Like many countries, Norway is challenged with immigration policy reform. Traditionally the responsibility of the Norwegian police, the system is overwhelmed by an ever-increasing flow of extremely diverse people: from refugees to scientific specialists. This backup in the process amplifies the already stressed situation by frustrating applicants and overwhelming case workers. In 2010, the Norwegian government mandated consolidation of immigrant processing across the country into a single organization: Utlendingsdirektoratet, the Norwegian Directorate of Immigration, or more commonly, UDI. UDI asked Designit, in collaboration with a team of project partners, to turn these ambitions into an unheard-of reality: a user-friendly immigration experience. The new user-friendly UDI front-line encompasses all touch points between UDI and the applicant: the UDI brand, service centers, mobile and web site, all communication materials, and printed materials. Designit's role as project coordinator and service strategist helped move this ambitious program forward. Designit Team: Annie Feddersen, Service Designer Kaja Misvaer, Service Designer