filter	
  will	
  rule	
  out	
  those	
  ETFs	
  
           that	
  are	
  too	
  thinly	
  traded	
  to	
  expect	
  good	
  order	
  execution.	
  	
  	
  
           	
  
       Second,	
  I	
  use	
  a	
  volatility	
  filter	
  that	
  is	
  somewhat	
  complex	
  but	
  easy	
  to	
  
           program	
  into	
  most	
  good	
  charting	
  software	
  search	
  capability.	
  	
  Here	
  it	
  is:	
  
           	
  
                o 	
  Volatility	
  Filter:	
  (Highest	
  high	
  of	
  the	
  past	
  30	
  days	
  –	
  Lowest	
  low	
  of	
  
                       the	
  past	
  10	
  days)	
  /	
  Close	
  <	
  0.15.	
  
                       	
  
                       This	
  filter	
  will	
  rule	
  out	
  those	
  ETFs	
  that	
  are	
  too	
  volatile	
  too	
  trade	
  
                       because	
  to	
  do	
  so	
  would	
  require	
  taking	
  on	
  too	
  much	
  risk	
  that	
  is	
  out	
  
                       of	
  proportion	
  to	
  the	
  potential	
  reward.	
  	
  	
  
	
  
Copyright	
  ©	
  Profits	
  Run,	
  Inc.	
                 www.profitsrun.com	
                              	
  Page	
  25	
  of	
  39	
  
	
  
Underground	
  ETF	
  Profit	
  Blueprint	
  
	
  
These	
  two	
  filters	
  will	
  find	
  the	
  ETFs	
  that	
  are	
  most	
  suitable	
  for	
  trading,	
  which	
  is	
  
about	
  20%	
  of	
  all	
  ETFs	
  available.	
  	
  These	
  filters	
  alone	
  will	
  greatly	
  increase	
  your	
  
chances	
  of	
  success	
  as	
  they	
  rule	
  out	
  ETFs	
  that	
  are	
  simply	
  more	
  risky	
  to	
  trade	
  and	
  
not	
  worth	
  the	
  effort.	
  
	
  
                            Can	
  I	
  trade	
  ETFs	
  inside	
  an	
  IRA?	
  
	
  
                                                            Yes,	
  again	
  because	
  ETFs	
  trade	
  like	
  stocks,	
  they	
  
                                                            can	
  be	
  traded	
  within	
  an	
  IRA	
  as	
  well	
  and	
  even	
  
                                                            some	
  401Ks.	
  	
  	
  
                                                            	
  
                                                            Another	
  advantage	
  of	
  trading	
  ETFs	
  in	
  an	
  IRA	
  is	
  
                                                            that	
  you	
  can	
  also	
  buy	
  “short”	
  ETFs	
  which	
  
                                                            could	
  be	
  a	
  great	
  way	
  to	
  hedge	
  your	
  overall	
  
                                                            portfolio	
  against	
  market	
  downtrends	
  or	
  
                                                            outright	
  bear	
  markets.	
  	
  	
  
                                                            	
  
                                                            This	
  is	
  a	
  very	
  significant	
  advantage	
  as	
  IRAs	
  are	
  
                                                            not	
  allowed	
  to	
  actually	
  short	
  stocks	
  or	
  ETFs	
  or	
  
                                                            anything	
  else	
  for	
  that	
  matter.	
  	
  And	
  again	
  you	
  
                                                            have	
  the	
  advantage	
  of	
  diversification	
  through	
  
                                                            the	
  various	
  types	
  of	
  ETFs	
  offered	
  without	
  the	
  
                                                            higher	
  fee	
  structure	
  and	
  trading	
  limitations	
  of	
  
                                                            mutual	
  funds.	
  
	
  
Also,	
  once	
  the	
  real	
  ETF	
  “explosion”	
  takes	
  place,	
  don’t	
  be	
  surprised	
  to	
  see	
  
companies	
  let	
  you	
  trade	
  ETFs	
  within	
  your	
  401(k).	
  If	
  you	
  get	
  educated	
  today	
  on	
  
how	
  to	
  harness	
  the	
  power	
  of	
  ETFs,	
  they	
  you’ll	
  be	
  poised	
  for	
  all	
  the	
  profit	
  
potential	
  you	
  can	
  find	
  if	
  and	
  when	
  that	
  happens.	
  
	
  
                         Can	
  you	
  elaborate	
  on	
  the	
  various	
  
                                types	
  of	
  ETFs	
  available?	
  
	
  
Following	
  is	
  a	
  partial	
  listing	
  of	
  ETFs	
  by	
  category	
  to	
  give	
  you	
  an	
  idea	
  of	
  the	
  variety	
  
available:	
  
	
  
Commodity	
  ETFs	
  
	
  
      IAU	
  -­‐	
  iShares	
  COMEX	
  Gold	
  Trust	
  ETF	
  	
  	
  
Copyright	
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Underground	
  ETF	
  Profit	
  Blueprint	
  
	
  
          SLV	
  -­‐	
  iShares	
  Silver	
  Trust	
  ETF	
  	
  
          DGL	
  -­‐	
  PowerShares	
  DB	
  Gold	
  Fund	
  ETF	
  	
  
          DBP	
  -­‐	
  PowerShares	
  DB	
  Precious	
  Metals	
  Fund	
  ETF	
  
          GCC	
  -­‐	
  GreenHaven	
  Continuous	
  Commodity	
  Index	
  	
  
          GSG	
  -­‐	
  iShares	
  GSCI	
  Commodity-­‐Indexed	
  Trust	
  ETF	
  	
  	
  
          DBC	
  -­‐	
  PowerShares	
  DB	
  Commodity	
  Index	
  Tracking	
  Fund	
  ETF	
  	
  
          DBA	
  -­‐	
  PowerShares	
  DB	
  Agriculture	
  Fund	
  ETF	
  	
  
          USO	
  -­‐	
  United	
  States	
  Oil	
  Fund,	
  LP	
  ETF	
  	
  
          UNG	
  -­‐	
  United	
  States	
  Natural	
  Gas	
  Fund,	
  LP	
  ETF	
  	
  
          MOO	
  -­‐	
  Van	
  Eck	
  Market	
  Vectors	
  Agribusiness	
  ETF	
  
	
  
Currency	
  ETFs	
  
	
  
       DBV	
  –	
  PowerShares	
  DB	
  G	
  10	
  Currency	
  Harvest	
  Fund	
  
       UDN	
  –	
  PowerShares	
  DB	
  US	
  Dollar	
  Index	
  Bearish	
  Fund	
  
       UUP	
  –	
  PowerShares	
  DB	
  US	
  Dollar	
  Index	
  Bullish	
  Fund	
  
       FXE	
  –	
  Currency	
  Shares	
  Euro	
  Trust	
  ETF	
  
	
  
US	
  Stock	
  Index	
  ETFs	
  
	
  
       SPY	
  –	
  SPDRs	
  S&P	
  500	
  Trust	
  Series	
  ETF	
  
       DIA	
  -­‐	
  	
  Diamonds	
  Trust	
  Series	
  ETF	
  
       QQQQ	
  –	
  PowerShares	
  QQQ	
  Trust	
  Series	
  ETF	
  
	
  
Small	
  Cap	
  ETFs	
  
	
  
       GWX	
  –	
  SPDR	
  S&P	
  International	
  Small	
  Cap	
  ETF	
  
       JSC	
  –	
  SPDR	
  Russell/Normura	
  Small	
  Cap	
  Japan	
  ETF	
  
       DSV	
  –	
  SPDR	
  D	
  J	
  Wilshire	
  Small	
  Cap	
  Value	
  ETF	
  
       DSG	
  –	
  SPDR	
  D	
  J	
  Wilshire	
  Small	
  Cap	
  Growth	
  ETF	
  
	
  
Sector	
  ETFs	
  
	
  
       VHT	
  –	
  Vanguard	
  Health	
  Care	
  ETF	
  
       IYE	
  –	
  iShares	
  Dow	
  Jones	
  US	
  Energy	
  Sector	
  Index	
  Fund	
  ETF	
  
       IYR	
  –	
  iShares	
  Dow	
  Jones	
  US	
  Real	
  Estate	
  Index	
  Fund	
  ETF	
  
       PBE	
  –	
  PowerShares	
  Dynamic	
  Biotech	
  Portfolio	
  ETF	
  
       PJB	
  –	
  PowerShares	
  Dynamic	
  Banking	
  Portfolio	
  ETF	
  
       XES	
  –	
  SPDR	
  S&P	
  Oil	
  &	
  Gas	
  Equipment	
  &	
  Services	
  ETF	
  
	
  

Copyright	
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  Run,	
  Inc.	
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  Page	
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  39	
  
	
  
Underground	
  ETF	
  Profit	
  Blueprint	
  
	
  
Bond	
  ETFs	
  
	
  
      TIP	
  –	
  iShares	
  Lehman	
  TIPS	
  Bond	
  Fund	
  ETF	
  
      AGG	
  –	
  iShares	
  Lehman	
  Aggregate	
  Bond	
  Fund	
  ETF	
  
      BSV	
  –	
  Vanguard	
  Short	
  Term	
  Bond	
  ETF	
  
      MBB	
  –	
  iShares	
  Lehman	
  MBS	
  Fixed-­‐Rate	
  Bond	
  ETF	
  
	
  
International	
  ETFs	
  
	
  
      EWW	
  –	
  iShares	
  MSCI	
  Mexico	
  Index	
  Fund	
  ETF	
  
      EWY	
  –	
  iShares	
  MSCI	
  South	
  Korea	
  Index	
  Fund	
  ETF	
  
      FXI	
  –	
  iShares	
  FTSE/Xinua	
  China	
  25	
  Index	
  Fund	
  ETF	
  
      ADRU	
  –	
  BLDRS	
  Europe	
  100	
  ADR	
  Index	
  Fund	
  ETF	
  
      GMF	
  –	
  SPDR	
  S&P	
  Emerging	
  Asia	
  Pacific	
  ETF	
  
      GML	
  –	
  SPDR	
  S&P	
  Emerging	
  Latin	
  America	
  ETF	
  
	
  
Leveraged	
  and	
  Short	
  ETFs	
  
	
  
      SKF	
  –	
  ProShares	
  UltraShort	
  Financials	
  ETF	
  
      RWM	
  –	
  ProShares	
  Short	
  Russell	
  2000	
  ETF	
  
      RXD	
  –	
  ProShares	
  UltraShort	
  Healthcare	
  ETF	
  
      MYY	
  –	
  ProShares	
  Short	
  MidCap400	
  ETF	
  
	
  
	
  
                          Can	
  I	
  apply	
  stock	
  swing	
  trading	
  
                          methods	
  to	
  swing	
  trading	
  ETFs?	
  
