Students will understand principles of creating sensible, comprehensible, memorable, and convenient organization of the content and the tasks to be performed on their interactive product.

1. welcome to
USER INTERACTION DESIGN
INFORMATION ARCHITECTURE & WAY-FINDING
Lecturer
Itamar Medeiros (Brazil)
BA in Industrial Design;
PgDip in Information Design;
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USER INTERACTION DESIGN
Expertise
Multimedia/Web Design,
Photography, Information Design
and Human-Computer Interaction.

2. CLASSROOM RULES
itamar medeiros
INFORMATION ARCHITECTURE & WAY-FINDING
Answer to commands promptly;
No food, no drinks, no games in class;
Always keep your mobile in silent mode;
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No electronic devices during class-time;
USER INTERACTION DESIGN
Bring only class related material to class;

3. LESSON 04:
INFORMATION ARCHITECTURE
INFORMATION ARCHITECTURE & WAY-FINDING
& WAY-FINDING
learning outcome
Students will understand principles of
creating sensible, comprehensible,
memorable, and convenient organization 3 /43
of the content and the tasks to be
USER INTERACTION DESIGN
performed on their interactive product.

4. LESSON 04:
INFORMATION ARCHITECTURE
INFORMATION ARCHITECTURE & WAY-FINDING
& WAY-FINDING
content
Introduction to Information Architecture
principles;
4 /43
Introduction to Content Organization
USER INTERACTION DESIGN
techniques;

5. INFORMATION ARCHITECTURE
& WAY-FINDING
INFORMATION ARCHITECTURE & WAY-FINDING
The first generation of corporate Web sites
consisted mainly of online brochures—
a few static HTML pages with occasional
online form to request more information.
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Since then, the Web has grown
exponentially: company Web sites that
USER INTERACTION DESIGN
were once a few static pages are now
hundreds or thousands of pages in size,
meriting their own budgets and staff.

6. INFORMATION ARCHITECTURE
& WAY-FINDING
INFORMATION ARCHITECTURE & WAY-FINDING
In order to keep the interaction of your
product meaning to the users, one must
put effort on designing an interface* with
a meaningful navigation*, and organize
its content* in appropriate ways. 6 /43
USER INTERACTION DESIGN

7. INFORMATION ARCHITECTURE
& WAY-FINDING
INFORMATION ARCHITECTURE & WAY-FINDING
interface | 界面
An integrated composite that consists of one
or more of the processes, hardware,
software, facilities and people, that
provides a capability to satisfy a stated
need or objective. 7 /43
包括一个或者更多过程、硬件、软件、设
USER INTERACTION DESIGN
备和人员的一个一体化合成体，它具有
满足一项陈述的需要或者目的的能力。

8. INFORMATION ARCHITECTURE
& WAY-FINDING
INFORMATION ARCHITECTURE & WAY-FINDING
interface | 界面
A user interface is the system of controls
with which the user controls a device.
一个用户界面是用户控制某设备的控制系
统。 8 /43
USER INTERACTION DESIGN

11. INFORMATION ARCHITECTURE
& WAY-FINDING
INFORMATION ARCHITECTURE & WAY-FINDING
navigation | 导航
Process by which a user explores all the
levels of interactivity, moving forward,
backward, and through the content and
interface screens.
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用户探索互动活动的所有水平的过程，包
USER INTERACTION DESIGN
括向前、向后、通过内容和界面屏幕。

13. INFORMATION ARCHITECTURE
& CONTENT ORGANIZATION
INFORMATION ARCHITECTURE & WAY-FINDING
content | 内容
The text, pictures and sound that make up
a interactive system/product, as
opposed to the display characteristics like
font size, colors, positioning, borders, etc.
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组成一个交互系统或者产品的文字、图片
USER INTERACTION DESIGN
和声音。相对于展示特点而言，例如字
体大小、色彩、定位和边界等；

15. INFORMATION ARCHITECTURE
& WAY-FINDING
INFORMATION ARCHITECTURE & WAY-FINDING
Organizing functionality and content into a
structure that people are able to navigate
intuitively doesn’t happen by chance.
Organizations must recognize the 15/43
importance of information architecture*
USER INTERACTION DESIGN
or else they run the risk of creating great
content and functionality that no one can
ever find.

