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DigitalTutors
Griffin Marshall
Current Landing Page
Current Software Pulldown
15 Principles DigitalTutors Currently DoesWrong
Entry Point
Propositional Density
Chunking
Wayfinding
Hick’s Law
Satisficing
Contour Bias
Five Hat Racks
Progressive
Disclosure
Layering
Desire Line
Nudge
Legibility
Confirmation
10 Principles DigitalTutors Currently Does Right
Readability
Alignment
Highlighting
Top-Down Lighting Bias
Iconic Representation
Color
Figure-Ground Relationship
HorrorVacui
Signal-to-Noise Ratio
Picture Superiority Effect
Logo Redesign
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Reworked Landing Page

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