	
  
Yes	
  and	
  no.	
  	
  
	
  
While	
  ETFs	
  trade	
  like	
  stocks	
  during	
  normal	
  exchange	
  hours,	
  the	
  price	
  behavior	
  of	
  
ETFs	
  is	
  different	
  as	
  the	
  price	
  is	
  determined	
  by	
  a	
  group	
  of	
  stocks,	
  bonds,	
  etc.	
  
trading	
  in	
  unison	
  and	
  so	
  the	
  volatility	
  levels	
  and	
  price	
  patterns	
  and	
  just	
  the	
  
general	
  day	
  to	
  day	
  ebb	
  and	
  flow	
  of	
  these	
  ETF	
  markets	
  can	
  be	
  different	
  in	
  their	
  
price	
  behavior	
  than	
  the	
  individual	
  equities	
  that	
  make	
  them	
  up.	
  	
  	
  
	
  
For	
  example,	
  Figure	
  6	
  is	
  a	
  price	
  chart	
  of	
  SKF	
  –	
  ProShares	
  UltraShort	
  Financials	
  ETF	
  
where	
  the	
  price	
  goes	
  up	
  when	
  the	
  financial	
  stocks	
  go	
  down	
  in	
  price.	
  	
  
	
  


Copyright	
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  Profits	
  Run,	
  Inc.	
           www.profitsrun.com	
                                  	
  Page	
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  of	
  39	
  
	
  
Underground	
  ETF	
  Profit	
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                                  Figure	
  6	
  –	
  SKF	
  -­‐	
  ProShares	
  UltraShort	
  Financials	
  ETF	
  
	
  
Figure	
  7	
  is	
  a	
  price	
  chart	
  of	
  C	
  –	
  Citigroup.	
  Notice	
  how	
  the	
  price	
  of	
  C	
  has	
  been	
  
trending	
  down	
  for	
  months	
  in	
  a	
  fairly	
  deliberate	
  manner	
  whereas	
  the	
  ‘short’	
  fund	
  
SKF	
  has	
  been	
  trending	
  up	
  as	
  you	
  would	
  expect,	
  but	
  in	
  a	
  more	
  erratic	
  manner.	
  
Clearly,	
  the	
  price	
  behaviors	
  of	
  SKF	
  and	
  C	
  are	
  different.	
  
	
  




Copyright	
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  Run,	
  Inc.	
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Underground	
  ETF	
  Profit	
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                                                  Figure	
  7	
  –	
  C	
  -­‐	
  Citigroup	
  
	
  
Also,	
  with	
  ETFs,	
  you	
  have	
  the	
  added	
  challenge	
  of	
  finding	
  which	
  sector	
  or	
  country	
  
or	
  currency	
  or	
  commodity	
  related	
  ETFs	
  are	
  offering	
  the	
  best	
  trading	
  opportunities	
  
at	
  any	
  point	
  in	
  time.	
  	
  And	
  for	
  those	
  reasons	
  it	
  is	
  far	
  better	
  to	
  apply	
  trading	
  
methods	
  that	
  are	
  specifically	
  designed	
  for	
  ETFs.	
  
	
  
And	
  I	
  don’t	
  want	
  to	
  have	
  to	
  analyze	
  or	
  review	
  the	
  over	
  600	
  ETFs	
  currently	
  
available	
  to	
  decide	
  which	
  ones	
  offer	
  the	
  best	
  opportunities,	
  so	
  I	
  prefer	
  to	
  follow	
  
ETF	
  trading	
  methods	
  that	
  are	
  powerful	
  but	
  easily	
  programmable	
  into	
  good	
  
charting	
  software	
  scanning	
  programs	
  that	
  can	
  then	
  tell	
  me	
  at	
  the	
  push	
  of	
  a	
  
button,	
  with	
  very	
  selective	
  precision,	
  those	
  ETFs	
  offering	
  the	
  best	
  opportunity.	
  
	
  
Also,	
  I	
  believe	
  it	
  is	
  better	
  to	
  be	
  more	
  conservative	
  when	
  trading	
  ETFs	
  than	
  with	
  
individual	
  stocks.	
  	
  After	
  all,	
  trading	
  ETFs	
  should	
  be	
  a	
  more	
  conservative	
  kind	
  of	
  
trading	
  as	
  you	
  are	
  already	
  enjoying	
  a	
  level	
  of	
  diversification	
  by	
  trading	
  a	
  basket	
  of	
  
stocks	
  as	
  opposed	
  to	
  an	
  individual	
  stock.	
  	
  	
  
	
  
With	
  stocks,	
  there	
  are	
  almost	
  always	
  trading	
  opportunities	
  every	
  day	
  in	
  the	
  
markets.	
  	
  And	
  often	
  times	
  that	
  is	
  the	
  case	
  with	
  ETFs	
  as	
  well,	
  but	
  with	
  ETFs,	
  I	
  

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Underground	
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prefer	
  to	
  be	
  even	
  more	
  selective	
  than	
  I	
  am	
  with	
  stocks	
  and	
  wait	
  for	
  only	
  the	
  best	
  
of	
  the	
  best	
  opportunities.	
  
	
  
                            Can	
  I	
  trade	
  options	
  with	
  ETFs?	
  
	
  
Yes,	
  since	
  ETFs	
  trade	
  like	
  stocks,	
  
there	
  are	
  also	
  tradeable	
  options	
  
on	
  many	
  ETFs.	
  	
  In	
  my	
  opinion,	
  an	
  
option	
  trader	
  needs	
  at	
  least	
  two	
  
things	
  to	
  trade	
  options	
  
successfully.	
  One	
  is	
  getting	
  an	
  
appropriate	
  education	
  on	
  options	
  
and	
  the	
  other	
  is	
  applying	
  that	
  
knowledge	
  to	
  a	
  good	
  trading	
  
method.	
  	
  By	
  so	
  doing	
  you	
  have	
  
the	
  “option”	
  of	
  trading	
  options	
  in	
  
lieu	
  of	
  the	
  underlying	
  security	
  
when	
  your	
  trading	
  method	
  
signals	
  a	
  buying	
  opportunity.	
  
	
  
For	
  example,	
  if	
  an	
  ETF	
  is	
  selling	
  at	
  
$40	
  a	
  share,	
  there	
  may	
  be	
  an	
  
option	
  available	
  on	
  that	
  ETF	
  that	
  
you	
  could	
  buy	
  at,	
  say,	
  $8	
  a	
  share.	
  	
  
So	
  if	
  your	
  trading	
  method	
  
signaled	
  a	
  buy	
  at	
  $40	
  and	
  you	
  
wanted	
  to	
  buy	
  100	
  shares	
  at	
  $40	
  
that	
  would	
  be	
  an	
  investment	
  of	
  
$4,000.	
  	
  	
  
	
  
But	
  instead,	
  you	
  could	
  elect	
  to	
  buy	
  1	
  call	
  option	
  (the	
  right	
  but	
  not	
  the	
  obligation	
  
to	
  buy	
  the	
  underlying	
  ETF	
  at	
  a	
  strike	
  price)	
  which	
  controls	
  100	
  shares	
  of	
  the	
  ETF	
  
for	
  $8	
  or	
  a	
  total	
  investment	
  of	
  $800,	
  thereby	
  controlling	
  100	
  shares	
  of	
  the	
  ETF	
  
with	
  a	
  much	
  smaller	
  investment.	
  	
  	
  
	
  
But	
  a	
  strong	
  word	
  of	
  caution	
  here:	
  	
  Just	
  because	
  less	
  money	
  is	
  required	
  to	
  enter	
  
into	
  the	
  option	
  position	
  does	
  not	
  mean	
  that	
  you	
  should	
  risk	
  more	
  on	
  this	
  trade	
  
than	
  you	
  would	
  have	
  had	
  you	
  bought	
  the	
  underlying	
  ETF	
  instead.	
  	
  You	
  must	
  
follow	
  good	
  risk	
  management	
  principles	
  in	
  either	
  case.	
  
	
  
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  Page	
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Underground	
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  Profit	
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        Can	
  you	
  elaborate	
  on	
  trading	
  ETF	
  options	
  and	
  
            what	
  is	
  the	
  best	
  ETF	
  options	
  strategy?	
  
                                                                                   	
  
                                                                                   This	
  depends	
  on	
  the	
  strategy	
  of	
  
                                                                                   your	
  trading	
  method.	
  	
  For	
  swing	
  
                                                                                   trading,	
  I	
  believe	
  the	
  best	
  
                                                                                   strategy	
  is	
  to	
  use	
  in-­‐the-­‐money	
  
                                                                                   call	
  options.	
  	
  Following	
  is	
  an	
  
                                                                                   overview	
  of	
  option	
  trading	
  and	
  
                                                                                   trading	
  with	
  in-­‐the-­‐money	
  call	
  
                                                                                   options.	
  	
  	
  
                                                                                   	
  
                                                                                   Options	
  present	
  the	
  opportunity	
  
                                                                                   for	
  greatly	
  increased	
  leverage,	
  
                                                                                   but	
  also	
  increased	
  risk	
  if	
  you	
  do	
  
                                                                                   not	
  use	
  them	
  properly.	
  	