16. INFORMATION ARCHITECTURE
& WAY-FINDING
INFORMATION ARCHITECTURE & WAY-FINDING
information architecture | 信息构架
The design and structure of an interactive
system/product.
一个交互系统或者产品的设计和结构
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USER INTERACTION DESIGN

17. INFORMATION ARCHITECTURE
& WAY-FINDING
INFORMATION ARCHITECTURE & WAY-FINDING
information architecture | 信息构架
Good information architecture ensures that
data is structured so that information
can be easily found by the user.
好的信息构架 保数据结构化，致使用户 17/43
可以轻易地找到信息。
USER INTERACTION DESIGN

18. THE PROBLEM:
FINDING IS THE NEW DOING
INFORMATION ARCHITECTURE & WAY-FINDING
Computer systems used to be frustrating
because they did very little quite badly.
People using systems became
frustrated because they simply
weren’t capable of doing what they 18/43
were required to do.
USER INTERACTION DESIGN

19. THE PROBLEM:
FINDING IS THE NEW DOING
INFORMATION ARCHITECTURE & WAY-FINDING
But technology has progressed and now
technology can do practically
whatever people want it to do.
So why doesn’t everyone using a computer 19/43
have a large smile on their face?
USER INTERACTION DESIGN

20. THE PROBLEM:
FINDING IS THE NEW DOING
INFORMATION ARCHITECTURE & WAY-FINDING
The incredible amount of functionality and
information has become the new
problem: the challenge facing
organizations is how to guide people
through the vast amount of 20/43
information on offer, so they can
USER INTERACTION DESIGN
successfully find the information they
want and thus find value in the system?

21. FINDING IS THE NEW DOING
information architecture
INFORMATION ARCHITECTURE & WAY-FINDING
Information Architecture can draw from
the physical world orienting principles,
such as way-finding, so that we can
help users build their own strategy to
navigate through the content of a 21/43
product/system.
USER INTERACTION DESIGN

22. FINDING IS THE NEW DOING
way-finding
INFORMATION ARCHITECTURE & WAY-FINDING
Imagine a world where there were no signs
or indications of where one thing ended
and another began?
We rely on visual cues in the environment 22/43
to not only tell us where we are, how to
USER INTERACTION DESIGN
get where we want to be, but also
when we get there.

24. FINDING IS THE NEW DOING
way-finding | 建
INFORMATION ARCHITECTURE & WAY-FINDING
In architecture, it refers to the user
experience of orientation and
choosing a path within the built
environment.
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在已经建造完成的环境中，选择行路方
USER INTERACTION DESIGN
向的行路者体验。

25. FINDING IS THE NEW DOING
way-finding | 建
INFORMATION ARCHITECTURE & WAY-FINDING
It also refers to the set of architectural
and/or design elements that aids
orientation.
有助于导引方向的建筑和/或设计元素组 25/43
合。
USER INTERACTION DESIGN

26. FINDING IS THE NEW DOING
way-finding | 建
INFORMATION ARCHITECTURE & WAY-FINDING
Architects and designers face unique
challenges in combining visual
guidance with their designs.
Understanding what way-finding 26/43
-- or spatial orientation is--, is essential
USER INTERACTION DESIGN
to incorporating it into the built
environment: physical or virtual.

31. FINDING IS THE NEW DOING
way-finding
INFORMATION ARCHITECTURE & WAY-FINDING
The way-finding strategy in the physical
world -- such as in public spaces --
should be place-based and as intuitive
possible, referring to notable and
memorable buildings and landmarks 31/43
as well as clearly defined and
USER INTERACTION DESIGN
identified places.

