11. Themes
Not all themes are created equal
Twenty Ten - a good start
Thesis and Genesis-based themes - better, but not free
Well-written theme with plugin - best option
12. Recommended Plugins
Beginner:
All In One SEO
Intermediate:
Headspace SEO
Advanced/Pro:
SEO Ultimate, Yoast (still in beta)
Changing Plugins:
SEO Data Transporter