  On	
  the	
  
                                                                                   other	
  hand,	
  if	
  used	
  properly,	
  
                                                                                   options	
  (vs.	
  positions	
  in	
  the	
  
                                                                                   underlying	
  security	
  such	
  as	
  an	
  
                                                                                   ETF)	
  can	
  actually	
  reduce	
  the	
  risk	
  
                                                                                   in	
  a	
  trade	
  while	
  at	
  the	
  same	
  
                                                                                   time	
  maintain	
  the	
  leverage	
  on	
  
                                                                                   the	
  upside.	
  	
  	
  
                                                                                   	
  
                                                                                   There	
  are	
  many	
  things	
  to	
  know	
  
about	
  options.	
  	
  There	
  are	
  the	
  basic	
  mechanics	
  on	
  how	
  options	
  work	
  and	
  then	
  
there	
  are	
  the	
  various	
  risk	
  factors	
  inherent	
  in	
  options.	
  	
  Those	
  risk	
  factors	
  are	
  
measured	
  by	
  what	
  is	
  referred	
  to	
  as	
  “the	
  greeks.”	
  	
  The	
  greeks	
  include	
  delta,	
  
gamma,	
  theta,	
  and	
  vega;	
  each	
  measuring	
  a	
  different	
  aspect	
  of	
  risk.	
  	
  You	
  need	
  to	
  
understand	
  each	
  of	
  these	
  risk	
  factors	
  before	
  trading	
  options	
  as	
  well	
  as	
  the	
  risk	
  
curve	
  for	
  each	
  option	
  strategy	
  that	
  you	
  use.	
  	
  Having	
  said	
  that,	
  here	
  are	
  a	
  few	
  
basics	
  and	
  one	
  strategy	
  (of	
  the	
  many	
  available)	
  that	
  I	
  believe	
  is	
  a	
  simple,	
  but	
  
effective	
  use	
  of	
  options.	
  	
  That	
  is	
  simply	
  buying	
  in-­‐the-­‐money	
  call	
  options.	
  	
  	
  
	
  
A	
  call	
  option	
  is	
  the	
  right	
  to	
  buy	
  the	
  underlying	
  security	
  at	
  a	
  specified	
  price	
  (called	
  
the	
  strike	
  price)	
  by	
  a	
  specified	
  time	
  (the	
  expiration	
  date).	
  	
  	
  If	
  the	
  underlying	
  
security	
  is	
  trading	
  below	
  the	
  strike	
  price,	
  the	
  call	
  option	
  is	
  said	
  to	
  be	
  out-­‐of-­‐the	
  
money.	
  	
  If	
  the	
  underlying	
  security	
  is	
  trading	
  above	
  the	
  strike	
  price,	
  the	
  call	
  option	
  
is	
  said	
  to	
  be	
  in-­‐the-­‐money.	
  	
  And	
  if	
  the	
  underlying	
  security	
  is	
  trading	
  at	
  the	
  strike	
  

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Underground	
  ETF	
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price,	
  the	
  call	
  or	
  put	
  option	
  is	
  said	
  to	
  be	
  at-­‐the-­‐money.	
  	
  A	
  put	
  option	
  on	
  the	
  other	
  
hand,	
  is	
  the	
  right	
  to	
  sell	
  the	
  underlying	
  security	
  at	
  a	
  specified	
  price	
  by	
  a	
  specified	
  
time.	
  
	
  
The	
  price	
  of	
  an	
  option	
  has	
  two	
  
components,	
  intrinsic	
  value	
  and	
  
extrinsic	
  or	
  time	
  value.	
  One	
  of	
  the	
  
key	
  attributes	
  of	
  an	
  option	
  to	
  
understand	
  is	
  volatility	
  and	
  its	
  
impact	
  on	
  the	
  option	
  price.	
  	
  The	
  
higher	
  the	
  implied	
  volatility,	
  the	
  
higher	
  the	
  extrinsic	
  value	
  will	
  be	
  
and	
  the	
  higher	
  will	
  be	
  the	
  option	
  
price.	
  	
  
	
  
For	
  example,	
  if	
  the	
  ETF	
  for	
  a	
  May	
  
40	
  call	
  option	
  was	
  trading	
  at	
  $45	
  
in	
  January,	
  the	
  option	
  could	
  be	
  
priced	
  at	
  $8,	
  that	
  would	
  be	
  $5	
  of	
  
intrinsic	
  value	
  ($45	
  ETF	
  price	
  -­‐	
  
$40	
  option	
  strike	
  price)	
  and	
  $3	
  of	
  
extrinsic	
  or	
  time	
  value.	
  	
  As	
  
expiration	
  date	
  approaches,	
  the	
  
time	
  value	
  will	
  “decay”	
  down	
  to	
  
zero	
  at	
  expiration.	
  	
  So	
  when	
  you	
  
own	
  options	
  with	
  extrinsic	
  value,	
  
you	
  are	
  fighting	
  time.	
  
	
  
Here’s	
  a	
  graph	
  of	
  the	
  risk	
  curve	
  for	
  the	
  Nov	
  75	
  call	
  option	
  for	
  a	
  stock	
  (but	
  the	
  
same	
  principle	
  applies	
  to	
  ETF	
  options)	
  to	
  further	
  illustrate	
  this	
  point,	
  compliments	
  
of	
  Value	
  Line.	
  	
  The	
  vertical	
  axis	
  is	
  the	
  profit	
  &	
  loss	
  of	
  the	
  option	
  position	
  (if	
  the	
  
option	
  was	
  bought	
  for	
  $10.40	
  on	
  9/10/01)	
  versus	
  the	
  horizontal	
  axis	
  which	
  is	
  the	
  
stock	
  price.	
  	
  There	
  are	
  three	
  curves	
  plotted.	
  	
  The	
  blue	
  curve	
  shows	
  the	
  impact	
  on	
  
profit	
  &	
  loss	
  at	
  different	
  stock	
  prices	
  as	
  of	
  9/10/01.	
  	
  The	
  pink	
  curve	
  shows	
  the	
  
same	
  thing	
  but	
  as	
  of	
  10/14/01	
  and	
  is	
  lower	
  than	
  the	
  blue	
  curve	
  due	
  to	
  time	
  
decay.	
  	
  And	
  finally	
  the	
  brown	
  curve	
  also	
  shows	
  the	
  same	
  thing	
  but	
  at	
  option	
  
expiration	
  on	
  11/17/01	
  and	
  is	
  lower	
  still	
  as	
  time	
  decay	
  has	
  now	
  driven	
  the	
  
extrinsic	
  value	
  down	
  to	
  zero.	
  
	
  