34. ACTIVITY #5
way-finding
INFORMATION ARCHITECTURE & WAY-FINDING
In your GROUPS, locate the room you’ve
picked inside the campus, and trace a
route from it to THIS CLASSROOM,
referring to any notable or memorable
buildings and landmarks; 34/43
USER INTERACTION DESIGN
The objective is to make a way-finding
guide, well as clearly defined and
identified places.

35. INTUITIVE NAVIGATION
DOESN’T HAPPEN BY CHANCE
INFORMATION ARCHITECTURE & WAY-FINDING
Not only is this extremely frustrating for
users, but it has serious repercussions
for organizations.
35/43
USER INTERACTION DESIGN

36. INTUITIVE NAVIGATION
DOESN’T HAPPEN BY CHANCE
INFORMATION ARCHITECTURE & WAY-FINDING
the cost of failure
For intranets* it means low adoption
rates and staff reverting to
unsupported offline resources.
For websites* with online shopping 36/43
facilities -- for example -- it has a
USER INTERACTION DESIGN
significant impact on revenue*.

37. COST OF FAILURE
intranet | 内部网络
INFORMATION ARCHITECTURE & WAY-FINDING
A private network inside a company or
organization that uses the same kinds
of software that you would find on the
public Internet, but that is only for
internal use. 37/43
USER INTERACTION DESIGN
公司或者组织内容的一个私人化网站，
使用在公共因特网上可以找到的同样
类的软件，但是该网站只为内部使
用。

38. COST OF FAILURE
website | 网站
INFORMATION ARCHITECTURE & WAY-FINDING
A set of interconnected web-pages,
generally located on the same server,
and prepared and maintained as to
provide some kind information or
service by a person, group, or 38/43
organization.
USER INTERACTION DESIGN
一组相互链接的网页，往往位于一个同
样的服务器上，准备和维护以用来提
供个人、团体或者组织的某些信息。

39. COST OF FAILURE
revenue | 收入
INFORMATION ARCHITECTURE & WAY-FINDING
The amount of money that a company
actually receives from its activities,
mostly from sales of products and/or
services to customers.
39/43
公司从其活动，大多数来自于向客户销
USER INTERACTION DESIGN
售产品和/或服务中的实际所得。

40. COST OF FAILURE
complicated navigation
INFORMATION ARCHITECTURE & WAY-FINDING
Research suggests that a significant
number of shopping attempts fail not
because the user has evaluated the
products on offer and decided against a
purchase, but because the navigation 40/43
system has failed and user can't find
USER INTERACTION DESIGN
the product they are interested in.

41. HOMEWORK [ GROUPS ]
way-finding
INFORMATION ARCHITECTURE & WAY-FINDING
1. Choose 3 (three) of the following websites:
http://www.thebar.com/
http://whatisthematrix.warnerbros.com/
http://www.nationalgallery.org.uk/
http://shopping.yahoo.com/
http://www.sydneyoperahouse.com/sections/tours/virtual_tour/ 41/43
USER INTERACTION DESIGN
2. Navigate each website your group have chosen
in a way that you go -- at least -- 3 (three) clicks
away from the home-page, then trace the route
back from that point to the home-page;

42. HOMEWORK [ INDIVIDUAL ]
sketchbook
INFORMATION ARCHITECTURE & WAY-FINDING
1. Choose 5 (five) words marked with asterisks
(*) you’ve seen in this class and create 5 (five)
posters -- one for each word -- on separate
pages of your sketchbook;
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2. Each poster must include:
USER INTERACTION DESIGN
-The word chosen, with its English definition;
-3 (three) pictures;
-2 (two) websites;
-Your comments/impressions of the definition.

43. tags
HOMEWORK [ INDIVIDUAL ]
USER INTERACTION DESIGN INFORMATION ARCHITECTURE & WAY-FINDING
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