Talk given at Future Everything 2014 on April 1st 2014.

1. Gonzo products
the strange impact of crowdfunding in the
internet of things.
@iotwatch / @GNLteam

2. CEO of Tinker London
2007-2010
Good Night Lamp
2012-
designswarm
2011-

3. When we embed connectivity
in everyday objects.
What happens when those objects
are designed with an understanding
of the affordances of the web.
What is the internet of
things?

5. Defensive innovation

6. Careful innovation

7. Gonzo innovation

8. A product designed without
claims of being realistically
produced or on budget.
What is a
Gonzo product?

9. Starts on crowdfunding site
Low goal
Pivoting every 6 months
“Lean”
What is a
Gonzo product?

10. Air quality Egg

11. Green Goose products

12. Seed / Grants
Incubators
Crowdfunding
VCs
Angels
Exit
What you
actually need
0
50K
100K
500K
1M
Raising money

13. 0
50K
100K
500K
1M
Once in a blue moon
Crowdfunding

14. 0
50K
100K
500K
1M
Which really means
Crowdfunding

15. Seed / Grants
Crowdfunding
VCs
Angels
You no longer
own your
company
0
5
10
20
50
Incubators
Ownership
%age owned
by founders

16. Botanicalls, 2009

17. Easybloom, Parrot, Koubachi, Moistly

18. Japan Geiger Maps, 2012

19. A product people buy, use,
eventually discard.
A product that has defensible IP.
A product you know how to make
after years of tweaking.
A real MVP is

20. Crowdfunding is a terrible replacement
for real investment.
Fill the knowledge gap between large
corporations & startups.
Treat projects & businesses differently.
Investors shouldn’t be in the driving
seat, customers should.

21. Gonzo products
the strange role of crowdfunding in the
internet of things.
@iotwatch / @GNLteam