Copyright	
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  Profits	
  Run,	
  Inc.	
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  • 1.  
  • 2. Underground  ETF  Profit  Blueprint     SPECIAL  NOTE:  We  are  on  the  verge  of  an   unprecedented  explosion  of  potential  trading  a  group   of  funds  that  have  largely  remained  ignored  by  the   “mainstream”  since  their  inception.  I’m  talking  about   Exchange  Traded  Funds,  or  ETFs.  Don’t  worry  if  you’ve   never  heard  of  ETFs,  because  when  you’re  done  with   this  report,  here’s  what  you’ll  learn:      How  select  groups  of  traders  have  been  quietly   padding  their  portfolios  with  ETF  profits  for  over  a   decade,  and  how  you  can,  too.        How  you  can  get  an  unfair  head  start  using   specialized  ETF  strategies  before  the  “mainstream”   catches  on.  Don’t  worry,  it’s  entirely  legal.      How  to  double  your  profit  potential  with  half  the  effort  by  harnessing  a   special  kind  of  ETF  designed  to  pad  your  portfolio  when  the  market  tanks.      How  to  finally  let  your  IRA  siphon  profit  potential  out  of  bear  runs.  This  little-­‐ known  technique  essentially  lets  your  IRA  flex  its  muscles  for  the  first  time   ever  as  you  trade  it  almost  like  a  regular  brokerage  account.      …and  a  TON  more.     The  bottom  line  is  that  no  matter  what  you  trade  –  stocks,  forex,  futures,  options   –  you  are  leaving  a  ton  of  profit  potential  on  the  table  if  you  aren’t  including  a   solid  ETF  strategy  in  your  trading  “toolkit”.  My  goal  with  this  report  is  to  give  you   a  clear  blueprint  to  make  you  deadly  knowledgeable  about  ETFs  so  you’re  well-­‐ prepared  to  pounce  on  as  much  ETF  profit  potential  as  you  can  handle.     What  you  are  about  to  read  is  more  valuable  to  you  than  what  you  will  find  in   many  trading  courses  and  high-­‐priced  seminars.  This  is  a  HUGE  report.  Take  your   time  to  read  it  all.     Good  Trading,     Bill  Poulos   Copyright  ©  Profits  Run,  Inc.   www.profitsrun.com    Page  2  of  39    
  • 3. Underground  ETF  Profit  Blueprint     PLEASE  PRINT  THIS  REPORT  NOW!   Please  take  a  few  seconds  and  print  this  entire  report   right  now.    Here’s  why:      When  you  print  this  report  out,  the  chances  that   you’ll  actually  read  it  and  learn  something  new   about  trading  the  ETF  markets  will  increase   dramatically.    I  have  a  collection  of  digital  reports   on  my  computer,  and  the  only  ones  I’ve  read  all   the  way  through  are  the  ones  I’ve  printed  out.      When  you  print  this  report  out,  you  can  read  it   anywhere  in  your  house  (or  on  the  road,  for  that   matter).    I  love  my  family,  but  my  home  office  is   smack  dab  in  the  middle  of  the  house,  so  it’s  a  high   traffic  area.    Sometimes  the  only  way  I  can  get  a   solid  chunk  of  time  to  read  something  I  find  online   is  if  I  print  it  out  and  take  it  somewhere  else  in  the   house.      There  is  an  activity  in  this  report  that  requires  you   to  answer  some  questions.    The  impact  of  this   activity  will  be  much  greater  if  you  actually  get  out   a  pencil  or  pen  and  actually  write  on  this  report.    I   highly  recommend  you  spend  some  quality  time   completing  this  activity.    Your  future  could  depend   on  it.   Copyright  ©  Profits  Run,  Inc.   www.profitsrun.com    Page  3  of  39    
  • 4. Underground  ETF  Profit  Blueprint     Disclaimer:  Stock,  forex,  futures,  and  options  trading  is  not  appropriate  for  everyone.  There  is  a   substantial   risk   of   loss   associated   with   trading   these   markets.   Losses   can   and   will   occur.   No   system  or  methodology  has  ever  been  developed  that  can  guarantee  profits  or  ensure  freedom   from   losses.   No   representation   or   implication   is   being   made   that   using   the   information   in   this   special  report  will  generate  profits  or  ensure  freedom  from  losses.  Revision  01-­‐20080314.         In  This  Report     On  The  Verge  Of  The  ETF  Explosion  ........................................................................  6 What  is  an  ETF?  .....................................................................................................  11 Are  ETFs  only  traded  on  U.S.  stock  exchanges?  ....................................................  13 What  is  the  advantage  of  trading  ETFs  as  opposed  to  the  trading  some  of  the   securities  in  the  ETF  directly?  ................................................................................  14 What  brokers  are  suitable  for  ETF  trading?   ...........................................................  14 Where  can  I  find  a  list  of  all  ETFs?  .........................................................................  15 Do  ETFs  pay  dividends?  .........................................................................................  15 Do  ETFs  have  taxable  distributions  like  mutual  funds?  .........................................  16 Are  ETFs  only  suitable  for  people  with  big  accounts?  ...........................................  16 How  do  I  know  which  ETFs  to  buy?  .......................................................................  17 With  the  technical  analysis  approach  to  trading  ETFs,  how  long  do  I  stay  in  a   position?  ................................................................................................................  18 Which  is  a  better  trading  approach  with  ETFs:  fundamental  or  technical  analysis?  ...............................................................................................................................  20 Can  you  day  trade  ETFs?   ........................................................................................  21 Copyright  ©  Profits  Run,  Inc.   www.profitsrun.com    Page  4  of  39    
  • 5. Underground  ETF  Profit  Blueprint     What  is  the  best  risk  management  strategy?  ........................................................  22 How  do  I  manage  my  account  from  a  portfolio  standpoint  with  ETF  swing  trading?  ...............................................................................................................................  23 Are  all  ETFs  appropriate  for  trading?   .....................................................................  24 Can  I  trade  ETFs  inside  an  IRA?  ..............................................................................  26 Can  you  elaborate  on  the  various  types  of  ETFs  available?  ..................................  26 Can  I  apply  stock  swing  trading  methods  to  swing  trading  ETFs?  .........................  28 Can  I  trade  options  with  ETFs?  ..............................................................................  31 Can  you  elaborate  on  trading  ETF  options  and  what  is  the  best  ETF  options   strategy?  ................................................................................................................  32 Why  Are  You  Interested  In  Supercharging  Your  Portfolio?  ...................................  35 ETF  Survey  Summary  .............................................................................................  38   Copyright  ©  Profits  Run,  Inc.   www.profitsrun.com    Page  5  of  39    
  • 6. Underground  ETF  Profit  Blueprint     On  The  Verge  of  the  ETF  Explosion     Dear  Trader,     We  are  on  the  verge  of  an   “explosion”  in  the  markets  that   you  may  never  see  again  in  your   lifetime.  For  over  a  decade,  select   groups  of  seemingly  “stealth”   traders  have  been  quietly   padding  their  portfolios  with   profits  pulled  directly  out  of   specialized  types  of  trading  funds.   Now,  to  be  clear,  these  funds   haven’t  intentionally  been  kept   secret,  nor  do  you  need  special   access  or  accredited  investor   status  to  trade  them.  However,   these  funds  have  remained  pretty   much  treated  as  a  “curiosity”  by   the  “mainstream”  investing  and   trading  communities.       But  that’s  all  changing,  and  it’s   still  not  too  late  to  get  your  share   of  the  “goodies”  and  add  a  new  “profit  pipeline”  to  your  portfolio.     The  information  in  this  report  has  the  potential  to  dramatically  increase  the   profits  you  add  to  your  trading  portfolio,  and  it  really  does  have  the  potential  to   change  your  life.  That’s  not  hype,  because  the  potential  is  real.  It’s  up  to  you  to   make  it  happen,  and  with  this  “blueprint”  I  want  to  show  you  the  quickest  path  to   joining  this  somewhat  “insiders”  club  of  quiet  traders  who’ve  been  enjoying   these  funds  for  years.     Now,  I  don’t  think  the  traders  already  “in  the  know”  are  going  to  be  too  happy   about  the  fact  that  I’m  sharing  this  knowledge.  After  all,  if  you  had  a  technique   that  you  might  call  a  “portfolio  supercharger”,  would  you  want  others  to  know   about  it?  I  didn’t  think  so!     Copyright  ©  Profits  Run,  Inc.   www.profitsrun.com    Page  6  of  39    
  • 7. Underground  ETF  Profit  Blueprint     But  I’m  not  concerned  with  what  others  think.  It’s  often  been  said  that  if  you’re   not  ruffling  a  few  feathers,  you’re  probably  not  doing  a  good  job.  And  I’m  pretty   good  at  ruffling  feathers,  especially  those  belonging  to  the  “big  shots”  in  the   mainstream  investment  world.  You  know  the  type…  the  smug  “gurus”  who  look   good  on  TV  or  have  an  entertaining  shtick,  but  don’t  ever  speak  in  clear  language   or  give  step-­‐by-­‐step  techniques  that  regular  people  like  you  and  I  can  understand   or  use.     Well,  since  I  began  trading  way   back  in  1974,  I’ve  been  on  a   personal  mission  to  make   trading  as  profitable  and  as   simple  as  possible,  even  if  it   goes  against  convention  or   “what’s  popular”.  And  since  I   started  teaching  people  from  all   over  the  world  how  to  trade   back  in  2001,  my  suspicions  that   folks  wanted  clear  and  simple   trading  ideas  have  been   confirmed  many  thousands  of   times  over.     One  final  word  before  I  dive  into   what  I  feel  is  the  best  and   quickest  way  to  unplug  profit   potential  from  these  amazing   funds…  I  might  come  across  as  a   little  harsh  in  this  report,  but  I’m   a  plain-­‐speaking  person  and  I   don’t  believe  in  sugar-­‐coating   anything  or  misleading  you  with   false  hopes.  I  just  don’t  think  that’s  fair,  especially  when  it  comes  to  your  hard-­‐ earned  money.  There  are  plenty  of  swindlers  out  there  doing  that  already.  So   you’ll  get  the  bare  facts  from  me,  like  ‘em  or  not,  so  you’re  empowered  to  take   action  and  make  positive  decisions  on  how  to  succeed  in  the  markets.     Copyright  ©  Profits  Run,  Inc.   www.profitsrun.com    Page  7  of  39    
