Paul talked at Refresh Belfast about how to design experiences that go beyond a destination site. Topics included how to use the social web strategically (using balanced scorecard, strategy maps and an elevator pitch), the use of social objects and ideas on how to build community.

1. Be Where People Are Paul McKeever, Director @paulmckeever #refreshbelfast www.designbyfront.com

2. About Front FRONT design and build great looking websites that people really, really like: Strategy & Planning User Experience Design Web Application Development

9. Quickly set the context Designing Experiences, Not Pages Building a Community Relevant & Interesting Content

10. Social Technographics Designing Social Interfaces Content Strategy

11. Using the Web for Competitive Advantage

19. Strategy

20. Be Authentic Strategy Maps & Scorecards Conceptual Model Elevator Pitch

22. People

23. Audiences are People Too

30. Like Being There

31. Be Authentic Strategy Maps & Scorecards Conceptual Model Elevator Pitch

33. Be Authentic Strategy Maps & Scorecards Conceptual Model Elevator Pitch

42. Be Authentic Strategy Maps & Scorecards Conceptual Model Elevator Pitch

43. offer rich and unprecedented insight into Ireland’s National theatre

44. facilitating an ongoing conversation between the theatre and its diverse audience, and amongst the audience themselves

45. Be Authentic Strategy Maps & Scorecards Conceptual Model Elevator Pitch

46. Social Interfaces

53. Building a Community

54. Get People Interested Easy to Start Encourage Participation

58. Get People Interested Easy to Start Encourage Participation

61. Get People Interested Easy to Start Encourage Participation

63. Building a Community Get People Interested Easy to Start Encourage Participation

64. Talk Like a Person

68. Relevant & Interesting Content

71. flickr.com’s welcome text Greetings

72. feedburner.com’s welcome text Greetings

73. designbyfront.com work in progress notice Personality

74. flickr.com help text Personality

75. Wufoo.com – Logout Personality

76. Wufoo.com – Login/creat account page Encouragement

77. Flickr.com – Explore Encouragement

78. flickr.com – delete account Service

79. Summary & Conclusions

80. Thanks for Listening  @paulmckeever #refreshbelfast www.speakerrate.com/paulmckeever www.designbyfront.com