1. DESIS workshop enterprise and employability Lincoln University 26/09/2013
Vincenzo Di Maria, network catalyst at commonground
Using design to showcase
young people’s potential

3. CREATIVITY. service design
STRATEGY. entrepreneurship
EMPATHY. social innovation

4. commonground projects
www.ortoinca
m
pania.it
L’ORTO
IN CAMPANIA
WATER
PLAY
AGEING
LEARN

5. people we like working with

6. Service Design training

7. From the back of
the envelope idea to
a new social venture
(and the bumps in between...)

8. How can web & mobile technology
tackle youth offending?
Jailbrake weekend April 2010

9. Jailbrake weekend April 2010
“I don’t know what
I’m good at, but
I know what my
friends are good at!”
- Cheyenne Bell, 16
What we learnt from young people

10. We asked ourselves what would
young people engage more with?

11. We asked ourselves what would
young people engage more with?

12. Vision (big picture)
To revolutionise the way people
make career and life choices by
harnessing the power of social
media and personal networks.
Flip Yourself helps young people
discover what they’re good at based on
feedback from their peers.

13. Target groups,user segmentation 2011

14. Insight Gathering + co-creation workshop HackneyVolunteer Police Cadets 2011
Insights and co-creation

15. If a young person’s new [to the centre] I could find out more about
them using [FLiP] in probably half an hour than I would in a day.
Janet Matthews, NEET & Life Skills Worker
Talk to youth service professionals

16. 1. An on-line strengths assessment and
opportunities matching tool
FlipYourself development 2010-2012

17. 1. An on-line strengths assessment and
opportunities matching tool
2. A new way for young people to discover
their strengths using social media and
existing networks.
FlipYourself development 2010-2012

18. 1. An on-line strengths assessment and
opportunities matching tool
2. A new way for young people to discover
their strengths using social media and
existing networks.
3. Connect to opportunities based on
their strengths.
FlipYourself development 2010-2012

19. 1. An on-line strengths assessment and
opportunities matching tool
2. A new way for young people to discover
their strengths using social media and
existing networks.
3. Connect to opportunities based on
their strengths.
4. “Doing more with social networks”
FlipYourself development 2010-2012

20. 1. Invite people to rate you
PROTOTYPE 1

21. 2. Build a strengths dashboard
PROTOTYPE 1

22. Curriculum
Vitae
Linda Johnson
•I enjoy learning new skills
•I’m full of enthusiasm.
•I’m interested in the thinking
behind the idea, particularly how
it affects people
•I can work on many things at once
Strengths put in practice:
When I volunteered for my local charity
shop I enjoyed putting tgether the shop
window and at the same time keeping track
of the new items that people were bringing
in to the shop.
Personal details
Age: 18
Contact Details
Mobile:
07865 897 554
email:
linda_j@hotmail.com
Areas I’m interested in:
Advice, Medical Therapies; Psychology;
Welfare Journalism and Media/Information
Personnel/HR; Research; Languages
“This profile has been built using FLiP.
People that know me well have been asked to evaluate my strengths.”
People that know me well say:
3. Publish online profile to boost CV
PROTOTYPE 1