  • 8. Underground  ETF  Profit  Blueprint     Introducing  Exchange  Traded  Funds     So,  the  funds  that  I’m  talking  about  here  are  called  Exchange  Traded  Funds,  or   ETFs.  These  funds  have  been  hailed  as  a  godsend  by  traders  that  truly  “get  it”  and   understand  all  their  tremendous   advantages.  (And  you’ll  be  among   those  traders,  too,  after  you  read   this  report.)     If  you’re  already  familiar  with  ETFs   you  might  be  scratching  your  head   and  wondering  what  the  big  deal  is.   Well,  in  my  research  into  ETFs  over   the  years,  I  made  a  few  astonishing   discoveries  that  I’ll  share  with  you  a   little  later.  But  the  short  answer  is   that:  Most  traders  that  are  familiar   with  ETFs  don’t  have  a  clue  how  to   truly  maximize  their  profit   potential,  and  have  been  trying  to   trade  them  the  absolute  wrong   way.     You’ll  see  what  I  mean  as  I  peel   back  the  layers  of  ETFs  and  give   you  the  solid,  factual  insights  you’ll   need  to  succeed  in  these  the   markets  the  same  way  those   “underground”  traders  have  been   doing  it  for  years…  right  under  the  noses  of  the  “mainstream”  trading   community.     Three  Years  of  Begging  &  Pleading     For  at  least  three  years  now,  my  students  and  readers  have  been  begging  and   pleading  with  me  to  show  them  a  good  way  to  trade  ETFs  and  work  them  into   their  overall  portfolio.  There’s  something  peculiar  about  the  ETF  markets,  which   you’ll  learn  here  shortly  –  my  readers  noticed  it,  too,  and  that’s  one  of  the   reasons  they  were  looking  for  my  help.     Copyright  ©  Profits  Run,  Inc.   www.profitsrun.com    Page  8  of  39    
  • 9. Underground  ETF  Profit  Blueprint     During  my  ETF  research,  I  found  that  more  and  more  traders  are  beginning  to   “see  the  light”  about  the  advantages  and  tremendous  profit  potential  trading   these  funds.  I  even  stumbled  upon  a  few  good  trading  ideas.     However,  I  noticed  there  was   essentially  a  vacuum  of  good   trading  methods  designed   specifically  for  ETFs.  And  even   those  that  I  did  find  were  mostly   incomplete,  leaving  you  to   figure  out  the  rest  on  your  own.   How  frustrating!     As  I  began  to  piece  together  the   true  “behind  the  scenes”  story   of  the  ETF  puzzle,  I  decided  that   instead  of  answering  my   readers’  questions  one  at  a   time,  I  needed  to  put  together  a   comprehensive  report  that  told   the  truth  about  the  best  ways  to   pull  profits  out  of  the  ETF   markets.     But  to  make  sure  I  didn’t  leave   out  any  major  concerns  or   questions,  I  sent  an  official   survey  to  about  100,000  traders   and  asked  them  one  question:     What’s  your  #1  question  about  trading  ETFs?     I’ve  used  this  simple  survey  technique  in  the  past  and  it’s  really  helped  me  dig  out   the  core  concerns  most  of  my  readers  have  about  any  topic.     Terror  &  Excitement     This  time  was  no  different.  I  got  deluged  with  questions  and  felt  a  tinge  of  terror   for  a  second  as  I  wondered  what  I  had  gotten  myself  into.  There  was  no  way  I   could  answer  all  those  questions,  I  thought.  But  things  simmered  down  when  I   Copyright  ©  Profits  Run,  Inc.   www.profitsrun.com    Page  9  of  39    
  • 10. Underground  ETF  Profit  Blueprint     realized  that  they  quickly  fell  into  categories  and  a  core  set  of  common  questions   emerged.     If  you’ve  read  my  special  reports  I’ve  published  in  the  past  about  stocks  and   forex,  then  you  know  what’s  coming  next…       The  top  questions  I  got  synced  up  almost  perfectly  with  the  research  and  testing   I’d  been  immersed  in.  So  I  was  super  excited  because  I  knew  I  could  help  all  my   readers  out,  and  almost   immediately.     So  that  brings  us  the  report   you’re  looking  at  now,  the   Underground  ETF  Profit  Blueprint.   It  is  my  sincere  hope  that  this   finds  its  way  into  the  homes  of  as   many  traders  as  possible  that  are   ready  to  make  a  positive,   profitable  addition  to  their   trading  portfolios.     Are  you  ready?  Let’s  begin.       Copyright  ©  Profits  Run,  Inc.   www.profitsrun.com    Page  10  of  39    
  • 11. Underground  ETF  Profit  Blueprint     What  is  an  ETF?     ETF  stands  for  Exchange  Traded  Fund.         ETFs  are  a  very  exciting  and  fast-­‐growing  segment  of  the  investment  industry  and   appear  destined  to  replace  mutual  funds  as  the  preferred  vehicle  for  fund   investing.    They  have  been  available  since  the  early  90’s  but  are  now  growing  at  a   geometric  rate  as  more  and  more  investors  and  traders  become  aware  of  the   profit  potential  awaiting  them  with  ETFs.     An  ETF  is  a  fund  comprised  of  a  group  of  stocks,  bonds,  or  other  investment   vehicles  similar  to  a  mutual  fund.    However,  unlike  a  mutual  fund,  ETFs  trade  like   stocks  allowing  a  trader  to  buy  and  sell  during  normal  exchange  trading  hours.     (See  Figure  1,  below,  for  a  daily  bar  chart  of  a  typical  ETF  using  Trade  Navigator   charting  software.)  That  means  you  can  have  immediate  access  to  your  funds   upon  selling  an  ETF  position  during  normal  market  hours  anytime  you  want.    In   addition,  ETFs  are  generally  more  cost  and  tax  efficient  than  mutual  funds.           Figure  1  –  EEM:  iShares  MSCI  Emerging  Index  Fund     Copyright  ©  Profits  Run,  Inc.   www.profitsrun.com    Page  11  of  39    
  • 12. Underground  ETF  Profit  Blueprint     However,  when  trading  ETFs,  there  is  a  commission  cost  the  same  as  you  would   have  when  trading  stocks.    There  are  no  minimum  buy  requirements  or  holding   period  requirements  common  to  many  mutual  funds.    In  fact  you  can  buy  as  little   as  1  share  of  an  ETF  as  you  would  buy  1  share  of  a  stock.    And  so  ETFs  are  an   excellent  trading  vehicle  whereas  mutual  funds  are  not.     So  that  means  you  can  get  the   diversification  that  a  fund  has  to   offer  with  giving  up  the  ability  to   trade  in  and  out  of  the  fund.     This  is  a  big  deal,  because  you   can  virtually  eliminate  stock   specific  risk  by  trading  a  basket   of  stocks  within  the  fund  so  that   if  one  stock  in  the  fund  suddenly   drops  in  price,  the  negative   impact  on  a  position  you  may   have  in  the  fund  would  be  far   less  than  if  you  had  owned  a   position  in  the  shares  of  that   particular  stock.     There  are  many  different  types   of  funds  available,  in  fact  in  the   United  States  alone  there  are   now  over  600  funds  currently,   and  more  are  being  added  each   day.           ETFs  include  stock  sector,   country,  currency,  commodity,  bond  or  other  investment  objective  related  funds.     In  addition,  there  are  funds  that  have  only  short  positions  and  are  sometimes   referred  to  as  “short”  funds,  or  “short  ETFs”,  which  will  increase  in  price  as  the   short  positions  they  hold  go  down  in  price.         Some  funds  are  leveraged  funds,  meaning  that  when  the  stocks  in  their  funds  go   up  by  say  5%,  the  fund  could  go  up  by  10%  and  short  funds  whose  stocks  go   down  in  price  by  say  5%,  could  go  down  10%.     Copyright  ©  Profits  Run,  Inc.   www.profitsrun.com    Page  12  of  39    
  • 13. Underground  ETF  Profit  Blueprint     ETFs  are  also  a  growing  investment  vehicle  in  international  stock  markets  as  well.     A  prospectus  on  each  ETF  is  available  and  information  on  the  individual  holdings   of  an  ETF  can  be  found  on  Yahoo  Finance  and  other  financial  related  websites.     However,  not  all  ETFs  are  suitable  for  trading  as  many  are  thinly  traded  or  too   volatile  to  be  considered  good  swing  trading  vehicles.     ETFs  in  the  U.S.  are  created  and  maintained  by  sponsor  companies  subject  to  the   approval  and  regulation  of  the  Securities  and  Exchange  Commission.     Are  ETFs  only  traded  on  U.S.  stock  exchanges?     No,  not  at  all.    ETFs  are  also   traded  on  stock  exchanges   around  the  world,  such  as  the   London,  Toronto,  and   Australian  stock  exchanges.     These  exchanges  are  approving   new  ETFs  at  a  rapid  pace  as  they   follow  a  similar  growth  curve  as   in  the  US.     In  addition  to  the  major   exchanges  mentioned  above,   ETFs  are  also  available  in  the   following  markets:      India    Sweden    Finland    Singapore    Hong  Kong    South  Korea    Japan    Turkey       Copyright  ©  Profits  Run,  Inc.   www.profitsrun.com    Page  13  of  39    
