3. What is a Brand?
“A Brand is a Collection of Perceptions in the
Mind f the Consumer”
Mi d of th C ”
4. What is a Brand?
A 360 Degree Experience
360
360°
5. What is a Brand?
“Every Starbucks store is carefully designed to enhance
the quality of everything the customers see, touch, hear,
smell or taste…” Howard Schultz, CEO
7. Why Brand You?
“Welcome to GLOBALITY”
(A hyper competitive environment where we are competing with
h ii i h i ih
everyone from everywhere for everything ~ BCG, 2008)
8. Why Brand You?
It is becoming increasingly difficult to find
and hire great talent
d hi tt l t
18. Why a Blog?
Just like you, a blog is always in BETA
Source: www.tompeters .com
19. Why a Blog?
Design Sojourn:
Version 1.0 (Nov 2005)= Blah Blah Blah…
Version 2.0 (2006-7)= Went to the Darkside
Version 3.0 (2007-8)= Came Out (of the Closet)
Version 4.0 (2009)= My Brand
( ) y
22. Why a Blog?
A Good Blog Brand is :
Authentic
Meaningful
Relevant
Engaging
23. Building Brand You
Plan your Strategy
1.
Managed Exposure
2.
Build Relationships
3.
Earn Trust and Gain Credibility
4.
4
Become an Authority
5.
24. 1.
1 Plan Your Strategy
Your Vision and Mission in Life
Why do you Blog?
25. 1.
1 Plan Your Strategy
Find your Niche
Where do you want
to WIN?
26. 1.
1 Plan Your Strategy
Write your Elevator Pitch
“DT is a Multi disciplinary Industrial Design leader that
DT Multi-disciplinary
specializes in strategic design and product realization
programs that drives successful brands and businesses”
businesses
27. 1.
1 Plan Your Strategy
SWOT Analysis
Strengths Weaknesses
Opportunities Threats
28. 1.
1 Plan Your Strategy
What is your Personal Brand Tag Cloud?
Source: cloud.li
39. 4.
4 Earn Trust & Credibility
Give (Comment, Write, Contribute) to Receive
40. 5.
5 Become an Authority
It’s not about getting millions of visitors or followers to
your Blog
Becoming an Authority is about
achieving ownership of your Niche
and its Keywords
41. 5.
5 Become an Authority
Google the Keywords in your Niche