23. Test and Iterate

24. user test
evaluation
documentation
co-design

25. VIEW COMMENTS’ TO
SEE NOTES
VIEW COMMENTS’ TO
SEE NOTES
VIEW COMMENTS’ TO
SEE NOTES
VIEW COMMENTS’ TO
SEE NOTES
USER EXPERIENCE: WHAT HAPPENSUSER EXPERIENCE: WHAT HAPPENSUSER EXPERIENCE: WHAT HAPPENSUSER EXPERIENCE: WHAT HAPPENSUSER EXPERIENCE: WHAT HAPPENSUSER EXPERIENCE: WHAT HAPPENSUSER EXPERIENCE: WHAT HAPPENSUSER EXPERIENCE: WHAT HAPPENSUSER EXPERIENCE: WHAT HAPPENSUSER EXPERIENCE: WHAT HAPPENS
Contacts are chosen Invite sent Invite received Friend Rated Leave FLiP Return to rate
YOUNG
PERSON
SENDING INVITE
FacebookYOUNG
PERSON
SENDING INVITE
YOUNG
PERSON
SENDING INVITE
Gmail
YOUNG
PERSON
SENDING INVITE
YOUNG
PERSON
SENDING INVITE
Email
FRIEND
RECEIVING
INVITE
FacebookFRIEND
RECEIVING
INVITE
FRIEND
RECEIVING
INVITE
Email
NOTES AND
TEXT NEEDED
FOR EACH
STAGE
Grey text: NO
change
Black text: Text
to change
Allow Flip and [Facebook/Gmail] to talk to
each other and we’ll invite your friends to
rate you.
Click continue to customise the invitation
your friend receives on their wall.
It will be unique and only they can use it.
Clicking the 'Get my contacts' button will
take you to a page that will ask you to
confirm that it's OK for FLiP to read your
contact list. Once you confirm this is OK,
you'll be brought back to FLiP so that you can
select contacts to send invitations to.
Access gmail
contacts
Choose a number
of contacts
Remember!
People answer questions anonymously so
you get an honest profile.
The more people you invite the more
trustworthy your profile is. Your top 5
strengths will change according to what
people say.
So your profile is always interactive!
Can you help me build a profile of my
strengths with FLiP? It only take 5 minutes
and it will help give me a picture of what
people think I’m good at.
Thanks!
--------
Rate me on FLiP
Help your friend connect to opportunities
based on their strengths.
You can only use the link once.
Hi,
I’m trying to build a profile of my strengths
using the FLiP tool.
Could you help me out by answering some
questions about me, please? Don’t worry, you
can be honest as the answers are
anonymous.
Click on the link below, it only takes 5
minutes and it will help me build a picture of
what my friends think I’m good at and what
work opportunities to go for.
Thank you!
[Name]
Enter your friends email address below and
send them a message asking them to rate
you.
Can you help me build a profile of my
strengths with FLiP? It only take 5 minutes
and it will help give me a picture of what
people think I’m good at.
Thanks!
--------
Rate me on FLiP
Help your friend connect to opportunities
based on their strengths.
You can only use the link once.
From: ... [fullname]@flipyourself.co.uk?
Subject: [Full Name] has asked you to rate
their strengths on FLiP!
Hi,
I’m trying to build a profile of my strengths
using the FLiP tool.
Could you help me out by answering some
questions about me, please? Don’t worry, you
can be honest as the answers are
anonymous.
Click on the link below, it only takes 5 minutes
and it will help me build a picture of what my
friends think I’m good at and what work
opportunities to go for.
Thank you!
[Name]
What is this about?
Vincenzo has asked you and other people
who know him well to help identify Vincenzo’s
strengths by answering some simple
questions.
Vincenzo won’t be able to see your individual
answers and the more truthful you are the
more helpful you’ll be!
It only takes 5 minutes and you can always go
back.
Finishes and
invited to sign up
That’s it! Thanks for taking part.
If you’re interested in finding out more about
your strengths and what your good at then
sign up to FLiP. You can:
- Access your support network from one
place
- Get an honest picture of your strengths
- Build a public profile that can support your
CV
- Connect to real opportunities
Rates friend
(Refer FLiP to a friend)
Choose one friend
at a time
Enter an email
address
Customise your
invite
Customise your
invite
Customise your
invite
Receives Facebook
invite and link
Receives email
invite and link
Click again on Link
Click again on Link
Error message
The service blueprint

26. The action plan
Dec Jan
2013
Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan
2014
Feb Mar Apr May
RESEARCH
DESIGN
REFINEMENTDESIGN AND DEVELOPMENT
1st TRIAL
- 3 clubs -
- 2 Volunteers -
2nd TRIAL
- 3 clubs -
- 2 volunteers -
SCOTTISH PILOT
- 25 clubs -
- 20 volunteers -
Test
function
Test
model
Scale
MARKET
READY
EVALUATION
& REPORT
REVIEW
POINT
REVIEW
POINT
REVIEW
POINT
REVIEW
POINT
REVIEW
POINT
REVIEW
POINT
REVIEW
POINT
REVIEW
POINT
Young
People
Interviews
Club
Design
Workshop
Feedback
Interviews
Feedback
Interviews
Feedback
Interviews
Club
Design
Workshop
Volunteer
Interviews
S
tag
e
Tim
e
A
c
tivity
Evaluation and tracking tool for programmes
Coaching Platform from corporate volunteers

27. The Project Team
Bruno Taylor
Founder, Project lead
User centred design and
management expertise
Michael
Blatherwick
Software Engineer
Full time developer.
Dave Fletcher
Co-Founder
Director of White October, 20
person web development
agency
Jo Lankester
Front-end design
Freelance user-experience
designer.
Itamar Ferrer
Co-Founder
Communications design
expertise.
Vincenzo Di
Maria
Co-Founder
User-centred design
expertise.

28. FAIL earlier
SUCCEED sooner

29. Review of our journey so far
2010 2011 2012 2013 2014

30. Yourself
Review of our journey so far
2010 2011 2012 2013 2014

31. Yourself
Review of our journey so far
2010 2011 2012 2013 2014

32. Yourself
Review of our journey so far
?
SCHOOLS
2010 2011 2012 2013 2014

33. Yourself
Review of our journey so far
?
SCHOOLS
2010 2011 2012 2013 2014

34. ‣ We’re a social venture.
‣ We build digital tools that tackle
youth unemployment.
‣ We are working with schools, youth
organisations and employers to
build a new type of portfolio/CV
platform.
Who are we?
Rebooting the CV

35. Who is it for?

36. Who is it for?
"My CV doesn't represent me"
"I don't know what to write about"
"I don't know what I'm good at"
“I don’t know what to say”

37. For educators and organisations

38. Tackle real challenges
“Collecting evidence of every student's learning
journey is important but difficult and very time
consuming.”
Abdel Ydri - work related learning manager, St Augustine’s High School, Kilburn.