  • 14. Underground  ETF  Profit  Blueprint     What  is  the  advantage  of  trading  ETFs  as   opposed  to  the  trading  some  of  the   securities  in  the  ETF  directly?     Simply  put,  it  is  diversification.     Let’s  say  you  feel  that  oil  and   gas  stocks  are  a  good  buy,  but   are  concerned  about  buying  just   one  or  two  companies  that   could  face  an  unexpected   downturn  in  price  due  to  some   specific  company  related   problem.    By  buying  an  oil  and   gas  related  ETF  instead  you   dramatically  minimize  the  stock   specific  risk  because  you  are   buying  a  basket  of  stocks  not   just  one  or  two.     Another  example,  let’s  say  you   feel  that  the  US  dollar  will   continue  to  weaken  against  the   Euro,  you  could  buy  an  ETF  fund   that  holds  Euro  denominated   assets  instead  of  buying  a  forex   or  futures  position.     What  brokers  are  suitable  for  ETF  trading?     Most  if  not  all  online  or  discount  brokers  (regulated  by  their  country’s  regulatory   body)  that  are  suitable  for  stock  trading  are  also  suitable  for  ETF  trading.    The   broker  treats  them  both  the  same,  since  ETFs  trade  just  like  stocks.    It  is  a  good   idea  to  use  one  of  these  brokers  to  minimize  transaction  costs  (commissions)   when  trading  ETFs.     Copyright  ©  Profits  Run,  Inc.   www.profitsrun.com    Page  14  of  39    
  • 15. Underground  ETF  Profit  Blueprint     Where  can  I  find  a  list  of  all  ETFs?     Most  good  stock  charting  software  packages  also  include  an  ETF  list  as  well  as,  of   course,  the  price  charts  for  each  of  the  listed  ETFs.    See  Figure  2,  below,  for  an   example.  Also,  financial  newspapers  are  a  good  source  as  well  as  many  online   services.       Figure  2  –  TeleChart  ETF  List       Do  ETFs  pay  dividends?     As  a  general  rule,  yes.    When  the  companies  owned  by  the  ETF  pay  dividends,  the   ETF  shareholders  are  entitled  to  those  dividends.    However,  ETFs  pay  out  those   dividends  according  to  different  schedules.    Some  pay  when  one  of  their   company  holdings  pays,  others  pay  quarterly,  others  according  to  various   schedules.     Copyright  ©  Profits  Run,  Inc.   www.profitsrun.com    Page  15  of  39    
  • 16. Underground  ETF  Profit  Blueprint     Do  ETFs  have  taxable  distributions   like  mutual  funds?     Some  ETFs,  on  occasion,  do  have  capital  gains  distributions  but  only  for   extenuating  circumstances.    As  a  rule  most  ETFs  do  not  make  capital  gains   distributions  because  they  do  not  have  to  sell  stocks  in  the  fund  to  redeem   shares.    So,  essentially,  the  tax  implications  of  trading  ETFs  are  the  same  as  for   trading  stocks.     Are  ETFs  only  suitable  for  people  with  big  accounts?     In  practice,  you  can  buy  as  little   as  1  share  of  an  ETF  so  there  is  no   minimum  account  size  per  se   required  to  trade  ETFs,  unlike  the   case  for  many  mutual  funds.     However  each  individual  must   assess  their  own  financial   circumstances.       A  common  circumstance  is  that   many  beginning  traders  want  to   learn  how  to  trade,  but  have   limited  cash  for  trading.  The   advice  I  always  give  is  to  learn   how  to  trade  first,  learn  and   master  a  good  trading  method,   practice  it  over  and  over  again   with  paper  trading.  You  will  then   own  the  method  for  life.  That  is  a   big  deal  that  gives  you  an  edge  in   the  markets  that  most  others  don't  have.  Then  when  the  cash  becomes  available,   you  will  be  ready.     People  with  IRAs  or  other  investment  accounts  may  want  to  follow  a  strategy  of   allocating  a  portion  of  their  account  to  ETF  trading  to  have  the  potential  of   supercharging  the  returns  on  the  total  account.    And  others  may  elect  to  trade   the  entire  account.    Again,  each  individual  must  assess  their  own  financial   circumstances.   Copyright  ©  Profits  Run,  Inc.   www.profitsrun.com    Page  16  of  39    
  • 17. Underground  ETF  Profit  Blueprint     How  do  I  know  which  ETFs  to  buy?     Like  you  do  with  stocks,  you  have  at  least  a  couple  of  broad  choices  to  choose   from.    One  is  you  determine  what  to  buy  with  fundamental  analysis.    And  the   other  is  with  technical  analysis.    And  a  third  would  be  a  combination  of  the  two.     With  fundamental  analysis  you   are  trying  to  analyze  economic   factors,  financial  performance,   competitive  strengths  and   weaknesses,  growth  rates,   threats  to  the  business,  and  so   on  of  the  units  (stocks,  bonds,   etc)  held  by  the  fund.    And  from   that  analysis  select  the  best   funds  to  buy.    Another   fundamental  strategy  is  to   switch  in  and  out  of  different   ETFs  on  a  rotational  basis  to   those  that  appear  to  be  the   leaders  at  any  point  in  time.         Most  fundamental  approaches   to  investing  in  ETFs  include  a   buy  and  hold  kind  of  strategy   where  you  are  always  100%   invested.    One  of  the  big   problems  with  this  approach  is  a   long  portfolio  of  ETFs  will  get   hammered  in  a  bear  market  and   take  possibly  years  to  recover  to  the  initial  investment  level,  no  different  than   would  be  the  case  for  individual  stock  or  bond  trading.     With  technical  analysis  you  are  trying  to  analyze  the  action  of  the  ETF  share   prices  using  trendlines,  support  and  resistance  levels,  moving  averages,  and   countless  other  price  related  indicators  to  determine  good  trading  opportunities.     Technical  analysis  is  based  on  the  belief  that  all  fundamentals  are  already   comprehended  in  the  price  of  the  shares  and  so  an  analysis  of  price  is  all  that  is   required  to  make  trading  decisions.         Copyright  ©  Profits  Run,  Inc.   www.profitsrun.com    Page  17  of  39    
  • 18. Underground  ETF  Profit  Blueprint     Most  technical  analysis  approaches  involve  trading  in  and  out  of  ETFs  for  a   relatively  short  time  frame  rather  than  always  being  in  the  market  fully  invested,   thus  having  the  potential  to  stay  in  cash  or  be  predominantly  short  in  a  bear   market.    The  challenge  for  technical  analysts  is  to  develop  an  edge  when  trading   the  markets  with  common  technical  indicators  but  using  uncommon  trading   tactics.     With  the  technical  analysis  approach  to  trading   ETFs,  how  long  do  I  stay  in  a  position?     I  believe  the  best  approach  to   trading  ETFs  is  with  swing  trading.     Swing  trading  is  a  commonly  used   term  to  describe  any  method  of   trading  whose  trade  duration   lasts  from  a  few  days  to  a  few   weeks  using  daily  charts.    Position   trading,  on  the  other  hand,  is  any   method  of  trading  whose  trade   duration  lasts  from  weeks  to   months.    The  next  category  would   be  investing,  which  is  typically   viewed  as  being  in  a  position  for   months  to  years.         Swing  trading  gets  its  name  from   putting  on  trades  that  attempt  to   capture  swing  moves  typical  of  a   bull  market  from  a  swing  low   (when  the  market  corrects  down   after  a  sustained  rally  and  then   begins  to  go  up  once  again)  to  a   new  swing  high  which  would   mark  the  end  of  the  new  rally.    Or  in  a  bear  market,  where  the  market  makes  a   swing  high  (when  the  market  rallies  up  after  a  sustained  move  down  and  then   begins  to  go  down  once  again)  to  a  new  swing  low  which  would  mark  the  end  of   the  new  leg  down.     Copyright  ©  Profits  Run,  Inc.   www.profitsrun.com    Page  18  of  39    
  • 19. Underground  ETF  Profit  Blueprint     Here  is  an  example  of  swing  trades  that  could  have  been  made  with  good  trading   methods  with  USO  –  United  States  Oil  Fund  ETF.  This  has  been  plotted  using   Advanced  GET  charting  software  (Figure  3).       Figure  3  –  Swing  Trading  Examples     There  are  many  methods  available  that  can  be  classified  as  swing  trading   methods.    Some  are  good  and  some  are  not.         I  believe  that  swing  trading  with  the  right  methods  is  the  best  way  to  trade  ETFs   for  a  few  reasons.     1. I  believe  that  the  trader  has  the  opportunity  to  achieve  the  greatest  gain   for  the  time  invested,  meaning  that  only  end  of  day  data  is  considered  in   making  trading  decisions  and  consequently  it  is  not  necessary  to  sit  in   front  of  a  computer  all  day  long  during  market  hours.     2. With  swing  trading  you  have  the  opportunity  to  use  your  account  dollars   more  efficiently.    For  example,  if  it  were  possible  to  gain  10%  in  one  trade   lasting  for  3  weeks,  and  then  redeploying  those  same  funds  in  the  next   Copyright  ©  Profits  Run,  Inc.   www.profitsrun.com    Page  19  of  39    
  • 20. Underground  ETF  Profit  Blueprint     trade  opportunity,  wouldn’t  that  be  better  than  tying  up  those  same  funds   for  a  1  year  trade  that  yielded  10%?     3. I  believe  you  can  use  much  tighter  stops  than  is  possible  for  methods   aimed  at  longer  trade  durations.     Which  is  a  better  trading  approach  with  ETFs:   fundamental  or  technical  analysis?     That  is  a  matter  of  opinion.    I   believe  technical  analysis   combined  with  risk  and  portfolio   management  rules  applied  to   swing  trading  strategies  is   superior  to  a  fundamental   analysis  approach  that  is  always   in  the  market.    Furthermore,   fundamental  analysis  of  ETFs   can  be  exhausting  and  after   spending  several  hours  on  one   ETF  you  may  still  not  be  able  to   come  to  any  conclusion  on   whether  or  not  it  represents  a   good  trading  opportunity.         With  good  swing  trading   methods,  on  the  other  hand,   you  have  the  potential  to  profit   in  a  matter  of  a  few  days  to  a   few  weeks  by  being  very   selective  and  waiting  for  only   the  best  of  the  best  trading   opportunities  and  then  when   they  occur  be  prepared  to  act.         This  approach  can  be  particularly  powerful  if  your  trading  methods  are  so  precise   that  you  can  then  harness  the  power  of  good  charting  software  ETF  scanning   capability.    Here’s  how  it  works.    Your  trading  methods  must  be  defined  in  such  a   way  so  that  they  can  be  easily  programmed  into  any  good  charting  software   Copyright  ©  Profits  Run,  Inc.   www.profitsrun.com    Page  20  of  39    
