Talks given on April 16th 2013. @iotwatch

1. The
UK’s
#iot
advantage
10 ways to support a new
generation
of businesses.
Alexandra Deschamps-Sonsino
@iotwatch
alex@designswarm.com

2. IDII
Tinker London
Good Night Lamp
2004-2006
2007-2010
March 2012
First UK distributor
A family of
of the Arduino
internet-connected
R&D projects for corporates
lamps.

3. The internet of things can be loosely
defined as:
1. what happens when we
embed connectivity in everyday objects.
2. what happens when those objects
are designed with an understanding
of the qualities of the web.

5. the
shape
of
the
conversation
Hardware
(open/closed)
Standards
Connectivity
Privacy
Things
(wifi, zigbee/radio,
GSM)
Security
Battery life

6. Product
startups
in
the
U.K.

7. Where
are
the
startups
from?
Crowdfunding
R&D budgets
20% projects
PR
Hackdays
TSB /Grants

8. How
to
succeed
in
a
recession?
“I wish I could help more with financing - but
experience from my own group is that we have
trouble getting these kinds of things funded.
I've had some nice patents in the Internet of
Things arena that we've decided to let lapse,
simply because we couldn't get over this
commercialisation threshold.”

9. The
real
challenge
Retail & the death of the high street will
be a perfect testbed for #iot
The corporate world is investing heavily
(Cisco, IBM, GE) they should learn to engage
with startups beyond accelerators.
Intense collaboration between the financial
sector, the creative industries and
Tech City-type spaces is the UK’s hope.

10. There
is
real
competition

11. Thank
you.
Alexandra Deschamps-Sonsino
@iotwatch
alex@goodnightlamp.com