39. A closer look to a young person’s CV
John French - CV
45 Somerville Road
Palmerston
Somerset PA1 4YT
I have finished school and I enjoy gardening in the
community. I am motivated and a good team player and I'd
like to work as a chef.
Work Experience
August 2012 Kitchen assistant
The Red Lobster restaurant
Helped cut vegetables and prepare food.
Sept 2011 Paper round
Present I deliver papers on a sunday
Qualifications
Sept 2008 St Augustine's High School GCSEs
Jul 2013 Drama - D
Art - E
English - E
Hobbies
Football, Maintaining community garden

40. A closer look to a young person’s CV
John French - CV
45 Somerville Road
Palmerston
Somerset PA1 4YT
I have finished school and I enjoy gardening in the
community. I am motivated and a good team player and I'd
like to work as a chef.
Work Experience
August 2012 Kitchen assistant
The Red Lobster restaurant
Helped cut vegetables and prepare food.
Sept 2011 Paper round
Present I deliver papers on a sunday
Qualifications
Sept 2008 St Augustine's High School GCSEs
Jul 2013 Drama - D
Art - E
English - E
Hobbies
Football, Maintaining community garden
I am a motivated and a good team player

41. A closer look to a young person’s CV
John French - CV
45 Somerville Road
Palmerston
Somerset PA1 4YT
I have finished school and I enjoy gardening in the
community. I am motivated and a good team player and I'd
like to work as a chef.
Work Experience
August 2012 Kitchen assistant
The Red Lobster restaurant
Helped cut vegetables and prepare food.
Sept 2011 Paper round
Present I deliver papers on a sunday
Qualifications
Sept 2008 St Augustine's High School GCSEs
Jul 2013 Drama - D
Art - E
English - E
Hobbies
Football, Maintaining community garden
I am a motivated and a good team player
St Augustine's High School GCSEs
Drama - D
Art - E
English - E

42. A closer look to a young person’s CV
John French - CV
45 Somerville Road
Palmerston
Somerset PA1 4YT
I have finished school and I enjoy gardening in the
community. I am motivated and a good team player and I'd
like to work as a chef.
Work Experience
August 2012 Kitchen assistant
The Red Lobster restaurant
Helped cut vegetables and prepare food.
Sept 2011 Paper round
Present I deliver papers on a sunday
Qualifications
Sept 2008 St Augustine's High School GCSEs
Jul 2013 Drama - D
Art - E
English - E
Hobbies
Football, Maintaining community garden
I am a motivated and a good team player
Hobbies
Football, Maintaining community garden
St Augustine's High School GCSEs
Drama - D
Art - E
English - E

43. Kill the CV...
Creating a visual LinkedIn
for young people

44. Raft building Volunteering
Work Experience Under 16 winner

45. Raft building Volunteering
Work Experience Under 16 winner
✓ Helping others
✓ Problem solving
✓ Quick learner
✓ Dependable
✓ Excellent
teamwork
✓ Attention
to detail ✓ Dedicated

46. Collect evidence easily

47. Peer endorsements

48. Peer endorsements

49. Anywhere
Anytime

50. 360 reviews

51. 360 reviews

52. Track skills progress

53. Track skills progress

54. Online profile building

55. Online profile building

56. Online profile building

57. Online profile building

58. Online profile building

59. A universal platform to
showcase young people's
abilities and potential
Our ULTIMATE vision...

60. ‣ Our platform works with existing
development programmes, their content
and curriculums
‣ Young people have a place to document
anything they are proud of
‣ We offer the only 360 degree appraisal tool
aimed at a youth audience
‣ We are not replacing other Virtual Learning
Environments or Careers IAG systems but
we seek to compliment them
How are we different?

61. ‣Store evidence of their work safely in one place -
create a library of work
‣Builds confidence
‣Builds self-awareness
‣Help communicate and articulate themselves
better
‣Present themselves better to employers and
training providers
‣Show more of their personality and character
Benefits for young people

62. ‣Share evidence of work safely between class
‣Encourage peer learning
‣Teaching aid for self management and organisation
‣View activities outside class to provide
encouragement
‣Helps build better conversations with students
about their career and aspirations
‣Engage with students at a time that suits them
‣User friendly and easy to pick up
‣Reduced admin costs (time and printing)
Benefits for teachers/coordinators

63. ‣ Saves time
‣ Helps support students more effectively
‣ Build better relationships
Benefits for schools

64. “What you saw was Young people being told what
they’re good which will build their confidence”
Ms Boal, xl advisor, Leith Academy
Soft outcomes:
‣ increased confidence and self awareness
‣ ability to demonstrate and articulate skills
‣ better prepared for interview
Ultimately:
‣ increased chances of getting an interview
Social impact

65. Exploring opportunities with:

66. Exploring opportunities with:
What can we do together?

67. Thanks
www.commongroundpeople.com
vincenzo@commongroundpeople.com
MORE INFO:
www.flipyourself.co.uk
bruno@flipyourself.co.uk
twitter: @flipurself