  • 21. Underground  ETF  Profit  Blueprint     scanning  program.    Once  done,  all  it  takes  is  the  push  of  a  button  each  day  after   the  markets  close  and  voila,  only  those  few  ETFs  that    meet  the  trading  method   setup  conditions  appear  out  of  the  over  600  currently  traded  in  the  US.       The  same  goes  for  ETFs  traded  on  exchanges  around  the  world.    Some  days,  there   will  be  no  selections  and  that  is  OK,  because  with  this  approach  you  only  want   the  best  of  the  best  trade  opportunities.    Now  compare  that  to  slaving  over  the   task  of  doing  fundamental  analysis  on  ETF  after  ETF  with  no  clear  way  to  convert   all  of  that  analysis  into  action.    There’s  no  comparison.     And  best  of  all  with  this  approach  you  are  only  in  the  market  when  the   opportunities  occur  and  when  they  do  not  you  are  in  cash  out  of  harms  way.     Can  you  day  trade  ETFs?     Yes,  but  I  don’t  recommend  it.         Day  trading  requires  a  great  deal   of  time  staring  at  a  computer   during  market  hours  where  the   trader  tries  to  scalp  the  market   for  a  few  dollars  by  trading  in  and   out  of  positions  in  minutes  or   hours  at  the  most.    Transaction   costs  are  high  and  the  success   rate  of  day  traders  in  general  is   low.  Day  trading  in  my  opinion  is   simply  not  worth  the  effort  given   the  highly  risky  nature  of  day   trading  and  the  time  required  and   limited  potential  for  reward.     It’s  often  been  said  that  if  you   can’t  make  money  trading  after   the  market  closes,  you’ll  almost   certainly  not  make  any  money   day  trading.     Copyright  ©  Profits  Run,  Inc.   www.profitsrun.com    Page  21  of  39    
  • 22. Underground  ETF  Profit  Blueprint     What  is  the  best  risk  management  strategy?     As  is  the  case  with  all  trading,  it  is  very  important  to  have  a  simple  but  powerful   risk  management  strategy.    Not  all  trades  will  be  profitable,  that  is  the  nature  of   trading,  and  so  you  must  have  a  strategy  to  exit  each  and  every  trade  you  enter   into  before  you  enter  into  the  trade.    Furthermore,  while  there  are  several   complex  approaches  to  risk  management  (such  as  optimal-­‐f),  I  believe  simple  is   better  because  if  you   understand  your  risk   management  strategy,  you  will   be  far  more  inclined  to  follow  it   without  exception.    That  is  why  I   have  adopted  the  simple  but   powerful  strategy  of  risking  no   more  than  2%  of  the  trading   account  size  per  trade.     For  example,  if  you  had  an   account  size  of  $20,000,  you   would  not  risk  more  than  $400   on  the  next  trade.    Risk  here   means  the  amount  you  would   lose  if  the  trade  goes  against   you.    So  that  if  you  lost  3  in  a   row,  your  account  would  still  be   in  fairly  good  shape  at  around   $18,824  and  if  you  won  3  in  a   row  with  a  reward  to  risk  ratio   of  3  to  1,  your  account  would  be   in  great  shape  at  around   $23,820.         This  is  a  great  discipline  to  follow  because  when  you  have  a  losing  trade,  you   would  automatically  risk  fewer  dollars  on  the  next  trade  and  only  risk  more   dollars  following  a  profitable  trade.    This  is  the  reverse  of  what  emotionally   driven  traders  usually  do.     Copyright  ©  Profits  Run,  Inc.   www.profitsrun.com    Page  22  of  39    
  • 23. Underground  ETF  Profit  Blueprint     How  do  I  manage  my  account  from  a  portfolio   standpoint  with  ETF  swing  trading?     Here  again,  simple  is  better.    I   believe  a  great  way  to  do  this  is   by  dividing  your  tradeable   account  by  10  into  10  separate   increments.    So  with  that  same   $20,000  account  you  would  have   10  increments  of  $2,000  apiece.     When  your  swing  trading  method   identifies  a  high  potential  trade   opportunity,  you  would  then  buy   $2,000  worth  of  that  ETF,   provided  however  that  you  would   not  be  risking  more  than  2%  of   your  tradeable  account  size  on   that  trade.    And  with  this   approach,  you  will  find  that  most   of  the  time  you  would  be  risking   less  than  2%.    And  when  a  second   trade  opportunity  develops,  you   would  then  buy  $2,000  worth  of   that  ETF  and  so  on  up  to  a   maximum  of  10  positions.           Now,  here  is  the  great  thing   about  this  strategy.  When  the  ETF  markets  are  trending,  offering  good  trading   opportunities  as  defined  by  your  trading  method,  you  will  have  most  of  your   account  if  not  all  invested  in  up  to  10  ETF  trades  at  the  same  time.    And  when  the   markets  are  choppy  and/or  not  offering  good  trading  opportunities,  you  will  have   only  a  few  positions  on  or  none  at  all  at  the  same  time.         So  with  this  approach  you  should  be  in  the  markets  when  the  opportunities  are   present  and  in  the  safety  of  cash  when  they  are  not.    Your  level  of  invested  funds   as  a  percent  of  your  tradeable  account  will  go  up  and  down  according  to  the   opportunities  available.    This  is  an  excellent  way  to  aim  at  avoiding  bear  markets   (or  even  profit  from  them),  and  at  the  same  time  avoiding  choppy  markets  as   well  those  that  are  just  too  risky  to  trade.   Copyright  ©  Profits  Run,  Inc.   www.profitsrun.com    Page  23  of  39    
  • 24. Underground  ETF  Profit  Blueprint       Are  all  ETFs  appropriate  for  trading?     This  is  a  very  important  question  and  one  that  is  not  easily  answered  by  most   traders.    But  I  have  found  a  simple  yet  very  powerful  way  to  discriminate  among   ETFs  to  screen  for  only  those  that  offer  the  best  swing  trading  opportunities.         For  a  better  idea  of  what  I’m  talking  about,  look  at  Figure  4.  This  is  a  chart  of  BMV   –  Claymore  BIR  Leaders  Mid-­‐Cap  Value  ETF,  plotted  using  Telechart  charting   software.  This  ETF  is  very  thinly  traded  and  not  suitable  for  swing  trading.       Figure  4  –  Thinly  traded  ETF  example     Figure  5,  on  the  other  hand,  EWW  –  iShares  MSC  /  Mexico  Index  Fund  ETF,  is   heavily  traded  with  an  acceptable  volatility  level  that  is  suitable  for  swing  trading.     Copyright  ©  Profits  Run,  Inc.   www.profitsrun.com    Page  24  of  39    
  • 25. Underground  ETF  Profit  Blueprint       Figure  5  –  Heavily  traded  ETF  example     So  here’s  my  simple  yet  effective  criteria  for  determining  the  best  ETFs  to  swing   trade.      First,  I  use  a  volume  filter  that  simply  requires  that  an  ETF  have  an  average   trading  volume  over  the  past  50  trading  days  that  is  greater  than  300,000   shares  per  day  (for  US  exchange  traded  ETFs  and  lower  volume  filters  for   other  country  exchange  traded  ETFs).    This  filter  will  rule  out  those  ETFs   that  are  too  thinly  traded  to  expect  good  order  execution.          Second,  I  use  a  volatility  filter  that  is  somewhat  complex  but  easy  to   program  into  most  good  charting  software  search  capability.    Here  it  is:     o  Volatility  Filter:  (Highest  high  of  the  past  30  days  –  Lowest  low  of   the  past  10  days)  /  Close  <  0.15.     This  filter  will  rule  out  those  ETFs  that  are  too  volatile  too  trade   because  to  do  so  would  require  taking  on  too  much  risk  that  is  out   of  proportion  to  the  potential  reward.         Copyright  ©  Profits  Run,  Inc.   www.profitsrun.com    Page  25  of  39    
  • 26. Underground  ETF  Profit  Blueprint     These  two  filters  will  find  the  ETFs  that  are  most  suitable  for  trading,  which  is   about  20%  of  all  ETFs  available.    These  filters  alone  will  greatly  increase  your   chances  of  success  as  they  rule  out  ETFs  that  are  simply  more  risky  to  trade  and   not  worth  the  effort.     Can  I  trade  ETFs  inside  an  IRA?     Yes,  again  because  ETFs  trade  like  stocks,  they   can  be  traded  within  an  IRA  as  well  and  even   some  401Ks.         Another  advantage  of  trading  ETFs  in  an  IRA  is   that  you  can  also  buy  “short”  ETFs  which   could  be  a  great  way  to  hedge  your  overall   portfolio  against  market  downtrends  or   outright  bear  markets.         This  is  a  very  significant  advantage  as  IRAs  are   not  allowed  to  actually  short  stocks  or  ETFs  or   anything  else  for  that  matter.    And  again  you   have  the  advantage  of  diversification  through   the  various  types  of  ETFs  offered  without  the   higher  fee  structure  and  trading  limitations  of   mutual  funds.     Also,  once  the  real  ETF  “explosion”  takes  place,  don’t  be  surprised  to  see   companies  let  you  trade  ETFs  within  your  401(k).  If  you  get  educated  today  on   how  to  harness  the  power  of  ETFs,  they  you’ll  be  poised  for  all  the  profit   potential  you  can  find  if  and  when  that  happens.     Can  you  elaborate  on  the  various   types  of  ETFs  available?     Following  is  a  partial  listing  of  ETFs  by  category  to  give  you  an  idea  of  the  variety   available:     Commodity  ETFs      IAU  -­‐  iShares  COMEX  Gold  Trust  ETF       Copyright  ©  Profits  Run,  Inc.   www.profitsrun.com    Page  26  of  39    
  • 27. Underground  ETF  Profit  Blueprint      SLV  -­‐  iShares  Silver  Trust  ETF      DGL  -­‐  PowerShares  DB  Gold  Fund  ETF      DBP  -­‐  PowerShares  DB  Precious  Metals  Fund  ETF    GCC  -­‐  GreenHaven  Continuous  Commodity  Index      GSG  -­‐  iShares  GSCI  Commodity-­‐Indexed  Trust  ETF        DBC  -­‐  PowerShares  DB  Commodity  Index  Tracking  Fund  ETF      DBA  -­‐  PowerShares  DB  Agriculture  Fund  ETF      USO  -­‐  United  States  Oil  Fund,  LP  ETF      UNG  -­‐  United  States  Natural  Gas  Fund,  LP  ETF      MOO  -­‐  Van  Eck  Market  Vectors  Agribusiness  ETF     Currency  ETFs      DBV  –  PowerShares  DB  G  10  Currency  Harvest  Fund    UDN  –  PowerShares  DB  US  Dollar  Index  Bearish  Fund    UUP  –  PowerShares  DB  US  Dollar  Index  Bullish  Fund    FXE  –  Currency  Shares  Euro  Trust  ETF     US  Stock  Index  ETFs      SPY  –  SPDRs  S&P  500  Trust  Series  ETF    DIA  -­‐    Diamonds  Trust  Series  ETF    QQQQ  –  PowerShares  QQQ  Trust  Series  ETF     Small  Cap  ETFs      GWX  –  SPDR  S&P  International  Small  Cap  ETF    JSC  –  SPDR  Russell/Normura  Small  Cap  Japan  ETF    DSV  –  SPDR  D  J  Wilshire  Small  Cap  Value  ETF    DSG  –  SPDR  D  J  Wilshire  Small  Cap  Growth  ETF     Sector  ETFs      VHT  –  Vanguard  Health  Care  ETF    IYE  –  iShares  Dow  Jones  US  Energy  Sector  Index  Fund  ETF    IYR  –  iShares  Dow  Jones  US  Real  Estate  Index  Fund  ETF    PBE  –  PowerShares  Dynamic  Biotech  Portfolio  ETF    PJB  –  PowerShares  Dynamic  Banking  Portfolio  ETF    XES  –  SPDR  S&P  Oil  &  Gas  Equipment  &  Services  ETF     Copyright  ©  Profits  Run,  Inc.   www.profitsrun.com    Page  27  of  39    
  • 28. Underground  ETF  Profit  Blueprint     Bond  ETFs      TIP  –  iShares  Lehman  TIPS  Bond  Fund  ETF    AGG  –  iShares  Lehman  Aggregate  Bond  Fund  ETF    BSV  –  Vanguard  Short  Term  Bond  ETF    MBB  –  iShares  Lehman  MBS  Fixed-­‐Rate  Bond  ETF     International  ETFs      EWW  –  iShares  MSCI  Mexico  Index  Fund  ETF    EWY  –  iShares  MSCI  South  Korea  Index  Fund  ETF    FXI  –  iShares  FTSE/Xinua  China  25  Index  Fund  ETF    ADRU  –  BLDRS  Europe  100  ADR  Index  Fund  ETF    GMF  –  SPDR  S&P  Emerging  Asia  Pacific  ETF    GML  –  SPDR  S&P  Emerging  Latin  America  ETF     Leveraged  and  Short  ETFs      SKF  –  ProShares  UltraShort  Financials  ETF    RWM  –  ProShares  Short  Russell  2000  ETF    RXD  –  ProShares  UltraShort  Healthcare  ETF    MYY  –  ProShares  Short  MidCap400  ETF       Can  I  apply  stock  swing  trading   methods  to  swing  trading  ETFs?     Yes  and  no.       While  ETFs  trade  like  stocks  during  normal  exchange  hours,  the  price  behavior  of   ETFs  is  different  as  the  price  is  determined  by  a  group  of  stocks,  bonds,  etc.   trading  in  unison  and  so  the  volatility  levels  and  price  patterns  and  just  the   general  day  to  day  ebb  and  flow  of  these  ETF  markets  can  be  different  in  their   price  behavior  than  the  individual  equities  that  make  them  up.         For  example,  Figure  6  is  a  price  chart  of  SKF  –  ProShares  UltraShort  Financials  ETF   where  the  price  goes  up  when  the  financial  stocks  go  down  in  price.       Copyright  ©  Profits  Run,  Inc.   www.profitsrun.com    Page  28  of  39    
  • 29. Underground  ETF  Profit  Blueprint       Figure  6  –  SKF  -­‐  ProShares  UltraShort  Financials  ETF     Figure  7  is  a  price  chart  of  C  –  Citigroup.  Notice  how  the  price  of  C  has  been   trending  down  for  months  in  a  fairly  deliberate  manner  whereas  the  ‘short’  fund   SKF  has  been  trending  up  as  you  would  expect,  but  in  a  more  erratic  manner.   Clearly,  the  price  behaviors  of  SKF  and  C  are  different.     Copyright  ©  Profits  Run,  Inc.   www.profitsrun.com    Page  29  of  39    
  • 30. Underground  ETF  Profit  Blueprint       Figure  7  –  C  -­‐  Citigroup     Also,  with  ETFs,  you  have  the  added  challenge  of  finding  which  sector  or  country   or  currency  or  commodity  related  ETFs  are  offering  the  best  trading  opportunities   at  any  point  in  time.    And  for  those  reasons  it  is  far  better  to  apply  trading   methods  that  are  specifically  designed  for  ETFs.     And  I  don’t  want  to  have  to  analyze  or  review  the  over  600  ETFs  currently   available  to  decide  which  ones  offer  the  best  opportunities,  so  I  prefer  to  follow   ETF  trading  methods  that  are  powerful  but  easily  programmable  into  good   charting  software  scanning  programs  that  can  then  tell  me  at  the  push  of  a   button,  with  very  selective  precision,  those  ETFs  offering  the  best  opportunity.     Also,  I  believe  it  is  better  to  be  more  conservative  when  trading  ETFs  than  with   individual  stocks.    After  all,  trading  ETFs  should  be  a  more  conservative  kind  of   trading  as  you  are  already  enjoying  a  level  of  diversification  by  trading  a  basket  of   stocks  as  opposed  to  an  individual  stock.         With  stocks,  there  are  almost  always  trading  opportunities  every  day  in  the   markets.    And  often  times  that  is  the  case  with  ETFs  as  well,  but  with  ETFs,  I   Copyright  ©  Profits  Run,  Inc.   www.profitsrun.com    Page  30  of  39    
  • 31. Underground  ETF  Profit  Blueprint     prefer  to  be  even  more  selective  than  I  am  with  stocks  and  wait  for  only  the  best   of  the  best  opportunities.     Can  I  trade  options  with  ETFs?     Yes,  since  ETFs  trade  like  stocks,   there  are  also  tradeable  options   on  many  ETFs.    In  my  opinion,  an   option  trader  needs  at  least  two   things  to  trade  options   successfully.  One  is  getting  an   appropriate  education  on  options   and  the  other  is  applying  that   knowledge  to  a  good  trading   method.    By  so  doing  you  have   the  “option”  of  trading  options  in   lieu  of  the  underlying  security   when  your  trading  method   signals  a  buying  opportunity.     For  example,  if  an  ETF  is  selling  at   $40  a  share,  there  may  be  an   option  available  on  that  ETF  that   you  could  buy  at,  say,  $8  a  share.     So  if  your  trading  method   signaled  a  buy  at  $40  and  you   wanted  to  buy  100  shares  at  $40   that  would  be  an  investment  of   $4,000.         But  instead,  you  could  elect  to  buy  1  call  option  (the  right  but  not  the  obligation   to  buy  the  underlying  ETF  at  a  strike  price)  which  controls  100  shares  of  the  ETF   for  $8  or  a  total  investment  of  $800,  thereby  controlling  100  shares  of  the  ETF   with  a  much  smaller  investment.         But  a  strong  word  of  caution  here:    Just  because  less  money  is  required  to  enter   into  the  option  position  does  not  mean  that  you  should  risk  more  on  this  trade   than  you  would  have  had  you  bought  the  underlying  ETF  instead.    You  must   follow  good  risk  management  principles  in  either  case.     Copyright  ©  Profits  Run,  Inc.   www.profitsrun.com    Page  31  of  39    
  • 32. Underground  ETF  Profit  Blueprint     Can  you  elaborate  on  trading  ETF  options  and   what  is  the  best  ETF  options  strategy?     This  depends  on  the  strategy  of   your  trading  method.    For  swing   trading,  I  believe  the  best   strategy  is  to  use  in-­‐the-­‐money   call  options.    Following  is  an   overview  of  option  trading  and   trading  with  in-­‐the-­‐money  call   options.         Options  present  the  opportunity   for  greatly  increased  leverage,   but  also  increased  risk  if  you  do   not  use  them  properly.    On  the   other  hand,  if  used  properly,   options  (vs.  positions  in  the   underlying  security  such  as  an   ETF)  can  actually  reduce  the  risk   in  a  trade  while  at  the  same   time  maintain  the  leverage  on   the  upside.         There  are  many  things  to  know   about  options.    There  are  the  basic  mechanics  on  how  options  work  and  then   there  are  the  various  risk  factors  inherent  in  options.    Those  risk  factors  are   measured  by  what  is  referred  to  as  “the  greeks.”    The  greeks  include  delta,   gamma,  theta,  and  vega;  each  measuring  a  different  aspect  of  risk.    You  need  to   understand  each  of  these  risk  factors  before  trading  options  as  well  as  the  risk   curve  for  each  option  strategy  that  you  use.    Having  said  that,  here  are  a  few   basics  and  one  strategy  (of  the  many  available)  that  I  believe  is  a  simple,  but   effective  use  of  options.    That  is  simply  buying  in-­‐the-­‐money  call  options.         A  call  option  is  the  right  to  buy  the  underlying  security  at  a  specified  price  (called   the  strike  price)  by  a  specified  time  (the  expiration  date).      If  the  underlying   security  is  trading  below  the  strike  price,  the  call  option  is  said  to  be  out-­‐of-­‐the   money.    If  the  underlying  security  is  trading  above  the  strike  price,  the  call  option   is  said  to  be  in-­‐the-­‐money.    And  if  the  underlying  security  is  trading  at  the  strike   Copyright  ©  Profits  Run,  Inc.   www.profitsrun.com    Page  32  of  39    
  • 33. Underground  ETF  Profit  Blueprint     price,  the  call  or  put  option  is  said  to  be  at-­‐the-­‐money.    A  put  option  on  the  other   hand,  is  the  right  to  sell  the  underlying  security  at  a  specified  price  by  a  specified   time.     The  price  of  an  option  has  two   components,  intrinsic  value  and   extrinsic  or  time  value.  One  of  the   key  attributes  of  an  option  to   understand  is  volatility  and  its   impact  on  the  option  price.    The   higher  the  implied  volatility,  the   higher  the  extrinsic  value  will  be   and  the  higher  will  be  the  option   price.       For  example,  if  the  ETF  for  a  May   40  call  option  was  trading  at  $45   in  January,  the  option  could  be   priced  at  $8,  that  would  be  $5  of   intrinsic  value  ($45  ETF  price  -­‐   $40  option  strike  price)  and  $3  of   extrinsic  or  time  value.    As   expiration  date  approaches,  the   time  value  will  “decay”  down  to   zero  at  expiration.    So  when  you   own  options  with  extrinsic  value,   you  are  fighting  time.     Here’s  a  graph  of  the  risk  curve  for  the  Nov  75  call  option  for  a  stock  (but  the   same  principle  applies  to  ETF  options)  to  further  illustrate  this  point,  compliments   of  Value  Line.    The  vertical  axis  is  the  profit  &  loss  of  the  option  position  (if  the   option  was  bought  for  $10.40  on  9/10/01)  versus  the  horizontal  axis  which  is  the   stock  price.    There  are  three  curves  plotted.    The  blue  curve  shows  the  impact  on   profit  &  loss  at  different  stock  prices  as  of  9/10/01.    The  pink  curve  shows  the   same  thing  but  as  of  10/14/01  and  is  lower  than  the  blue  curve  due  to  time   decay.    And  finally  the  brown  curve  also  shows  the  same  thing  but  at  option   expiration  on  11/17/01  and  is  lower  still  as  time  decay  has  now  driven  the   extrinsic  value  down  to  zero.     Copyright  ©  Profits  Run,  Inc.   www.profitsrun.com    Page  33  of  39